Why Bray & Co

Page 1

&
B E C A U S E W H O Y O U W O R K W I T H M A T T E R S
BRAY
CO Why
Y &
W E A R E B R A
C O

why work WITH US?

1

As the largest independent brokerage on the Western Slope, Bray Real Estate is locally owned and operated. Four generations later, we still adhere to our promise to earn every day, the trust of our clients.

4 LOCAL OWNERSHIP SEAMLESS PROCESS

Bray Real Estate Agents expertly negotiate and execute each transaction with calculated finesse.

With years of service and experience, we have the knowledge and aptitude to adjust to every transaction. Know that you are in the right hands.

2 WE ARE COMMUNITY FOCUSED

For more than 75 years, Bray & Co has been community-focused. Being local means that we are present and active in our community. From volunteering to sponsorships, we are committed to giving back.

Foundations like Bray Cares, Caring for Our Home Community, Habitat for Humanity and Kids Aid are just a few of the local organizations we support.

3CONCIERGE SERVICES

Whatever your needs, we are here for you.

We are always just a phone call or visit away. Our "custom-fit" service allows us to tailor to your specific needs.

Our full-time, experienced agents work exclusively with residential real estate.

STRATEGIC MARKETING

5

Our in-house marketing team allows us to quickly adapt to market forces and create a "custom-fit" marketing strategy tailored to your needs.

We also offer The Bray Report, a highly coveted monthly and quarterly report that tracks trends and information important to local homeowners.

6STREAMLINED OPERATIONS

Since we operate locally, we can quickly change to stay ahead of the curve. We don't rely on giant corporations located hundreds of miles away to make a decision about our technology or marketing.

WE ARE

ROOTED From left to right: Roxie and Sherman Bray and their son, WR, 1946.

our HISTORY

Bray & Co has built its success as the largest independent brokerage on the Western Slope of Colorado for over 75 years.

Sherman and Roxie Bray founded Bray & Co on a handshake and a promise to earn, every day, the trust of their clients. Four generations later, Bray & Co still remains a leader in real estate on the Western Slope, servicing the needs of buyers, sellers, investors, landlords, tenants and homebuilders Bray & Co has thrived through four local boom/bust cycles - uranium in the 50s, coal in the 60s, oil shale in the 80s and gas in the 2000s and vows to still push forward, no mater what may come.

Headquartered primarily in Grand Junction, Colorado, with a satellite office in Rifle, Bray & Co agents are experts working in Mesa, Garfield, Delta and Montrose counties. With 70+ agents strong with backup support of 50+ employees, Bray & Co operates: Residential and Commercial Brokerage, Real Estate Development, Property Management and Maintenance and Construction services.

In addition to being a leader in the respective areas of business, Bray & Co is very involved in their community and industry.

T R U S T E A R N E D E V E R Y D A Y , S I N C E 1 9 4 6
Uranium 50s Coal 60s Shale 80s Oli & Gas 2000s COVID 2021 PRESENT DAY

WE ARE COMMUNITY

local SUPPORT

For over 75 years, Bray & Co has been committed to giving back to the local community – through volunteering and financial support of many different nonprofit organizations.

The Bray Cares Foundation was created to help serve housing-related needs on the Western Slope with grant opportunities, such as:

Providing emergency shelter and/or rent assistance

Offering affordable housing and housing for people living with special needs

Providing services to help seniors stay in their homes

Assisting veterans with housing needs

"Over the years, our company has contributed to a variety of organizations here in the community We think it is time to focus our efforts a little more and increase both our funding and our leadership in the area of housing-related needs in Mesa County," says Robert Bray, CEO.

During the COVID-19 crisis, Bray & Co launched the Caring for Our Home Community fund to enable full-service dine-in restaurants to provide healthy meals through local nonprofits. In 2020 the company raised and delivered over $60,000 to local restaurants that were hit hard by the pandemic and, in turn, they were able to serve over 8,500 meals to those in need.

Bray & Co also volunteers regularly with Habitat for Humanity and with Kids Aid, an organization providing food to children in Grand Junction.

WE ARE FOCUSED

The success of Bray & Co and its commitment to the community has enabled us to become successful and trusted. We are dedicated to honoring our reputation, while strategically investing in products and services that will better serve our clients and community.

Every quarter, we have a breakfast to review our core values and recognize those who exemplify these values through actions. Annually, we recognize three to five individuals with the Bray Way Award.

FAMILY

the BRAY WAY our MISSION STATEMENT

INTEGRITY COMMUNITY

EXCEEDING EXPECTATIONS

DRIVE

We are DRIVEN to meet the needs of our clients and customers, by providing EXCEPTIONAL EXPERIENCE, with a commitment to DOING WHAT'S RIGHT, through an environment of RESPECT and SUPPORT for each member of our TEAM, as well as supporting our COMMUNITY.

W E A R E T H A N K F U L

awards & RECOGNITIONS

Bray & Co has never been one to brag or boast – we feel the name should speak for itself. We pride ourselves on our commitment to service and trust with our name We are honored and thankful for the awards and recognition we have received after 75 years of dedication to our employees, agents and clients.

Top Real Estate Company – Award by ColoradoBiz Magazine, 2022

Top Real Estate Company – Award by ColoradoBiz Magazine, Finalist 2021

Business Expansion Award – Award by Grand Junction Chamber of Commerce, 2022

Best of the West – Silver 2023, in the top 3 for 11+ years

Bill Daniels Being a Difference Award – Awarded to Robert Bray, 2018

Largest Independent Brokerage

Best of the West –11+ years –

Top Real Estate Company

As an affiliate with Leading Real Estate

Companies of the World, our brokerage is a local and global market leader working on your behalf. LeadingRE's world-class marketing resources and connections allow us to provide you with a truly exceptional real estate experience.

1.1 MILLION TRANSACTIONS

$372 BILLION IN SALES

565 COMPANIES

4,300 OFFICES

130,000 SALES ASSOCIATES OVER 70 COUNTRIES

W E A R E N I N J A

ninja SKILLS

WOULDN’T YOU RATHER BE A PROBLEM SOLVER THAN A SALES PERSON?

As a problem solver, you don't have to worry about having to "sell" anyone. You become a trusted advisor instead.

Ninja Selling is a training system based on a philosophy of building relationships, listening to your customers and helping them achieve their goals It is a philosophy that rejects pushy sales tactics We believe it is better to create value for people by solving their problems. The selling part then takes care of itself. Ninja Selling is a seamless method to organize your business, client base and daily habits to achieve your real estate and personal goals.

Bray and Company is proud to be a Ninja Selling brokerage. From rookies to seasoned agents, and management to support staff, we support the Ninja Selling principles at all levels of the brokerage. Our organizational commitment gives us the framework to focus on the right activities at the right times in the right frame of mind to be successful in our business and our lives.

OUR GOAL AS A "NINJA OFFICE" IS TO ENABLE ALL OUR ASSOCIATE AGENTS TO:

Go from the life you have to the life you dream about

Be an “on-purpose” person instead of an “on-accident” one who burns out or never lifts off

Stop selling and start serving

Establish a mindset of gratitude and abundance

Help the people who know you, like you and trust you

Have predictable results

Increase your income, AND have a life!

support TEAM

A TEAM DEDICATED TO YOUR SUCCESS

Realteamworkforrealresults.Weprovideyouthesupportyouneed.

Non-Competing Sales Manager/Broker

Full-Time Real Estate Professionals

Strong Management & Staff Support

Marketing Team

On-Site Tech Support

Transaction Coordinators

In-house Title Company – Guaranteed Title

In-house Mortgage Company – Group Mortgage

Commercial Division

Property Management & HOA Division

Construction & Maintenance Division

Leading Real Estate Companies of the World

We are affiliated with a network comprised of over 550 companies, 4700 offices in over 70 countries and 136,000 sales associates.

"Being family-owned, local and invested in the community we live are just a few of the reasons I chose Bray as my HOME from the beginning of my career. Everyone is always willing to help and the years of experience and training are unmatched."
D E S I R E E G A R C I A S T A R T E D W I T H B R A Y I N 2 0 1 6

marketing

Professional full-service marketing department that provides sophisticated marketing strategies

Marketing Team & Tools

Assists with agent marketing plans and projects – "custom-fit" marketing

Just Listed/Just Sold postcards – sent to neighborhoods

Custom "flow" pieces

Custom Listing Presentations

Flyers, Postcards, Social Media Posts, etc

Social Media support

Strong Advertising Relationships

Daily Sentinel, Business Times

Lowest rates

The Bray Report

Monthly report on local market activity and trends in Mesa County

LOLO

Local Gift of the Month Club helps build referrals and create strong client relationships and support local businesses

"I love the deep roots Bray h d how involved Bray is. The marketing team and support makes my life so much easier and better. It allows me to have more time to focus on my clients."
E F F E C T I V E T O O L S T O B U I L D Y O U R P E R S O N A L B R A N D
D E R E K I R I C K S T A R T E D W I T H B R A Y I N 2 0 2 0

technology

Thetechnologytoolstohelpyousavetime,savemoneyandgetmorebusiness.

kvCORE

The best CRM tool out there! Easily update your website and manage your client relationships

Agent mobile website

CRM tools built-in

ADWERX

Showing Time

CTME

SkySlope

Testimonial Tree

Listing Syndication

Listings are sent to a multitude of highly-trafficked websites

Social Media & YouTube

Our social media channels, including YouTube, are boosted with traffic driven back to the agents

"Having the most up-to-date to of the keys to success and Bray is constantly looking f ave time and money."
T E C H N O L O G Y Y O U N E E D T O L E V E R A G E Y O U R T I M E
A M A N D A H I L L S T A R T E D W I T H B R A Y I N 2 0 0 9

training

Braymakesiteasyforyoutosucceedandstayontopofyourgamesoyoucandowhatyoulove.

New Agent Mentor Program

A comprehensive training that demystifies "What do I do first?" How to build a successful real estate business and work with experienced agents – how they manage floor calls, open houses, buyer showings, listing presentations and so much more.

Weekly Sales Meeting

We cover it all – upcoming listings, buyers' needs, new listings, price changes, back on markets, market updates, company events, continuing education and roundtable talks

Weekly Contracts Class with Ron Sechrist

Reviewing contracts, how to present to clients and problem-solving techniques

Weekly Ninja Training with Brian Donaldson

Small group coaching, business planning, role-playing and best practices.

Monthly Lunch & Learns Institute 2.0

Online library of courses on marketing and sales skills available 24/7

"I've been at Bray for 40+
combination of the New Agent Mentor program and the variety of ongoing training programs enables Bray agents to meet all the challenges in our business. I wouldn't consider working anywhere else."
P R O V I D I N G Y O U T H E K N O W L E D G E T O S U C C E E D
R O N S E C H R I S T S T A R T E D W I T H B R A Y I N 1 9 7 8

maximum EXPOSURE

WEB EXPOSURE & SYNDICATION

98% of home buyers look to the internet first! An online presence aided by our syndicated sites: Realtor com, Zillow, Leading RE, ABC News, Yahoo, ESPN, NBC News, USA Today, The Huffington Post, CNN and more.

PERSONALIZED HOME SHOWINGS

Showings such as Open Houses & Tours showcase your home to REALTORS , who will recommend it to their clients and the public.

®

VIRTUAL TOURS / VIDEOGRAPHY

Bray offers a completely digital form of immersive 3D media that invites you to explore a home as if you were really there.

PROFESSIONAL PHOTOGRAPHY

The vast marketing campaign created at Bray Real Estate puts your home in the center. Professional photography will create the perfect platform for showing.

NETWORKING & REFERRALS

In real estate, networking and referrals can be the most effective way people buy and sell homes. Bray Real Estate relies on its vast network to sell or find you a home for the right price.

ADVERTISING

Utilizing advertising, such as professionally printed marketing materials, is an important tool to generate interest. The quality of materials reflects the time and effort you have put into maintaining your home.

DIRECT MAIL

Professional promotional materials featuring your home, mailed to your neighbors and potential buyers, is one of the most powerful ways to spread the message that your home is for sale.

THE BRAY SIGN

The Bray name is well known in the Grand Valley and we have made sure our sign stands out from the rest. Our yard sign will be the #1 way to showcase your home for sale. Our directionals help guide people to your home.

your support TEAM

DIRECTOR OF FIRST IMPRESSIONS TRANSACTION COORDINATORS

Our Director of First Impressions greets guests when they arrive in the office and directs questions or needs to the appropriate people.

Our Transaction Coordinators assist our agents during the under-contract phase of the contract. Their role is to monitor contract dates and deadlines, plus they coordinate the closing with the lender, title company and Brokers

REFERRAL TEAM

Our referral team works with different referral companies and helps direct clients to the right agent They adhere to referral requirements and connect our brokerage to other brokerages all over the world.

MARKETING TEAM

Our marketing team works directly with our agents, helping to provide sophisticated marketing strategies and solutions that are on trend and at the forefront of the market.

LEADERSHIP

Our leadership team oversees the office and our agents while guiding them when needed. They can help troubleshoot any issues should they arise From our office manager to our President, we are all a team

Our in-house title company, Guaranteed Title Group, provides title insurance and closing services. They work closely with our agents to ensure that a clear title and documents are correct and delivered on time

Our in-house mortgage company, Group Mortgage, LLC is a full-service mortgage banker founded on the principle of lending with excellence, integrity and distinction. Group Mortgage, LLC is committed to an ontime closing and a streamlined, satisfying home-financing experience.

O U R T E A M A N D B U S I N E S S P A R T N E R S W O R K D I R E C T L Y W I T H O U R A G E N T S T O A S S I S T T H E M F R O M S T A R T T O F I N I S H .
CO
TOGETHER WE ARE BRAY &
Designed with by Bray & Co www.brayandco.com PUBLISHED BY BRAY & CO | ©2023 | 970 242 3647

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.