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COLOR PALETTE
The primary color palette should always be used for The Downtown Farm Stand identity system. If it is not possible to use the primary color palette or if it doesn’t work within the application, the neutral color palette should be used.
The secondary color palette should be used in tandem with the primary color palette to complement it but should not be used for the identity system. It is up to the discretion of the user to determine which colors to use together.
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The neutral color palette can be used with the primary and secondary color palette. It can also be used for the identity system if the primary color palette is not applicable.
The CMYK, RGB, and Hex values should be used in the appropriate contexts. CMYK should be used for any print materials, while RGB and Hex should be used for online purposes.
