Brand & Style Guide by Breakaway Graphics, LLC

Carea Family Brand & Style Manual

Meet Carea

(v) 1. To Bring Face to Face 2. To Confront

/ [care-uh] /

It was our intention to create a brand that could be used worldwide to save lives and help deliver face to face global healthcare services. So, what’s in a brand? Why it is relevant? Why does it matter and why should you care? Because a successful brand must accomplish three things: 1. To evoke a pre-determined emotional response in your potential customer. 2. To build worldwide recognition through established customer trust. 3. To create Intellectual Property that adds a measurable monetary value to your company. Valuable Brands don’t happen accidentally or overnight; they happen because of research, intense ideation, and development processes where words and icons are measured, weighed, valued and reviewed inside and outside an organization. In branding, you must be careful not to drink your own Kool-Aid; you must be informed, aware, critical, honest and willing to adjust when necessary. In the end, Carea was deliberately conceived, nurtured and brought to life; patiently and painstakingly. Every stroke, angle, type treatment, element and curve was intimately scrutinized and finessed. Special attention was paid to pronunciation and its challenges and ultimately, those hurdles were overcome and it was decided that the real value lay in that fact that the definition matched our mission. We operate in an industry saturated with innovators, trailblazers and pioneers. Simply co-existing in a sea of same, we knew, was not going to catapult the company to worldwide success. So, as a team, we identified an opportunity, took a step back, and set out to reignite and reestablish ourselves apart from our competitors. We made the decision to not simply present ‘average’ and instead worked tirelessly to get to be GREAT. When everyone else went left, we went right and it led us to realize that, in terms of our brand, ingenuity is more powerful than innovation. We are very proud of this agency-quality work that was done internally. The result is nothing short of creative, marketing, and communication excellence.

Table of Contents

4 4

All Brand Reference

CareaMessenger™

About The Brand....................................................................................................6 Brand Values........................................................................................................... 7 Brand Family Brandmarks................................................................................8 Typography..............................................................................................................9 Color Quick Reference..................................................................................10-14 File Locations......................................................................................................... 15

About CareaMessenger™.................................................................................27 The CareaMessenger™ Logo...........................................................................28 CareaMessenger™ Colors................................................................................ 29 Spacing and Size................................................................................................ 30 Icon Only Use.........................................................................................................31 Restricted Use.......................................................................................................32 Reversed Use.........................................................................................................33 Patterns, Samples & Rules....................................................................... 34-35

Carea™

CareaClinic™

About Carea™........................................................................................................17 The Carea™ Logo..................................................................................................18 Carea™ Colors........................................................................................................19 Spacing and Size................................................................................................ 20 Icon Only Use.........................................................................................................21 Restricted Use.......................................................................................................22 Reversed Use.........................................................................................................23 Patterns, Samples & Rules........................................................................24-25

About CareaClinic™............................................................................................37 The CareaClinic™ Logo......................................................................................38 CareaClinic™ Colors........................................................................................... 39 Spacing and Size................................................................................................40 Icon Only Use.........................................................................................................41 Restricted Use...................................................................................................... 42 Reversed Use........................................................................................................ 43 Patterns, Samples & Rules.......................................................................44-45

Table of Contents CareaMed™

CareaRecords™

About CareaMed™..............................................................................................47 The CareaMed™ Logo....................................................................................... 48 CareaMed™ Colors............................................................................................. 49 Spacing and Size................................................................................................ 50 Icon Only Use.........................................................................................................51 Restricted Use.......................................................................................................52 Reversed Use.........................................................................................................53 Patterns, Samples & Rules....................................................................... 54-55

About CareaRecords™.......................................................................................67 The CareaRecords™ Logo............................................................................... 68 CareaRecords™ Colors...................................................................................... 69 Spacing and Size................................................................................................ 70 Icon Only Use.........................................................................................................71 Restricted Use.......................................................................................................72 Reversed Use.........................................................................................................73 Patterns, Samples & Rules........................................................................ 74-75

CareaRx™

CareaCommunity™

About Rx™..............................................................................................................57 The CareaRx™ Logo...........................................................................................58 CareaRx™ Colors..................................................................................................59 Spacing and Size................................................................................................60 Icon Only Use.........................................................................................................61 Restricted Use...................................................................................................... 62 Reversed Use........................................................................................................ 63 Patterns, Samples & Rules.......................................................................64-65

About CareaCommunity™............................................................................... 77 The CareaCommunity™ Logo........................................................................78 CareaCommunity™ Colors...............................................................................79 Spacing and Size................................................................................................80 Icon Only Use.........................................................................................................81 Restricted Use.......................................................................................................82 Reversed Use.........................................................................................................83 Patterns, Samples & Rules....................................................................... 84-85

About The Brand The Carea™ brandmark was created to visually represent interconnectivity with each element relating to the Patient, Medical Personnel, the Concerned Family Member, and DaVincian Healthcare. It serves as the overall brandmark. In the following pages, you will see the entire brand family represented. The design concept for the following brand family is to use the same repeating shapes to create multiple effective, relevant and memorable brandmarks that can be recognized as part of a bigger brand family but can stand alone without losing the connection to the overall feel. The Quatrefoil: Has several meanings. 1. Represents the 4 ends of the Earth (N,S,E,W) 2. Good Luck 3. The 4 is the number of a “cross” shape 4. Protection 5. Respect, Wealth, Love, Health 6. Faith, Love, Hope, Luck

6 6

Mission Statement Carea™ and the Carea™ Family of Solutions help improve outcomes across the continuum of care by providing access and visibility to Patients, Providers, Concerned Family Members, and Clinical Staff. Carea™ changes the perception of what it means to receive and experience healthcare by providing solutions developed to fill the current gaps in healthcare.

Brand Essence Healthcare + Accessibility = Ai

Purpose Create a place where all your healthcare comes together.

Brand Characteristics Helpful, open, welcoming, dependable, approachable, friendly, identifiable, recognizable, reliable, authentic, trustworthy.

Vision

Brand Promise

To become THE name in healthcare solution apps. We envision minimizing the divide between consumers, clinicians, pharmacies and first responders by creating technology that serves the needs of both patients and healthcare professionals. Carea™ will become synonymous with one’s wellbeing.

Provide convenient, reliable access relative to your care any time, anywhere.

Logos

Icon developed to illustrate messaging.

By creating a mark that is equally effective in its ‘standard’ representation and when used ‘reversed’, we can eliminate future limitations of each brand and be ready to employ the use of each mark on both light and dark backgrounds.

Icon developed to show layers of records as well as big data and PHI storage. (infinity symbol)

Icon developed to illustrate members of an individual’s wellness team including clinicians and concerned family members.

Icon developed at a cross; the internationally recognized symbol for Medical Aid.

MED Icons developed in the shape of a pill to indicate medical prescriptions. 8

Typography Typography is a key element to communicate a consistent, cohesive brand personality. We have selected TEXTA ALT as our standard Typeface.

Texta Alt Light

Texta Alt Light Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

The TEXTA ALT typeface has a soft, friendly aesthetic to elicit instant trustworthiness and to reinforce how DaVincian is changing the way the world approaches Healthcare through simplicity of use and immediate, helpful access.

Texta Alt Book

Texta Alt Book Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Texta Alt Heavy

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Texta Alt Heavy Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

WEB FONTS For web use, CENTURY GOTHIC is the preferred typeface to use. In cases where CENTURY GOTHIC is not available, use HELVETICA.

8pt

Texta Alt Light

8pt

Texta Alt Book

8pt

Texta Alt Heavy

10 pt

Texta Alt Light

10 pt

Texta Alt Book

10 pt

Texta Alt Heavy

12 pt

Texta Alt Light

12 pt

Texta Alt Book

14 pt

Texta Alt Light

14 pt

Texta Alt Book

12 pt

Texta Alt Heavy

14 pt

Texta Alt Heavy

18 pt

Texta Alt Light

24 pt Texta Alt Light

18 pt

Texta Alt Book

24 pt Texta Alt Book

18 pt

Texta Alt Heavy

24 pt Texta Alt Heavy

Color Quick Reference

Black 7 C R 51 G 49 B 50

C 0 M 0 Y 0 K 95

HEX # 333132

423 CP

C 0 M 0 Y 0 K 79

HEX # 5a5b5d

R 90 G 91 B 93

Cool Gray 6 CP

Cool Gray 4 CP

R 128 C 0 G 130 M 0 B 133 Y 0 K 60

R 167 C 0 G 169 M 0 B 172 Y 0 K 40

R 188 C 0 G 189 M 0 B 192 Y 0 K 30

HEX # 808285

HEX # a7a9ac

HEX # bcbdc0

3265 CP

3395 CP

7467 CP

7546 CP

7683 CP

C 92 M 55 Y 35 K 67

R 57 C 82 G 110 M 57 B 179 Y 1 K 0

R 0 C 97 G 172 M 0 B 189 Y 30 K 0

HEX # 002c3f

HEX # 396eb3

HEX #

R 0 G 44 B 63

425 C

00acbd

R 71 G 191 B 175

C 66 M 0 Y 39 K 0

HEX # 47bfaf

R 105 C 60 G 188 M 3 B 141 Y 58 K 0 HEX #

69bc8d

390 CP R 169 G 207 B 56

C 39 M 0 Y 100 K 0

HEX #

a9cf38

Color Quick Reference

7408 CP

7406 CP

1225 CP

1345 CP

R 254 G 190 B 16

C 0 M 27 Y 100 K 0

R 255 G 203 B 31

C 0 M 20 Y 95 K 0

R 255 G 214 B 92

C 0 M 15 Y 75 K 0

R 255 G 222 B 143

C 0 M 12 Y 51 K 0

HEX #

febe10

HEX #

ffcb1f

HEX #

ffd65c

HEX #

ffde8f

R 245 G 127 B 41

158 CP

1805 CP

513 CP

2583 CP

C 0 M 62 Y 95 K 0

R 184 C 5 G 34 M 96 B 47 Y 80 K 22

R 141 C 53 G 43 M 99 B 144 Y 0 K 0

R 149 C 46 G 99 M 71 B 169 Y 0 K 0

b8222f

HEX # 8d2b90

HEX # 9563a9

HEX # f57f29

HEX #

Color Quick Reference

390 CP

3395 CP

7467 CP

R 169 G 207 B 56

C 39 M 0 Y 100 K 0

R 105 C 60 G 188 M 3 B 141 Y 58 K 0

R 0 C 97 G 172 M 0 B 189 Y 30 K 0

HEX #

a9cf38

HEX #

69bc8d

HEX #

3265 CP R 71 G 191 B 175

C 66 M 0 Y 39 K 0

HEX # 47bfaf 12

00acbd

158 CP R 245 G 127 B 41

C 0 M 62 Y 95 K 0

Color Quick Reference

R 245 G 127 B 41

158 CP

7467 CP

C 0 M 62 Y 95 K 0

R 0 C 97 G 172 M 0 B 189 Y 30 K 0

R 0 G 44 B 63

HEX # 00acbd

HEX # 002c3f

HEX # f57f29

7546 CP C 92 M 55 Y 35 K 67

1805 CP R 184 C 5 G 34 M 96 B 47 Y 80 K 22 HEX #

Color Quick Reference

513 CP

2583 CP

R 141 C 53 G 43 M 99 B 144 Y 0 K 0

R 149 C 46 G 99 M 71 B 169 Y 0 K 0

R 254 G 190 B 16

C 0 M 27 Y 100 K 0

HEX # 8d2b90

HEX # 9563a9

HEX #

febe10

7408 CP

7406 CP

1225 CP

7683 CP

1345 CP

R 254 G 190 B 16

C 0 M 27 Y 100 K 0

R 255 G 203 B 31

C 0 M 20 Y 95 K 0

R 255 G 214 B 92

C 0 M 15 Y 75 K 0

R 255 G 222 B 143

C 0 M 12 Y 51 K 0

HEX #

febe10

HEX #

ffcb1f

HEX #

ffd65c

HEX #

ffde8f

R 57 C 82 G 110 M 57 B 179 Y 1 K 0 HEX # 396eb3

File Locations

All Design files can be found through the Marketing Department including Vector logo files, patterns, brushes, and swatches. Please contact the Marketing Manager for editable files and support. Careaâ&#x201E;˘ Family Logo Files available for public use can be found on the shared DaVincian Egnyte folder.

Public Egnyte Folder ............Sales & Marketing Support ...................Logos ...........................Carea Family .................................. Carea ..................................CareaClinic ..................................CareaCommunity ..................................CareaMed ..................................CareaMessenger ..................................CareaRecords ..................................CareaRx

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About Carea Connectivity & empowered insight - DaVincian Healthcare’s Carea™ allows consumers to manage their health and wellbeing and that of loved ones, for ultimate convenience and peace of mind through interactive, connected mobile applications and web portals. Using CareaMessenger™, our HIPAA compliant and secure video & SMS chat, users will have direct contact with a healthcare professional. CareaClinic™ offers scheduling and serves as a virtual waiting room. Customers may also access virtual personal health record storage through CareaRecords™, receive medication reminders and alerts via CareaMed™, communicate with and garner support with other users through CareaCommunity™ and close the loop between the consumer, physician and pharmacy by utilizing the CareaRx™ Mobile App.

17 17

Logo The Carea™ brandmark was created to visually represent interconnectivity with each element relating to the Patient, Medical Personnel, the Concerned Family Member, and DaVincian Healthcare. It would serve as the overall brandmark. In the following pages, you will see the entire brand family represented. The design concept for the following brand family is to use the same repeating shapes to create multiple effective, relevant and memorable brandmarks that can be recognized as part of a bigger brand family but can stand alone without losing the connection to the overall feel.

The Quatrefoil: Has several meanings. 1. Represents the 4 ends of the Earth 2. Good Luck 3. The 4 is the number of a “cross” shape 4. Protection 5. Respect, Wealth, Love, Health 6. Faith, Love, Hope, Luck

When using a single color or alternative-process application such as embroidery, embossing or foil stamping, choose 7467 CP for single color use, 425 C for dark application on light materials or textiles and Solid White for light application on dark materials or textiles.

Color

Turquoise is a color that recharges our spirits during times of mental stress and tiredness, alleviating feelings of loneliness. It is a great color to have around you, particularly in an emergency, as it helps with clear thinking and decision-making. It assists in the development of organizational and management skills. It influences rather than preach and demand. KEY WORDS communication, clarity of thought, balance and harmony, idealism, calmness, creativity, compassion, healing and self-sufficiency.

390 CP

3395 CP

7467 CP

R 169 G 207 B 56

C 39 M 0 Y 100 K 0

R 105 C 60 G 188 M 3 B 141 Y 58 K 0

R 0 C 97 G 172 M 0 B 189 Y 30 K 0

HEX #

a9cf38

HEX #

Black 7 C R 51 G 49 B 50

C 0 M 0 Y 0 K 95

HEX # 333132

69bc8d

HEX #

00acbd

425 C

423 CP

C 0 M 0 Y 0 K 79

HEX # 5a5b5d

R 90 G 91 B 93

ÂŠ 2016 POWERED BY DAVINCIAN | Proprietary and Confidential

Cool Gray 6 CP

Cool Gray 4 CP

R 128 C 0 G 130 M 0 B 133 Y 0 K 60

R 167 C 0 G 169 M 0 B 172 Y 0 K 40

R 188 C 0 G 189 M 0 B 192 Y 0 K 30

HEX # 808285

HEX # a7a9ac

HEX # bcbdc0 19

Spacing and Size The brandmark must be reproduced with a clear area around it which is free from other graphic elements. This is known as the ‘exclusion zone’ and should always be proportional to the vertical size of the mark.

the exclusion zone y

Smallest acceptable use: y

1” y

0.75”

y 20

Icon Only Use Always use solid white on dark backgrounds. When possible (in 4/c printing, for example), use full color with white text. The icon must be reproduced with a clear area around it which is free from other graphic elements. This is known as the ‘exclusion zone’ and should always be proportional to the vertical size of the mark.

Smallest acceptable use: 0.5” wide 0.5”

Restricted Use 1. Do not add drop shadows 2. Do not box-in or enclose 3. Do not add gradients 4. Do not use non-brand colors OR replace any single color 5. Do not stretch or condense the logo 6. Do not typeset or change the typeface of the logo 7. Do not eliminate any elements of the logo 8. Do not outline the letters of the logo 9. Do not add symbols or graphics to the logo 9. Do not split or stack the logo 10. Do not rearrange elements within the logo 11. Do not alter or modify the mark or name in anyway without consulting the Marketing Team and obtaining approval to do so 12. Do not crop the logo 13. Do not change or alter the logo’s X axis 14. Do not display the logo without the ™ or ®

Reversed

Always use solid white logo on picture-based backgrounds. When possible, use full color logo with white text on solid color backgrounds.

ÂŠ 2016 POWERED BY DAVINCIAN | Proprietary and Confidential

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Patterns The Carea™ patterns can be used as a design element to add texture, depth, or interest to advertisements, mobile apps, websites, printed pieces, and various other collateral. The patterns may also be used to call attention to particularly important content. The three patterns can each be applied in a number of ways to create tone-on-tone effects or to bring additional visual interest when layered against a photographic background. Carea™ patterns should be cropped creatively to generate visual interest and to accommodate other elements of the Carea™ brand style such as headlines, photography and the Family Brandmarks.

Patterns

The Carea™ patterns are templates and should not be recreated. To obtain these templates, please contact the Marketing Department.

When applying a Carea™ pattern to a solid background color, creatively crop the pattern to fit the application (without cropping any element of the shape) and adjust the color of the pattern to a tint of the background color. This helps create depth, texture and focus while emphasizing the layout’s other visual elements. To add additional visual interest, select ONE to THREE of the pattern’s individual elements and fill them with one (but only one) of the accent colors from the appropriate color palette. When utilizing photography, the patterns can be reversed to draw visual interest to a specific point or points in a layout. Use transparency to add dimension to the pattern. The transparent pattern should be visually balanced with the photograph, being careful not to block important areas of the image such as a face, the logo or important content or headlines.

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About CareaMessenger™ A core feature of all DaVincian products and platforms CareaMessenger™ is a dynamic, evolving intelligent patient, concerned family member and healthcare team facing access app and software. It is a secure, HIPAA/ePHI compliant way to store, forward, retrieve, schedule and communicate personal health information and message and/or video chat with a doctor from around the world.

27 27

Logo The Carea™ family was created to visually represent interconnectivity with each element relating to the Patient, Medical Personnel, the Concerned Family Member, and DaVincian Healthcare. The design concept for the Carea™ brand was to use the same repeating shapes to create multiple effective, relevant and memorable brandmarks that can be recognized as part of a bigger brand family but can stand alone without losing the connection to the overall feel. The CareaMessenger™ brandmark was designed to visually represent messaging. The mark resembles a chat bubble residing within the Carea™ tradedress.

When using a single color or alternative-process application such as embroidery, embossing or foil stamping, choose 3265 CP for single color use, 425 C for dark application on light materials or textiles and Solid White for light application on dark materials or textiles.

Color

Supporting Colors Turquoise is a color that recharges our spirits during times of mental stress and tiredness, alleviating feelings of loneliness. It is a great color to have around you, particularly in an emergency, as it helps with clear thinking and decision-making. It assists in the development of organizational and management skills. It influences rather than preach and demand. KEY WORDS communication, clarity of thought, balance and harmony, idealism, calmness, creativity, compassion, healing and self-sufficiency.

3265 CP R 71 G 191 B 175

158 CP R 245 G 127 B 41

C 66 M 0 Y 39 K 0

HEX # f57f29

HEX # 47bfaf

Black 7 C R 51 G 49 B 50

C 0 M 0 Y 0 K 95

HEX # 333132

C 0 M 62 Y 95 K 0

425 C

423 CP

C 0 M 0 Y 0 K 79

HEX # 5a5b5d

R 90 G 91 B 93

ÂŠ 2016 POWERED BY DAVINCIAN | Proprietary and Confidential

Cool Gray 6 CP

Cool Gray 4 CP

R 128 C 0 G 130 M 0 B 133 Y 0 K 60

R 167 C 0 G 169 M 0 B 172 Y 0 K 40

R 188 C 0 G 189 M 0 B 192 Y 0 K 30

HEX # 808285

HEX # a7a9ac

HEX # bcbdc0 29

Spacing and Size y

The brandmark must be reproduced with a clear area around it which is free from other graphic elements. This is known as the ‘exclusion zone’ and should always be proportional to the vertical size of the mark.

the exclusion zone y

Smallest acceptable use: 1” wide 1” 1”

y 30

Smallest acceptable use: 0.25” wide y

0.25”

carea 32

Reversed

Always use solid white logo on picture-based backgrounds. When possible, use full color logo with white text on solid color backgrounds.

ÂŠ 2016 POWERED BY DAVINCIAN | Proprietary and Confidential

33 33

Patterns

The Carea™ patterns are templates and should not be recreated. To obtain these templates, please contact the Marketing Department.

36 36

About CareaClinic™ CareaClinic™ is a HIPAA/ePHI compliant online waiting room that allows patients to connect with their physicians from the comfort of their home. Patients can ‘walk in’ for consultations, schedule their upcoming visits and communicate with their physicians anytime, anywhere. Capabilities include: • Group Chat/Text • Private Video Chats with your Physician • Video Chats with Family Members • Schedule Upcoming Appointments • ‘Walk in’ for Consultations

37 37

Logo The Carea™ family was created to visually represent interconnectivity with each element relating to the Patient, Medical Personnel, the Concerned Family Member, and DaVincian Healthcare. The design concept for the Carea™ brand was to use the same repeating shapes to create multiple effective, relevant and memorable brandmarks that can be recognized as part of a bigger brand family but can stand alone without losing the connection to the overall feel. The CareaClinic™ brandmark was developed at a cross; the internationally recognized symbol for Medical Aid. The mark resembles a collection of icons residing within the Carea™ tradedress organized in the shape of across.

When using a single color or alternative-process application such as embroidery, embossing or foil stamping, choose158 CP for single color use, 425 C for dark application on light materials or textiles and Solid White for light application on dark materials or textiles.

Color

Supporting Colors Orange relates to ‘gut reaction’ or our gut instincts, as opposed to the physical reaction of red or the mental reaction of yellow. It offers emotional strength in difficult times and helps us to bounce back from disappointments and despair. The color orange relates to social communication, stimulating two way conversations. A warm and inviting color, it is both physically and mentally stimulating. KEY WORDS sociable, optimistic, enthusiastic, cheerful, self-confident, warm-hearted, agreeable, friendship, rejuvenation and courage

R 245 G 127 B 41

158 CP

7467 CP

C 0 M 62 Y 95 K 0

R 0 C 97 G 172 M 0 B 189 Y 30 K 0

R 0 G 44 B 63

HEX # 00acbd

HEX # 002c3f

Cool Gray 6 CP

Cool Gray 4 CP

HEX # f57f29

Black 7 C R 51 G 49 B 50

C 0 M 0 Y 0 K 95

HEX # 333132

7546 CP C 92 M 55 Y 35 K 67

425 C

423 CP

C 0 M 0 Y 0 K 79

R 128 C 0 G 130 M 0 B 133 Y 0 K 60

R 167 C 0 G 169 M 0 B 172 Y 0 K 40

R 188 C 0 G 189 M 0 B 192 Y 0 K 30

HEX # 5a5b5d

HEX # 808285

HEX # a7a9ac

HEX # bcbdc0

R 90 G 91 B 93

the exclusion zone y

Smallest acceptable use: 1” wide 1” 1”

y 40

Icon Only Use Always use solid white on dark backgrounds. When possible (in 4/e printing, for example), use full color with white text. The icon must be reproduced with a clear area around it which is free from other graphic elements. This is known as the ‘exclusion zone’ and should always be proportional to the vertical size of the mark.

Smallest acceptable use: 0.5” wide y

0.25”

carea

Reversed

Always use solid white logo on picture-based backgrounds. When possible, use full color logo with white text on solid color backgrounds.

ÂŠ 2016 POWERED BY DAVINCIAN | Proprietary and Confidential

43 43

Patterns

The Carea™ patterns are templates and should not be recreated. To obtain these templates, please contact the Marketing Department.

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About CareaMed™ CareaMed™ is an interactive portal where users may enter and keep track of their medications. It can be connected to a smart home through a proprietary dongle or Smart Home System. The user can interact with CareaMed™ to confirm Prescription Adherence as well as add new medications and their side effects.

47 47

Logo The Carea™ family was created to visually represent interconnectivity with each element relating to the Patient, Medical Personnel, the Concerned Family Member, and DaVincian Healthcare. The design concept for the Carea™ brand was to use the same repeating shapes to create multiple effective, relevant and memorable brandmarks that can be recognized as part of a bigger brand family but can stand alone without losing the connection to the overall feel. The CareaMed™ brandmark was developed in the shape of a pill to indicate medical prescriptions. The mark resembles a pill using icons residing within the Carea™ tradedress.

When using a single color or alternative-process application such as embroidery, embossing or foil stamping, choose 1805 CP for single color use, 425 C for dark application on light materials or textiles and Solid White for light application on dark materials or textiles.

Color

Red is energizing. It excites the emotions and motivates us to take action. It signifies a pioneering spirit and leadership qualities, promoting ambition and determination. It is also strong-willed and can give confidence to those who are shy or lacking in will power. Being the color of physical movement, the color red awakens our physical life force. KEY WORDS confident, stimulating, exciting, powerful, passionate, driven, strong, determined.

1805 CP R 184 C 5 G 34 M 96 B 47 Y 80 K 22

b8222f

HEX #

Black 7 C R 51 G 49 B 50

C 0 M 0 Y 0 K 95

HEX # 333132

425 C

423 CP

C 0 M 0 Y 0 K 79

HEX # 5a5b5d

R 90 G 91 B 93

ÂŠ 2016 POWERED BY DAVINCIAN | Proprietary and Confidential

Cool Gray 6 CP

Cool Gray 4 CP

R 128 C 0 G 130 M 0 B 133 Y 0 K 60

R 167 C 0 G 169 M 0 B 172 Y 0 K 40

R 188 C 0 G 189 M 0 B 192 Y 0 K 30

HEX # 808285

HEX # a7a9ac

HEX # bcbdc0 49

the exclusion zone y

Smallest acceptable use: 1” wide y

1” 1”

y 50

Smallest acceptable use: 0.375” high

0.375”

Reversed

Always use solid white logo on picture-based backgrounds. When possible, use full color logo with white text on solid color backgrounds.

ÂŠ 2016 POWERED BY DAVINCIAN | Proprietary and Confidential

53 53

Patterns

The Carea™ patterns are templates and should not be recreated. To obtain these templates, please contact the Marketing Department.

56 56

About CareaRx™ CareaRx™ is an application intended to close the loop between patients, physicians, and pharmacists to manage prescriptions. Capabilities include: • Access your Healthcare Community via text and video chat. • Review your Prescription Copay, General Information, Possible Side Effects and Allergies. • Pay through your phone via the mobile application. • Schedule a delivery or pick up your Rx at the pharmacy of your choosing. • Create a personal health record that can be easily shared across doctors and facilities. • Capture and Share Data with Physicians and Nurses that will allow them to make better, more personalized decisions in your healthcare.

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Logo The Carea™ family was created to visually represent interconnectivity with each element relating to the Patient, Medical Personnel, the Concerned Family Member, and DaVincian Healthcare. The design concept for the Carea™ brand was to use the same repeating shapes to create multiple effective, relevant and memorable brandmarks that can be recognized as part of a bigger brand family but can stand alone without losing the connection to the overall feel. The CareaRx™ brandmark was developed in the shape of a pill to indicate medical prescriptions. The mark resembles a pill using icons residing within the Carea™ tradedress. Similar to the CareaMed™ brandmark, the CareaRx™ brandmark was designed with an Rx within the pill to indicate prescription management.

Color

1805 CP R 184 C 5 G 34 M 96 B 47 Y 80 K 22

b8222f

HEX #

Black 7 C R 51 G 49 B 50

C 0 M 0 Y 0 K 95

HEX # 333132

425 C

423 CP

C 0 M 0 Y 0 K 79

HEX # 5a5b5d

R 90 G 91 B 93

ÂŠ 2016 POWERED BY DAVINCIAN | Proprietary and Confidential

Cool Gray 6 CP

Cool Gray 4 CP

R 128 C 0 G 130 M 0 B 133 Y 0 K 60

R 167 C 0 G 169 M 0 B 172 Y 0 K 40

R 188 C 0 G 189 M 0 B 192 Y 0 K 30

HEX # 808285

HEX # a7a9ac

HEX # bcbdc0 59

the exclusion zone y

Smallest acceptable use: 1” wide y

1” 1”

y 60

Smallest acceptable use: 0.375” high

0.375”

Reversed

Always use solid white logo on picture-based backgrounds. When possible, use full color logo with white text on solid color backgrounds.

ÂŠ 2016 POWERED BY DAVINCIAN | Proprietary and Confidential

63 63

Patterns

The Carea™ patterns are templates and should not be recreated. To obtain these templates, please contact the Marketing Department.

66 66

About CareaRecords™ CareaRecords™ is an application designed to host patient health records in a HIPAA secure digital environment. By integrating with other Carea™ applications, users will be able to directly view history from past medications, appointments, and communicate within CareaMessenger™. CareaRecords™ will also serve as a host for a user’s personal Electronic Health Records (EHR) and function as a medium for sharing health records with physicians.

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Logo The Carea™ family was created to visually represent interconnectivity with each element relating to the Patient, Medical Personnel, the Concerned Family Member, and DaVincian Healthcare. The design concept for the Carea™ brand was to use the same repeating shapes to create multiple effective, relevant and memorable brandmarks that can be recognized as part of a bigger brand family but can stand alone without losing the connection to the overall feel. The CareaRecords™ brandmark was developed to show layers of records as well as big data and PHI story. The mark resembles an infinity symbol residing within the Carea™ tradedress.

When using a single color or alternative-process application such as embroidery, embossing or foil stamping, choose 513 CP for single color use, 425 C for dark application on light materials or textiles and Solid White for light application on dark materials or textiles.

Color

Supporting Colors Purple and violet represent the future and contain the energy and strength of red with the spirituality and integrity of blue. Violet is the color of the humanitarian, using its better judgment to do good for others. Combining wisdom and power with sensitivity and humility, violet can achieve a lot for those less fortunate. KEY WORDS creative and inventive, psychic and intuitive, humanitarian, selfless and unlimited, mystery, fantasy and the future, controlled emotion, respectable, and distinguished.

7408 CP

513 CP

2583 CP

R 141 C 53 G 43 M 99 B 144 Y 0 K 0

R 149 C 46 G 99 M 71 B 169 Y 0 K 0

R 254 G 190 B 16

C 0 M 27 Y 100 K 0

HEX # 8d2b90

HEX # 9563a9

HEX #

febe10

Black 7 C R 51 G 49 B 50

C 0 M 0 Y 0 K 95

HEX # 333132

425 C

423 CP

C 0 M 0 Y 0 K 79

HEX # 5a5b5d

R 90 G 91 B 93

ÂŠ 2016 POWERED BY DAVINCIAN | Proprietary and Confidential

Cool Gray 6 CP

Cool Gray 4 CP

R 128 C 0 G 130 M 0 B 133 Y 0 K 60

R 167 C 0 G 169 M 0 B 172 Y 0 K 40

R 188 C 0 G 189 M 0 B 192 Y 0 K 30

HEX # 808285

HEX # a7a9ac

HEX # bcbdc0 69

the exclusion zone y

Smallest acceptable use: 1” wide 1” 1”

y 70

Smallest acceptable use: 0.5” wide y

0.5”

carea

Reversed

Always use solid white logo on picture-based backgrounds. When possible, use full color logo with white text on solid color backgrounds.

ÂŠ 2016 POWERED BY DAVINCIAN | Proprietary and Confidential

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Patterns

The Carea™ patterns are templates and should not be recreated. To obtain these templates, please contact the Marketing Department.

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CareaCommunity™ CareaCommunity™ has been earmarked for a yet-to-be-defined future endeavor. CareaCommunity™ would serve wonderfully as a portal where users can find other individuals facing the same health issues. By integrating CareaMessenger™, users would be able to communicate directly with friends, family and their CareaCommunity™. Perhaps message boards could be added to allow people to ask questions, seek advice or simply interact with someone working through the same challenges.

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Logo The Carea™ family was created to visually represent interconnectivity with each element relating to the Patient, Medical Personnel, the Concerned Family Member, and DaVincian Healthcare. The design concept for the Carea™ brand was to use the same repeating shapes to create multiple effective, relevant and memorable brandmarks that can be recognized as part of a bigger brand family but can stand alone without losing the connection to the overall feel. The CareaCommunity™ brandmark was developed to illustrate members of an individual’s wellness team including clinicians and concerned family members. The mark resembles a series of linked icons residing within the Carea™ tradedress.

When using a single color or alternative-process application such as embroidery, embossing or foil stamping, choose 7408 CP for single color use, 425 C for dark application on light materials or textiles and Solid White for light application on dark materials or textiles.

Color

Yellow is the best color to create enthusiasm for life and can awaken greater confidence and optimism. Within the meaning of colors, yellow is the great communicator and loves to talk. Yellow is the color of the networker and the journalist, all working and communicating on a mental level. Yellow is related to the ego and our sense of self worth, to how we feel about ourselves and how we are perceived by others. KEY WORDS optimism, cheerfulness, enthusiasm, fun, goodhumored, confidence, originality, creativity, challenging, academic and analytical, wisdom and logic.

7408 CP

7406 CP

1225 CP

1345 CP

7683 CP

R 254 G 190 B 16

C 0 M 27 Y 100 K 0

R 255 G 203 B 31

C 0 M 20 Y 95 K 0

R 255 G 214 B 92

C 0 M 15 Y 75 K 0

R 255 G 222 B 143

C 0 M 12 Y 51 K 0

R 57 G 110 B 179

HEX #

febe10

HEX #

ffcb1f

HEX #

ffd65c

HEX #

ffde8f

HEX # 396eb3

Black 7 C R 51 G 49 B 50

C 0 M 0 Y 0 K 95

HEX # 333132

425 C

423 CP

C 0 M 0 Y 0 K 79

HEX # 5a5b5d

R 90 G 91 B 93

ÂŠ 2016 POWERED BY DAVINCIAN | Proprietary and Confidential

C 82 M 57 Y 1 K 0

Cool Gray 6 CP

Cool Gray 4 CP

R 128 C 0 G 130 M 0 B 133 Y 0 K 60

R 167 C 0 G 169 M 0 B 172 Y 0 K 40

R 188 C 0 G 189 M 0 B 192 Y 0 K 30

HEX # 808285

HEX # a7a9ac

HEX # bcbdc0 79

the exclusion zone y

Smallest acceptable use: 1” wide 1”

Smallest acceptable use: 0.75” wide y

0.75”

carea 82

Reversed

Always use solid white logo on picture-based backgrounds. When possible, use full color logo with white text on solid color backgrounds.

ÂŠ 2016 POWERED BY DAVINCIAN | Proprietary and Confidential

83 83

Patterns

The Carea™ patterns are templates and should not be recreated. To obtain these templates, please contact the Marketing Department.

DaVincian Healthcare, Inc. 1601 South MoPac Expressway, Suite D300 Austin, TX 78746 512.328.1819 | www.DaVincian.com