Mortgage Lenders: Tips for Increased Direct Mail Responses

MORTGAGE LENDERS: TIPS FOR INCREASED

DIRECT MAIL RESPONSES

BRANDON GLICKSTEIN Co-Founder & Integrator at Monster Lead Group

MORTGAGE LENDERS: Tips for Increased Direct Mail Responses As mortgage lenders embrace technology to help with their marketing efforts, direct mail remains one of the most effective options. When set up the right way, a direct mail campaign can lead to high-quality responses that result in increased sales. Getting these kinds of responses is dependent on the following tips.

C L E A N D ATA The lender must maintain accurate and updated data of its target audience. This requires periodic cleaning-up to remove non-responsive contacts or duplicate, incomplete and inaccurate addresses.

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T E S T C A M PA I G N S Before launching any mail campaign, a lender should first test with a small sample. These tests allow the lender to test and gauge responses from their audience. A smaller campaign for test purposes can help to identify potential issues and provide valuable feedback before rolling out a high-value engagement campaign.

P E R S O N A L I Z AT I O N The message is a crucial aspect of any direct mail campaign; any mistakes can lead to non-responsiveness and a low return on investment. For any audience, the message must be personalized to fit the prospects’ needs. This will undoubtedly require time and effort but cannot be skipped if the lender wants to reap positive results.

The message is a crucial aspect of any direct mail campaign; any mistakes can lead to non-responsiveness and a low return on investment.

B R A N D O N

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