Animation is powerful as a tool and will let you creatively communicate and express new ideas. With the art of animation, you can bring characters to life, and you can use certain basic principles of animation. And all that includes timing, squash, and stretch, clear staging, follow-through, anticipation, as well as secondary action. It will give an identity and then will add life to all the characters that you create. You can check out other blogs such as Brian Cantor Las Vegas - Importance of Animation in Business Marketing.