Marketing Tips for Mortgage Lenders

MARKETING TIPS FOR

MO RTG AG E L E N D E R S

BRANDON GLICKSTEIN Co-Founder & Integrator at Monster Lead Group

Brandon Glickstein

MARKETING TIPS FOR MORTGAGE LENDERS Mortgage lenders are constantly feeling the pressure to be more efficient in acquiring and processing leads.

While having a high-performing team can certainly help, optimizing performance through marketing is also a consideration. Here are some tips to consider.

L E V E R A G E A U T O M AT I O N A mortgage lender’s target audience expects to enjoy a seamless and functional experience when interacting with the company’s online platform. Such an experience should be quick and easy; something made possible using automation software. Automation speeds things up, which for marketers in the mortgage industry can lead to increased productivity.

C R E AT E AWA R E N E S S With digital marketing tools, a mortgage lender can increase awareness about its services, leading to more leads. Some ways to accomplish this include using search engine optimization (SEO) practices to ensure

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prominence on relevant search queries, signing up for ad placement on websites and apps that the target audience uses, implementing content marketing, and even using remarketing ads.

BUILD A SIMPLE PROCESS Potential customers are likely to engage with a service if they understand it. Companies that simplify and customize their processes, from how individuals receive information to how they go through the various onboarding steps, are more likely to experience success in loan originations.

With digital marketing tools, a mortgage lender can increase awareness about its services, leading to more leads.

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