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Personal Reputation Management A case study focus on personal ORM


Content 1. 2. 3. 4. 5. 6. 7. 8.

Client Background Project Goals Project Research and Findings Work Approach Strategy How we work & Team Insights Work Reports and Collaboration Conclusion

ŠBransionMedia

Personal Reputation Management - Case study

​www.bransionmedia.com


Client Introduction This case study documents an online reputation case of Mr. Paul (name changed to protect client identity) active in the automotive industry and facing defamation from a disgruntled employee. The threat came from bad media coverage in multiple digital newspapers. The negative links were 5 years old when Mr. Paul approached us to discuss his online reputation problem.

ŠBransionMedia

Personal Reputation Management - Case study

​www.bransionmedia.com


Project Goals Mr. Paul hired BransionMedia with the task of delivering a negativity-free first page of Google USA. Below were the major goals of the personal reputation management campaign:

GOAL 1 ● Pushing down negative links from Google’s first page

GOAL 2 ● Add positive & trustworthy resources in first page

GOAL 3 ● Establishing Mr. Paul as an authority figure in automotive industry

©BransionMedia

Personal Reputation Management - Case study

​www.bransionmedia.com


Project Research Below are the keywords for which negative terms appear on the first page. ● Paul morin ● Paul morin USA ● Paul morin new jersey Note: Locations changed to protect client’s identity

©BransionMedia

Personal Reputation Management - Case study

​www.bransionmedia.com


Reputation Repair Process ● Neutralising bad press reports, news or articles. ● Pushing down anonymous posts from troublesome sites ● Removing negative, misleading, inaccurate and damaging content. ● Suppressing damaging content such as lies, rumors, or other harmful material from showing up in search results.

Work approach We focused on working with client’s real identity as a surgeon and making it highly authoritative through :

● Assets Creation ● Assets optimization ● Assets Authority Building

©BransionMedia

Personal Reputation Management - Case study

​www.bransionmedia.com


Strategy Content Creation :1. Create at least five or more assets, including on industry specific online content sites, TBD. 2. Add content to social media platforms, news articles, blogs, etc 3. Comment on important or related blogs or news sources. Social Media :1. Research and select several additional key social media platforms. 2. Create more presences on key social media platforms. 3. Update and optimise any existing social media platforms. 4. Generate and share content frequently.

ŠBransionMedia

Personal Reputation Management - Case study

​www.bransionmedia.com


How we work & team insights The first month was dedicated to asset creation and making sure that we get 100% right on the new persona of Mr. paul. In the second and third month, we worked on all the three work areas (assets creation, optimization, and authority building) simultaneously. A team of 4 professionals were deployed to handle the project. The same included:

● 1 ORM Strategist ● 2 SEO Experts ● 1 Senior Content Writer

©BransionMedia

Personal Reputation Management - Case study

​www.bransionmedia.com


Work reports & collaboration Our team shared detailed report every month to share work status and progress in terms of: ● Ranking status of negative resources ● Ranking of newly created resources ● Newly created assets

Conclusion Our team of ORM managers & SEO experts specialize in pushing down negative results for individuals, working professionals, brands, celebrities, and people from all walks of life. Send an email at ​info@bransionmedia.com to discuss your online reputation case with an experienced team of ORM experts and reputation strategists.

©BransionMedia

Personal Reputation Management - Case study

​www.bransionmedia.com


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