Page 1

BTN_ITB_DAY1_PP1-14:Layout 1 28/02/2010 13:45 Page 1

ITB Berlin Special Edition

Wednesday 10 March 2010 S P E C I A L R E P O R T

World Travel Awards 2010 nominees announced page 15

South Africa

Sultans of Bling

bids for sporting glory page 5

Premium class travel page 10

Travel Triumphs of the Noughties revealed page 92

The tourism industry’s highest accolade, The World Travel Awards, has unveiled a series of enhancements to mark its first Grand Tour of the new decade, and reflect the rapidlychanging face of travel.

World Travel Awards 2010 – Changing the face of travel Luxury is top of the agenda with a host of new categories, ranging from “Leading Luxury Business Hotel” and “Leading Luxury Villa” to “Leading Luxury Car Rental” and “Leading Luxury Cruise Line”.

touches to its preparations as a host city of this summer’s World Cup, will set the stage for the WTA Africa Ceremony on 7 July. And London, currently gearing up for the 2012 Olympics, will host the WTA Grand Final on 7 November.

The awards programme, which serves to encourage best practice within the industry, is honouring its commitment to sustainable tourism. A number of new green categories span cruise lines, destinations, hotels and tour operators, in a bid to reward those brands striving for innovative and responsible solutions to the environmental crisis.

Competition in this year’s WTA Grand Tour will undoubtedly prove hotter than ever.

Graham E. Cooke, Founder and President, World Travel Awards, said: “We have been overwhelmed with the tremendous response to self nominations, which have grown a phenomenal 50 per cent on 2009, with applicants from over 70 countries worldwide.”

The rise of sport tourism, currently the fastest growing sector within the industry and now worth $600 billion, is reflected in a number of new categories, including “Leading Sport Tourism Destination, “Leading Golf Resort” and “Leading Sporting Event”.

“This record number demonstrates that World Travel Awards has truly become the ‘Oscars’ of the global travel industry, and is a unique benchmark for quality and business excellence in every region and sector.”

The sport tourism theme also features heavily in the choice of host venues for the WTA 2010 Grand Tour. Rio de Janeiro, for example, is riding the quest of a sporting wave, with hosting rights to the 2014 FIFA World Cup and 2016 Olympics. This year, the ‘Cidade Maravilhosa’ (marvellous city) will play host to the WTA South America Ceremony on 20 October. Johannesburg, which is adding the finishing

“This increase, in the face of a global recession, demonstrates the vital role that World Travel Awards now plays within the travel industry. More multinational companies than ever, ranging from Etihad Airways and TAP Portugal to InterContinental Hotels, Disney and Universal Studios, are spearheading their global marketing campaigns with their award victories,” he added.

This year also sees WTA partner with Just a Drop to highlight the water aid charity’s work, and in particular Just Help Haiti, a programme to help rebuild community infrastructures in Haiti at the ground level up. As well as fund-raising, WTA will be aiming to help create media awareness that accompanies the events. With nominations now closed, the eyes of the travel industry will now be turning to Dubai on 3 May, when the Middle East Ceremony heralds the first leg of the 2010 Grand Tour. The who’s who in travel event will be hosted at the phenomenal The Address, Dubai Marina. This will be followed by the Africa & Indian Ocean Ceremony (Johannesburg, South Africa, 7 July); North & Central American & Caribbean Ceremony (Orlando, Florida, USA, 11 September); Europe Ceremony (Antalya, Turkey, 1 October); Asia & Australasia Ceremony (New Delhi, India, 14 October) and South America Ceremony (Rio de Janeiro, Brazil, 20 October). The winners will then progress to the Grand Final in London (7 November). Graham E. Cooke added: “We look forward to revealing the leading players at the regional ceremonies during the year, and tracking their progress as they head to London for our Grand Final in November.” | Hom Home me

Suites Suites

Mobile M obile Bookin Booking g

BTN_ITB_DAY1_PP1-14:Layout 1 28/02/2010 13:34 Page 2

BTN_ITB_DAY1_PP1-14:Layout 1 28/02/2010 13:34 Page 3

BTN_ITB_DAY1_PP1-14:Layout 1 28/02/2010 13:34 Page 4

Focus: ITB 2010 As the leading travel industry think tank, ITB Berlin covers a wide range of diversified tourism related topics; but two in particular are set to grab the headlines this year. First, Corporate Social Responsibility (CSR) will take the limelight during a day long special

Dr. Christian Göke, Chief Operating Officer of Messe Berlin, ITB Berlin 2009

Following the success of the inaugural CSR ITB day last year, a series of events is scheduled to take over the ICC Berlin on 11 March. Corporate Social Responsibility (CSR) has been moving inexorably up the tourism agenda for over a decade, with last year’s inaugural CSP ITB day confronting the issues head on. Following this success, the event returns for a day of special events this year, once again placing this most contemporary of issues at centre stage. CSR ITB will be opened by Klaus Betz, representing the Study Group for Tourism and

event tomorrow (11 March), as operators, airlines and agents discuss how best to communicate their message to sceptical consumers. This will be followed by a spotlight on the aviation industry on 12 March. The past few years have been

torrid for this global industry, with airlines buffeted by vacillating oil prices, economic malaise and staff unrest. As they struggle to cut costs and capacity, top airline representatives will gather for the ITB Berlin Aviation Day to examine what the future may hold.

The rise and rise of corporate responsibility Development, with keynote speeches also expected from Andreas Storm, state secretary at the German Federal Ministry of Labour and Social Affairs, and the internationally renowned marine researcher and environmental activist Fabien Cousteau. But the dialogue will not be all one way, with delegates offered an opportunity to participate in a series of thought provoking debates. First up Prof. Martin Visbeck will be joined by Costa Cruises chairman Pier Luigi Foschi and Lloyd Werft Bremerhaven general manager Rüdiger Pallentin in a debate entitled: Cruise Booking

Market: Growth at the expense of the environment? The event is set to examine the negative impact of the expansion of the international cruise market and how this development can be rectified through the application of CSR.

exclusive GfK study entitled: “The Top CSR Companies from the Customers' Viewpoint.” The ITB Berlin commissioned study will examine the commercial benefits of social responsibility in the eyes of the global consumer.

This will be followed by a session entitled Socially Responsible Investing, dealing with companies are demonstrably more successful by operating in a sustainable way. Guests on the panel for this event include TUI AG director of sustainable development Mila Dahle and GLS Bank Berlin departmental director Werner Landwehr.

Comprised of a series of over twenty events in Halls 4.1 and 5.1 at the ICC Berlin, CSR ITB returns on 11 March.

The highlight of the day, however, is set to be the presentation of an

However, outside of this occasion, a number of other events dealing with the subject of CSR will take place throughout the convention. All these events are listed in a printed programme which is available at the information counters on the Exhibition Grounds.

Aviation set to fly again? As airlines around the world recalibrate their offerings in reaction to an ever changing commercial environment, ITB Aviation Day examines what the future may hold. Europe’s flag-carriers have been battling a wave of union unrest – and subsequent strikes – as they attempt to modernise in the face of a new commercial reality, while across the Atlantic their American

competitors mull options for further consolidation in the face of falling passenger numbers.

be attending ITB Berlin Aviation Day to examine what happens next.

But will there be a positive ending for the aviation industry? Concern over volatile fuel prices appears to be easing, crisis-ridden capital markets are gradually recovering and passengers are considering their options. The recession has also led to a number of positive developments; with the over-capacity in the industry reduced and fuel inefficient planes also taken out of service.

Turkish Airlines chief Temel Kotil will offer the keynote opening speech at the ITB Berlin Convention on 12 March, followed by a discussion examining the future of the industry in the face of growing pressure to save costs, long overdue consolidation and new business models.

With these developments very much in mind, high-ranking representatives of airlines, aircraft manufacturers and airports will all

1 Northumberland Avenue Trafalgar Square London WC2N 5BW Tel: +44 (0) 20 7925 0000 To subscribe to the free daily newsletter: or sign up via the website For editorial feedback: Anton Strack – Editor Christopher O’Toole – Junior Editor


Air Berlin chief executive Joachim Hunold will join discussions alongside Jazeera Airways’ Stefan Pichler and Garuda Indonesia president Emirsyah Satar. The inaugural Airline Product

For advertising: Chairman, CEO: Graham Cooke Executive Vice President: Manon Han Senior Vice President: David Falcon Group Vice President: Kevin Taylor Global Directors: Sion Rapson, Chris Frost, Khalil El-Mouelhy, Max Miller, James Khan Editor: Anton Strack Writers: Christopher O’Toole, Adam Coulter, Chris Whitfield, Mike Starling, Leah Benrimoj Marketing & Publishing Manager: Deanna Walker Online Marketing Manager: Chris Whitfield

Summit will also see Robert Lange, head of aircraft interiors marketing at Airbus, examine the future of airline cabins; while airlines will present the highlights of their cabin and service concepts. The last discussion will deal with growing public resistance to air traffic near airports, as residents become increasingly critical of aircraft noise and carbon emissions. Der Flughafenverband ADV chief executive Ralph Beisel will be joined by Dr Stefan Schulte, chairman at Fraport AG, and Berliner Flughäfen management spokesman Prof Rainer Schwarz. ITB Berlin Aviation Day takes place on 12 March.

Head of Development: Kelly Footit Manager Events Partnerships: Ben Roberts Project Manager: Sid Thaker Head of Photography: Mark Hakansson Video Producer: Gareth Morris Design: Nomad Graphique Follow us in a reader RSS Feeds Follow us on Twitter: BTN on your mobile: BTN YouTube channel:

BTN_ITB_DAY1_PP1-14:Layout 1 28/02/2010 13:34 Page 5


South Africa bids for sporting glory By Mike Starling

South Africa has hosted the Rugby World Cup, the Cricket World Cup and this summer will welcome the FIFA World Cup finals. In its bid to become a sports tourism powerhouse, football’s biggest event can be the springboard to fulfil the country’s massive ambitions. The stadiums are nearly ready and the new hotels are getting the last lick of paint. It’s 2010 and time for South Africa to make history by hosting the FIFA World Cup finals. When the tournament kicks off between Bafana Bafana and Mexico on June 11, the match will herald years of hard work and preparation. However, the country’s tourism board, South African Tourism (SAT), says don’t believe that the World Cup is the end-game. In an exclusive interview with Breaking Travel News, Sugen Pillay, SAT’s global manager of events, has revealed the World Cup is just the start for South Africa’s sports tourism development. Not content with hosting rugby and cricket’s equivalent showpieces in 1995 and 2003, South Africa will use the facilities and experience of the football World Cup to bid for other sporting events. “One of the big legacies of the World Cup will be to position South Africa as an events and

sports tourism destination – it’s an opportune time for us,” Pillay said. “Sporting events have a captive audience that travel around the world. We are currently working to develop a sports tourism strategy for South Africa to capitalise on the opportunities that we will enjoy from this World Cup. Sport is critical for us in boosting the tourism industry. “We need to bring in more international events which attract around 7,000-10,000 people – this is vital. These are the events that South Africa will be aiming to host in the years after the World Cup. “One thing that we have managed to demonstrate is that we do have the capacity and ability to host major events quite successfully.” The tourism board’s aggressive strategy may sound ambitious in a time of economic difficulty, but SAT has revealed sport has been the main reason that the country’s tourism industry has progressed during the recession.

“I think sports tourism is critical, even in the context of a recession,” Pillay added. “If you look at our track record from the time we held the Rugby World Cup and the Cricket World Cup, we have seen tourism grow because of those major events. “Last year was quite unique in South Africa. We held a number of major international events, starting off with the Indian Premier League, the Confederations Cup, the British and Irish Lions rugby tour and then the ICC Champions Cricket trophy. Those events happened in a climate of economic recession. “Had it not been for those events our growth in tourism would have been pretty low. We think that sport events, even during an economic recession, are good for our destination. “We have seen evidence that a lot of sports fans – rugby, soccer or cricket fans – travel irrespective of a financial crisis.” In fact the South African finance minister Pravin Gordhan predicts the World Cup will help


BTN_ITB_DAY1_PP1-14:Layout 1 28/02/2010 13:35 Page 6

South Africa and the 2010 World Cup in numbers South African Tourism is confident that the destination will welcome 10 million foreign visitors in 2010 400,000 visitors are expected for the World Cup alone. The others (9.6 million approximately) will come as leisure or business tourists outside of the World Cup dates More than 200,000 rooms have been graded by the Tourism Grading Council of South Africa Foreign arrivals have fluctuated by +13.9 per cent in 2006; +8.3 per cent in 2007; +5.5 per cent in 2008

the country’s economy grow by 2.3 per cent in 2010. For 30 days this summer, South Africa is expecting more than 400,000 people for the World Cup. So is Africa’s first hosting nation ready for the influx of football fans? Pillay certainly thinks so. “Our stadiums are almost complete, most of our infrastructure is also nearly complete and there is no shortage of quality accommodation. “We have more than 200,000 rooms which have been graded by the Tourism Grading Council of South Africa. These rooms have been graded to ensure people have a quality experience when they come to South Africa. “But for the first time FIFA has agreed for the hosting country to use non-graded hotels, and that will mean there will be two-, three-, four- and five-star quality accommodation available to travellers. “South Africa will be able to accommodate one million people during the World Cup month. There is no shortage of quality accommodation.” Speaking ahead of its summit on tourism, sport and mega-events held last month in Johannesburg,

the United Nations World Tourism Organisation (UNWTO) secretary-general Taleb Rifai agreed that the World Cup has the potential to be a historic landmark for Africa. Rifai said: “There is already a change of image about Africa – and this will be a great opportunity to showcase the continent. “South Africa is doing a great job in that sense and the positioning of making the World Cup finals an African event rather than just a South African event will help the continent raise its profile. “The question is how to make the moment stay? It is really important to take advantage of the World Cup and pass on the message of the really good things in Africa.”

“The economy needs investment – so sport can be an investment that’s safe for the future, can be used for future events and can create jobs and economic movement. This is one of the areas where the UNWTO is looking to develop. “Sport is becoming very important as there are two ways to look at it. On one side there is sport as an activity: people that travel to get involved in some sort of sporting activity – golf for example – which has become a major tourism product in many destinations. “Then you have the other approach, which is looking at sports as an event. You then have all the people who travel to attend an event and might stay in or visit a destination. It’s

The UNWTO is working closely with countries to promote sport as a tourism driver and a boost for the economy. Rifai added: “Sports tourism is something the UNWTO has promoted. It was actually approved in our last general assembly in Astana last October as a goal in the road map to recovery. “One of the recommendations of the road map is to take advantage of major events such as sports. If you do so, you are investing in an infrastructure. Taleb Rifai, Secretary-General, UNWTO


BTN_ITB_DAY1_PP1-14:Layout 1 28/02/2010 13:35 Page 7

important to see sport in two ways: as a product and also an event.” Many tourism trade personnel are intrigued to see how the rest of Africa can benefit from the 2010 World Cup. With the continent’s major teams taking part – Algeria, Cameroon, the Ivory Coast, Ghana and Nigeria – the 2010 spectacle provides as good an opportunity for African nations to capitalise. “The one thing we have been working on with our counterparts around Africa is to use the World Cup as an opportunity to promote the continent,” said Pillay. “For far too long the continent has been associated with negative issues. But there is also a positive side – our tourism attractions, the cultures and the

people. These are the things that we will be pushing forward. “From a trade point of view SAT has been working to promote South Africa with the tour operators on the continent that have not been accredited by FIFA. “The core markets we have been working closely with are Nigeria, Kenya, Angola and the Democratic Republic of Congo. We find that in terms of arrivals to South Africa, the majority of people who come to South Africa are from mainland Africa. The African market is critical for us.” With its sports tourism strategy in place, South Africa looks ready – not just for the FIFA World Cup – but also for the years after the event.

Profile: Sugen Pillay Position: Global manager of events at South African Tourism Sports tourism career history: • Served as an official on the Durban Bid Committee for the 2006 FIFA World Cup bid • Involved with research studies of major events in South Africa such as the Cricket World Cup • Owned a consulting company specialising in event impact assessment such as Durban Beach Events, Vodacom July Handicap, Comrades Marathon and the A1 Grand Prix

When asked what South Africa has to do in order to make sure the World Cup leaves a lasting legacy for the tourism industry, Jean-Claude Baumgarten, president and CEO of the World Travel & Tourism Council, said: “The fundamental advice I would give from my experience is that during a major event a country should immediately start to go close to the trend. “The tour operators, the airlines and the hospitality businesses must create a campaign during and immediately after the event so that you don’t have that ‘grey’ period. “There is a lot of energy in hosting a major sport event and you should not lose that energy and not have, what I call, an ‘Olympic hangover’. That happens very often.

“This is something I will advise strongly for South Africa, they have a great opportunity with the World Cup. But it must be a springboard and immediately afterwards they must take advantage of this event.” When South Africa hosted the Rugby World Cup, the fairytale story was immortalised by Hollywood in the film Invictus, directed by Clint Eastwood and starring Morgan Freeman and Matt Damon. If the 2010 FIFA World Cup creates as much passion and impact as the Springbok's victory did in 1995, another blockbuster could be on the cards.

WORLD SPORT DESTINATION EXPO THE GLOBAL MARKET PLACE FOR SPORT TOURISM Held alongside the final week of the 2010 FIFA World Cup from 5-9 July at the SCC, Johannesburg, World Sport Destination Expo (WSDE) is the first global exhibition to provide a real business platform for the key buyers and suppliers that make up the booming $600 billion a year sport tourism industry. WSDE is a must attend event for those companies eager to secure a share of the travel and tourism industry’s most dynamic and fastest growing sector. World Sport Destination Expo • 5-9 July 2010 • SCC, Joburg, South Africa For more information contact: or visit


BTN_ITB_DAY1_PP1-14:Layout 1 28/02/2010 13:35 Page 8

Etihad broadens Eastern horizons Etihad Airways, voted “World’s Leading Airline” at the 2009 World Travel Awards, is expanding its horizons with new services to Japan and Australia.

Etihad Airways has embraced a selection of new routes and sponsorship deals, as it seeks to confirm its place among the leading brands in the world. Just last year the airline signed a lucrative deal with Premier League football club Manchester City, which will see Etihad’s name emblazoned across the teams shirts and around the stadium of the title contenders for the next three seasons. Not bad for a company which is still just eight years old. But deals in the UK represent the tip of the iceberg for Etihad. In Australia, for example, the newly anointed Etihad Stadium in Melbourne has been hosting some of the biggest Australian Rules Football events in the country, while last year’s F1 Dubai Grand Prix also took place under the airline’s banner. Not that these deals have been distracting the airline from developing its world class schedule; with confirmation earlier this year that services to Japan would be enhanced with the


expansion of the Nagoya - Abu Dhabi route. Initially launched in February, Etihad will expand the service from four weekly flights to five later this month, in order to meet growing demand. James Hogan, Etihad Airways chief executive officer, said: "These new services, our first to Japan, are very important to Etihad. “We believe the connection between Abu Dhabi and Nagoya will offer opportunities to grow tourism, as well as foster commercial growth and benefit key industries - particularly energy, environmental services and manufacturing, for which Nagoya is becoming a centre of excellence." Etihad will expand its Japan operations further with the launch of Abu Dhabi - Tokyo services on March 27th. The launch will see the airline offer flights to over sixty destinations worldwide. Furthermore, in addition to its own operations, Etihad now offers

codeshare services with Japan's ANA, allowing passengers to connect from Nagoya to Chitose and Fukuoka and through Tokyo's Narita Airport to Osaka. Over in Australia, Etihad has secured seven additional weekly flight frequencies from its Abu Dhabi home base. The seven flights can be operated to any gateway in Australia which includes Etihad’s current destinations of Sydney, Brisbane and Melbourne. A further seven weekly flights have been granted to Etihad on the condition that the operation also flies via or onto a regional airport. Mr Hogan explained: “The announcement that Etihad Airways has been granted up to 14 additional flights each week is an indication of the airline’s deepening bond with Australia.” Etihad currently flies 21 times a week between Abu Dhabi and Australia. This includes 11 flights to Sydney, seven to Melbourne and three to Brisbane. The new flight slots will be available from March 2011. Mr Hogan added: “Etihad’s presence in Australia continues to grow considerably. “We are proud to have made significant investments in our work force and infrastructure in

Australia as well as build strong ties with airports, airlines, tourism industry bodies and state governments.” The twin announcements complete a happy trio for Etihad Airways, with the airline recently picking up “World’s Leading Airline” at the 2009 World Travel Awards. The award acknowledged the growth of the airline over the past 12 months, with expansion seeing the addition of eight new routes to the Etihad network, as well as the launch of the airline’s new first class product and the new Inspired Service Strategy – a concept built on Etihad’s vision to be the best airline in the world. The Abu Dhabi-based airline picked up the award at a glittering ceremony at London’s Grosvenor House Hotel; an event attended by the who’s who of the global travel industry. The awards, voted for by over 180,000 travel professionals in 164 countries, are described by the Wall Street Journal as the ‘Oscars’ of the global travel and tourism industry. Aimed at best practice providers, the awards seek to raise the bar of excellence in the travel industry.

BTN_ITB_DAY1_PP1-14:Layout 1 28/02/2010 13:36 Page 9

UNWTO predicts brighter picture in 2010 Taleb Rifai has presented a series of cautiously optimistic predictions for the global tourism industry over the coming year while addressing the inaugural T20 meeting in South Africa.

The World Tourism Organisation (UNWTO) secretary general acknowledged the past year has been among the “most difficult periods of recent history”, but expected the economic recovery seen around the world to boost tourism this year. Pointing to IMF data which suggests the global economy is recovering “significantly faster” than expected, Mr Rifai forecasts a growth of three to four per cent in international tourist arrivals in 2010. “Asia is expected to continue showing the strongest rebound,

while Europe and the Americas are likely to recover at a more moderate pace,” explained Mr Rifai. “Recuperation is underway and somewhat earlier and at a slightly stronger pace than initially expected,” he added. Growth was also expected to return to the Middle East. Africa, which was the only region in the world to grow in 2009, is expected to continue with this positive trend, with a major boost anticipated during the forthcoming 2010 FIFA World Cup in South Africa.

An unprecedented global economic crisis, coupled with the mounting environmental challenges, and aggravated by the uncertainty arising from the A(H1N1) pandemic, turned 2009 into one of toughest years for the tourism industry. Overall international tourist arrivals fell by four per cent around the world during 2009, while earnings from international tourism have also been impacted.


BTN_ITB_DAY1_PP1-14:Layout 1 28/02/2010 13:36 Page 10

Special Report

Etihad - First Class bed

Sultans of bling As global aviation emerges from the down, legacy carriers are spending millions on enhancing and relaunching their premium products, spearheaded by the Middle East. So what are they doing to lure back the premium traveller? The airline industry is predicted to make the biggest loss in its history at the end of this year, according to figures IATA. The industry body predicts that by December 2010, the world’s airlines will have haemorrhaged $11bn over the past two years – eclipsing 9/11. Hidden in amongst these figures are even more startling figures for premium travel. Again, according to IATA, first and business-class travel numbers in November 2009 were 20% down on early 2008. Premium travel is a huge money maker for legacy airlines, and its sharp drop off since September 2008 has been a key reason for the industry’s huge losses. The good news is that there has been a slight rise in premium travel


in the past couple of months, which is now about 5% higher than its low in May. And yet an odd thing is going on: airlines – perhaps due to a desire to recapture the lost market – are spending millions on enhancing and relaunching their premium products. This is taking place at the same time as they look for ever more inventive ways to squeeze extra revenue out of economy passengers. The carriers which have redefined what passengers expect from a first-class airline – and arguably helped remind people of the socalled golden age of flying – are the Middle East carriers. Etihad Airways, winner of "World's Leading First Class Airline" at the 2009 World Travel Awards, relaunched its first class last

summer following a $70m investment.

viewing deck out onto the airport, a spa treatment room and even a small cinema.

Features of the new suite include one of the longest and widest beds in the sky (80.5ins long by 29.75ins wide), an illuminated wardrobe, plenty of storage space and sliding doors for total privacy.

Emirates has taken luxury to a new level on board the A380 superjumbo, with on-board showers and spas, an on-board lounge and private suites.

The service also includes ondemand à la carte fine dining served at a large wood-finished table and a 23ins TV with 600 hours of on-demand entertainment.

Each suite has an electricallyoperated sliding door, a personal mini-bar, adjustable ambient lighting, and its own vanity table, mirror and wardrobe as well as a built-in massage system.

The first-class cabin also has a changing room for passengers to freshen up after take-off and before landing.

Emirates has also made substantial investments in its ground product, opening a dedicated £1.3m lounge at Birmingham Airport; and a further £1.5m on a new lounge at Manchester.

It also opened a brand-new dedicated lounge at Abu Dhabi’s Terminal 3, which has a full-service, à la carte restaurant, designer leather furniture, a library, a hightech computer and games room, a

Qatar Airways’ first class also features an on-board lounge, and fully-flat beds.

BTN_ITB_DAY1_PP1-14:Layout 1 28/02/2010 13:36 Page 11

Abu Dhabi Airport - Etihad Lounge

Qatar is also the only airline with a dedicated premium terminal, at Doha Airport, with spas, sleeping and shower facilities, restaurant and retail. And if you are flying first, the transfer to the plane itself is in a BMW 7-Series.

Other new features include a personal wardrobe, a leatherbound writing desk that converts into a dining table, a new 15” inflight entertainment screen and a buddy seat to enable customers to dine together.

India’s Jet Airways also aims for the top end of the market with a suite to rival that of Emirates, with a large bed and sliding doors.

The bed is also almost half again as wide as the previous one at the shoulders.

British Airways finally revealed its new First cabin, which debuted on a B777 in February, following a £100m investment. This came at the same time as chief executive Willie Walsh was threatening to pull business seats off short-haul, as the flag carrier headed for its biggest loss since privatisation in 1987, as well as battling with unions to prevent a strike. It also comes just a few months after the launch of its all-business service from London City Airport to JFK in a specially-configured A318. The look and feel of BA’s First cabin is meant to evoke that of a private jet. And following the lead of the Middle East carriers, the airline described the new seat as a ‘suite’ and has installed electronic blinds – a first for a commercial airline.

Bmi has removed its business cabin on all its domestic and Ireland routes, but has revamped its business class, installing fullyflat beds on certain routes, chauffeur driven transfers and skychefs on board. It has also opened a brand new lounge area at Heathrow Terminal 1, which has a pub and restaurant. Even the US airlines – which are leading the way in charging for socalled extras – are investing in the front of the plane. Most removed their first class post 9/11, combining it into a downmarket version of business for many years. However, in the past two years, American, Continental and Delta have all introduced fully-flat beds. The economy may still be struggling, but the golden age of flying may be making a return for market leading airlines. British Airways - First Class


BTN_ITB_DAY1_PP1-14:Layout 1 28/02/2010 13:36 Page 12

BTN_ITB_DAY1_PP1-14:Layout 1 28/02/2010 13:36 Page 13

BTN_ITB_DAY1_PP1-14:Layout 1 28/02/2010 13:36 Page 14

Special Interview BTN: What have you in the pipeline that will insure you remain the world’s leading car hire company? JDT: Many new things, as for us at Europcar, the key to staying ahead lies in innovation. We consider IT innovation and development as key to our success. Our websites are constantly improved and booking facilities developed. We are also enhancing our cross-selling and dynamic packaging tools for our partners, such as the one we recently implemented on the “Accorhotels” web site. The latest actuality is the Microsoft Surface table launch with a live demonstration here at ITB on the Europcar stand.

BTN: How has the car rental business changed over the past 18 months? And how has your role in particular changed? JDT: Demand for car rental services started to contract in the autumn of 2008 and fell sharply in the last quarter of the year. In the first half of 2009, demand stabilized at a level which, for Europcar, was 15% lower in terms of rental days than in the first half of 2008. At Europcar, we have focused on optimising our fleet and running as tight a ship as possible. During the last quarter of 2008, we scaled down our car orders to adapt the size of our fleet to the lower demand.

BTN: How is the current market influencing how you operate as a business?

Europcar – a global leader in adversity Europcar has been one of the rare successes of the global downturn. By digging deep in adversity it has dodged the recessionary bullets and is poised for big things in the upturn. Breaking Travel News spoke to Europcar’s Global Marketing Director, Jehan de Thé, to find out the right buttons the car rental giant has been pushing.


JDT: In our business, it’s important to have the right number of vehicles in the right place at the right time to meet demand. And as everyone in the travel industry knows, demand changes depending on the time of year, the day of the week and customers’ perceptions about how wise it is for them to be spending on travel. This is as true for business customers as it is for leisure customers. In the current market environment, visibility is so limited that planning is extremely difficult. In addition, more and more customers are reserving at the last minute. The challenge is therefore to be ready to cope with shifting demand. Some issues arose last summer – not just for us but for the other industry players as well – as demand for car rental services exceeded the available fleet in some countries. At Europcar, we managed to honour every single booking, though it sometimes required fancy footwork!

BTN: You were voted “World’s Leading Car Hire Company” at the 2009 World Travel Awards. What have you done to win the recognition of the global travel and tourism industry? JDT: I would like to thank those among the 187,000 travel professionals who voted for Europcar. It is an honour for us to win this prestigious award once again. At Europcar, our priority is to offer business and leisure customers a consistently good experience and a broad range of services spanning five continents. We strive to be as close to our customers as possible and to offer ever higher quality in everything we do. In keeping with that, we have progressed in three main areas: our geographic reach, innovations to benefit customers, and partnerships with other leading travel industry players. We are established in all European markets, but have also continued to pursue our strategy of expanding around the world. In North America, we forged a strategic commercial alliance with market leader Enterprise Rent-A-Car. We acquired a direct presence in Australia and New Zealand by buying our master franchisee. We also continue to innovate in our industry. We are deploying our “click4Wheels” B2B site – also known in France as “Click@ndDrive” – catering to the needs of our travel agency and tour operator partners. We have also recently launched a new mobile phone service for consumers ( It allows users to make or change a reservation and find the nearest rental location, and is compatible with all 3G mobile phones. In terms of travel industry partnerships, we have renewed agreements with some of the great names in Europe, including easyJet and TUI, launched a new service in the context of our relationship with Accor, and have renewed our partnership agreement with Swiss.

BTN: Which aspects of Europcar are you most proud of and why? JDT: We are very proud to have been the first company ever to win the World Travel Award for leading green transport solution. Industry recognition of our efforts in favour of the environment is highly motivating and we will continue to pioneer in this area, as we have for more than 10 years. The certification by Bureau Veritas of our Green Charter is another high. Europcar is the first company in Europe to have had its environmental charter certified. This document formalizes our commitments to sustainable development and provides a roadmap for our whole company to follow.

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 20:14 Page 15


2 010

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 20:15 Page 16

‘The Oscars of the Travel Industry’ Wall Street Journal

World Travel Awards 2010 Grand Tour After a rigorous selection procedure, Dubai (UAE), Johannesburg (South Africa), Orlando (Florida, USA), Antalya (Turkey), New Delhi (India) and Rio de Janeiro (Brazil) have been chosen to stage the six World Travel Awards regional ceremonies, with the winners progressing to the Grand Final in London (UK) in November. Celebrating its 17th anniversary, the World Travel Awards has grown into a truly global search for the very best travel and tourism brands, and is heralded by the Wall Street Journal as the “Oscars of the travel industry”. The choice of hosts reflects those destinations that are making the greatest contribution to the global travel industry in 2010 – iconic places with such a relentless drive to do things better they stand in a class of their own.

Haifa Wehbe performing at the Middle East & Africa Ceremony, Abu Dhabi, 2007.

The World Travel Awards is delighted to unveil the destinations that will play host to its 2010 Grand Tour.

The growth of sport tourism, a sector now worth US$600 billion, is reflected strongly in the choice of this year’s World Travel Awards host venues. Rio de Janeiro, for example, is riding the quest of a sporting wave, having bagged hosting rights to the 2016 Olympics to add to its FIFA World Cup 2014 conquest. The ‘Cidade Maravilhosa’ (marvellous city) will play host to the World Travel Awards South America Ceremony on 20 October. Johannesburg, which is adding the finishing touches to its preparations as a host city of this summer’s World Cup, will set the stage for the WTA Africa Ceremony on 7 July. And

London, currently gearing up for the 2012 Olympics, will host the WTA Grand Final on 7 November. Meanwhile those destinations that have created tourism miracles off the sporting field also feature prominently in this year’s WTA Grand Tour. Antalya, for example, has created a multi-million dollar tourism economy out of virtually nothing. Known as the ‘Pearl of the Mediterranean’, it has blossomed into Turkey’s holiday capital, and will play host to WTA European Ceremony, the fourth leg of the 2010 Grand Tour. Competition in this year’s WTA Grand Tour will undoubtedly prove hotter than ever. World Travel Awards has received a tremendous response to self nominations, which are up a phenomenal 50 per cent on 2009, with applicants from over 70 countries worldwide. This record number is conclusive evidence that World Travel Awards has become the “Oscars” of the global travel industry. Graham E. Cooke, Founder and President, World Travel Awards, said: “World Travel Awards is a unique benchmark for industry quality and business excellence in every region and sector.” “The increase in registered voters, despite a global recession, demonstrates the vital role that World Travel Awards plays. More multinational companies than ever, ranging from Etihad Airways and

Meet World Travel Awards team at Funkturm Tower @ ITB, outside Halls 14, 15 and 17

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 20:15 Page 17

World Travel Awards Grand Tour 2010 Chris Noth (aka “Mr Big”) with David Falcon, Senior Vice President, World Travel Awards, and Sheikh Faisal bin Khali Al Qasimi, at the Middle East & Africa Ceremony, Abu Dhabi, 2007.

TAP Portugal to InterContinental Hotels and Disney, are spearheading their global marketing campaigns with their award victories,” he added. This level of accountability makes the World Travel Awards the highest accolade in the travel industry and is why the award ceremony is broadcast by BBC World News and other networks to over 254 million households worldwide and attended by the industry’s global decision makers. For the tourism trade, winning a World Travel Award is more than an award – it is an endorsement from the thousands of professionals from around the globe, as well as gold seal to the consumer of travel excellence guaranteed.

The World Travel Awards has continuously evolved, expanding the number of awards as the industry has grown. There are now over 1,000 different categories – an understandable number seeing how the industry has diversified and given the fact that there were over 3,600 different nominees last year. As confidence returns to the global economy in 2010, the World Travel Awards will reward those travel and tourism players that are spearheading the recovery. And judging by the quality of nominations received ahead of the Grand Tour, 2010 is destined to be the biggest and most hotlycontested yet for the World Travel Awards.

Middle East Gala Ceremony Dubai, UAE 3 May 2010 Africa & Indian Ocean Gala Ceremony Johannesburg, South Africa 7 July 2010 North & Central American & Caribbean Gala Ceremony Orlando, Florida, USA 11 September 2010 Europe Gala Ceremony Antalya, Turkey 1 October 2010 Asia & Australasia Gala Ceremony New Delhi, India 14 October 2010

His Majesty King Zwelithini Goodwill kaBhekuzulu at the Africa Ceremony, Durban, 2008.

South America Gala Ceremony Rio de Janeiro, Brazil 20 October 2010 Grand Final London, UK 7 November 2010

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:24 Page 18


It’s all in The Address

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:25 Page 19

Welcome to The Address Hotels + Resorts. Located in the most vibrant parts of the city, The Address Hotels + Resorts are defining the global standards of luxury hospitality. From business meetings to social rendezvous. From absolute relaxation to luxurious indulgences. It’s where worldclass services have been recreated to suit dicerning tastes. It’s where energy surrounds you the minute you walk in. It’s chic. It’s exciting. It’s all in The Address.

T H E A D D R E S S D O W N TO W N D U B A I | T H E A D D R E S S D U B A I M A L L | THE ADDRESS DUBAI MARINA T H E A D D R E S S M O N T G O M E R I E D U B A I | T H E P A L A C E - T H E O L D TO W N C A L L + 9 7 1 4 4 2 3 8 8 8 8 | S TAY @ T H E A D D R E S S . C O M

12:05 PM

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:25 Page 20

‘The Oscars of the Travel Industry’ Wall Street Journal

World Travel Awards Middle East Ceremony 2010 The Address Dubai Marina, Dubai, UAE • 3 May 2010 The World Travel Awards Grand Tour 2010 kicks off with the Middle East Ceremony, being held again this year in the exciting and rapidlychanging emirate of Dubai.

Travel and tourism companies and organisations from across the region, representing every industry sector, will be fighting for their chance to be recognised by the ‘Oscars’ of the travel industry. The event will take place at the new, luxurious, The Address Dubai Marina. This premier hotel stands tall in the heart of one of Dubai’s most vibrant neighbourhoods, where crystal

waters shimmer against modern architecture and luxury yachts moor alongside trendsetting restaurants. With 200 luxurious rooms, five superb restaurants and lounges, a relaxing spa, spectacular infinity pool and state of the art meeting and event facilities, The Address Dubai Marina is the perfect venue for the 2010 World Travel Awards Middle East Ceremony.

Tickets to World Travel Awards events are always in high demand, therefore early booking is always recommended. To secure your seats for this mustattend event for senior decision makers and global media, please contact our events team using the details below: Email: Telephone: +44 (0)207 925 0000

Sheikh Al-Waleed bin Talal bin Abdul Aziz Al Saud and Sheikh Ahmed bin Saeed Al Maktoum receiving awards from Graham E. Cooke, President & Founder of World Travel Awards, at a privately held ceremony.

The World Travel Awards ceremony is a fantastic event and a great networking opportunity for the travel industry…it makes sense to partner with a high profile and well-connected event like WTA.” Zina Neophytou Travel Distribution Account Director, BBC World News

Meet World Travel Awards team at Funkturm Tower @ ITB, outside Halls 14, 15 and 17

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:25 Page 21

Here is a selection of 2010 Middle East nominees… James Hogan, CEO, Etihad Airways, pictured with Jean-Claude Baumgarten, President & CEO, WTTC, at the 2009 Grand Final Ceremony. World's Leading Airline 2009

Anita Mehra Homayoun, Vice President Marketing & Corporate Communications, Dubai Airports; His Highness Sheikh Ahmed bin Saeed Al Maktoum. Middle East's Leading Airport

The Address Dubai Marina – venue for the Middle East Ceremony 2010.

n Safar Travel & Tourism n Sharaftravel n SNTTA - Sharjah National Travel & Tourist Agency

Middle East’s Leading Airline n Emirates n Etihad Airways n Kuwait Airways n MEA - Middle East Airlines n Oman Air n Qatar Airways n Royal Jordanian Airlines n Saudi Arabian Airlines Middle East’s Leading Beach Resort n Al Hamra Fort Hotel and Beach Resort, United Arab Emirates n Al Qasr at Madinat Jumeirah n Beach Rotana Hotel & Towers, Abu Dhabi n Danat Resort Jebel Dhanna, Abu Dhabi n InterContinental Al Bustan Palace Muscat, Oman n Jebel Ali Golf Resort & Spa, Dubai n Jordan Valley Marriott Resort & Spa n Le Meridien Al Aqah Beach Resort, Fujairah n Le Royal Meridien Beach Resort & Spa n Mina A'Salam at Madinat Jumeirah n One & Only Royal Mirage n Shangri-La Barr Al Jissah Resort, Oman n Sheraton Coral Beach Hotel & Resort, Lebanon n The Chedi Muscat n The Jumeirah Beach Hotel, Dubai n The Westin Dubai Mina Seyahi Beach Resort & Marina Middle East’s Leading Business Travel Agency n Airlink International U.A.E n Dnata, Dubai n Kanoo n Omeir Travel agency, Abu Dhabi n Orient Travel n Overseas Travel Bureau, Qatar n Regency Travel & Tours, Qatar

Middle East’s Leading Destination n Abu Dhabi n Bahrain n Dubai n Oman n Qatar n Saudi Arabia Middle East's Leading Hotel n Al Faisaliah Hotel, A Rosewood Hotel n Al Qasr at Madinat Jumeirah, Dubai n Atlantis The Palm, Dubai n Burj Al Arab, Dubai n Emirates Palace, Abu Dhabi n Four Seasons Hotel Amman, Jordan n InterContinental Abu Dhabi n InterContinental Dubai Festival City n Jumeirah Emirates Towers, Dubai n Le Méridien Towers Makkah n Le Royal Meridien Beach Resort & Spa, Dubai n One&Only Royal Mirage n Rosewood Corniche n Shangri-La Abu Dhabi n Shangri-La Barr Al Jissah Resort, Oman n Six Senses Hideaway Zighy Bay n The Address, Downtown Burj Dubai n The Chedi Muscat, Oman n The Jumeirah Beach Hotel, Dubai n The Ritz-Carlton Doha, Qatar Middle East’s Leading Private Jet Charter n Aircharter International n Al Jaber Aviation - AJA n ExecuJet Middle East n Prestige Jet n Royal Jet n VistaJet

For the full list of Middle East 2010 nominees visit The Address Dubai Marina.

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:29 Page 22

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:29 Page 23

Treasured Time. Our promise to you.

.a ?\aN[N dR UNcR PU\`R[ a\ NPX[\dYRQTR U\d ]_RPV\b` aVZR V` a\ f\b Of ZNXV[T NYY aVZR `]R[a dVaU b` A_RN`b_RQ AVZR AUV` ZRN[` aUNa dR ]YRQTR a\ b[QR_`aN[Q N[Q ZRRa aUR V[QVcVQbNY [RRQ` \S NYY \b_ TbR`a` 6[ `\ Q\V[T dR UNcR Rc\YcRQ \b_ ]_\QbPa O_N[Q` a\ V[PYbQR ?\aN[N 5\aRY`  ?R`\_a` ._WNN[ 5\aRY .]N_aZR[a` Of ?\aN[N 0R[a_\ 5\aRY` Of ?\aN[N N[Q ?NfUNN[ 5\aRY`  ?R`\_a` Of ?\aN[N BU_U` a_ Pa^UZS 5@. UZ TMXX  cU`TUZ `TQ 9UPPXQ 1M_` <MbUXU[Z

<; .[d& ! -Na 0TMNU A-1 @& %#  "

 2& %#  "


ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:29 Page 24

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:29 Page 25

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:29 Page 26

Suhaim Bin Hamad Street, P.O. Box 9012, Doha Qatar. Tel: (+974) 4344444 Mob: (+974) 5677558 Fax: (+974) 4478956/4478296


ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:30 Page 27

CHARMING QATAR Explore it with the award winners.

The superior quality of our travel services at Regency Travel & Tours has won us three years in a row the Middle East's Leading Travel Agency Award and the Worldâ&#x20AC;&#x2122;s Leading Travel Agency Award. Our acclaimed travel expertise is behind every tour we conduct and we promise to deliver a pleasant and memorable experience. #HOOSEFROMARANGEOFOURPACKAGES s$OHA#ITY4OURs3HOPPING4OURs/VERNIGHT3AFARI s$HOW#RUISE$INNERs$ESERT3AFARIs&ISHING4RIPs.ORTH1ATAR4OUR s$UKHANAND7EST#OAST4OURs3HAHANIYA4OUR


ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:30 Page 28

‘The Oscars of the Travel Industry’ Wall Street Journal

World Travel Awards Africa & Indian Ocean Ceremony 2010 Johannesburg, South Africa • 7 July 2010


The World Travel Awards Africa & Indian Ocean Ceremony 2010 will take place this July in Johannesburg, South Africa.

Attended by leading industry figures, this event is set to be an outstanding success and a testament to the extraordinary innovation and diversity that is seen in the African tourism industry. Last year more than 200 organisations were nominated in 75 categories for the Africa and Indian Ocean region, including airlines, airports, hotels, car hire, destinations, resorts, spas and travel agencies.

The financial powerhouse of the country, Johannesburg is home to some of the finest nightlife and entertainment around, and has numerous opportunities for those who love the great outdoors. With the much-anticipated 2010 FIFA World Cup taking place in just a few months time, Johannesburg is busy preparing itself for the thousands of fans who are expected to flock to South Africa. The country’s tourism sector is expecting a significant boost in 2010.

Meet World Travel Awards team at Funkturm Tower @ ITB, outside Halls 14, 15 and 17

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:30 Page 29

Here is a selection of 2010 Africa & Indian Ocean nominees…

Pierre Delvaux (CEO), Christin Olofsson, Anita Vernes (Marketing Director) and Dan Olofsson (Chairman) from Thanda Private Game Reserve, accepting their 2009 award. World’s Leading Luxury Lodge 2009

Africa’s Leading Destination n Cape Town n City of Johannesburg n Kruger National Park n Luxor, Egypt n Marrakech n Mt Kilimanjaro, Tanzania n Serengeti n Sharm El Sheikh n Victoria Falls Africa’s Leading Low Cost Airline n 1time n Fly540 n Jet 4 You n Kulula n Mango

Raj Kamal Taposeea, Chairman, Air Mauritius; Miss Australia; Graham E. Cooke, President & Founder, World Travel Awards. Indian Ocean’s Leading Airline 2009

Tickets to World Travel Awards events are always in high demand, therefore early booking is always recommended. To secure your seats for this must-attend event for senior decision makers and global media, please contact our events team using the details below: Email: Telephone: +44 (0)207 925 0000

Africa’s Leading Safari Lodge n Chiawa Camp n Chobe Chilwero Lodge n Etali Safari Lodge n Finch Hattons n Gorah Elephant Camp n Legend Lodges, Entabeni Private Game Reserve n Londolozi Private Game Reserve n Makanyane n Royal Malewane n Sabi Sabi Private Game Reserve n Shamwari Game Reserve n Shamwari Game Reserve n Singita Ebony Lodge n Thanda Private Game Reserve n Tuli Safari Lodge n Wolwedans Dunes Lodge & Dune

Indian Ocean’s Leading Destination n Comoros n Madagascar n Maldives n Mauritius n Seychelles n Sri Lanka Indian Ocean’s Leading Hotel n Banyan Tree Seychelles n Belle Mare Plage Resort n Château de Feuilles, Seychelles n Conrad Maldives Rangali Island n Legends n One&Only Le Saint Geran, Mauritius n Royal Palm Hotel, Mauritius n Soneva Gili, Maldives n Taj Exotica Resort & Spa, Maldives n The Fortress n The Oberoi Mauritius Indian Ocean’s Leading Villa n Adaaran Prestige Water Villas, Maldives n Banyan Tree Seychelles n Baros Residence, Baros Maldives n Delux Soneva Fushi Villa, Soneva Fushi Resort & Spa, Maldives n Hideaway Palace, Island Hideaway at Dhonakulhi Spa Resort & Marina n Koimala Land and Ocean Villa, Four Seasons Resort Maldives at Landaa Giraavaru n Presidential Villa, Banyan Tree Seychelles n Royal Kurumba Residence, Kurumba Maldives n The Royal Villa, Sainte Anne Resort & Spa, Seychelles n The Villa, One&Only Le Saint Geran, Mauritius

For the full list of Africa & Indian Ocean 2010 nominees visit

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:30 Page 30






ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:30 Page 31






ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:32 Page 32

‘The Oscars of the Travel Industry’ Wall Street Journal

World Travel Awards North & Central America and Caribbean Ceremony 2010 Orlando, Florida, USA • 11 September 2010

Being honoured as North America’s Leading Travel Agency by the World Travel Awards has provided some of our greatest moments at Anthony Travel. We’ve enjoyed celebrating this achievement around the country externally with our clients and internally with our associates. The awards continue to be a huge source of pride for all of us.” John Anthony, President and CEO, Anthony Travel North America’s Leading Travel Agency 2009 Carly Reed, Head of Public Relations, Universal Orlando Florida, with Miss World. World’s Leading Theme Park 2009

Orlando, Florida is the exciting location for this year’s World Travel Awards North & Central America and Caribbean Ceremony.

The awards, described by the Wall Street Journal as the Oscars of the travel industry, will unveil who is the best of the best in the region. Senior management and decision makers of the travel and tourism industry will come together to celebrate their achievements during the ceremony.

Offering nearly 100 attractions (including the world-famous Walt Disney World Resort, Universal Orlando Resort and SeaWorld), 112,000 hotel rooms and more than 5,300 restaurants, it’s easy to see why Orlando has evolved to become one of the world's leading vacation destinations. More than 50 million people visit the region annually. What better place to reward the best in the travel industry?

Meet World Travel Awards team at Funkturm Tower @ ITB, outside Halls 14, 15 and 17

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:32 Page 33

Tickets to World Travel Awards events are always in high demand, therefore early booking is always recommended. To secure your seats for this must-attend event for senior decision makers and global media, please contact our events team using the details below: Email: Telephone: +44 (0)207 925 0000

Here is a selection of 2010 North & Central America and Caribbean nominees…

Orlando Arroyo, CEO, Hacienda Tres Rios Resort; Manon Han, Executive Vice President, World Travel Awards. Mexico & Central America’s Leading All-inclusive Resort 2009

North America’s Leading Cruise Line n American Cruise Lines, Inc n Carnival Cruise Line n Celebrity Cruises n Crystal Cruises n Disney Cruises n Holland America Line Inc n Norwegian Cruise Line n Princess Cruises n Royal Caribbean Cruise Line North America’s Leading Travel Agency n Anthony Travel n Maupin Travel, Inc n McTavish Travel n Uniglobe Donaldson Travel n Uniglobe Geo Travel

William Tatham, Vice President, The Port Authority of Jamaica; Edmund Bartlett, Minister of Tourism, Jamaica; Graham Cooke, President & Founder, World Travel Awards. Jamaica - Caribbean’s Leading Destination 2009 Caribbean’s Leading Marketing Campaign 2009 Caribbean’s Leading Tourist Board 2009

Mexico & Central America’s Leading Airline n Alamo n Avis n Budget n Dollar n Hertz n National Mexico & Central America’s Leading Beach Destination n Bocas Del Toro, Panama n Cancun, Mexico

n n n n

Jaco Beach, Costa Rica Playa Santo Domingo, Nicaragua Tulum, Mexico West Bay Beach, Roatan, Honduras

Caribbean’s Leading Cruise Destination n Aruba n Bahamas n Barbados n Dominican Republic n Jamaica n Trinidad & Tobago Caribbean’s Leading Honeymoon Destination n Anguilla n Antigua & Barbuda n Aruba n Bahamas n Barbados n Bermuda n British Virgin Islands n Grenada n Jamaica n Nevis n St Barts n St Lucia n St Martins n St Vincent & The Grenadines n Turks & Caicos

For the full list of North & Central America and Caribbean 2010 nominees visit

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:33 Page 34

Abu A bu u Dhabi : +971 2 6351888 8 | Dubai Dubai : +971 4 3433332 32 | Sharjah : +971 6 5683838 83838 Email : | www.o

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:33 Page 35

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:33 Page 36

‘The Oscars of the Travel Industry’ Wall Street Journal

World Travel Awards Europe Ceremony 2010 Rixos Premium Belek, Antalya, Turkey 1 October 2010 This year’s prestigious World Travel Awards Europe Ceremony will be held at the Rixos Premium Belek, a leading resort hotel located in Antalya, Turkey – the Pearl of the Mediterranean.

Travel and tourism companies and organisations from across Europe, representing every industry sector, will be fighting for their chance to be recognised by the ‘Oscars’ of the travel industry. The Turkish Riviera is the tourism capital of Turkey, and an ideal location for the 2010 World Travel Awards Europe Ceremony. The region, bathed in sunshine for 300 days of the year, is a paradise for sunbathing, swimming and sports

Rixos Premium Belek

activities like windsurfing, waterskiing, sailing and mountain climbing. The Rixos Premium Belek covers an area of 400,000m2 and is built in a forest of pine and pistachio trees with a 1,000 metre long sandy beach, 1,700 beds, and a staff of 900! The All Exclusive-All Inclusive concept practiced by the Rixos Premium Belek guarantees the very highest standards.

Rixos Premium Belek – venue for the Europe Ceremony 2010.

Tickets to World Travel Awards events are always in high demand, therefore early booking is always recommended. To secure your seats for this must-attend event for senior decision makers and global media, please contact our events team using the details below: Email: Telephone: +44 (0)207 925 0000

Meet World Travel Awards team at Funkturm Tower @ ITB, outside Halls 14, 15 and 17

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:34 Page 37

This is the most important prize received in our 64 years of activity in the business.” Fernando Pinto CEO, TAP Portugal

Here is a selection of 2010 Europe nominees… Europe’s Leading Airline n Air France n Alitalia n British Airways n Iberia n KLM n Lufthansa n SAS Scandinavian Airlines n Swiss International Air Lines n TAP Portugal Forte Village Resort, Italy receiving their award. World’s Leading Resort 2009

Luiz Mór, Executive Director, TAP Portugal; Miss World; Graham Cooke, President & Founder, World Travel Awards. World's Leading Airline To South America 2009

Europe’s Leading Airport n Amsterdam Airport Schiphol, Netherlands n Barcelona International Airport, Spain n Copenhagen Airport, Denmark n Domodedovo International Airport, Russia n Hamburg Airport, Germany n Helsinki-Vantaa, Finland n Leonardo da Vinci International Airport, Italy n Lisbon Airport, Portugal n Madrid Barajas International Airport, Spain n Munich International Airport, Germany n Zurich Airport, Switzerland Europe’s Leading Car Hire n Auto Europe n Avis n Budget n Europcar n Hertz n Holiday Autos n Sixt n Thrifty

Telmo Faria, Mayor of Óbidos, Portugal presented the award to José Pampolim, Vice President and Stuart Swycher, President, Beltico Group. The Praia d’El Rey Marriott Golf and Beach Resort Europe's Leading Golf & Leisure Resort 2009

Europe’s Leading City Break Destination n Istanbul,Turkey n Lisbon, Portugal n London, United Kingdom n Madrid, Spain n Paris, France n Prague, Czech Republic n Rome, Italy n Tallinn, Estonia n Venice, Italy Europe’s Leading Cruise Destination n Amsterdam - Netherlands n Athens, Greece n Cannes, France n Copenhagen, Denmark n Dubrovnik, Croatia n Lisbon, Portugal n Oslo, Norway n Reykjavik, Iceland n St Petersburg, Russia n Stockholm - Sweden n Venice, Italy Europe’s Leading Low Cost Airline n Aer Lingus n Air Berlin n bmibaby n Clickair n Condor n Easyjet n Monarch Airlines n SkyEurope

For the full list of Europe 2010 nominees visit

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:35 Page 38

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:36 Page 39

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:36 Page 40

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:36 Page 41

0 20 1



rc h

US SAV be fo $2 E re 18 th 00 M a

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:45 Page 42

2010 Unlocking Investment Opportunities in the Middle East and North Africa



Join over 500 senior delegates from over 50 countries at the region’s leading hotel investment event Confirmed speakers include:


HE Dr Rajiha Abdul Ameer Ali

HE Saif Mohamed Al Hajeri

HE Yassir Zenagui


Minister of Tourism

Abu Dhabi National Hotels

Minister of Tourism & Handicraft

Sultanate Of Oman

Kingdom Of Morocco

Dr Salah AlBukayyet

Eric Danziger

Kurt Ritter

Vice President – Investments

President & CEO

President & CEO

Saudi Commission For Tourism & Antiquities

Wyndham Hotel Group

The Rezidor Hotel Group

Full Programme Available Now:

REGISTER NOW! ONLINE CALL (+9714) 390 0049 quote ref ITB


AHIC Awards 2010 Nominations Now Open! VOTE ONLINE

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:45 Page 43

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:46 Page 44

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:47 Page 45


ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:47 Page 46

‘The Oscars of the Travel Industry’ Wall Street Journal

World Travel Awards Asia & Australasia Ceremony 2010 The Claridges Surajkund, Delhi, India 14 October 2010

It is indeed a great honour to receive an award that recognises us not only in China but globally. The World Travel Award is one of the most esteemed accolades one can receive in the global travel and tourism industry.” Charlie Dang, Area Managing Director, Northern China, Starwood Hotels & Resorts and GM, Westin Beijing Financial Street.

The Claridges

The World Travel Awards Asia & Australasia Ceremony 2010 will take place this October in Delhi, India, to coincide with the XIX Commonwealth Games (Delhi, 3-14 October).

Attended by VIP’s and leading industry figures, the event is set to be an outstanding success and a celebration of the incredible achievements of the Asian and Australasian travel industries.

and colourful bazaars. The imperial city of New Delhi is known for its wide, tree-lined boulevards and many national institutions and landmarks.

Delhi is undergoing extensive rejuvenation and transformation, to New Delhi is the capital city of India ensure it looks its best for visitors during the XIX Commonwealth and is situated within the metropolis of Delhi. Delhi is a fusion of the Games. The Games will bring positive ancient and the modern – in Old Delhi benefits to the Indian tourism you will discover formidable mosques, industry. monuments and forts, as well as lively

Meet World Travel Awards team at Funkturm Tower @ ITB, outside Halls 14, 15 and 17

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:47 Page 47

Here is a selection of 2010 Asia & Australasia nominees…

Kumari Selja, Minister for Tourism, India, with Miss World; Incredible India. World's Leading Destination Marketing Campaign 2009

Tan Sri Dr.Mohd Munir bin Abdul Majid, Chairman, Malaysia Airlines; Syed Abdillah Aziz, Regional Manager UK & Ireland, Malaysia Airlines. Asia's Leading Airline 2009

Tickets to World Travel Awards events are always in high demand, therefore early booking is always recommended. To secure your seats for this must-attend event for senior decision makers and global media, please contact our events team using the details below: Email: Telephone: +44 (0)207 925 0000

n Tourism Thailand n Uniquely Singapore

Asia’s Leading Airline n Air China n Air India n Asiana Airlines n Cathay Pacific Airways n China Airlines n China Southern Airlines n Japan Airlines n Korean Air n Malaysia Airlines n Royal Brunei Airlines n Singapore Airlines n SriLankan Airlines n Thai Airways International Asia’s Leading Meetings & Conference Hotel n Akasaka Prince Hotel, Japan n Fairmont Singapore n Grand Hyatt Shanghai, China n Hotel Equatorial Penang, Malaysia n Hotel Lotte Busan, South Korea n InterContinental Grand Stanford Hong Kong n Renaissance Mumbai Hotel & Convention Center, India n Sheraton Saigon Hotel & Towers n Taj Palace Hotel New Delhi, India n The Mandarin Oriental Bangkok, Thailand n The Ritz-Carlton Millenia, Singapore n The Venetian Macau Asia’s Leading Tourist Board n China National Tourism Administration n Incredible India n Japan National Toursit Organization n Ministry of Culture and Tourism Indonesia n Philippines n Sri Lanka Tourism Promotion Bureau n Tourism Malaysia

Australasia’s Leading Beach Destination n Abel Tasman National Park, South Island, New Zealand n Aitutaki, One Foot Island, Cook Islands n Bondi Beach n Cable Beach, Broome, WA, Australia n Matira Beach, Bora Bora, French Polynesia n Ninety Mile Beach, North Island, New Zealand n Palm Beach n Return to Paradise Beach, Afega, Samoa n Whitehaven Beach, Whitsunday Islands, QLD, Australia n Wine Glass Bay, Freycinet National Park, Tasmania, Australia Australasia’s Leading Business Travel Agent n Corporate Travel Management n FCm Travel Solutions n Phil Hoffman Travel n Pure Travel n Sta Travel n United Travel Hamilton Australasia’s Leading Green Hotel n Cradle Mountain Lodge, Australia n Daintree Eco Lodge & Spa, Australia n InterContinental Bora Bora Resort & Thalasso Spa, French Polynesia n Jean-Michel Cousteau Fiji Islands Resort n Longitude 131° Ayer's Rock, Australia Waipoua Lodge, New Zealand

For the full list of Asia & Australasia 2010 nominees visit

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:48 Page 48

Worldâ&#x20AC;&#x2122;s Leading Booking Engine Technology Provider

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:49 Page 49

One destination, a world of distinction

Voted V oted d Asia Asia’s’s L Leadingg L Luxury uxurry R Resor Resort esorrt at the h 200 2009 09 World World ld Travel Travell Awards A Awar waards d AYANA A YANA featur ffeatures es 78 priv private ate villas and a 2290-room 290-room hote hotell on 77 hectar hectares ess of cliffcliff-top ff-top land oover ver JJimbaran imbaran B Bay ay

E Escape e to a world of rich r cultural heritag heritage, ge, omnipr omnipresent esent in the architecture, decor, hospitality ar chitecture, deco or, and most of all, the warm hospitali ty and daily rituals of yyour ou ur hosts.

Explore E xplore the 1.3 1 3 kilomete kilometer er coastline with sec secluded cluded white-sand beach, ocean-fr ont poo ols, golf-putting cou urse, and secr et gar d dens. ocean-front pools, course, secret gardens.

Savor S avvor a differ different ent dining experience ev every ery day d day, y,, at 13 vvenues enues inc including cluding the ne new w Rock Rock B Bar a per ar perched ched on rrocks ockss dir directly ectly oover ver the ocean. o

Rejuvenate R ejuv j venate enaate in Thalasso healin healing ng and B Balinese alinese the therapies erapies at Thermes M Marins arins Bali B ali SSpa, pa, A Aquatonic quatonic P Pool ool and SSpa pa on the R Rocks. ocks.

AYANA A YANA Resort R Resor esort and Spa Spa Bali Bali

Jl Karang Jl. K M Mas as SSejahtera, ejahtera, h JJimbaran, im mbaran, b B Bali ali l 80364 T Tel el (0361) (03361) 702222 | F Fax ax ((0361) 701555 www t

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:49 Page 50

At Trident, youâ&#x20AC;&#x2122;re sure.

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:49 Page 51

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:53 Page 52

‘The Oscars of the Travel Industry’ Wall Street Journal

World Travel Awards South America Ceremony 2010 Rio de Janeiro, Brazil • 20 October 2010 The World Travel Awards South America Ceremony 2010 will take place this October in the spectacular city of Rio de Janeiro, Brazil. Travel and tourism companies and organisations from across the region, representing every industry sector, will be fighting for their chance to be recognised by the ‘Oscars’ of the travel industry. Rio de Janeiro is the second major city of Brazil, behind Sao Paolo, and is unquestionably one of the most exciting cities in the world, with natural wonders, iconic beaches, and the nightlife as legendary as the city’s Carnival. The World Travel Awards South America Ceremony is timed to coincide with ABAV 2010 -Fair of the Americas, taking place 20-22 October in Rio. It is the biggest and most important tourism event held in the Americas.

Tickets to World Travel Awards events are always in high demand, therefore early booking is always recommended. To secure your seats for this must-attend event for senior decision makers and global media, please contact our events team using the details below: Email: Telephone: +44 (0)207 925 0000

Elizabeth Hakim, PromPeru - Peruvian Tourism Board, with Miss Venezuela. South America’s Leading Tourist Board 2009

Meet World Travel Awards team at Funkturm Tower @ ITB, outside Halls 14, 15 and 17

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:53 Page 53

The awards have been making a steady and significant, long-term impact.” The Financial Times

Here is a selection of 2010 South America nominees… South America’s Leading Business Travel Agency n Rotamund n Sintectur n Superdestinos n Turismo Pecom n Viajes Calitour

South America’s Leading Resort n Arasha Tropical Forest Resort & Spa, Ecuador n Casa Grande Hotel Resort & Spa, Brazil n Conrad Punta Del Este Resort & Casino, Uruguay n Costa do Sauipe Marriott Resort & Spa, Brazil n Costao Do Santinho Resort n Four Seasons Resort Carmelo, Uruguay n Iguazu Grand Hotel Resort & Casino, Argentina n InterContinental Hotel Valencia, Venezuela n Llao Llao Hotel & Resort n Mantra Resort Spa & Casino, Uruguay n Royal Palm Hotel, Ecuador n Villarrica Park Lake Hotel, Chile

South America’s Leading Cruise Line n Carnival Cruise Line n Celebrity Cruises n Costa Cruises n Fred Olsen Cruise Lines n Regent Seven Seas Cruises

Andre Beraha, Amazonas Tur; Miss Brazil; Antonio Pedro F. de Mello, Secretary of Tourism, State of Rio de Janeiro. South America’s Leading Green Destination 2009 South America’s Leading Destination 2009

South America’s Leading Cruise Port n Buenos Aires, Argentina n Callao (Lima) n Puerto Valparaiso n Rio de Janeiro (port) n Santiago (Valparaiso) South America’s Leading Golf Resort n Bourbon Iguassu Golf Club & Resort, Brazil n Four Seasons Resort Carmelo, Uruguay n Hesperia Isla Margarita, Venezuela n Hotel Do Frade & Golf Resort n Hotel Transamérica Ilha de Comandatuba, Brazil n Llao Llao Hotel & Resort, Argentina n Terravista Golf Resort, Brazil n Yacht y Golf Club Paraguayo, Paraguay

South America’s Leading Ski Resort n Gran Hotel Termas de Chillán, Chile n Hotel Piscis, Las Lenas Resort, Argentina n Llao Llao Hotel & Resort, Argentina n Villarrica Park Lake Hotel, Chile

For the full list of South America 2010 nominees visit David Falcon, Senior Vice President, World Travel Awards; Arthur Repsold, Chairman, Rio Centro; Miss Rio de Janeiro. South America’s Leading Conference Centre 2008

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:54 Page 54

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:54 Page 55

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:54 Page 56

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:54 Page 57

The die is cast. Zurich Airport has once again been named Europeâ&#x20AC;&#x2122;s Leading Airport by the World Travel Awards, making 2009 the sixt year in a row. As the gateway to the European Alps, Zurich offers you the best service: connecting you to 120 destinations, allowing you to quickly reach the city center, and providing you with convenient connections to all Swiss cities and bordering countries.

14:05:17 Uhr

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:54 Page 58

‘The Oscars of the Travel Industry’ Wall Street Journal

World Travel Awards Grand Final Ceremony 2010 London, United Kingdom • 7 November 2010 The World Travel Awards Grand Final is the culmination of a year-long search for the very best travel brands in the world, covering seven continents and featuring over 3,600 nominees.

Etihad Airways. World's Leading Airline 2009, World's Leading Airline First Class 2009

Winners from the six regional events will fight it out for the ultimate travel accolade. The ceremony, taking place in London on 7 November 2010, will reveal who is ‘the best of the best’, and will be a celebration of the outstanding achievements of the travel industry.

Muhairi, Director General, Abu Dhabi Tourism Authority and James Hogan, CEO, Etihad Airways.

Also in attendance was Antonio Pedro F. de Mello, Secretary of Tourism, State of Rio de Janeiro; Tan Sri Dr. Mohd. Munir bin Abdul Majid, Chairman, Malaysia Airlines; Raj Nearly 1000 senior management and Kamal Taposeea, Chairman, Air Mauritius; Bruce Nobles, President and decision makers from the world's CEO, Air Jamaica; John Watson, CEO, travel and tourism industry came Diethelm Travel Group; Mikael together at the 2009 Grand Final. Andersson, VP Expedia EMEA, Some of the thought leaders who were present included: Jean-Claude; Gerard Greene, CEO, Baumgarten, President, WTTC; Kumari IFA Hotels & Resorts FZ LLC, Luiz Mor, Selja, Minister of Tourism, India; Steve Executive Director, TAP Portugal and Ridgway, CEO, Virgin Atlantic Airways; Jehan de The, Global Marketing Hon. Ed Bartlett, Minister of Tourism, Director, Europcar. Jamaica; His Excellency Mubarak Al

The World Travel Awards Grand Final 2010 is the must-attend event of the year. Tickets to World Travel Awards events are always in high demand, therefore early booking is always recommended. To secure your seats for this mustattend event for senior decision makers and global media, please contact our events team using the details below: Email: Telephone: +44 (0)207 925 0000

Meet World Travel Awards team at Funkturm Tower @ ITB, outside Halls 14, 15 and 17

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:55 Page 59

Here is a selection of 2010 World nominees…

Xavier Luc Duval, Vice Prime Minister, Mauritius Tourism Promotion Authority, accepting the award from hosts Bobby Davro and Tamara Beckwith. Mauritius - World’s Leading Island Destination 2009

World’s Leading Airline Business Class n Aerolineas Argentinas n Air Jamaica n Air New Zealand n Air Seychelles n American Airlines n British Airways n Cathay Pacific Airways n Emirates n Etihad Airways n Lufthansa n Malaysia Airlines n Qatar Airways n Singapore Airlines n Virgin Atlantic Airways World’s Leading Cruise Travel Agent n African Safari Club n Cruise Line n n MSC Cruises n Page and Moy n Paradissa Travel - Ha Noi n Thomas Cook n Travel Store USA n

Dato Lee Choong Yan, President, Genting Highlands Resort with Miss World. World's Leading Casino Resort 2009

World’s Leading Design Hotel n Adam & Eve at Belek, Turkey n Almyra, Cyprus n Bulgari Hotels and Resorts Bali n Devi Garh, India n Faena Hotel & Universe, Argentina n Hillside SU, Turkey n Hilton Kuala Lumpur, Malaysia n Hotel Victor South Beach, USA n Indigo Pearl, Thailand n La Reserve Geneve Hotel & Spa, Switzerland n Lebua at State Tower n Metropolitan Bangkok, Thailand n Sanderson Hotel, England n Shamwari Town House n The Chedi Muscat, Oman n The Lalu Sun Moon Lake, Taiwan n The Park - New Delhi, India n The Setai South Beach, USA

World’s Leading Green Destination n Amazonas Tur n Aspen, Colorado USA n Bouma National Heritage Park Taveuni, Fiji Island n British Columbia Great Bear Rainforest, Canada n Costa Rica n Cousine Island, Seychelles n Dominica n Eden Project, Cornwall, England n Jock Safari Lodge n Kanha National Park, India n Sanbona Wildlife Reserve n Shamwari Game Reserve n The New Forest, England n Tobago Main Ridge Rain Forest World’s Leading Honeymoon Destination n Antigua n Barbados n Jamaica n Las Vegas n Maldives n Mauritius n St. Lucia n Thailand n The Seychelles Islands World’s Leading Tourism Development Project n Bahia Bay - Emaar n City Centre - MGM Mirage n Dubai Towers Doha - Sama Dubai n Dubai Towers Dubai - Sama Dubai n Dubailand - Tatweer n King Abdullah City - Emaar n Prince George’s Dock Nassau Port Bahamas n Saadiyat Island, Abu Dhabi, Tourism Development & Investment Company (TDIC) n The Blue City - Sultanate of Oman n The Palm Jumeirah - Nakheel n The Wave - Muscat n Yas Island - Aldar

For the full list of World 2010 nominees visit Mark Douglas, Vice President, American Express; Graham Cooke, President & Founder, World Travel Awards. World's Leading Business Travel Agency 2009

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:55 Page 60

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 19:55 Page 61

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 20:18 Page 62

InterContinental The Palace Port Ghalib Resort Strategically located on the Red Sea Riviera, Port Ghalib is a haven for business and leisure travelers. The resort is situated only 5 kilometers from Marsa Alam International Airport, 210 kilometers from the city of Hurghada and 370 kilometers from the city of Luxor. InterContinental The Palace Port Ghalib Resort lies in the heart of Port Ghalib Resort, and is the perfect retreat for travelers looking to relax and rejuvenate as well as an exceptional meeting destination.

ACCOMODATION Featuring 309 luxuriously appointed rooms with its own balcony, including 14 suites and 3 disabled rooms. The property provides guests with extensive views from every angle, from the enchanting Red Sea to the azure waters of the manmade saltwater swimming lagoon.

P. O. Box 23, Port Ghalib, Marsa Alam, Red Sea, Egypt Tel: + 20 65 336 0000 Fax: + 20 65 336 0025

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 20:19 Page 63

DINING InterContinental The Palace Port Ghalib Resort features extensive indoor and outdoor dining options, where guests can feast on delicacies from around the globe, varying between Arabian, Lebanese, and Mediterranean with magnificent views of the Red Sea, the saltwater swimming lagoon or Port Ghalib International Marina. In addition to the special themed entertainment program. If you are looking for something unique, don’t miss the private Bedouin Experience in the desert located 11 akilometers from Port Ghalib. Traditional Bedouins offer candlelit dinners under the stars with local Bedouin entertainment and desert camel rides.

MEETINGS & EVENTS The Resort boasts Port Ghalib International Convention Centre, the largest hotel banquet venue on the Red Sea. The Centre offers a meeting space of 1,950 square meters able to seat 2,000 delegates in an extraordinary ball room, in addition to 16 break-out rooms and a dignitary salon. The banqueting rooms feature sophisticated state-of-the-art audiovisual equipment accommodating even the most professional presentations. A separate dedicated conference entrance with its spacious foyer provides a perfect area for delegate registrations or special welcome cocktails.

SIX SENSES SPA – EGYPT’S LEADING SPA The leading Spa in Egypt, located in InterContinental The Palace Port Ghalib Resort and operated by world-renowned Six Senses Spas, provides an ideal option for guests looking to relax, reduce stress and balance the senses. The comprehensive spa menu offers massage and beauty treatments delivered using naturally derived and ethically produced spa products. Tailor-made spa programs combine Red Sea healing therapies with Asian and Six Senses’ signature treatments to improve the condition and vitality of the body. The spa includes 16 treatment areas including three couples’ rooms, two Thai treatment rooms, and one wet treatment room with classically designed stone beds. The spa includes extensive heat experiences such as traditional hammams and a separate wet room offers a steam, shower, and a state-of-the-art ice room.

SHOPPING & LEISURE The resort offers a half kilometer stretch on Port Ghalib International Marina of retail outlets on the Corniche, in addition to the traditional Egyptian Khan bazaar. In addition to the widest range of water and land activities on the Red Sea, including safaris, snorkeling trips, diving, submarine and boat cruises, speed boats, lazy river rafting, horseback and camel riding, 4x4 Safaris, jogging trail, tennis and table tennis.

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 20:19 Page 64

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 20:20 Page 65

ITB_BTN 2010_CommonSection_v2:Layout 1 26/02/2010 20:20 Page 66

â&#x20AC;&#x153;The Oscars of the Travel Industryâ&#x20AC;? Wall Street Journal

World Travel Awards Grand Tour 2010 Dubai - Johannesburg - Orlando - Antalya - Delhi - Rio de Janiero - London Our events are attended by the top level decision makers - more than 70 percent of our attendees are Director level or above. Our events are the perfect platform to gain your brand top-level exposure. Our events are famed for the great networking opportunities. For more information and to book tickets please email:

BTN_ITB_DAY1_PP67_80:Layout 1 28/02/2010 15:06 Page 67

With two amazing theme parks, non-stop nightlife, and world-class on-site hotels, Universal OrlandoÂŽ Resort is an entire universe of action and thrills for every member of the family. Plus, you can step into the magic and excitement of The Wizarding World of Harry Potter , to be revealed in Spring 2010 at 

                   ÂŽ theme park. TM

Universal Orlando Resort is the proud winner of the   







Contact your preferred attraction ticket supplier HARRY POTTER, characters, names and related indicia are trademarks of and Š Warner Bros. Entertainment Inc. Harry Potter Publishing Rights Š JKR. (s10) Shrek 4-D TM & Š 2010 DreamWorks Animation L.L.C. THE SIMPSONS RIDE TM Twentieth Century Fox Film Corporation. The Simpsons TM & Š 2010 Twentieth Century Fox Film Corporation. All rights reserved. Dr. Seuss properties TM & Š 2010 Dr. Seuss Enterprises, L.P. All rights reserved. Marvel Super Hero character names and likenesses: TM & Š 2010 Marvel Š 2010 Universal Studios. Universal elements and all related indicia TM & Š 2010 Universal Studios. Š 2010 Universal Orlando. All rights reserved. 244677/1209/UK

BTN_ITB_DAY1_PP67_80:Layout 1 28/02/2010 15:08 Page 68


WK-XQH  6&&

BTN_ITB_DAY1_PP67_80:Layout 1 28/02/2010 15:11 Page 69









:25/')227%$//+286( :25/ ')227%$//  /+286( 



BTN_ITB_DAY1_PP67_80:Layout 1 28/02/2010 15:11 Page 70

Rainforest Bobsled Jamaica at Mystic Mountain

Jamaica: the reinvention of a destination Jamaica’s celebrated history as tourist destination began in the 1920s when savvy ship owners would sell passages on banana boats going to the island. Visitors would sail over, and once they had disembarked the same vessels would make ready for Europe and the US with cargo-holds filled with bananas. Since those quaint beginnings of welcoming guests, Jamaica has earned global affinity as a travel destination. A nd even as the island stands at the head of class in popularity as a cruise destination, industry players there are bent on using that popularity as a reason for Jamaica to refresh and reinvent itself. And nowhere is this perhaps more evident than in the attractions available to cruise guests. “Someone who visited us in 1998 will definitely not have the same experience today,” says William Tatham, Vice Preside nt Cruise Shipping and Marina Operations at the Port Authority of Jamaica. “The spirit of the island is the same of course, that bold energy that people love us for, but the ways in which to spend the couple of hours during a ship call, have grown exponentially.” Jamaica has come into its own as an active destination, a move largely fuelled by the island’s beauty and topography. Here, powerful rivers interrupt the stunning mountain ranges, home to amazing flora and fauna. Add to


the unique vistas of the natural landscape, a vibrant culture with engaging stories to tell, and it’s clear how far the island goes to create memorable experiences. “Jamaica is an exceptional destination because of its scope to respond to every interest, from the naturalist to the history buff,” says William Tatham. “We have an outstanding range of experiences within close proximity to the cruise ports, and that is not easily replicated across the Caribbean.” There are classic Jamaican attractions like rafting on the Martha Brae River – easily one of the Caribbean’s most serene experiences – and the Rose Hall Great House Tour, with its legendary tale of ghosts, passion and revenge. And while tours like these have enchanted visitors for decades, there is also a new generation of energetic excursions that serve to challenge both mind and body and leave passengers exhilarated. Whether it is a crosscountry tour on an ATV, or getting soaked while river tubing, this new breed of attractions are designed to bring cruise passengers up close and personal with Jamaica’s natural side. One of the newest attractions is the Rainforest Bobsled Jamaica at Mystic Mountain, located in the hills above Ocho Rios, and inspired by the story of a Jamaican team‘s improbable entry into the Winter Olympics in 1988. The result is three active excursions that are also environmentally smart.

Sky Explorer at Mystic Mountain

Dunns River

A raft of high-octane attractions is building Jamaica’s reputation as the number one cruise destination in the world, as voted by the World Travel Awards last November. Breaking Travel News uncovers the island’s highlights as a cruise destination.

The signature attraction is a bobsled ride along stainless steel rails on a 1,000-metre gravity ride through the forest. There is also Sky Explorer, state-of-the-art chairlift soars above th e treetops on a breathtaking ride through the heart of the tropical seaside forest canopy; as well as the Rainforest Zip-line Tranopy Tour, a series of tree-to-tree platforms that sends riders gliding through the coastal forest on a customized zip line canopy tour. Dolphin Cove is recognised as one of the island’s leading nature adventures. A pioneering marine attraction, visitors here not only get a chance to have close contact with dolphins and sharks, but there is also Treasure Reef, complete with nature trails through the rainforest with ample sightings of exotic birds, snakes and iguanas. If any attractions group in the Caribbean has mastered the art of the experience then it has to be Chukka Caribbean, voted “Caribbean’s Leading Adventure Excursion Operator” at the 2009 World Travel Awards. Recognising early on that cruise passengers would be interested in more than shopping once on land, this excursion company has created adventures that challenge the ordinary. From ocean safaris and ATV tours to dogsled and a bus ride to the birthplace of Bob Marley, Chukka Caribbean has kept pace with the evolving interests of today’s traveller who are interested in going home from

their vacation puffed up with the knowledge that they have learnt or done something new. The next generation Jamaican port turns both newness and the cruise experience upside down: with the inauguration in 2010 of Historic Falmouth, the port becomes the attraction. Designed to host one Oasis-class vessel as well as a Freedom-class vessel. Historic Falmouth will take its cues from 18th Century Jamaica when Falmouth was one of the Americas’s leading ports a nd commercial centres. “The town is recognized as having some of the best representations of Georgian architecture outside of Britain, and we’ve used this to create a historically correct experience that delivers big on education and entertainment,” says William Tatham. Cruise guests will be transported back centuries where authentic elements like a working foundry and market bring history to life. “We’ve spent a lot of energy to get the industry to take notice of our value as a cruise destination,” he adds. “We’ll know we’ve won the day when guests make the decisions for their cruise vacations not only because of the ship, but most certainly because that ship comes to Jamaica.”

BTN_ITB_DAY1_PP67_80:Layout 1 28/02/2010 15:11 Page 71

Space Tourism: Image - Nasa

Revealed – the triumphs that have changed the way we travel The World Travel Awards has polled a number of top industry insiders to find out the biggest travel creations of the Noughties – those phenomena that have changed the way we travel. Let’s cut to the chase…

Virgin Galactic

Dawn of space tourism (2001)

the privilege of spending 90 minutes outside the station.

As the Sixties witnessed the race to space, the Noughties must go down as the decade of the race to space tourism. The dream took one giant step in 2001 when a billionaire businessman from California became the first paying passenger to go to outer space.

But for us would-be astronauts without such mega resources, Richard Branson’s Virgin Galactic remains the most serious contender yet to bring space tourism to the masses.

At the grand old age of 60, Dennis Tito set off from Kazakhstan for an eight-day holiday on board the International Space Station, paying $20 million to fulfil his trip of a lifetime.

The initial seat price will be $200,000, but that price is expected to eventually fall to $20,000. Over 300 people have made down payments on bookings, for which they also get to meet Sir Richard on his exclusive Necker Island.

His maiden voyage, brokered by Virginia-based Space Adventures, has been followed by six other high-net worth individuals. Passengers typically “conduct research” on the Soyuz spacecraft to keep costs below the $20 million mark, and must go through 900 hours of training.

Last December Virgin Galactic unveiled the space craft to fulfil that mission. SpaceShipTwo plans to offer suborbital flights. Passengers will be able to rel ease themselves from their seats during six minutes of weightlessness, and float around the cabin.

Space Adventures remains the only company to have sent paying travellers into orbit. On its next voyage to the International Space Station, potential clients are invited to become the first private citizen to walk in space. Anyone interested would be required to pay an additional $15 million for

Space as our summer holiday destination may seem so far yet it is nearer than we think. What’s more, with every square centimetre of our planet now conquered, it remains the only true unchartered destination for the hardcore adventure tourist.


BTN_ITB_DAY1_PP67_80:Layout 1 28/02/2010 15:12 Page 72

TripAdvisor (2000) During the Noughties, one website managed to rise above the chatter of cyberspace by providing a forum for every would-be travel journalist. Instead of relying on glossy brochures and puffed-up guidebooks, travellers were granted access to real accounts, written by real people, paying real money. TripAdvisor certainly grabbed the hospitality industry by the scruff of the neck, and represented citizen journalism at its democratic finest. Hoteliers no longer had to roll out the carpet just to travel hacks, nor did the annual arrival of the AA inspector need to induce a cardiac arrest. But what mattered most was every single guest, every day of the year. However TripAdvisor is now at risk of becoming a victim of its own success. With over 25 million-plus a month, it wields immense power; and the industry knows it. Accusations of hotels posting upbeat anonymous reviews are now rife, and there are now calls for the EU Commission to overhaul the rules governing website reviews to ensure that they have been posted by genuine guests.

Ryanair and the low-cost revolution (2000 onwards) In the Noughties, the world became a distinctly smaller place. Budget airlines, mushrooming route networks and rising disposable income opened up all sorts of possibilities. From weekends skiing in off-beat Tyrolean resorts to stag parties in Tallinn, the short break became a phenomenon that appealed to all tastes, all budgets and all ages. If you had to credit one man for fuelling the low-cost revolution it would be Mr. Ryanair himself, Michael O’Leary. Amoral motormouth he is often labelled, but you have to take your hat off to the way that he has honed the low-cost model to absolute perfection, stripping out every ounce of fat, and introducing pricing that legacy carriers the world over are now copying to survive these recessionary times. But most importantly, he is responsible for making flying as affordable as a pair of nondesigner jeans.

Rio de Janeiro

Dubai Goldrush (2002-2009) When news of England captain John Terry’s serial philandering hit the front pages, his long-suffering wife Toni did as ever self-respecting WAG would to peck up a bruised ego – jet off to Le Royal Méridien Dubai for some serious sun, sea and shopping… as well as the obligatory paparazzi photo looking hot on the beach. For over the past decade, the tiny Emirate has transformed itself from an unknown pearl-trading town into the ultimate temple of consumer excess, with attractions ranging from the world’s biggest shopping centre (complete with giant aquarium) to the only seven-star hotel in the world (where suites go for £12,000 per night). Dubai, as we know it, began in May 2002 when supreme ruler Sheikh Mohammed issued a decree allowing foreigners to buy property. An avalanche of investment ensued as a city of jaw-dropping sky-scrapers, luxury hotels and astounding affluence was created in the middle of the desert almost overnight. Dubai became the biggest construction programme in the history of mankind, with a third of the world’s cranes operating there in 2008. But the scale and breakneck speed of the boom has left the emirate with a tab that it can not afford to pick up. Things hit rock bottom in 2009 when fears of debt-default by state conglomerate Dubai World sent stock markets into freefall, and prices of its once-booming real estate market collapsed by up to 50 percent. The brakes have also been slammed on some of its most daredevil projects, including plans to create the world’s biggest theme park. But it’s not all Dubai doom. As the world emerges from financial meltdown, this ambitious emirate is already dusting itself down


and getting on with what it does best – launching the craz iest developments on planet earth, kicking off this year with the Burj Khalifa, the world’s tallest building by a very, very long way.

The BRIC phenomenon – growth of middle class (2000 onwards) Following political changes that have embraced global capitalism, the past ten years have seen a new global middle class rising out of poverty in emerging economies across the world. Spearheaded by China, Russia and India, and now being mirrored in Brazil, this new breed of consumer is equipped with a disposal income, including a budget not only to discover their own country but the rest of the world. A look at the geographic distribution is striking. In 2000, developing countries were home to 56% of the global middle class, but by 2030 that figure is expected to reach 93%. China and India alone will account for twothirds of the expansion, with China contributing 52% of the increase and India 12%, according to research from the World Bank.

Online check-in (2000) Strictly speaking, online check-in shouldn’t feature in the World Travel Awards Travel Triumphs of the Noughties, for first bagging rights belongs to Alaska Airlines back in 1999. However it was during the past decade that online check-in has gone mainstream. Now 80% of passenger check-in off-airport, which means online or via their mobile. Airlines have also acknowledged that the battle for the skies is won on the ground. By focussing on how to make it easier and quicker to get through the airport will make an airline the market leader.

BTN_ITB_DAY1_PP67_80:Layout 1 28/02/2010 15:12 Page 73

Oasis of the Seas

easyJet, for example, was the first low-cost airline that allowed customers to change bookings online, as well as let them check in via the internet and print their tickets at home. New developments include mobiles equipped with optical readers, and when combined with biometric fingerprinting will eliminate security queues. Electronic tags on baggage will allow passengers to load bags automatically by themsel ves, working in tandem with biometric machines that match a passenger’s bags with their fingerprint.

Superjumbo maiden flight (2007) On 25 October 2007, the world’s largest passenger plane made its maiden commercial voyage. Singapore Airlines, proud owner of the first Airbus A380, auctioned most of the seats on eBay, raising £650,000 for charity. The highest

bidder paid more than £50,000 for two seats, and the privilege of “being part of history”. Dubbed the “superjumbo”, it boasts 50 per cent more floor space than the Boeing 747, and can carry 853 people in an alleconomy configuration. Airbus, which was 18 months late delivering the plane, claimed the A380 would herald a new era in air travel, offering the quietest and most fuel efficient passenger jet ever built.

Growth of the mid-haul (2000 onwards) As our travel patterns have shifted to more adventurous pastures, mid-haul has become the new short-haul. The likes of Marrakech and Cairo offer an entirely different experience yet are only an hour or two further than traditional European destinations. Whilst the global downturn hit all destinations hard, the likes of Turkey and Egypt have remained

buoyant. The shift to mid-haul has also created tourism economies out of v irtually nothing. Take Antalya in Turkey – a sleepy ancient city that has been transformed into the country’s main holiday resort, complete with palm-lined boulevards, glitzy marina and summer home to affluent Germans and British.

Ocean bling – Oasis of the Seas (2009) There was no shortage of ocean bling over the past decade, with cruise companies racing to outdo each other in the size and extravagance stakes. But when Royal Caribbean’s Oasis of the Seas embarked on its maiden voyage in November 2009, it ushered in a whole new era for cruise travel. It wasn’t just its sheer size (40 per cent larger than any other cruise liner out there), but the breadth of facilities that have taken the cruise experience to an entirely new level. More floating city than floating hotel, Oasis of the Seas has transformed the cruise ex perience into an action sports holiday, wellness break, dive safari, West End theatre trip, and X Factor style auditions, all rolled into one. And then there’s also the English pub experience, the beach experiences, Abba experience, multiple shopping experiences, champagne experiences, fairground experience, Vegas

casino experience complete with row upon row of glassy-eyed slot machines, and more gastro-dining experiences than you could possibly ever manage to experience in a month. Royal Caribbean’s goal, said Chairman Richard Fain, was a ship that’s one-third familiar, one-third evolutionary and one-third revolutionary. And Oasis of the Seas certainly hits the mark.

Social Media (2000 onwards) If you had to credit Facebook with one travel phenomenon, it would be for confining to history those awful evenings wading through a friend’s holiday snaps, trying desperately hard not to nod off. The social media revolution now means you can trot the globe whilst keeping friends and family updated minute-by-minute via Twitter; meet travel buddies using WAYN; or if you’re away on business then find out which fellow professionals are in town using Dopplr. And, most importantly, for the travel industry it has made us improve the travel experience. For a social media world means that brands no longer control what consumers say about them. Take the American musician who created a YouTube hit about United Airlines breaking his prized guitar. It went viral and has notched up almost eight million hits to date.


BTN_ITB_DAY1_PP67_80:Layout 1 28/02/2010 15:12 Page 74


Sensational Samaya opens new villas Bali’s Samaya Seminyak has recently opened an exclusive number of villas that raise the bar for travel excellence. BTN finds out more. Bali’s Seminyak, home of the hip and the happening, is the playground of choice for the island’s fashionistas. Right in the heart of the thriving scene, the Samaya Seminyak is the only collection of luxurious private villas to occupy a prime beachfront location in the area. With spectacular, unobstructed ocean views by day and arguably the finest location to catch the famous Seminyak sunset, it is an oasis of refinement in an urban tropical setting. The Samaya Seminyak, which was voted “Indonesia’s Leading Resort” at the 2009 World Travel Awards, has recently opened an exclusive number of modern private pavilions at the Royal Courtyard Villas. The all-new Samaya Royal Courtyard Villas are just located across the street from the existing villa property, each with their own full-size private swimming pool, chic interior, self-contained entrance and golf buggy service.


Offering guests an unparalleled level of privacy and security, the Samaya villas are a natural choice for romantic couples and honeymooners to escape the bustle of Seminyak street life whilst being within walking distance to the boutiques, restaurants and bars. The Royal Courtyard boasts the largest private villas within The Samaya collection with a 600 squa re meters, three-bedroom villa, a duo of two bedroom of 400 square meters and nineteen onebedroom villas, the smallest being 300 square meters. It’s state-of-the-art living at The Royal Courtyard with high-speed internet, flat screen televisions and Bose ipod docking stations complimenting the spacious living areas, outside wooden decking, lush vegetation, gazebo daybed and expansive private lap pool. Wander outside your private villa and there’s the amazing Samaya lagoon adjoining to The Brasserie and the exclusive private gym facilities. Take in the glorious early morning views of the pounding Seminyak surf as you indulge in a relaxed beachside breakfast at Breeze before strolling across the landscaped tropical gardens to the Spa at The Samaya. The oceanfacing spa has two treatment rooms with infinity views over the horizon and a private bale for post-therapy relaxation – the

perfect spot to people watch the world go by. Sundown at The Samaya is an attraction in its own right. Breeze restaurant offers ample seating, refined ambience and a lengthy wine and whisky menu. No wonder it is the toast of the Seminyak sunset scene for both expatriates and visitors. For guests staying at the beachside Samaya villas, home is just a few paces from the decking of Breeze. Twenty-four luxurious boutique villas occupy the grounds of The Samaya with six Royal Pavilions directly facing the ocean and eighteen Garden Pool Villas nestling in the two hectares of tropical gardens. As with The Royal Courtyard Villas the level of service from the Balinese staff is exemplary, a 24-hour butler service is available as is in-villa dining from Breeze.

elements of traditional Balinese design that influence the villas. Within an hour’s travel time of Ubud and adjacent to one of the holiest Balinese temples on the island, the ambience of Hindu mysticism is prevalent. For guests wishing to participate in cultural activities The Samaya offers an insight into traditional Balin ese life with classes focusing on the rituals and beliefs of, arguably the world’s most unique people. If you’re looking for the perfect Bali vacation balance between culture, the Seminyak scene and a relaxed, refined, urban tropical retreat then The Samaya and The Royal Courtyard continue to set the standards.

Each villa houses a private pool, alternatively guests can opt to lounge by the lagoon or beachside on the loungers adjacent to The Spa. The beach in front of The Samaya is unique in the Seminyak area. Beach sellers or hawkers do not approach guests as the area is deemed the sacred ground of the nearby holy Petitenget Temple, adding another level of exclusivity to the fine surroundings of The Samaya. The culture of The Samaya surpasses that of just the gracious hospitality of the staff or the

BTN_ITB_DAY1_PP67_80:Layout 1 28/02/2010 15:12 Page 75

Sandals raises the luxury stakes in the Bahamas After months of great anticipation, Sandals Emerald Bay, Great Exuma, Bahamas officially opened its doors on 5 February 2010, welcoming guests to another new and exciting Luxury Included holiday destination.

“This is an exciting moment in the history of Sandals Resorts,” said Gordon ‘Butch’ Stewart, chairman and founder of Sandals Resorts. “For years we have been committed to providing the very best Luxury Included experience in the Caribbean, and the grand opening of our latest resort only further proves our dedication to exceeding our guests’ expectations.”

After being welcomed by their personal butler and presented with a Kir Royale and chocolate-covered strawberries, guests are whisked away to their suite, where amenities include personal pillow menus; flat-screen televisions; DVD players; iPod docking stations; refrigerated private insuite bars; a selection of bath salts and exotic oils; Wi-Fi access and much more.

The new Sandals Emerald Bay is a 500-acre luxury resort with five restaurants, an 18-hole Greg Norman-designed championship golf course, full-service marina and 183 beachfront rooms and suites. A sprawling island retreat, Sandals Emerald Bay, occupies a sublime, one-mile-long stretch of beach on Great Exuma, largest of the 360 islands comprising the Exuma district of The Bahamas.

A first for Sandals Resorts, all room categories at Sandals Emerald Bay come with personal butlers, trained by the Guild of Professional English Butlers. The butlers pamper guests throughout their stay from un-packing and packing luggage, drawing scented bubble baths and much more. Butlers also confirm guests’ preferences prior to arrival, to ensure that guests’ every wish is met before they even set foot in their suite.

Creature comforts and service Sandals Resorts’ newest gem offers a choice of luxurious beachfront accommodations, all of which have furnished terraces or balconies overlooking Emerald Bay. Guest rooms and suites are decorated in rich, dark woods and rattan offset by pastel walls and sunny artwork.

Sandals Emerald Bay features five gourmet dining venues, serving a variety of cuisine from authentic Bahamian fare, to Continental specialties and American favourites. Choices include: Barefoot by the Sea, an oceanside restaurant where guests dine under the stars; Il Cielo, a sophisticated Italian fine

dining experience; Dino’s, a brickoven pizzeria; The Drunken Duck, a traditional British pub serving up local and imported ales, as well as authentic English cuisine; and Bahama Bay, a casual Mediterranean dining spot.

Water sports and spa facilities Sandals Emerald Bay features a host of recreational amenities including an expansive new water complex with a freshwater swimming pool as its focal point. Encompassing over half an acre, this spectacular pool entices guests with a Jacuzzi, swim-up pool bar and unique fire-pit seating area in the centre. Flanking the pool are misting columns and luxurious cabanas equipped with wireless internet access. Sandals butlers provide poolside service to all guests, including Evian spritzers, fresh towels with cucumber slices, and cool sorbet to refresh and replenish. The resort is also home to a 16,000 sq. ft. Red Lane Spa, famed for its use of botanical and indigenous ingredients. Facilities include 17 indoor treatment rooms, six outdoor sanctuaries, hot and cold plunge pools, Eucalyptus steam baths and saunas, locker rooms with showers and fully stocked vanity areas, and a fullservice beauty salon. State-of-the-art fitness equipment is available for optimal workouts and a variety of wellness classes are offered through the day ranging from walks on the beach,

water workouts and heartpumping aerobics to yoga and Pilates. Personal training sessions are also available.

Pro tennis and championship golf Sandals Emerald Bay is also home to the Emerald Reef Golf Club, a stunning, 18-hole Greg Normandesigned golf course, reputed to be among the best in the Caribbean. Its first 10 holes wind through a mix of seaside dunes and mangrove preserves while holes 11 through to 18 play along the rocky peninsula offering unparalleled views of the turquoise Emerald Bay. Tennis buffs have not been overlooked; the resort’s tennis centre features six illuminated HarTru courts, a fully-equipped pro shop and stadium seating for professional competitions.

The Marina at Emerald Bay For more than a century, the Exumas have been a yachtsman’s paradise. Sandals Emerald Bay, Great Exuma, Bahamas will continue to attract boaters from across the globe with The Marina at Emerald Bay, the first-ever marina at any Sandals Resort. This fully-protected 17-acre deepwater marina, which is also open to the public, offers 150 slips and is equipped to accommodate and service yachts up to 240 feet in length.


BTN_ITB_DAY1_PP67_80:Layout 1 28/02/2010 15:13 Page 76

Jumeirah continues global expansion Dubai-based luxury hospitality group Jumeirah is continuing its global expansion with the announcement of new properties in Germany, Thailand and the Maldives.

Following an agreement with Xanadu Holdings, Jumeirah will operate a new five-star deluxe resort on the Gaafu Alifu Atoll, south of the Malé Atoll. Titled Jumeirah Meradhoo, the location will comprise just 36 villas, 16 of which will form a unique ‘over water village’ separated from the main island by one kilometre of coral reef. Each of the over water villas will measure a spacious 240m2, while the 20 luxury beach villas on the main island will be approximately 300m2 in size. Jumeirah Meradhoo will also feature a dive centre; three restaurants and a bar and a Talise spa. The organisation’s second resort in the region, Jumeirah Meradhoo will complement Jumeirah Maldives. The latter will also offer a selection of water and beach villas, three restaurants and a bar, a Talise spa, and a dive centre, but will have a very different style and atmosphere. Jumeirah plans to develop a selection of innovative combination packages with these distinct


properties, catering for guests every need.

German architects KSP Engel und Zimmermann.

Jumeirah Maldives Resort is due to open early next year.

“The Jumeirah Frankfurt Hotel is an important development in our company’s global expansion plan,” explained Gerald Lawless, chairman of the Jumeirah Group.

Back in Europe, Jumeirah – a member of Dubai Holding – has announced plans to open a Frankfurt location this autumn. Catering to business and leisure travellers, the five-star hotel will again include a signature Talise spa, and a contemporary restaurant concept by leading Japanese designer Takashi Sugimoto – of Super Potato fame – as well as high-tech meeting and business facilities. Located in the heart of Frankfurt – at the new PalaisQuartier development – the new Jumeirah property is conveniently placed on the 18th century Thurn-und-TaxisPlatz, within walking distance of the city’s financial district and stock exchange, pedestrian shopping areas and opera house. The 219-room hotel features an interior designed by Peter Schilling & Associates, while the structural design has been completed by the

“It will serve Germany’s financial centre and one of Europe’s most important international business and travel hubs. “Germany is a key market for Jumeirah and we see this first move to invest in the German market as an important and sound link that cements an already strong connection,” added Mr Lawless. Finally, in Thailand, Jumeirah has been appointed by Country Group to manage a luxury hotel in the heart of Bangkok. With a 200metre waterfront location on the legendary Chao Phraya River, the new Jumeirah Bangkok is perfectly situated for access to the city’s central business district. Easily reachable from the expressway or by boat through inhouse docking stations, Jumeirah

Bangkok is set to offer stunning river views. In addition a spa, signature F&B outlets, retail units, an art gallery and a banquet & conference centre – at the heart of which is a 1200m2 ballroom looking out onto an array of immaculately designed gardens – will also be on offer to guests. The 305-room, five-star luxury property is being developed by Singapore based architectural firm Hamiltons International in conjunction with UK-based interior design firm United Designs. Set to open in 2014 the property will form the iconic centrepiece of a mixeduse development that integrates international and local Thai styles. Jumeirah Hotels was founded in 1997 with the aim to become a hospitality industry leader through establishing a world class portfolio of luxury hotels and resorts. The new announcements bring the total number of properties under development or in operation by Jumeirah globally to 42.

BTN_ITB_DAY1_PP67_80:Layout 1 28/02/2010 15:13 Page 77


Malaysia Airlines: Asia’s Leading Airline For six decades Malaysia Airlines has been continually reinventing itself as a world-class carrier. Today, Malaysia Airlines connects 40,000 passengers daily to over 100 destinations worldwide, across six continents. Spreading the warmth of Malaysian Hospitality far and wide. Voted ‘Asia's Leading Airline’ by the World Travel Awards, Malaysia Airlines is recognised as a true ambassador of what Asia has to offer to the world.

We are not employees, “we are hosts. Treating every passenger as we would treat guests who come to our home.”

5-Star MH. This is Malaysian Hospitality

Soaring ahead by spreading its wings

All 19,000 employees know that when serving their guests, they are projecting a distinctive Malaysia Airlines brand, an extension of a special culture of warmth and friendliness unique to Malaysians. This inimitable Malaysian sense of graciousness is branded as “Malaysian Hospitality” and is symbolized by the acronym MH, which is also the airline’s flight code.

Malaysia Airlines has built its hub-andspoke network through strategic alliances and with the cooperation of other airlines. Currently, Malaysia Airlines has more than 25 code share partners, allowing it to provide an extensive network to support and cater to their customers’ travel needs.

This MH pushes the envelope for service excellence across all customer touch points, from purchase to disembarkation and providing passengers with seamless services. MH serves as a focal point to ensure that Malaysia Airlines’ service deliveries are aligned to its customers’ expectations and continually provide what the customer values.

Transforming into a Five-Star Value Carrier Malaysia Airlines Business Transformation Plan (BTP 2) was launched in January 2008 to serve as a blueprint for the airline to consistently offer quality air travel and real value for money to those who expect excellence in service and quality. It aspires to be an airline that understands what passengers really need and does its best to meet these needs.

To further serve their network the national carrier is also embarking on a fleet modernisation and capacity expansion plan. This will place Malaysia Airlines in a p osition to capture the market in light of expected growth in the Asia Pacific region.

Determined to remain No. 1 Whilst Malaysia Airlines is already consistently recognised as the best, with a dedicated team, it will continue to soar to new heights. As hosts they will remain as number one, forever satisfying the needs of each and every guest.

BTN_ITB_DAY1_PP67_80:Layout 1 28/02/2010 15:13 Page 78

BTN Calendar 2010 March 15 Mar – 18 Mar

Cruise Shipping Miami Miami, United States 17 Mar – 20 Mar

MITT – Moscow International Travel & Tourism Moscow, Russia 24 Mar – 25 Mar

Social Media Strategies for Travel San Francisco, United States

4 May ATM – Arabian Travel Market Dubai, United Arab Emirates 8 May – 11 May INDABA Durban ICC, South Africa 9 May – 12 May 11th Annual Caribbean Conference on Sustainable Tourism Bridgetown, Barbados

Business Travel Market

Online Marketing & Social Media Strategies for Travel Summit

London, United Kingdom

Travel Distribution Summit Europe

Prague, Czech Republic

London, United Kingdom

13 Oct – 14 Oct


Illinois, United States conference/

Travel Distribution Summit North America

5 Jul – 9 Jul

UITT Kiev, Ukraine

15 May – 19 May

29 Mar – 31 Mar

5 Oct – 6 Oct

17 Jun – 18 Jun

12 May – 14 May CHIC – China Hotel Investment Conference Shanghai, China

24 Mar – 26 Mar

16 Jun – 17 Jun

World Sport Destination Expo Johannesburg, South Africa

14 Oct

World Travel Awards Asia & Australasia Gala Ceremony New Delhi, India

International Pow Wow

7 Jul

GIBTM – Gulf Incentive Business Travel and Meetings Exhibition

Orlando, United States

World Travel Awards Africa & Indian Ocean Gala Ceremony

25 May – 27 May

Johannesburg, South Africa

Abu Dhabi, United Arab Emirates

Global Travel & Tourism Summit


Beijing, China


20 Oct – 22 Oct

ITB Asia Suntec Singapore website/Internet/Internet/www.itb -asia/englisch/index.html

31 Aug – 2 Sept 19 Apr – 22 Apr

25 May – 27 May


ASTA International Destination Expo


Beijing, China

20 Oct


World Travel Awards South America Gala Ceremony

Istanbul, Turkey

Frankfurt, Germany

Rio de Janeiro, Brazil

27 May – 29 May 28 Apr – 29 Apr

World Travel Fair

Travel Distribution Summit Asia

Shanghai, China

Singapore, China

29 May – 4 Jun

Australian Tourism Exchange

May 1 May – 3 May AHIC – Arabian Hotel Investment Conference Dubai, United Arab Emirates

3 May World Travel Awards Middle East Gala Ceremony The Address Dubai Marina, Dubai, United Arab Emirates

4 May – 6 May Caribbean Hotel & Tourism Investment Conference Puerto Rico, Puerto Rico


Adelaide, Australia

25 Oct – 27 Oct 11 Sept

World Travel Awards North & Central America and Caribbean Gala Ceremony Orlando, United States

Russia & CIS Hotel Investment Conference Moscow, Russia


June 12 Sept – 14 Sept 2 Jun – 3 Jun

The Trade Show

Online Marketing Strategies for Travel for USA

Orlando, Florida

Miami, United States

14 Sept – 17 Sept

HICA Johannesburg, SA

PATA Travel Mart Macau, China

10 Jun – 13 Jun

ITE – The 24th International Travel Expo Hong Kong

4 Nov – 6 Nov


Wanchai, Hong Kong 14 Jun – 17 Jun

1 Oct

ALTM – Asia Luxury Travel Market

World Travel Awards Europe Gala Ceremony

Shanghai, China

Antalya, Turkey

7 Nov

World Travel Awards Grand Final Gala Ceremony London, United Kingdom

For the full listing of events visit

BTN_ITB_DAY1_PP67_80:Layout 1 28/02/2010 15:13 Page 79

Fairmont to open seven properties

Fairmont Hotels & Resorts has illustrated its commitment to expansion during 2010, outlining the opening of seven new distinctive properties in growing markets around the globe. Among the announcements is the reopening of The Savoy in London – one of the company’s most iconic properties. Paying homage to its original Edwardian and Art Deco design, The Savoy is set to reclaim its place in high society following a two-year, £100 million restoration program. New additions include The Beaufort Bar, an opulent new venue for champagne and cocktails, and the Savoy Tea Shop, a charming patisserie and take-away café. The famed American Bar is also set to make a triumphant return.

In Shanghai the restored Fairmont Peace Hotel – a landmark on the city’s skyline for over a century – will also open in spring. Situated on the Bund, the 12-story, 269-room property enjoys a premier downtown location, and will once again house the famed Peace Hall, where the property’s iconic sprung-wooden dance floor still evokes memories of old Shanghai cabarets and gala parties. Also on the agenda is the new Makkah Clock Royal Tower in Saudi Arabia, Vancouver’s new Pacific Rim, Fairmont Pittsburgh, Fairmont Beijing and the Fairmont Zimbali Resort. The latter sits along South Africa’s sublime east coast, nestled between a forest reserve and a shimmering sea. The resort’s exquisite natural beauty is dotted with pockets of urban flair and is enhanced by the rich Zulu heritage of the KwaZuluNatal province. Fairmont is owned by Fairmont Raffles Hotels International, a leading global hotel company with 94 hotels worldwide under the Raffles, Fairmont and Swissôtel brands.

Tenth annual tourism summit set for Beijing The Chinese city of Beijing has been selected to hold the 2010 Global Travel & Tourism Summit. Taking place 25-27 May, the World Travel & Tourism Council (WTTC) made the announcement following confirmation from the Chinese government late last month. “We are very pleased to host this event, which is such a landmark in the annual industry calendar,” said Shao Qiwei, chairman of the China National Tourism Administration (CNTA). We, along with the People’s Government of Beijing Municipality and the Beijing Tourism Administration, will play an active governmental role to fully support the event;

which is the foremost gathering of global travel and tourism leaders.” According to research released by the WTTC in 2009, travel and tourism in China accounted for 9.8 per cent of China's GDP – some $449.3 billion. Over 60 million jobs are also reliant on the industry. Over the next ten years, China is also expected to be the fastest growing economy in the world; as such the location is ideal for an event as significant as the Global Travel & Tourism Summit. “Our Members are all delighted we will be going to Beijing, capital of the world's most dynamic travel and tourism economy and one of the most interesting and exciting new tourism destinations,” added WTTC president Jean-Claude Baumgarten. The WTTC board was unanimous in its decision to select China.


BTN_ITB_DAY1_PP67_80:Layout 1 28/02/2010 15:14 Page 80

BTN - ITB 2010 Day 1  

Day 1 issue of the Breaking Travel News ITB 2010 magazine.