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INTRODUCTION
The purpose of this standards and guidelines document is to ensure that The Downtown Farm Stand’s visual identity is kept consistent and of high standards. Thoughtful consideration has gone into how each of the different elements work together to create a harmonious and consistent look for the business. It is important that the details outlined throughout this manual are followed as closely as possible.
Components
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The Downtown Farm Stand visual identity system consists of a logomark and signature.
The logomark and the signature can be used independent from each other, although it is preferred to use them within a lockup. See pages 5–6 for more information on the logomark and signature.
Together these are used in different configurations referred to as lockups. For more information on the different lockups, see pages 7–10.
