BrandVia 's Delve Spring/Summer 22

re․sil․ience /rǝ'zilyǝns/

Definition: the capacity to recover quickly from difficulties or change, adapting in the face of adversity, trauma, tragedy or threats, ability to bounce back with strength.

We are seeing organizations put more thought into their gifting, as they have to rely on these gifts to make and leave a lasting impression.

Organizations are looking for gifts to tell a story, convey their appreciation for the recipients, often by way of brand name gifts, and relevance with the intended message & audience.

Gifts need to say more than they have before.

Quinn Caffrey, Sales Associate

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We are seeing appreciation & excitement elevated as organizations strive to ensure people ‘feel’ they belong and are a part of their organizational communities.

Jennifer Masters, Sales Associate

The common denominator that I found in every single interview is we want to be validated. I have done over 35,000 interviews in my career, and as soon as that camera shuts off, everyone always turns to me and inevitably, in their own way, asks this question “Was that okay?”.

Oprah Winfrey

The CrowdStrike team loves to dream big and being able to create this game with them was a feather in my cap.

Lulu DelRosario, Sales Associate

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Sara Demge, Sales Associate

Adrian Bustamante, Project Coordinator

I am delighted at the brand match between Tentree® and Kingdom Supercultures for this onboarding project. Tentree® makes ethicallymanufactured goods of sustainable materials, while also planting and providing tracking for 10 trees for every garment purchased.

Andrew Hoydich, Account Executive

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SPRING/SUMMER 2022 We've had such an interest in our Conscious Gifting initiative that we have been able to increase the number of responsible suppliers by 24% in the last six months. We are building partnerships with artisan and entrepreneurial communities both in the US and around the globe to create ethical, sustainable, and high-quality gifts for our clients and their communities. In some instances, these artisans and creators have been victims of some of the world's harshest atrocities, including war, human trafficking, abuse, addiction, incarceration, and natural disasters. In many cases, the purchase of socially conscious gifts doesn't just give back but creates direct impact, providing life-changing employment and opportunities for a better tomorrow.

Bobbi Levingston, Dir. Supplier Relations

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the likes of Coca-Cola and General Motors ... and, closer to home, many of our larger Bay Area companies.

As recently as April 2022, McKinsey reported, "when it comes to economic performance, our research shows that companies with more biologic, recyclable, or low­ carbon products actually perform better than their peers on the capital markets, achieving higher shareholder returns" and "today's skilled workers aren't afraid to speak up if they feel their employer isn't living up to its ethical potential" said a report on Brands Taking Stands making it a frequent topic of conversation for Sales and HR professionals.

Recently, Kingdom Supercultures, who make it easy for food and beverage manufacturers to create products that are better tasting, healthier, and more sustainable, came looking for a welcome gift for their most recent wave of new hires while also ensuring the gift made a positive impact and aligned with their brand ,�

Check out the Kingdom Supercultures team in their Tentree ® jackets.

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In a report called The Future of Home by trend forecasting company Fashion Snoops, they segment out a trend called “flex-stability.” In it, they shared data from a survey commissioned by Airbnb that encompassed five countries and 7,500 consumers. They found that “…more than one-third (38%) of self-identified hybrid/remote employees say they would rather quit their jobs than go back to work in-person full time.

Vicki Ostrom

“Connected” Awards

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