Brandstorm USA 2018 pitch

A Date with From love at first sight to a long-term relationship. #YourHairSaysWhoYouAre #YourHairstyleYourLifestyle

-­‐ Interactive digital screen/mirror at salon window with augmented reality to trigger interests

-­‐ Use social media and influencers to build brand awareness -­‐ Create #hashtags to encourage UGC and social sharing

We want to…

-­‐ Use geo-­‐location ads to arouse interest in target consumers and create relevancy

-­‐ Allow customers to play, explore, and imagine; provide information on hairstylists and products to mitigate uncertainty

Alleviate anxiety and elevate anticipation before, during, and post the salon experience.

Build brand awareness and a long term relationship between L'Oréal and target Millennial female customers.

BRAND AWARENESS

UNCERTAINTITY DURING – SALON

- Identify customer type based on browsing behaviors (Experimenter v.s. Undecided, etc.)

- Data-driven decision on how to approach individuals to optimize experience

- Make customers feel pampered and indulged

- Allocate resources to address more customers

CUSTOMIZATION

- Elevate the emotional high by appealing to all senses, creating a deeper and more pleasurable memory

APPEAL TO ALL SENSES

- Enlarge the exciting anticipation to overcome anxiety - Involve customers in the process; check-in with them frequently and share hair-care tips

- Smart mirror records the entire salon experience to help customers document and "own" their unique experiences with L'Oréal

ANXIETY POST– SALON

- L'Oréal App makes retail, checkout, and appointments as seamless as possible

- Before/after comparisons as a souvenir, signifying consumer growth and relationship with L'Oréal

- Hair Coach brush + L'Oréal App + Amazon Alexa (sound assistants) to make everything even more seamlessly integrated - Preferences and hair conditions tracked in App to ensure smooth relocations and unified experiences across L'Oréal Salons

- L'Oréal Loyalty programs that foster a L'Oréal community, build WOM, and create exclusiveness

OR NOT… CUSTOMER LOYALTY

SHARE & REFERRAL

A journey that turns a date into a longterm relationship.