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It is of interest that in negotiating the price paid for the Albany product a special fund within the margin was suggested for the good of both parties which was to be used by Brewers for promoting the new range. In hindsight this was seen to be an important factor in the early success of the exercise. How tempting it would have been to pass all the margins obtained through to the bottom line net profit! Colour cards, tin livery, shop presentation, staff training, product and specification details were top class from the start. But above all it worked because all staff were convinced of its quality and promoted Albany to their customers, many of whom they knew very well. Perhaps another reason for its success was that customers had respected Brewers over so many years that they had confidence in a product that had the Brewers’ guarantee behind it. They liked it, and the price, and came back for more.
Folkestone branch when his father was manager and the family had lived above the branch. He had now risen to be the representative at Dartford and was asked if he would like to make the ‘jump’ and move to Aylesbury. He did, and today he is Area Manager, responsible for five branches and an outside sales force of three. Keith was just one of the many people who started from the bottom and rose to near the top, deriving an immense amount of satisfaction from seeing a new branch build up to quite a large business – particularly as Aylesbury was out on a limb – and feeling he had played a major part in this achievement. As a representative, he quickly got to know the customers and this enabled him to build