C RE ATIV IT Y
CREATIVITY-SPARKING DESIGN // Flexible work spaces with features and offerings that delight, inspire or help employees relax are creative catalysts. Here are some unique examples of what works.
CBT NUGGETS Wide-open spaces Serenity room, where you can get a massage or take a nap Dog-friendly office pet policy Ping-pong table best they can be. We don’t really care where the ideas
come from,” says Brokaw. In fact, one of the company’s many mantras is: It’s not about you. “When your design
or idea doesn’t quite work for a project, you didn’t fail. We
simply tested that idea, and it’s not working for this project. It’s not about you.”
WORK SPACES THAT PROMOTE CREATIVITY OPEN OFFICES, AKA IDEA COLLIDERS Open office concepts and communal workspaces make all the difference in promoting collaboration, communication and collective creativity. “Really big creative sparks are
seldom something that happen to one person in isolation,” says Aliotti. “In a space and culture like we have at CBT
EUGENE MINDWORKS Weekly yoga for members Member-to-member discounts, including in-house massage Salad garden, where greens can be picked fresh Inspirational books and a library of business resources Sit-to-stand desks
Nuggets, where we work together in an open environment, we are encouraged to share ideas and differences of
opinion, and there’s more of that natural collision of ideas and creativity that leads to those big a-ha moments.”
NEUTRAL DESIGN (LIKE SWISS-LEVEL NEUTRAL) “I think that any space that’s designed for creativity has to have a blank canvas sort of feel to it,” says Brokaw, whose firm’s work for a variety of clients consists of designing
such spaces. Rowell Brokaw’s own office features neutral, clean design that supports the creative process without distracting from it. >
ROWELL BROKAW Egalitarian office layout with no private offices 100-foot blank wall for keeping track of projects visually Identical desks, so staff can easily relocate to form project teams E U G E N E C H A M B E R .C O M | O P E N F O R B U S I N E S S
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