Total: 81.2 Million Followers Across All Social Media Platforms Demographic: Ages 18-24 Purpose: To promote their talent and entertain
Communication with publics: Very responsive with followers on Twitter. Frequently jokes around with followers
55 Million Likes Average posts per day: 5 Least active and least creative on Facebook Mainly posts video clips of their shows Rarely engages with followers They have the most followers on Facebook
INSTAGRAM 13 Million Followers Average posts per day: 3 Post several memes Frequently post about their characters and shows Posts to entertain their followers Tone: Funny and casual
YOUTUBE 7.5 Million Subscribers Average posts per day: 3 Share behind the scenes videos Also provide trailers and cast interviews Purpose is very promotional
TWITTER 5.7 Million Followers
Average tweets per day: 20 VERY INTERACTIVE with fans They are most active on Twitter Their tweets are made to be humorous Tone: casual