For the average person, orange is more than likely just a color. But for Oklahoma State University students and alumni, orange has a much deeper meaning. Whether they attended OSU five years ago or 50 years ago, a common bond unites every graduate. Each has been marked, or branded, in some form or fashion by the color orange.
About the 2013
theme
When selecting the theme for OSU’s 2013 Homecoming celebration, the executive committee decided to honor the direction the university is headed by uniting two of OSU’s popular campaigns: the OSU Foundation’s Branding Success and the university’s “America’s Brightest Orange.” The theme best summarizes what OSU does and is doing for its former, current and future students. “Oklahoma State orange is truly ‘America’s Brightest Orange,’” says Blayne Horn, Promotional Design and Harvest Carnival executive team member. “When you come to the campus, you don’t easily forget that orange. It sticks with you.” The executive committee formally announced ‘Branding a Brighter Orange’ in March, as both executive and steering committees began laying the groundwork for the October celebration. “I’m excited to see the different approaches students use to incorporate the theme,” Horn says. “I think it will be a theme that future students, current students and alumni will not forget.” For Taylor Collins, House Decorations and Walkaround executive team member, the theme is a challenge. The theme encourages students to “strive to always become better people and better OSU Cowboys,” Collins says. “A brand is something that marks someone’s identity. OSU orange is a personality of pride, persistence and determination. We should all try to identify ourselves with that orange.” Collins also hopes alumni will feel the gratitude of current students. “OSU is very appreciative of what alumni did in the past,” Collins says. “The impact they made on the university is an inspiration to students today.” Although the exact meaning of orange might differ from one alumnus to the next, one thing is certain – “America’s Greatest Homecoming Celebration” will be ‘Branding a Brighter Orange’ for years to come.
Homecoming 2013
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