Giro Snow 2017 Capsule Collection Booklet – Giro X Gerry Lopez & Giro X Descendants Collections

2017 GIRO SNOW

GIRO SPORT DESIGN 2017

Capsule Collection Our Capsule Collection evolved from our 30-year history of connecting and collaborating with outside artists and influencers. We call it the Friend of a Friend approach and work hand-in-hand with partners on these collections. The one condition for these collabs is that we share cultural similarities in our worlds—whether that’s a penchant for free thinking, unbridled creativity, or a passion for the ride. While the Capsule Collection offerings for 2017 are limited editions exclusive to this season, the connection between our brand and the collaborator is long lived.

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2017 GIRO SNOW

GERRY LOPEZ SURFBOARDS x GIRO

Contact GERRY LOPEZ GREEN / YELLOW LEAF

ARGE INNER ART FOR CLEANER EXECUTION

Stylish big wave surfer Gerry Lopez achieved legend status in the 70s at Pipeline on Oahu’s North Shore. His relaxed confident style is as much of a trademark as the bright, vivid colors of his surfboards. In the early 90s Gerry discovered snowboarding and translated his effortless style to frozen white waves. In this collection we celebrate a shared appreciation for the ride reflected in Gerry’s bright poppy graphics across three unique EXV goggle designs. These limited edition Contact, Blok and Balance goggles feature the iconic Gerry Lopez Surfboards crest combined with Giro for timeless style, just like Gerry’s surfing and snowboarding.

26%

Loden Green No. 7071872 AF 7071874 MSRP: $ 240

50%

15%

Persimmon Blaze

62%

Black Limo Yellow Boost No. 7071873 AF 7071875 MSRP: $ 240

Blok GERRY LOPEZ RED / YELLOW SUNSET

40%

15%

Amber Scarlet No. 7071897 AF 7071900 MSRP: $ 90

Black Limo No. 7071898 AF 7071901 MSRP: $ 90

50%

Persimmon Blaze No. 7071899 AF 7071902 MSRP: $ 90

Balance GERRY LOPEZ BLUE / TITANIUM OCEAN

15%

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Black Limo No. 7071888 AF 7071890 MSRP: $ 130

52%

Persimmon Boost No. 7071887 AF 7071889 MSRP: $ 130

“Backcountry snowboarding is almost the same thing as paddling out to a new, empty surf break and discovering the joys and challenges of that special place with a group of close friends all seeking the same surprise. Here Yama, the Orange Man and I have just made it to the outside lineup after a long, slow, uphill paddle but all the while, viewing the goods we were going to get when we take the drop and unwrap this winter gift.” - Gerry Lopez

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2017 GIRO SNOW

DESCENDENTS x GIRO

Ledge MIPS

MATTE BLACK DESCENDENTS

The friendship between Giro and Descendents goes back many years.

The iconic Southern California band known globally for their caffeine fueled pop songs about fishing, coffee and girls have long inspired our creative processes here at Giro. Fans of the band will instantly recognize iconic imagery and hidden details (Hey Milo!) on the Ledge MIPS helmet and Blok goggles. These new designs were illustrated by longtime Giro contributor and certified Descendents art guru Chris Shary. Collectible packaging reflects the band’s enthusiastic coffeeinspired lyrics, which are also reflected in the matte black coffee helmet and coffee brown goggle frames.

Matte Black Descendents S: 7072297 M: 7072298 L: 7072299 MSRP: $ 80

Blok

80

DESCENDENTS BLACK / DARK ROAST BROWN

40%

15%

Amber Scarlet No. 7071891 AF 7071894 MSRP: $ 90

Black Limo No. 7071892 AF 7071895 MSRP: $ 90

50%

Persimmon Blaze No. 7071893 AF 7071896 MSRP: $ 90

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2017 GIRO SNOW GOGGLES

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Christian Haller

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