Evoke by Brendan Marshall

ISSUE ONE

SO WHERE TO FROM HERE? SILVER SCREEN GLAMOUR THE NEXT GENERATION

Photo Credit: ÂŠ Lance van de Vyver

CONTENTS ISSUE ONE

EDITORIAL 10 SILVER SCREEN GLAMOUR

THE NEXT GENERATION

BLACK / WHITE WATER

Photo Credit: ÂŠ Lance van de Vyver

EDITORIAL SO WHERE TO FROM HERE?

Editor: Brendan Marshall

As I sit here and contemplate, for what seems to be a countless number of times, what to write about I am reminded of a quote that I found when I was at the beginning of this journey;

â&#x20AC;&#x153;what lies behind us and what lies before us are tiny matters compared to what lies within us.â&#x20AC;? - Ralph Waldo Emmerson.

Personally this has a lot of meaning as the last year has been rather tumultuous. A culmination of some rather life-changing events including the loss of my Grandparents, just a few months apart.

Professionally, in the sense of my student career, this is fitting as I have been constantly amazed by what both myself, and the wonderful people I attend school with, have achieved over the last three years - which in every instance is nothing short of astounding. What it means for this publication is an acknowledgement of what is possible. How an idea, a dream, a notion, a feeling can, with the help and support of many people, become a reality. Evoke has been born from years of searching for where I might fit in the world. Ironically it has taken me until recently to realise that in one way or another I was always going to be in the publishing industry.

I only became aware of my pasion for publication design, typography and design in general three years ago, right before I started this degree. Yet in a recent move, I found a typography book that I had when I was only eight years old . I used it to learn about making creative title pages for my school projects. Who would have thought that 20 years later I would be finalising a degree that has taught me more about this world than I could ever have imagined at eight and given me a place to refine the skills and the creative eye that I've always had. For anyone in the industry that happens to come across this, you will know that the production of a publication like this has been a huge endeavour.

The initial concept was to come up with something that would simply illustrate my skills as an art director, This has resulted in developing a concept for an entirely new publication that I like to think of as New Zealand's' answer to Vanity Fair.

The idea for Evoke came from the feeling that I get whenever I pick up the next issue of my favourite magazine. There is an excitement that one feels when the latest issue comes out and a delight that is had when the first flick through happens. There is something inherently beautiful and captivating in this very tactile experience and that was something that I wanted to replicate with Evoke. I didn't want it to be just another pretty magazine. It was critical that the magazine spoke, was intelligent and would be something that would appeal to people both aesthetically and intellectually.

Like Vanity Fair, I wanted to make sure that Evoke was current and would gain interest and attraction for it's stunning style and it's topical articles and information. Every aspect of this magazine has been carefully considered, worked and re-worked, tried and tested. The bulk of the content has been created by myself, to demonstrate the multidisciplinary skillset that I have developed over the course of the last three years and to illustrate my understanding of the world of publication design and it's high-demands. The industry today is not only using new and inventive ways to reach it's readers, but also in the production of the publications themselves. It calls for the individuals that work in it to be highly-skilled and highly-motivated. To be able to write an article and take the accompanying images is certainly nothing new and contributors of major publications around the world, whilst having their specialities, are expected to understand the

many facets that come together to make the publication what it is. The overall look and feel of a publication, how that works from print, to web, to digital publishing options, what that means for the readers and their experience are all critical to each aspect of production. These talented individuals need to be able to understand all of these things and then when it comes to the task at hand, work solidly, for hours on end, either independently or as part of large collaborations in order to meet beyond reasonably tight deadlines - this is the nature of the beast - but it is a thrilling ride.

Evoke has been all of these things for me and I have to say, without ego, that I think it has achieved everything it set out to. The content you are about to see could well be the beginning of a new publication for the New Zealand market. While I recognise that this is the bones

of which a successful magazine could be built on I believe that they are strong and that these bones give the magazine a great foundation to work from. Like all great publications this has been a labour of love and has not been without its moments of tribulation. I have had quite and adventure pulling together the various parts of Evoke, and I couldn't have done it without some excellent support from friends, family, industry and educational mentors. To all of these people, I thank you so very much as you have helped an idea, a dream, a notion a feeling become a reality and something that I can lay claim to and am very proud of. The next step in this journey has yet to be decided. Although I believe there is clear opportunity for this publication to go into production, I am more than realistic about the huge undertaking a start-up like this would be. Watch this space., it may be on shelves before you know it. Finally I would like to dedicate this issue to the loving memory of my Grandparents, Molly & Ian Hook. Brendan Marshall.

Photo Credit: ÂŠ Adena Teka

Dior Addict

SILVER SCREEN GLAMOUR

Model: Maja Boskovic Designer: Romyda Keth Photographer: Brendan Marshall

SILVER SCREEN GLAMOUR Model: Maja Boskovic Designer: Romyda Keth Photographer: Brendan Marshall Make-Up Artist: Tania Hooper-Bishop Hair Stylist: David Smith Stylist: Nicola Maw Assistant: Michael Watson Dresses and accessories kindly supplied by Posh, Palmerston North

Photo Credit: ÂŠ Lance van de Vyver

THE NEXT GENERATION

The creative industry is about to be hit by a new wave of talent unlike anything it has ever seen before. â&#x20AC;&#x201C; You need to know these people.

MCLAREN If laughter is the best medicine, you need to spend time with the infectious laugh of Cindy Mclaren.

nonsense attitude and her clean approach to design. But this doesn't make her a bore by any count, as friends attest to her wicked sense of humour and a laugh that "can be heard two studio's away."

Mclaren is also a keen brand-designer having successfully created a new brand for a street shop in Auckland last year.

A self-confessed workaholic Cindy Mclaren is nothing short of remarkable in her approach to "getting s*!t done." Training as a graphic designer, Cindy has already picked up employment with the prestigious Colman Design in Palmerston North - a job that she got the nod for largely based on the assignment work that she was having printed there. Over the last three years, Mclaren has gained notoriety for both her no-

that many have faced and developing creative ways to shed light on their plight - engaging viewers through everything from ambient advertising to infographics that she has been developing for her major project this year.

MCLAREN One of Cindy's major areas of interest is in social issues. She believes in equality and fair treatment of all people and as such has spent a large amount of her time during the course of her design degree researching the atrocities

Cindy says that she's excited to already be working in industry, saying of her boss, "Craig Colman and the team have been so fantastic."

"...they were keen to let me hit the ground running and have been impressed with the results."

SCOTT WHAT DAN SCOTT DOESN'T KNOW ABOUT FILM, The first thing that hits you about Dan Scott is his very humble nature. His kind face and gentle tone are welcoming and you instantly feel like you're making friends. Underneath this is an astonishing mind, although Dan would have you think otherwise. A film major, what Dan doesn't know about film, isn't worth knowing. His knowledge of the history of film, genre's, soundtracks, directors and of course the very technical aspects of production is unmatched. When I interviewed Dan he had insisted on showing me the latest clip he had found on youtube. A four minute clip of a one-minute-wonder. Needless to say that hilarity ensued. However Dan wasn't all about laughing at the content, he admired the tenacity of the person and of course the effectiveness of how the clip was made. When asked, "where did that

even come from?" Scott simply replied, "I don't know I just find these things." Having already worked on a variety of projects outside of the classroom environment Scott is definitely a lot more than "that guy, who know's some stuff." His last project involved picking up the latest BMW and driving it from the South to the North Island, filming it all the way as a promo.

â&#x20AC;&#x153;It was a pretty cool adventure, I guess most people don't get that chance while they're still studying and we got some amazing stuff.â&#x20AC;? The only problem Dan had along the way was a duck that "photo-bombed" his time-lapse. But it ended up being an interesting 'happy accident.

TEKA If you've ever had a question about style, look no further than the stunning Adena Teka.

over some of her images and I asked what her process was like. A meticulous planner, she replied "I planned eight shoots over four days and managed to complete six, which I think is pretty good."

Adena Teka is a quiet person at first glance. Naturally stylish, even in her trackies, Adena's approach to her fashion photography is, like her, understated, clever and simply stunning.

"I planned eight shoots over four days and managed to complete six, which I think is pretty good." On talking to Adena for this feature we looked

of composition suggest otherwise. She is also very clever conceptually, gaining inspiration from music, growing up in the 80's and being innately attuned to what is happening in the world of fashion. For her major project Adena has worked on a variety of different shoots, working in a kiwiana/ nostalgic theme with a twist of high-fashion.

TEKA As any seasoned professional would tell you, this is no mean feat, but Teka takes it all in her stride. Adena claims that she isn't a "technical" photographer, but the complexity of her lighting and her understanding

"The idea just kind of came to me and then I went around finding all the cool old-school things we had when we were kids, it just kind of worked". Adena is also recently celebrated becoming a multi-award winning photographer, gaining two more awards recently at the NZIPP 2012 Iris Awards.

WATSON THE VISUAL EFFECTS GURU HAS LANDED. Michael Watson gives multi-talented new meaning. This young, tech-savvy videographer is currently undertaking a project that most professionals in his field would cringe at.

as I can, it's both my wind-down time and my research. The only problem is I sit there and try to work out how they did it and I don't really watch the movie - so I have to go back again."

Writing, pre-producing, casting, filming, producing, post-production, musical score and editing, are all in a days (well weeks and weeks) work for Watson, who already has the beginnings of his own production company up and running.

Not that he's complaining. The big block busters give him ideas for his own work and help keep him focussed on the goal of working for the major players one day, "Industrial Light and Magic would be the ultimate goal."

Having worked on several small projects for UCOL in Palmerston North and recently completing a series of edits to fit into a fusion piece for NZIPP Iris Awards promotions, Michael is well on the way to achieving his dream.

Next on the agenda, once Watson completes his degree in a few months time, is a trip to San Francisco. Michael is the recipient of an internship at Lobitos Creek. A reciprocal arrangement between UCOL and Reel Earth Film Festival., Michael was chosen because of his standout abilities in post-production.

"Industrial Light and Magic would be the ultimate goal." Watson has a vast knowledge of the film industry and is a self-professed movie-geek, " I go to the cinema as often

In his spare time Watson has also been assisting the head of the film department in teaching first and second year students filming and post-production skills.

HINDRUP MAJOR ANIMATOR Matt Hindrup is a animation major and this year has seen his final project change several times, culminating now in a project working with the New Zealand Army on a training simulation. The New Zealand Army had been looking for someone to help with the graphics for a simulation for some time and through a connection at UCOL ,Hindrup was invited to show some of his work.

Hindrup has been through the lengthy process of needing to have a clear understanding of the ins and outs of military life, working closely with

HINDRUP

This led to him going on two training missions with military personnel to get first hand experience.

high-ranking personnel to ascertain the best way to deliver the programmes they are developing.

"It was probably the best way to get your head into the game."

A huge turn around from the gaming environments Matt was looking at completing, he has been quick to adapt new learning in animation,

and other platforms, and combine the different aspects required for his final animation.. Outside of the long hours and minute adjustments, Hindrup still finds time to socialise and work on other projects.

"You have to be able to winddown after sitting for hours making those little tweaks." Hindrup is a clear leader, organising a variety of other extra-curricular activities for himself and other students, including a recent trip for a meet and greet with the team at Parkroad Post in Miramar. An experience his fellow students will never forget.

THE NEXT GENERATION

FEATURE

E SPREAD

COTTON PRETTY & TALENTED, WITH A TWIST OF SPICE. With a background in motion graphics, Cotton is using the unique graphic design style that she has developed to quietly change the face of service design, with her partner-in-crime Mikaila Barber. Cotton has a keen interest in ecosustainability and brings a clean green aesthetic to a lot of her works. Some of Cottons work also has a whimsical or childlike fee to it, but she says that it's not all cute.

" I quite like pretty little details when it comes to my design style, but you have to be practical too, not every client wants or needs something like that." Primarily focussed on brand these days, Amy couldn't wait to take on a new challenge with service design.

When Amy was given the opportunity to work with the Palmerston North RSA she jumped at the chance. "We had been looking for a company or a cause that we could work with to show the potential of service design, the RSA was a perfect fit." The project has been a combination of working with the management team at the RSA, the corporate team nationally and army personnel in a collaborative effort to raise the profile within the military community and the wider public. Cotton has said that there has been many challenges along the way, but that it was a greatly rewarding experience.

"Sometimes it's hard to get your point across and the army boys can get distracted {*laughs}, but it all works out."

BARBER Mikaila Barber is on a path to taking over the world, and she is not going quietly about it.

However Barber is not arrogant and is the first to say if her work isn't quite up to par.

"It's a collaborative process, you gotta be able to bounce s!^t off each other and see what sticks."

She is also very generous with her time, eager to help others, provide

Barber is currently working with Amy Cotton on a service design project that see's the Palmerston North RSA connecting better with is's members, the military and the wider community, and is loving the challenge.

Barber has gone from strength to strength in what can only be described as a remarkable year. Her nonchalant approach to life could almost be considered careless, rather than carefree, but that is far from accurate. Mikaila has impeccable attention to detail and without a doubt is meticulous in her process. Unlike a lot of creatives, she is more than happy to promote herself and her work, "you've gotta have confidence, I believe in me and then others do too."

BARBER insightful critique, or give a healthy dose of praise where it is due.

"The best part of design is being able to work with great people."

As if completing her degree wasn't enough, Barber has also spent 10 weeks this year working on a Student Diary App for this years Innovate Manawatu competition run by the Bio Commerce Centre, in Palmerston North. Barber went through research, prototyping, testing and business development and made it into the top 10 finalists. Something that she is very proud of.

META THE NEXT BIG NAME IN FASHION PHOTOGRAPHY Ryan Meta is already making a name for himself in the fashion world. The young fashion photographer has leapt ahead of the competition, confessing that making connections with industry pro's like Peter Coulson has given him a huge confidence boost in achieving his dream.

"It's a little bit AMAZING, just sayin'." Meta says of his mentors, "Everyone is really nice and really keen to help and provide amazing feedback and insight." Making your mark in the fashion world is a difficult challenge, and there are a lot of photographers already in the industry, so it comes down to being able to differentiate yourself and Ryan is definitely doing that. On working through his major project this year, Meta has created an entire world of fashion.

Grabbing garments from everywhere from schoolmates to the local costumehire, Meta's amazing vision, styling and knowledge of the technical have allowed him to create a wonderland of couture that could easily grace the pages of any major fashion publication. Dedicated to learning all the tricks of the trade Meta spends hours looking and researching what the pro's do, but is not content with emulating the greats, but doing it better.

"I just look at what's happening. It gives me ideas." Ever humble, and self-deprecating, Meta often has an "it's alright" attitude about his own work, however classmates, lecturing staff and members of the industry say otherwise.

"His work will be in Black before you know it."

LARSEN It's clear to see what the word stunning was made for, meet Toni Larsen.

passionate about the people she photographs. And it's evident that Toni puts a lot of that passion into every one of her works, be it for a wedding, a portrait

It's obvious from the moment you meet Toni Larsen that there is something remarkable about her. A true beauty inside and out, Larsen admits that she is the perfect "peacock" (DOPE Personailty Test), and that is clear to see as her effervescent personality bubbles into conversation. "I'm sorry, I'm just going on and on.", Toni says as we discuss her photography. She speaks however not of the work itself, but of the people she has had the "privilege" of working with. Larsen is genuinely

Larsen isn't content at "just" making stunning images that her clients will love and cherish. Toni's aim is to be at the top of her game - and she is well on the way, having picked up a Silver and a Bronze award at this years NZIPP Iris Awards. Next year is about realising the dream and working as a professional photographer.

or one of her award -winning fine art prints.

The business savvy Larsen is based in the Manawatu and Hawkes Bay regions, and already has a fully booked wedding season and plans for next years Iris and Kodak Awards.

" I just want to make beautiful images that make people feel something special."

Currently on the hunt for the perfect studio space, Toni want's to make the experience of being photographed one that her clients will love and of course, want to come back for more.

LARSEN

THE NEXT GENERATION Writer: Brendan Marshall Photographer: Brendan Marshall Shoot Assistants: Cindy Mclaren & Michael Watson

Photo Credit: ÂŠ Lance van de Vyver

BLACK / WHITE WATER

As the ownership debate continues what are the implications for New Zealanders as their greatest resource becomes more finite.

It seems that New Zealanders are in the midst of another Foreshore and Seabed debate. The 'rights to' argument is something that polarises the nation and is easily lead by the New Zealand media into a who's right and who's wrong scenario, that never seems to result in a sufficient answer. Issues such as these are very complex. They have legal, economic, environmental, cultural, social and political influences and implications, which can be argued, for an against, for a lifetime. So as the 'Rights to Water' argument continues, what does it all mean? How are we managing the current situation and what will that mean for the future? To start off with, what is the debate all about? It, like the foreshore and

seabed debate, has sprung into life, in what appears to be an overnight sensation, but is by all means nothing new. The base of the argument has steamed from the Government's interest in partially selling off StateOwned Enterprises, in an effort to balance the books in the wake of the global financial crisis. Debate has risen over Maori customary rights to the waterways, versus the ownership/use of the waterways that SOE's like Meridian and Mighty River Power have in place. The Waitangi Tribunal, on behalf of the New Zealand Maori Council brought a claim regarding customary rights to the government, resulting

in successfully stalling plans for selling off the 49% share holding in a partial privatisation scheme on the basis that "the Crown has failed to recognise Maori 'rangatiratanga' and customary rights, and control over fresh water and geothermal resources" (Healy, K. 2012).

"the Crown has failed to recognise Maori 'rangatiratanga' and customary rights, and control over fresh water and geothermal resources"

In turn this brought the 'rights to' argument back to the forefront of New Zealand interest, resulting in a rather heated debate.

are not sold into private ownership with first recognising the existence of underlying customary rights." (Stack, M. 2012).

In light of the recommendation from the Waitangi Tribunal the government passed the Mixed Ownership Mode Bill, which amended the SOE Act (1986) and the Public Finance Act (1989) respectively. In doing this, the companies affected are now governed by the PF Act and the government has made a move towards protecting Maori interests under this Act. However these provisions still fall short of the protection Maori are asking for.

From a legal standpoint, ownership of water is not a concept that is recognised by New Zealand Law, but rights to use water are. The Resource Management Act 1991 provides legislative control and management of the use of water.

"Several Maori have announced the current objection to privatising assets is not initiated by a desire to limit public rights, but just to ensure those common rights

"...the current objection to privatising assets is not initiated by a desire to limit public rights..." What this means with regard to the power companies is that in incidents where they own the underlying land they

will have rights to use of that water. Or in cases where they do not own the underlying land, they will have the "benefit of easement"", which entitles them to convey water from lakes or reservoirs to for the purpose of generating power. Partial sales of these enterprises could compromise the governments ability to provide recognition of both Maori customary rights and potentially have an impact on the access, availability and affordability of water management for all. Maori and non-Maori alike are concerned that this is fast becoming another 'them versus us' scenario and with all that is currently on the table this is an easy conclusion to jump to. But in fact this is not the case at all.

The discussion is the same all over the world:

"water is quickly becoming a sparse and highly valuable resource, and as water is turning into a tradable commodity, disputes over who owns it are heating up." Some countries within the United Nations, such as the UK, Netherlands, Germany, under the International Covenant on Economic, Social and Cultural Rights (of which New Zealand is a signatory) have already acknowledged the right to accessible and affordable water to be a part of

their obligations. "Such acknowledgement places new responsibilities upon governments in a time when water â&#x20AC;&#x201C; "the new oil" â&#x20AC;&#x201C; becomes a sought after natural resource." (Bosselmann, K. 2012). The OECD's Environmental Performance Review of New Zealand recently criticised the increasing incidence of water pollution in the country, citing greater protection of ground and surface waters was needed due to pollution affecting rivers, streams and lakes. New Zealanders are already in a position of struggle when it comes to our waterways. Access to and quality of drinking water, loss of wetlands and the use and pollution of waterways in our agricultural industry are all contributing factors

to the current state and need to be addressed wholly and not on a 'them versus us' basis. Although it is acknowledged that:

"Maori take their responsibilities a lot more seriously that the rest of us..." with regard to Maoris' role as kaitiaki; their management of the river. "This is undeniable and should encourage us to seek a water-management regime around water as commons, not as a commodity." "Ultimately, water and property rights don't mix. Rather than talking about rights we ought to spell out our responsibilities." (Bosselmann, K. 2012). It is considered that given

the current state of many New Zealand rivers and the way in which they are currently managed by local government, it would be beneficial for some form of agreement between hapu with mana over local waterways be reached to better manage and protect them. A recent survey conducted by Lincoln University concluded that New Zealanders consider water pollution as the most important environmental issue facing our country. "It is clear that New Zealanders have a very high desire for a future of largely nonpolluted freshwaters, fit for swimming and with abundant aquatic life. They want the most important rivers protected and they do not want to trade off

environmental protection for economic growth." (Norman, R. 2012)

work, but does it protect our waterways for future generations?

"It is clear that New Zealanders have a very high desire for a future of largely non-polluted freshwaters..."

The claim for Maori, talks about customary rights and ownership, but at the core of this is the trust that the people of New Zealand have in their government .

With this in mind the 'rights to' debate is certainly proven to be of utmost importance to all New Zealanders and it is clear that the current state of affairs is a far from perfect scenario. The legislation in place currently works from more of an economic standpoint than an ecological one, which for the benefit of SOE sales and overall economic development may well

The government is in a position, where it can act now and for the future of all New Zealanders as a guardian of the waterways instead of a broker.

BLACK / WHITE WATER Writer: Brendan Marshall With exerpts taken in good faith from: Bosselmann, K. 2012. Maori. We should not treat water as a commodity. Healy, K. 2012, Getting into hot water: water ownership, asset sales, and the Waitangi Tribunal claim. Lonnberg, E. 2012. The Fresh Water Debate: Recognition of Indigenous Peoples' Rights to Water. Norman, R. 2012. Kiwis consider water pollution our biggest environment issue. Stack, Dr. M. 2012 History repeating itself in water debate.

CREDITS This magazine would not have been possible without the help, kindness, encouragement, critical feedback, laughter, inspiration and coffee kindly supplied in abundance by the following people. In no particular order they are; Nathan Best Toni Larsen Matt Hindrup Dan Scott Adena Teka Renee Peasron Cindy Mclaren Mike Watson Genevieve Senekal Lance van de Vyver Fleur Verhoven Mikaila Barber Amy Cotton Aimee Thompson Ryan Meta

Kim Ross Catherine Holmes Tammie Crompton Layla Papworth Hayley Singh Tara Kairau Tony Kim Jeremy Cameron Pania Molloy Jaxon Paraki Webber Andre Te Hira Steve Leurink Ian Rotherham Mandy Rudge Rachel Hoskin

Gary Whiting Jeremy Campbell James Scott Tyson Schmidt Nicola Maw Maja Boskovic Liette Godin Mckerras Samantha Polatsek Tania Hooper-Bishop David Smith Rhiannon Outen Alex & Christine Marshall Molly & Ian Hook

A very special thank you goes out to Andre Rowell from M2 magazine for his guidance and support over the last 12 months. Andre you have provided me with so much information and feedback, at a moments notice, and I could not have achieved what I have without your greatly valued input. Addtional Special mention goes out to Lance van de Vyver and Adena Teka for their contribution to the advertising pages of this publication.

Photo Credit: ÂŠ Lance van de Vyver