BrazilUSA Business & Real Estate Magazine #34(English)

EDIÇÃO 34 l ANO 3

DO’S AND DON’TS OF PRESALE HOME REPAIRS FLÓRIDA REAL ESTATE MARKET PROS AND CONS

THE BUSINESS MERGER OF LEILA ALVES, CINTHIA ANET AND VÂNIA MADALOZZO, RESULTS IN THE SUCESS OF THE FASHION LOUNGE

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10 06 08 16 18

BUSINESS & UNION OF SUCCESS

EDITORIAL

Graphic design BrazilUsa Media Group

DO’S AND DON’TS OF PRESALE HOME REPAIRS

Photos: July Valle Jornalist: Marcelo Jorge Moraes Rio

MEDICINE HELTH & WELLNESS

Advertising (407) 680-9804 realestateorlando@brazilusamagazine.com

FLORIDA REAL ESTATE MARKET PROS AND CONS

04 BrazilUSA - Orlando Real Estate

The opinions expressed in articles signed by the contributing writers are the responsibility of the authors and do not necessarily reflect the views of the Magazine. Commercials are the total responsibility of advertisers.

BRAZILUSA MAGAZINE ® www.brazilusamagazine.com Published by ZB Media Group LLC.

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Editorial Hello, readers!

Welcome to our 34ª edition. It’s always a great pleasure and delight being here with you, for another month, presenting quality and newsworthy content about business and investments in Orlando.

For this month, we have in our cover The story of three Brazilian business women that joined their businesses and reached huge success in Orlando.

An old saying states that “many hands make light work” and this is what happened to the Brazilians Leila Alves, Cinthia Anet and Vania Madalozzo, who arrived in the USA, started their business by selling distinguished products, and after some time of acquaintance turning into good friends, they decided to join forces and started the search for a unique business, finally, The Fashion Lounge is born.

In the medical and health section you can check a complete list of doctors who speak Portuguese and obtain information about varied specialties.

The column of Maria Ubillus you will understand about Do’s and Don’ts of Presale Home Repairs There are many subjects that will undoubtedly hold your attention!

Enjoy your reading, and we will see each other again in the next edition!

Visit our Facebook and Instagram page.

Also, be sure to follow and share with friends and family our online edition.

“If thou shalt think anything, it shall be well with thee, and the light shall shine in thy ways.”

(Job 22:28)

@businessrebrazilusa @businessrebrazilusa

06 BrazilUSA - Orlando Real Estate

Do’s and Don’ts of Presale Home Repairs You’ve decided it’s time to sell your home. Your neighbor just sold for a pretty penny, but they also spent a lot on remodeling and renovations. Does that mean you need to upgrade your home to sell?

Is it worth trying to sell as is?

Or will your home be passed up and stuck on the market?

F o r t u n a t e l y, full-scale remodels aren’t required to sell your home. Sure, a home reno might fetch more money, but it’s not always worth the time and effort.

So how do you know what’s worth fixing up? Here are the do’s and don’ts of pre-listing home renovations: Do: • Fix trip hazards throughout (and around) the home. Uneven flooring and sidewalks, broken stairs and off-kilter ramps aren’t just noticeable to touring buyers; they’re a downright danger.

• Fix pet damage and lingering odors. Scratches on doors, torn window screens and holes in the yard will only make buyers wary of further pet damage on the property.

• Fix water stains. Even if you’ve fixed the pipes or plumbing issues, buyers may still worry about mildew or mold problems.

08 BrazilUSA - Business & Real Estate

Don’t: • Make partial updates to older kitchens and baths. Mixing old and new elements only highlights the age of the space. You need to commit to a full upgrade or let the buyer do a comprehensive remodel on their own.

• Decorate the home with trendy or bold colors. Neutral colors photograph better, make the space look larger and help buyers reimagine the house with their belongings.

Bold and bright colors do the opposite.

• Renovate beyond what your neighbors have done. Buyers are going to offer what comparable sales suggest, no matter how much money you’ve poured into remodeling.

A few repairs and upgrades can certainly make your home more marketable. But a full-scale remodel? That’s not necessary in most cases.

Are you ready to sell? Get in touch today for a comprehensive review and marketing plan for selling your home.

Maria Ubillus corretoraorlando@hotmail.com +1 (954) 242 7900

BrazilUSA - Business & Real Estate

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MatĂŠria de Capa

Union of success The story of three Brazilian business women that joined their businesses and reached huge success in Orlando.

An old saying states that “many hands make light work� and this is what happened to the Brazilians Leila Alves, Cinthia Anet and Vania Madalozzo, who arrived in the USA, started their business by selling distinguished products, and after some time of acquaintance turning into good friends, they decided to join forces and started the search for a unique business, finally, The Fashion Lounge is born.

38 BrazilUSA - Business & Real Estate

The story of the three businesswoman Leila Alves arrived in The USA in 2015. In Brazil she was the owner of a multi-branding store and her husband was a businessman. A little before, they had adopted two seven-year-old twin sisters and believed it would be better for the girls to be raised in a safer country with a better school system. Since they already had a vacation home here and her older son was a professional soccer player in Fort Lauderdale, the transition was a little easier.

Leila started her business selling clothes to local Brazilians. One day, she was invited by the Brazilian community in Miami to take part in an event. After that, she started being present in many of these events in Boca Raton, Fortlauderdale, Weston, Miami and other cities besides Orlando where she lives.

She spent two years of hard working, spending at least ten days a month assisting clients throughout Florida.

Her effort resulted in a huge clientele, which made her think of moving to the next level.

Leila Alves BrazilUSA - Business & Real Estate

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Vânia Madalozzo

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Vânia Madalozzo, on the other hand, arrived in Orlando in 2011. Having a degree in Law, she worked as lawyer and also had some enterprises in Brazil, for instance, a bag factory which was the last of them. Due to the political crises and lack of security in Brazil, Vânia , her husband and son decide to move to America, where they opened a transportation company and a travel agency connected to the Brazilian tourism operators.

Unfortunately, a little later, the dollar exchange rate was too expensive in Brazil which spoiled her business. That was when she decided to leave her husband take over the already initiated business and she would begin a new one selling semi jewelry and jewelry from famous brands coming from Brazil such as Fane’s, Monile’s, Maria Dolores, Monticano, among others.

Like everyone else with business talent, Vânia worked hard to form a great clientele.

The clients loved the items since they could notice the quality of the jewelry after buying them.

Cinthia Anet was an English teacher in Brazil, where she worked in education for 17 years, teaching in private English Academies and Public Schools. Her husband was the owner of some grocery stores.

In 2014, there was a contest for English teachers awarding a scholarship for an American University for a program in Teaching Methodology for students of other Languages (TESOL). She won the scholarship among 24 other awarded teachers and spent two months in Arizona studying at Uni-

versity of Arizona in Tucson.

After she finished the course and returned to Brazil she talked to her husband about living in America since the violence in Rio de Janeiro really worried them.

In 2015 she moved to the USA with husband and sons and she started working in a Language Academy teaching English and Portuguese. When she went shopping for fitness clothes she noticed that the quality and beauty of the pieces here were very inferior compared to the Brazilian ones, and the prices way higher.

That’s when she saw a great business opportunity and decided to import some clothes to Orlando, many of her gym acquaintances turned into good clients and that’s how she got a great clientele. Later, she decided to sell beachwear as well and had a good result.

ADDING FORCES Cinthia was Leila’s client and later met Vânia.

In addition to a business that was doing really well the three ladies had a mutual desire to expand their businesses. Originally, they thought about the possibility of opening a storefront, not beginning something so big was the idea, but they ended up deciding to open a private boutique.

The place was chosen with the help of the friend and businesswoman Luciana Elizeu “ The Boutique is, at first, more difficult to draw

Cinthia Anet BrazilUSA - Business & Real Estate

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clients than a storefront, however, when we get to attract them they are loyal and it’s much easier to bring them back.” Cinthia says.

The union of the three segments worked out really well, the clients of one segment started buying from the other two and vice versa. Another important detail was the strategical place for the business, as Vânia explains.

“The place is very important because there is huge traffic of people, a lot of Brazilians work in the building and there are other businesses like hairdressers and spas, cafés, lawyer offices which brings people from all walks of life.

Founded one year ago, The Fashion Lounge today counts with a clientele formed mostly by Brazilians and Hispanic, but the Americans are also coming in little by little. Besides the quality of the products, one of the great distinguishing points of the business is deliver a service that is very different from what we have here in America.

“We try to give all the necessary attention to the client, explaining, showing styles, accessorizing, helping them out in everything they need, never pushing, everything is done in a way so that the client feels comfortable. It’s not usual in American stores, so here they have a seat, spend hours talking and become our friends.” Leila says.

A QUALIDADE DOS PRODUTOS So important as having business expertise is having good products, that’s the only way to make clients beco-

42 BrazilUSA - Business & Real Estate

me loyal. As for the clothes sold by Leila, there is always a special attention to combine beauty and quality. “I sell clothes from important brands such as Animale, Cantao, Paylot and there are good news coming soon.” Leila says.

Talking about the jewelry and semi jewelry sold

by Vânia, the quality of the items should be stood out.

“They are beautiful items, made of natural stones which you don’t find here, and this is essential for a woman who searches for a beautiful accessory from good brands.” Vânia explains.

About the gym clothes and beachwear, beauty and quality are also present. “The activewear I sell are actually Athleisure wear, a new concept of sports clothes, you can wear the same item at the gym or in many other social occasions. I am an exclusive representative of the brands Fitli, Vestem and Mulher Elastica. The beachwear is of a huge variety of styles, we have beautiful and modern pieces, some are very discreet and others are very tiny for the more daring ladies.” Cinthia says.

The Fashion Lounge is located at 6965 Piazza Grande Ave suite 212 Orlando FL 32835 Contacts: jewelry_oz, @leilaalves_eua @ipanemagirlusa www.leilaalves.com www.ipanemagirlusa.com

Cardiology

Allergy and Immunology Dr. Patrick Klemawesch MD Languages: English, Spanish, Portuguese Specialty / Subspecialties: Allergy & Immunology / General Allergy & Immunology 6294 1st Ave N, Saint Petersburg, FL, 33710 +1 (727) 345-1900 Acupuncture Elly Tuchler AP Languages: English, Portuguese Integrative Medicine Acupuncturist & Homeopathic Physician 8615 Commodity Circle Orlando, FL (407) 373-0606 Chiropratic Jose J Mauricio Languages: English, Portuguese Chiropractor 4747 S Conway Rd, Orlando Florida, 32812-1245 407-240-8430 (?) 407 843 8900 / (407)297–3666 Imigration Spot Clinic 1132 Cypress Glen Circle, Kissimmee, FL 34741 (407)602-8813

16 BrazilUSA - Business & Real Estate

Dr. Rodrigo do Lago Languages: English, spanish, Portuguese Specialty / Subspecialties: Cardiology / General Cardiology, Adult Congenital Heart Disease, Echocardiography, Interventional Cardiology 2100 Ocoee Apopka Road Apopka, FL 32703 (407)614-0528 Bariatric Surgery Dr. Andre Teixeira MD English, spanish, Portuguese Specialty / Subspecialties: General Surgery / General Surgery, Bariatric Surgery 2820 SE 3rd Ct, suite 100, Ocala, FL, 34471 (321) 843-8900

Dermatology Dr. Mariela Salinas MD Languages: English, Spanish Specialty / Subspecialties: Dermatology / General Dermatology 7652 Ashley Park Ct,Ste 305, Orlando, FL, 32835 (786) 389-9353 Dentistry Dr. Gustavo De Oliveira DMD Languages : English, Spanish, Portuguese Specialty / Subspecialties: Dentistry / Student in an Organized Health Care Education/ Training Program 112 E Lucerne Cir, Orlando, FL, 32801-4401 (407) 425-4901 Endocrinology

Internal Medicine Dr. Gerardo Rojas MD Languages : English, French, Portuguese Specialty / Subspecialties: Internal Medicine / General Internal Medicine 8751 Commodity Circle, suite 15, Orlando, FL, 32819 (407) 517-4827

Orthopaedic Dr. Mark Buchman MD Languages: English, Spanish Specialty / Subspecialties: Orthopedic Surgery / Hand Surgery, Elbow Surgery 13800 Veterans Way, Orlando, FL, 32827 (407) 631-3216

Dr. Victor Roberts MD Languages : English, Spanish Specialty / Subspecialties: Endocrinology, Diabetes & Metabolism / General Endocrinology, Thyroid, Diabetes, Lipid Metabolism 766 North Sun Drive, Suite 2060, Lake Mary, FL, 32746 (407) 936-3860 Gastroenterology Dr. Douglas Sprung MD Languages: English, Spanish Specialty / Subspecialties: Gastroenterology / Gastrointestinal Functional & Motility Disorders, Inflammatory Bowel Disease, Nutrition, Esophagus Disease 205 Loraine Drive, Altamonte Springs, FL, 32714 (407) 261-0000

Oncology Dr. Ricardo CrisostomoMD Languages: English, Spanish, Portuguese Specialty / Subspecialties: Oncology / Cancer Genetics/ Cancer Risk Assessment, General Oncology, Breast Cancer, Gastrointestinal Cancer 201 Hilda Street, Kissimmee, Suite 33, FL, 34741 (407) 483-5836 Pediatrics Dr. Cassia PortugalMD Languages: English, Spanish, Chinese (Mandarin), French, Tagalog, Korean, Arabic, Portuguese, Dutch, Filipino, Greek, Chinese (Cantonese), Creole Specialty / Subspecialties: Pediatrics / General Pediatrics 1651 N Semoran Blvd, Orlando, FL, 32807 (407) 249-1234 Speech Therapist Talk Active - Therapy Clinic Languages : English, Spanish, Portuguese 1601 Park Center Dr #7 Orlando • FL • 32835 321-445-1287 Vascular Dr. Roger Murray MD Languages : English ( translate Portuguese ) Specialty / Subspecialties: Vascular Surgery / General Vascular Surgery 7932 W Sand Lake Rd, Suite 306, Orlando, FL, 32819 (407) 206-1500

Neurology Dr. Carlos GadiaMD Languages: English, Spanish, Portuguese Specialty / Subspecialties: Neurology / General Neurology 3200 SW 60th Ct, Miami, Suite 302. FL, 33155 (305) 662-8330 Ophthalmology Orlando Ear Nose & Throat Associates PA Dr. Michael Bibliowicz DO Languages: English, Spanish Specialty / Subspecialties: Otolaryngology (ENT) / General Otolaryngology/ENT, Head & Neck Plastic Surgery 5830 Lake Underhill Rd, Orlando, FL, 32807 (407) 658-0228 Urology Dr. Carlos Nazir MD Languages: English, Spanish, Portuguese Specialty / Subspecialties: Urology / General Urology, Male Sexual Dysfunction, Minimally Invasive Surgery 747 Ponce De Leon Blvd, Suite 410, Coral Gables, FL, 33134

Psychiatry Dr. Jose Mendez MD Languages : English, Spanish, Portuguese Specialty / Subspecialties: Psychiatry / General Psychiatry, Neuropsychiatry 8615 Commodity Circle,Suite 12, Orlando, FL, 32819 (407) 476-1212

Obstetrics & Gynecology Dra. Andreia Moraes Acuna Languages: English, Spanish, Portuguese Specialty / Subspecialties: Breastfeeding Problems, Infertility, Weight Loss, Hot Flashes, Child Birth, Women’s Health, Menopause, Pelvic Exam, Nutritional Support, Preconception Care, Menstrual Pain, Birth Control, Pregnancy, C-section, Tubal Ligation (Permanent in Women), Colposcopy, Pap Smea 7157 University Blvd, Winter Park, FL 32792 (407) 571-9185 Family Medicine Dr. Daniel Hay DO Languages: English ( has translate to Portuguese) Specialty / Subspecialties: Family Medicine / General Family Medicine 5979 Vineland Rd, suite 111, Orlando, FL, 32819 (407) 802-3233 Psychology Alexandra T. Azevedo, LMHC, CTCT, CST, NCC Languages: English, Portuguese Specialty / Subspecialties: Licensed Mental Health Counselor, Certified Transgender Care Therapist and Certified Sex Therapist, National Certified Counselor 7345 W. Sand Lake Rd. Suite 310 Orlando, FL 32819 and 6919 SW 18th St. suite 201-235 Boca Raton, FL 33433 (561) 866-9246 BrazilUSA - Business & Real Estate

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Florida real estate market Pros and Cons First of all, I would like to start this matter by wishing a happy Thanksgiving holiday to everyone and thank this country for all opportunities despite all the adversities and of course to the entire team of BrazilUSAmagazine.

In our latest edition I made an introduction to the Flip market in the United States, I do not want in any way to seem that I am the utmost authority in the subject nor better than many who like me invest in the real estate market here, but rather give my point of view and techniques I’ve learned over the years and have brought me good results.

Deepening a little further into this world of opportunities we will talk a little about some places in the U.S. where the flip market is very active, as well as its strengths and weaknesses beyond socioeconomic factors that directly influence the overall performance of the Real estate market.

Thus, nothing fairer than starting with our beloved and bustling Florida, a state that houses several tourist attractions between beautiful beaches and gateway to the vast Latin majority.

Strengths – Florida is definitely a very important state when it comes to the real estate market, especially in metropolitan areas such as Miami, Fort Lauderdale, Orlando, Tampa and Jacksonville for example, these areas beyond economically relevant are the preferred destination of tourists and entrepreneurs in the hotel business; and more recently with the political and economic instability of some South American countries ends up being naturally the fate of immigrants from all social classes seeking a better life.

Thus, the demand for real estate and speculation are already part of the local scenario, even with the market drop in 2008 in just 7 years (2015) several properties that have seen their values plummet already regained market value and in some cases have already surpassed it, Florida is considered a”Sellers Market” (the seller has the last word), summarizing is an economically heated state, well ranked in the U.S. general framework and with many other opportunities for

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those who decide to explore new areas such as the Central North and Panhandle (Northwest).

Weaknesses – Although economically strong florida like some other states including California, Colorado and New York per example suffer from strong real estate speculation, where in addition to capital you must always be connected to acquisition channels such as auctions, foreclosures and even that neighbor who can’t afford the house, so be prepared to fight fiercely (in some cases literally) for the property you’re interested in, another factor are the big Hedge-Funds groups with high purchasing power, in some cases billions, who buy many properties and often hold the same influencing the market, lastly it would be the profit margin that is no longer so attractive, in recent years the average profit of a flip has fallen almost 30% compared to previous years despite the number of flips having increased, nowadays a flip project generates on average a net profit of 10% to 12% within 6 to 8 months.

Socioeconomic Factors – Before choosing the region in which one intends to invest it is necessary to do an in-depth study of the area, not only of the amount of houses sold in a given period, but also what the attractions it offers for the those living in the area, unemployment index, climatic factors (hurricanes, tornadoes, etc), quality of life, per capita income and several others, all this affects the market with regard not only appreciation of real estate but above all in stability and market longevity.

In the next editions I will talk about the southern center of the USA and later on in the future techniques of how to recognize a good opportunity.

Leo Braga www.fliphousesusa.com.br @fliphousesusa fliphouseusa USA: +1-954-406-2246 / Brasil: 11-4020-6704