Giro VIVID 2018 – Product Launch Booklet

2018 VIVID COLLECTION

VIVID Lens Technology is featured on Giro’s complete line of premium goggles.

With nine models in total, we have Vivid-equipped options for any skier or snowboarder, male or female, from riding groomers to lapping the park to backcountry adventures.

LARGE EXV MODELS

CONTACT

ONSET

BLOK

$250 with two VIVID lenses

$150

$100

AXIS

COMPASS

BALANCE

$180 with two VIVID lenses

$150

$130

ELLA

FIELD

FACET

$180 with two VIVID lenses

$150

$130

MEDIUM EXV MODELS NEW

WOMEN’S EXV MODELS NEW

ENHANCE CONTRAST, BOOST CONFIDENCE.

THE DAYS OF HAZE ARE OVER...

VIVID is a patented lens technology—developed by Giro in partnership with ZEISS Optics—that improves the visual experience on snow by enhancing contrast and definition. VIVID reduces eyestrain, improves reaction time,

BLOCKS HARMFUL UV LIGHT

boosts confidence and delivers precise vision without color over saturation.

DELIVERS PRECISE VISION WITHOUT COLOR OVER SATURATION

HOW VIVID WORKS VIVID was developed by Giro in partnership with ZEISS Optics, the global authority in quality optics.

This patented lens technology is based on decades of studying the visual experience on snow.

Conventional goggles and sunglasses are designed to eliminate blue light. The long held belief was that blue light = bad light. But here’s the thing: snow isn’t white… as the most reflective surface on Earth,

ALLOWS IN CONTRAST ENHANCING BLUE LIGHT

snow is actually blue. Our research proves that seeing this blue light is fundamental in processing terrain on snow. VIVID Lens Technology effectively manipulates blue light by letting in contrast enhancing blue light, while blocking harmful UV light. VIVID essentially filters out the haze and frees your eyes to spot your line and focus on enjoying your experience.

OPTIMIZED FOR SNOW

BENEFITS OF VIVID • ENHANCED CONTRAST AND DEFINITION • REDUCED EYE STRAIN 400

500

600 WAVELENGTH (NM)

700

800

• IMPROVED REACTION TIME AND BOOSTED CONFIDENCE