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YOUR HOMETOWN WEEKLY NEWSPAPER
Vol. 13, No. 42
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October 21, 2011
of Firefighters of the Year honored Mavens marketing by Rick Lemyre Staff Writer
Fire engines rolling down First Street with sirens blaring and lights flashing are nothing new for downtown Brentwood, but they’re usually headed out, not in. Last weekend, however, it went the other way, as Engine 54 arrived accompanied by a caravan of flag-flying motorcycles. The occasion was the annual Firefighter of the Year ceremonies presented by the Veterans of Foreign Wars Post 10789 at Veterans Hall, right next to Station 54. Aboard, wearing a dress uniform instead of his usual turnouts, was Firefighter of the Year Capt. Craig Auzenne, getting a code-three escort to the event. “It feels great,” Auzenne said. “Everything was already way good, but when we pulled
up here, it was overwhelming. It’s quite an honor.” Also honored at the event was Battalion Chief Jake Gonzalez, the VFW’s ECCFPD Manager of the Year. Gonzalez was unable to attend the event, so Fire Chief Hugh Henderson stood in for him. “Jake would definitely be honored” at getting the award, Henderson said. “It’s well-deserved. He’s got 20-plus years serving the community. He knows this business and he knows the community.” Henderson added that both men would be on hand to be honored again at the ECCFPD board meeting on Nov. 7. VFW Commander Steve Todd organized the event for the second straight year after several years with no honors. “I want to make it special for these guys, as see Firefighters page 3A
An online marketing summit will prevent you from opening a business but not telling anyone about it. Page 5B
Getting a jump on jobs Photo by Rick Lemyre
Firefighter of the Year Capt. Craig Auzenne along with wife Sharon and son Jack, 7, stand by ECCFPD Engine 54 during a dinner in Auzenne’s honor last weekend. Battalion Chief Jake Gonzalez was also honored, but unable to attend.
Need to add pizzazz to your resumé or cope with rejection? Check out strategies that help you join the workforce. Page 1B
Knockin’ down the pin
Big-box retailers on council agenda by Rick Lemyre Staff Writer
Brentwood might not have received any applications from big-box stores to set up shop in the city, but officials and residents plan to be ready if and when it happens. The City Council was to hold a special council meeting this week to discuss “the status of zoning regulations affecting large retail uses citywide and for specific properties.” The scheduling of the session was triggered by residents’ concerns over the impacts that such stores might make on the city. Chief among their concerns is the possibility that super retailer Walmart could locate on the Sciortino Ranch property on Brentwood Boulevard at Sand Creek Road.
What the council won’t be able to consider, however, is if Walmart’s name is on the building. The Sciortino Ranch, as well as five other locations in the city, is currently zoned to allow large retail uses as a right, meaning any applicant’s project need only pass through design review, evaluating the “feel, fit and finish” of the project, the staff report for the meeting states. The limited environmental review that is part of the design review process, however, might not be sufficient to “address environmental issues unrelated to design (such as, for example, off-site urban decay impacts resulting from other stores which may close as a result of the project,” according to the report.
Urban decay is one of the issues raised by a group of residents and business people worried about the impact of a store such as Walmart on the downtown business core and other businesses in the city. They are also concerned that locating a big-box such as Walmart on Sciortino would continue what they see as a trend to concentrate low-income housing and low-end retail in what had been promoted as a “grand boulevard” entrance to the city. In a similar case involving Walmart’s plan to expand its Antioch store into a Supercenter, a Superior Court decision said this
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week that that city’s approval of design review guidelines should have considered the broader impacts such as Brentwood wants to consider. But the ruling might not apply to Brentwood. “That decision was based upon unique language in Antioch’s zoning code, giving the city unusually broad discretion as part of its design review. Brentwood’s zoning does not include such language, and that case may not apply here,” the staff report states. In this week’s meeting, the council was to consider possibly changing the city’s zoning regulations for any or all of the properties where large retailers are now permitted. Additional restrictions desired, if any, would be subject to review during a public hearing see Big Box page 3A
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An upcoming forum will discuss sustainable food production in the Bay Area.
The owner of a sweet swing is now the owner of the league’s individual championship trophy. Page 17A Arts ....................................... 8A Business ............................. 17B Calendar ............................ 19B Classifieds ......................... 13B Cop Logs ............................15A East County Life ................ 1B Entertainment ................... 9B Food .................................... 10B Health & Beauty ................ 6B Milestones .......................... 8B Opinion ..............................14A Sports .................................17A FOR MOVIE TIMES SEE PAGE 5A
Burger binge
go to multimedia/videos An eating contest identified the most spacious digestive system in town.