BRENDANMARSHALL
Future Directions*
Contents* What & Why*............................. 4-9 SWOT........................................ 10-11 Who & Where*........................ 12-21 How*.......................................... 22-27
“WHAT LIES BEHIND US AND WHAT LIES BEFORE US ARE TINY MATTERS COMPARED TO WHAT LIES WITHIN US.” – RALPH WALDO EMMERSON
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What & Why* The dream is to become Editor-in-Chief of Vanity Fair. My passion is publication design. My multidisciplinary skill set, combined with my natural organisation & interpersonal strengths, my creative flair, eye for detail, previous experience and “gift-of-the-gab� make this the ideal place for me in the creative world. Next step...getting there.*
“ALL OUR DREAMS CAN COME TRUE – IF WE HAVE THE COURAGE TO PURSUE THEM.”– WALT DISNEY
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What & Why* There are many things that I would like to achieve both personally and professionally. Here are just a few of my personal goals. *
A BEAUTIFUL HOME. AN AMAZING RELATIONSHIP. A WONDERFULLY BIG FAMILY. AN EXCITING & ENGAGING CAREER. TO CONTINUE TO HAVE THE SUPPORT, ENCOURAGEMENT & LOVE OF THE MOST ASTOUNDING PEOPLE - MY FRIENDS & FAMILY. TO BE THE BEST MAN I CAN BE FOR THE PEOPLE I LOVE AND CARE FOR. MORE TATTOOS. TO BE CONSTANTLY INSPIRED BY THE WORLD AROUND ME. TO KEEP APPRECIATING THE LITTLE THINGS & ENJOYING ALL THAT LIFE BRINGS, EVEN IF IT’S A CURVEBALL. TRAVEL, TRAVEL & MORE TRAVEL. A SWIMMING POOL. TO HAVE A LITTLE ROMANCE & A LOT OF MAGIC. A STUNNING PLACE TO WORK. TO DANCE. TO MAINTAIN A FIT & HEALTHY LIFESTYLE. TO EXPLORE. TO DREAM. TO SEE. TO EXPERIENCE. TO LEARN: MUSIC, DANCE, LANGUAGE, MORE ABOUT THE WORLD AROUND ME & THE INCREDIBLE THINGS AND PEOPLE IN IT. TO HAVE A GOOD WORK/LIFE BALANCE. TO SMILE & TO CRY & TO HAVE THE COURAGE TO DO BOTH, WHEN THE TIME IS RIGHT. TO CONNECT. 7
What & Why*
Short, Medium & Long-Term Goals *
SHORTTERM – 6 MONTHS
*Complete BAVI. *Continue to work for Business Development @ UCOL to pay off personal loan and save for trip. * Go to Melbourne, spend Christmas with my family and take a much needed six week break travelling around the Australian Outback. * Evaluate job options: UCOL, Palmerston North, Design Agencies, Melbourne, Condé Nast and Jones Group, New York. Or start a new design agency with BAVI graduates, Palmerston North.
MEDIUMTERM – 12 MONTHS
* Gain experience, professional development and explore further opportunities: Continue to work @ UCOL, build contacts and portfolio. Summer Internship with Jones Group in New York. Create Candidate Portfolio and begin applying for employment with Condé Nast Begin planning and implementation of a design business with fellow BAVI graduates Design Agencies in Melbourne.
LONGTERM – 2-5 YEARS *If Summer Internship with Jones Group is successful, continue to work in New York, build portfolio, contacts and experience and work towards employment with Condé Nast. * If design business with BAVI graduates is viable, build and grow the business locally, then expand into both a national market and eventually open and office in Melbourne. * If employment in Melbourne is successful, gain experience, develop professionally, seek out other employment options, with a view to moving to New York to work for Condé Nast.
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SWOT*
“The only thing worse than being blind, is having sight but no vision.”– Helen Keller*
STRENGTHS
WEAKNESSES
* Completion of BAVI. * Completion of Graphic Pre-Press Apprenticeship. * 8 Years experience in Printing Industry. * Experience in Design Thinking / Strategic Planning. * Fast Learner / Adaptable / Multitasking. * Extremely strong oral and written language skills. * Extremely strong presentation skills. * Already established networks. * Friendly / Personable / Supportive. * Strong attention to detail. * Easily fit in a variety of roles / environments. * Highly organised / motivated. * Ability to lead, be lead and collaborate.
* Sometimes easily distracted. * Lack of belief in own abilities. * Can be emotive in stressful situations, although am not easily rattled. * Tend to over-commit / struggle to say no. * Care too much. * Tendency to over-work. * Not particularly conceptual. * Sometimes stubborn and opinionated. * Procrastinate if I have a lot of time, I work much better in high-pressure situations, however this can lead to high-stress levels.
OPPORTUNITIES
THREATS
*Current networks. * Easily fit into new roles / environments. * Connections already made to possible employment options in a variety of places / roles. * Ability to start own business in collaboration with other BAVI graduates. * Have no current ties, so there are many opportunities that I could explore freely.
* An already over-saturated employment market. * Lack of agency experience. * Further economic down-turn. * Competitors - design graduates. * Rapidly changing technologies - require time to keep current.
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Who & Where* While I currently do not have a specific company that I intend on working for, there are a variety of amazing businesses that have caught my attention as potential places of future employment. Anywhere that I work for in the future will have to meet some (or all) of my personal ideals.*
A COMPANY THAT IS FORWARD THINKING. THAT HAS A MORAL AND ETHICAL COMPASS & KNOWS HOW TO USE IT. THAT APPRECIATES & RESPECTS IT’S EMPLOYEES, THEIR TALENT, LOYALTY AND DEDICATION. A COMPANY THAT PAYS WELL. A COMPANY THAT ALLOWS & PROMOTES PERSONAL & PROFESSIONAL GROWTH & DEVELOPMENT. A COMPANY THAT IS ENVIRONMENTALLY RESPONSIBLE. A COMPANY THAT KNOWS HOW TO HAVE FUN, IS CREATIVE, EXCITING & ENGAGING. A COMPANY THAT APPRECIATES OFFICE DRINKS, DOWN-TIME, ENTERTAINMENT, COFFEE, CHATS, & BRAINSTORM SESSIONS. A COMPANY THAT IS PROGRESSIVE, IS INTERESTED IN MOVING FORWARD & STAYING CURRENT. A COMPANY THAT IS STRATEGICALLY DRIVEN & TECHNOLOGICALLY SAVVY. A COMPANY THAT HAS A BEAUTIFUL, LIGHT, INTERESTING & INVITING BUILDING WITH INNOVATIVE WORK SPACES. A COMPANY THAT IS MULTIFACETED IN IT’S SERVICES & MULTIDISCIPLINARY IN IT’S APPROACH. A COMPANY THAT BELIEVES IN GOOD CONVERSATION & GREAT COLLABORATIONS. 13
Who & Where*
The major players (and UCOL).*
CONDÉNAST Condé Nast are the people behind publications like Allure, Bon Apétit, Details, Glamour, GQ, Vanity Fair and Vogue. Their main office is the Condé Nast Building, 4 Times Square, New York. So really for me this is the dream. Condé Nast have an online Candidate Profile builder, which they expect all potential candidates to complete as a part of any job application. This will be my first ‘port-of-call’ when working towards gaining employment at Vanity Fair.
JONESGROUP Jones Group, are the owners of several major fashion labels in the US including Nine West and Gloria Vanderbilt. Although they do not deal specifically with my skill set, I may have the opportunity to work alongside their ‘Creative Director Handbags’ in an internship programme. As this is in New York and has the potential to lead to a great deal of other opportunities, this is an option that I will be investigating further.
UCOL My current position in the Business Development team at UCOL has allowed me to gain experience in design, design thinking / service design, strategy and planning, and business. An opportunity that I am very grateful for and have learnt a lot from. The chance to continue working in such a great team and gain more contacts and experience, as well as a solid income, is definitely something not to be overlooked. This would be a fantastic stepping stone to other great opportunities.
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Who & Where*
The most likely starting point.*
WHITERHINO “White Rhino is a creative agency, powerful in branding, design, the development of outstanding websites and digital innovation.” * White Rhino was founded in 1996, by Andrew Tibb.
* Located on Level 1, 28 Cubitt Street, Richmond, Melbourne.
* Services include: * Branding – Brand Mark Brand Research Corporate Identity Corporate Style guide Logo Design Naming Rollout & Management
* Design & Creative – Annual Reports Branded Environments Corporate Literature Display & Point of Sale Illustration Packaging Print Communications Brand Advertising Strategy & Campaign Creative
* Digital – Content Management System Email Marketing System Flash Animation Interactive & Digital Media Mobile Websites Online Software Applications Search Engine Marketing Search Engine Optimization Social Media Integration Web & Interface Design Website Development
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Who & Where*
“Logic will take you from A to B. Imagination will take you everywhere”– Albert Einstein*
ICON.INC “Icon.inc offer a full range of creative services, from research & strategy to branding and graphic design, web development & communication.” * Founded by Joanne Painter & Chris Dodds.
* Located on 132a Gwynne St, Cremorne, Melbourne.
* Services include: * Strategy– Competitor Analysis Qualitative & Quantitative Research Stakeholder Consultation Focus Groups Depth Interviews Usability Analysis * Digital * Marketing * Communications
* Design – Logo & Identity Packaging Reports & Publications Brochures & Flyers Direct Marketing Advertising Signage Environmental Graphics Print Advertising Illustration Photography Print Management
* Branding – Brand Strategy & Architecture Brand Identity Visual Language Brand Communications Naming Brand Style guide Branded Environments
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Who & Where*
“Choose a job you love and you will never have to work a day in your life.”– Confucius*
TAYLOR&GRACE “Taylor & Grace is a dynamic boutique communications agency that specialises in marketing, branding, strategy & graphic design.” * Founded by Darren Taylor & Grace Camobreco.
* Located on 3/255 Wellington St, Collingwood, Melbourne.
* Services include: * Strategy * Internal Communications * Marketing Communications * Advertising * PR / Media * Direct Marketing * Branding * Design * Copywriting * Publication * Websites * Online Marketing
“When strategic thinking & outstanding design come together with your outcomes in mind, they create a unique alchemy.”
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Who & Where*
The other key interest is starting my own design agency here in Palmerston North.*
WHENIGROWUP When I grow up, is an idea that a group of about six third year design majors have been throwing around. A collaborative venture that would combine both the multidisciplinary learning that we have with our own individual interests and talents. Based here in Palmerston North, we feel that our unique and varied skill set would fill a gap in the design market in this region. Our main competitor would be Black Sheep Design, and while they are a strong agency we feel that they are lacking in vision. We believe that our combined talent would allow us to tap into parts of the market, outside of pure graphic design and branding. We would branch into strategy / design thinking / social design / motion graphics/ publication and communication design with the ability to also include other disciplines such as film and photography. The business would be run by all six of us, collaboratively. We believe in the design process as a holistic approach to business and so would be applying that thinking to all aspects from the general running of the company to dealing with clients individual needs. In the future we would like to see the business grow into both a national and international market, with offices in Australia within the first 5 years. A big ask we know, but we’ve got the determination and the talent to make it happen.
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How* So with all of these possibilities / ideas / aspirations goals / wants / ideals, there needs to be a way to actualise them.*
PLANA * Complete BAVI with an awesome portfolio, amazing skills, friends and contacts. * See out my contract in Business Development at UCOL. * Go to Melbourne for Christmas / New Year, have a break and while I’m over there touch base with the agencies I have outlined and a few other contacts. * Gain employment in Melbourne. * 2 Years: Gain experience and up-skill and promote internally. * 4 Years: Move onto another agency (preferably one with other international offices) for more experience and start making contacts in New York. * 6 Years: Move to New York, begin working for CondÊ Nast.
PLANB * Complete BAVI with an awesome portfolio, amazing skills, friends and contacts. * Go to Melbourne for Christmas / New Year, have a break. * Re-establish position in Business Development at UCOL, while working on the development of collaborative business venture WHENIGROWUP. * 12 Months: Launch WHENIGROWUP. * 2 Years: WHENIGROWUP is well established in the Manawatu. * 4 Years: WHENIGROWUP is established nationally. * 6 Years: WHENIGROWUP Melbourne office is opened.
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How* “The trouble with not having a goal is that you can spend your life running up and down the field & never score.”– Bill Copeland*
PLANC * Complete BAVI with an awesome portfolio, amazing skills, friends and contacts. * See out my contract in Business Development at UCOL. * Go to Melbourne for Christmas / New Year, have a break. * Investigate Internship with Jones Group, if viable go to New York for Summer Internship Programme. * 6 Months: Summer Internship, build New York contacts. * 12 Months: Secure ongoing employment with Jones Group, complete CondĂŠ Nast Candidate Profile and begin applying for jobs. * 2 Years: Working for CondĂŠ Nast in New York. * 4 Years: Working at Vanity Fair as an Art Director.
PLAND * Complete BAVI with an awesome portfolio, amazing skills, friends and contacts. * Go to Melbourne for Christmas / New Year, have a break. * Come back to my position in Business Development at UCOL. * 2 Years: Up-skill and promote internally, management position. Begin applying for jobs externally. * 4 Years: Working in strategy / design thinking, gaining new experiences for overseas agencies, complete additional education around strategy / design thinking. * 6 Years: Work as an independent consultant for strategy / business development / design thinking.
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“When you come to the end of your rope, tie a knot and hang on.”– Franklin D. Roosevelt*