BTN_ITB_DAY1_PP1-14:Layout 1 28/02/2010 13:45 Page 1
ITB Berlin Special Edition
Wednesday 10 March 2010
www.breakingtravelnews.com S P E C I A L R E P O R T
World Travel Awards 2010 nominees announced page 15
South Africa
Sultans of Bling
bids for sporting glory page 5
Premium class travel page 10
Travel Triumphs of the Noughties revealed page 92
The tourism industry’s highest accolade, The World Travel Awards, has unveiled a series of enhancements to mark its first Grand Tour of the new decade, and reflect the rapidlychanging face of travel.
World Travel Awards 2010 – Changing the face of travel Luxury is top of the agenda with a host of new categories, ranging from “Leading Luxury Business Hotel” and “Leading Luxury Villa” to “Leading Luxury Car Rental” and “Leading Luxury Cruise Line”.
touches to its preparations as a host city of this summer’s World Cup, will set the stage for the WTA Africa Ceremony on 7 July. And London, currently gearing up for the 2012 Olympics, will host the WTA Grand Final on 7 November.
The awards programme, which serves to encourage best practice within the industry, is honouring its commitment to sustainable tourism. A number of new green categories span cruise lines, destinations, hotels and tour operators, in a bid to reward those brands striving for innovative and responsible solutions to the environmental crisis.
Competition in this year’s WTA Grand Tour will undoubtedly prove hotter than ever.
Graham E. Cooke, Founder and President, World Travel Awards, said: “We have been overwhelmed with the tremendous response to self nominations, which have grown a phenomenal 50 per cent on 2009, with applicants from over 70 countries worldwide.”
The rise of sport tourism, currently the fastest growing sector within the industry and now worth $600 billion, is reflected in a number of new categories, including “Leading Sport Tourism Destination, “Leading Golf Resort” and “Leading Sporting Event”.
“This record number demonstrates that World Travel Awards has truly become the ‘Oscars’ of the global travel industry, and is a unique benchmark for quality and business excellence in every region and sector.”
The sport tourism theme also features heavily in the choice of host venues for the WTA 2010 Grand Tour. Rio de Janeiro, for example, is riding the quest of a sporting wave, with hosting rights to the 2014 FIFA World Cup and 2016 Olympics. This year, the ‘Cidade Maravilhosa’ (marvellous city) will play host to the WTA South America Ceremony on 20 October. Johannesburg, which is adding the finishing
“This increase, in the face of a global recession, demonstrates the vital role that World Travel Awards now plays within the travel industry. More multinational companies than ever, ranging from Etihad Airways and TAP Portugal to InterContinental Hotels, Disney and Universal Studios, are spearheading their global marketing campaigns with their award victories,” he added.
This year also sees WTA partner with Just a Drop to highlight the water aid charity’s work, and in particular Just Help Haiti, a programme to help rebuild community infrastructures in Haiti at the ground level up. As well as fund-raising, WTA will be aiming to help create media awareness that accompanies the events. With nominations now closed, the eyes of the travel industry will now be turning to Dubai on 3 May, when the Middle East Ceremony heralds the first leg of the 2010 Grand Tour. The who’s who in travel event will be hosted at the phenomenal The Address, Dubai Marina. This will be followed by the Africa & Indian Ocean Ceremony (Johannesburg, South Africa, 7 July); North & Central American & Caribbean Ceremony (Orlando, Florida, USA, 11 September); Europe Ceremony (Antalya, Turkey, 1 October); Asia & Australasia Ceremony (New Delhi, India, 14 October) and South America Ceremony (Rio de Janeiro, Brazil, 20 October). The winners will then progress to the Grand Final in London (7 November). Graham E. Cooke added: “We look forward to revealing the leading players at the regional ceremonies during the year, and tracking their progress as they head to London for our Grand Final in November.”
worldtravelawards.com
info@world.mobi | www.world.mobi Hom Home me
Suites Suites
Mobile M obile Bookin Booking g