09082022_BRANDS4KIDS_LINKEDIN_EN

BREAKING NEWS! WE ARE TAKING ‘READY4MORE’ TO THE NEXT LEVEL After many years of acquiring brands and increasing growth, BRANDS4KIDS A/S is now preparing for its next big international journey. Together with the Dutch private equity fund Standard Investment, BRANDS4KIDS A/S will expand further in Scandinavia, Europe, Canada and Asia.

“We have the courage to do much more and see that our business concept with many brands under one roof has not only been well received by our Scandinavian customers but also in the international market,” says Michael Nederby, Sales Director and co-owner of BRANDS4KIDS A/S. Standard Investment is impressed by the way that Brands4kids has accelerated to the position as a leading player on the international market for children’s clothing delivering premium products to customers in Europe, North America, and Asia. The turnover of the company has doubled since 2017 to 320 million DKK in 2021, and the aim in 2022 is to pass a turnover of 350 million DKK. “BRANDS4KIDS A/S has demonstrated great and consistent growth. The company is already international with rapid global expansion based on its iconic brands and outstanding service to its customers. There are obvious attractive goals to reach for us in Brands4kids’ current market-strongholds, but also outside. The plan is to help BRANDS4KIDS A/S enter new and strengthen current markets in regions such as Germany, Benelux, Southern Europe, Canada, and Asia. We also have significant experience with successfully adding companies to a strong platform, and believe that BRANDS4KIDS A/S is an ideal foundation for further ‘buy and build’ in the global premium children’s clothing market,“ says Guido Grobbink, partner and director at Standard Investment.

More brands to boost the international journey BRANDS4KIDS A/S has previously focused on acquisitions of brands in Denmark, and the journey has now come to where acquisitions will also be made abroad. For the same reason, the company has now chosen to bring an international partner on board so that new acquisitions can be launched both in Scandinavia and the rest of Europe.

“From the beginning Brands4kids has been a fast-growing company with strong international ambitions. We have a great and loyal base of costumers all over the world, extending from Scandinavia as far as China, Japan, and South Korea. With Standard Investment on board, we now have a very experienced partner to help us in scaling our business in terms of sales footprint and organization, that recognizes the true spirit of Brands4kids. The timing couldn’t be better, as Standard Investment will help us with accelerating growth in the Benelux, Central Europe, and North America – also by adding exciting brands to our portfolio. We have high expectations for the next couple of years,” says Erik Andreæ, CEO of BRANDS4KIDS A/S. Standard Investment, which now becomes the main shareholder in Brands4kids A/S, has roots in the Netherlands, which like Denmark, is known for fashion and clothing, and as part of the ownership team, they will help strengthen Brands4kids’ overseas acquisition journey.

The current founders of Brands4kids A/S, Erik Andreæ and Michael Nederby, will continue as owners and directors of the company.

For further information, please contact: Erik Andreæ, CEO, Mobile: +45 22 65 21 76