SECONDARY WORDMARKS

The secondary wordmarks are for the purposes of representing the other departments that The Downtown Farm Stand operates aside from their first floor restaurant and grocery section. While the secondary wordmarks can be used with the preferred and alternative lockups, it’s recommended that they either be used independently or with the logomark. This is to ensure that the identity doesn’t become visually cluttered.

It may also be used for applications where it can be sized 0.75 inches or larger to ensure that all information is still visible. Do not make the secondary wordmarks smaller than 0.75 inches.

The secondary wordmarks can be produced in the primary color palette or in the neutral color palette. For more specifics on color, see page 14.

The secondary wordmarks should never be typeset differently than the provided files. This is to ensure that proportions and sizing stay consistent within different applications.