2025 Trending Lookbook | Rocket Science Branding by Boundless

TRENDING 2025 LOOKBOOK

trending 2025

Looking for more ways to connect to your stakeholders? Celebrating what’s on trend keeps a brand relevant and attractive to customers who continuously adapt to a changing world. This year’s trending collection showcases four distinct categories that demonstrate how retail-inspired and timely concepts can truly elevate branded merchandise.

Whether your interest lies in bold, emotion-inducing palettes or understanding how our society is flexing to a changing future, we’ve curated a collection of products that perfectly pairs with each macro concept. We use consumer trend research and branded merchandise to:

• Foster total wellness and multi-generational connection in an era of polycrisis.

• Transform our daily lives with new invisible technologies and effortless luxury.

• Surprise and delight others with thoughtful gifts and experiences that bring joy.

• Meet consumer desire for authenticity and originality by using trusted ambassadors.

• Make more ethical practices and purchases to combat societal and eco anxieties.

• Embrace the collective power of the sport & outdoors industry, tapping in with novices and experts alike as they build influential communities.

We believe knowledge is powerful—and your brand merchandise is, too. Here’s to reaching audiences where they are and branding products with purpose™ in 2025.

Inspired by the products in this lookbook?

Your trusted Brand Consultant is your best resource for all stock, pricing, and creative needs. Let us work with you to showcase your brand in a way that's on time, on budget, and on trend.

04 mocha mousse, future dusk, fiery reds, animal instincts

COLOR COLLECTIONS

FUTURE FLEX

flex-ability, hybrid homes, the great exhaustion, everything net, invisible technology

ETHOS funflation, #underconsumption, iykyk, ethical choices, nontoxic biological materials, sustainable &circular lifestyle, water-wise, coolcations

ALL FOR SPORT

horse girl, blokecore, sukeban, gorpcore, atx focused, hi-tech sports integrations, inclusive sport, soft adventure

Look for the Eco-Friendly Icon branding products with purpose™—to not only better represent your brand but to create that lasting, sustainable impact.

color collections

Each year, color trends shift in ways that prove to influence people on emotional, psychological, and even physical levels; these trending colorways demonstrate how hues gain popularity by resonating with a universally relevant mood, affecting consumer choice and promoting new expression through branding and product.

Expect these color collections to saturate the 2025 market.

Consumers still yearn for soft glamour and quiet luxury. Mocha Mousse delivers a whipped & indulgent hue that’s the perfect “little treat” in 2025.

Pantone Color Institute is the worldwide leader in color forecasting, and each year they name an annual hue that is reflective of world trends in design, art, fashion, film, and other media influences. Their Color of the Year 2025, PANTONE 17-1230 Mocha Mousse, is a comforting and multisensory warm brown that celebrates thoughtful indulgence—with wellness and harmony at the forefront.

Mocha Mousse is an extension of 2024’s Peach Fuzz, where tactility and sensory experience are just as important as its restorative tone. A pink-brown hue imbued with richness, “it nurtures us with its suggestion of the delectable qualities of chocolate and coffee, answering our desire for comfort.”

Inspired by coziness and joy, it speaks to simple pleasure and aspirational luxury without abandoning its grounding, humble nature. The mousse is as equally emphasized as mocha—the rich whipped feeling is key to this sensorial shade. Just as “little treat” culture provides glimmers of happiness in a polycrisis world, this dynamic & harmonious color has the pursuit of peace and fulfillment at its core.

mocha mousse

PANTONE® mocha mousse 17-1230 TCX

1. CARHARTT POCKET

QUICK-DRY

PLUSH LLAMA

tear proof, water resistant material

1. DURATEK COOLER

CUSTOM NAIL STICKERS

LEATHERETTE

QUILTED

features 14 stickers with 4 extras for sizing or mistakes in application!

“Underpinned by our desire for everyday pleasures, PANTONE 17-1230 Mocha Mousse expresses a level of thoughtful indulgence. Sophisticated and lush, yet at the same time an unpretentious classic, PANTONE 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe.” — Leatrice Eiseman, Executive Director of Pantone Color Institute

A deep, atmospheric violet-blue inspired by digital transformation, space exploration, and color-drenched romanticism.

In 2025, Future Dusk emerges as a pivotal color trend, embodying a deep, moody hue that bridges both blue and purple tones. WGSN, in collaboration with Coloro, describes it as having "a sense of mystery and escapism," aligning with themes of transition and transformation. Coloro—known for its innovative approach to color forecasting— highlights Future Dusk for its resonance with the evolving cultural landscape, influenced by the second space age and a collective longing for otherworldly inspiration. Its surreal and celestial qualities offer a fresh alternative to traditional dark blues.

Future Dusk's versatility makes it suitable for various applications, from fashion to interior design and product packaging, providing a sense of reassurance and stability during times of change. In fact, it’s a moody mainstay of the “whimsigoth” interior trend—a dark tone that reminds us of older, cozy spaces. Its blend of familiarity and futurism makes it a standout choice for those seeking immersive and transformative aesthetics.

Dive into the deep with these Future Dusk-inspired picks!

future dusk

"Hadfield

These fiery reds are brimming with excitement, energy, and joyous passion.

We’re seeing fiery red’s bold statement across fashion, design, and beauty—truly the ultimate color of confidence. Characterized by vibrant and dynamic energy, these shades evoke intensity and show-stealing enthusiasm that challenges the notion that “quiet luxury” is still king. And leading color analysts and trend forecasters tend to agree on its rising popularity in 2025. WGSN’s color forecasting partner, Coloro, announced super-saturated Sunset Coral as a key hue for 2025. Pantone’s Scarlet Smile and Hibiscus are two examples of bright red hues that have made their mark on Fashion Week runways and red carpet events already. From the events industry to packaging, graphic design, and interiors, these fiery reds are bringing drama and cherrycoded expressionism to any application.

As the ultimate attention-catching colorway in fashion, luxury designers like Louis Vuitton, Miu Miu, and Ferragamo are some of many fashion houses that are incorporating fiery reds into their Spring-Summer 2025 collections. From striking evening wear to minimalist streetwear, this captivating color has “main character energy” in monochromatic head-to-toe ensembles or as a vibrant accent paired with neutrals.

A symbol of strength and self-expression, fiery reds are dominating 2025 as the go-to for those looking to make a daring impact. Ready to fall in love with these bold and beautiful reds? We sure are.

fiery red

1. NIKE® CLUB FLEECE

MINI CROSSBODY

MULTI CHARGING

CHAMPION

PACKABLE JACKET

LCD ALARM CLOCK

100% organic cotton twill flip to turn alarm on or off, see more here

stash your glass upside down in the freezer for refreshingly cold wine or cocktails 1

A wild pattern plays on natural neutrals.

Hello, cool cats and kittens! In 2025, animal prints like zebra, snake skin, and cow print are all in play, but leopard print in particular is roaring back as a must-have fashion staple. It’s the new (or should we say, revisited) neutral powerhouse.

Designers and influencers alike are leaning into the pattern's refined yet rebellious duality, with Vogue describing it as "a timeless staple reimagined for the bold spirit of 2025." Gaining traction from 2024’s TikTok-trending "mob wife" aesthetic and the revived "indie sleaze” trend of the early 2000s, leopard print has staying power in 2025. “Mob wife” was all about exuding drama and power; “indie sleaze” embraces leopard print for its edgy and nostalgic appeal, channeling the chaotic glamour of the early aughts. Whichever way you look at it, we’re here for subtle and bold applications—from printed denim to bubble skirts, sling bags to streetwear.

In fashion, leopard print has been recently featured on red carpets (like Elle Fanning’s 2025 Golden Globes look) as well as Spring-Summer 2025 collections for Dior, Celine, Michael Kors, Dolce & Gabbana, Jacquemus, and Isabel Marant. Adidas and British fashion brand Wales Bonner cultivated a #iykyk following for their leopard-print Samba sneakers collab, and skate brands like Vans and Converse had their own spotted footwear lines. Whether it’s faux fur coats or slip-on loafers, leopard print dominates as a symbol of confidence and self-expression this year.

Say hello to a feline favorite with these spotted selections! We've paired them with amber and earth-toned products that match their wildly luxe vibes.

animal instinct

made with post consumer plastic

phthalate-free, using cotton wicks with no lead cores for safer, cleaner burning

HEAVYWEIGHT SWEATSHIRT

HAND BLOWN GLASS

future flex

As we look ahead, it’s clear that consumer behaviors are evolving in profound ways. Shaped by global upheavals, shifting demographics, socioeconomic anxieties, and technological innovation, only one thing is certain. Consumers want flexibility and adaptability in an ever-changing landscape.

The Future Flex category explores some key trends driving this transformation. From redefining luxury as “ease of use” with adaptive design to the prevalence of “invisible” technology that works quietly behind the scenes, people want life to feel less complicated and more intuitive. From embracing “glimmers” of joy in The Great Exhaustion to more instances of multi-generational and hybrid lifestyles, people want to feel less alone and more human. We’re met with a paradox everyday: the desire for slow living and intentional connection in a rapidly changing era of digital transformation that promises us high efficiency and speed. Is it really possible to have both? This question is defining our future and our today.

The consumer landscape of tomorrow will be shaped by resilience, subtlety, and a shift in what defines value. As polycrisis reshapes the home, seamless technology becomes the standard, and luxury evolves into effortless usability, brands must embrace flexibility to remain relevant. By understanding these trends, your team can thrive in an era where adaptability is not just an advantage but a necessity.

So how will your brand flex to the future?

flex-ability

world-class active noise cancellation 1

hourglass is filled with ferrous sand and rests on a magnetic wood base, see it in action here

MAGNETIC HOURGLASS

WIRELESS SPEAKER & CHARGER

FOLDABLE BAG

MAGNETIC WATER BOTTLE

unique technologystorageenables you to fold the bag in one motion, see how it works here

Content creators rejoice! Attach your phone to the built-in magnetic ring, and your bottle instantly becomes a tripod, see more here.

crystal-clear acrylic design, complemented by a mesmerizing backlit laser imprint

windguard canopy protects you from the elements

dual function sleeve that transforms into a handy desk mat when opened 1

hybrid homes

chill up to 8 bottles of wine or 24 cans

Live, Work, Play: By 2025, it's projected that around 25% of Americans will be living in a multigenerational household, meaning they will reside with at least three generations under one roof. - Pew Research Center

the great exhaustion

1. NODPOD® SLEEP MASK

GLASS TRAVEL MUG

INCENSE

ROBE KOOZIE

scents rooms of up to 300 square-feet

1. MILK FROTHER

FLEXIBLE FIDGET

LIGHT DIFFUSER

UNISEX PLUSH HOODIE

FDA registered medical device

mounts to wall with screws & adhesive tape

4 comes with a signed book that tells a compelling sustainability story!

enables you to listen, call, capture and livestream, all while staying present in the moment

everything net

SMART GOGGLES

twist the top to change the functions (time, alarm, date, and temperature)

features comprehensive activity tracking, real-time health monitoring, open-ear comfort, and safety

biometric sensor that customizes treatments to lower your heart rate to a more relaxed state, learn more here

traceabilitydeliveringtechnology an indisputable way to track and validate textile impact from origin to consumer

invisible technology

BLUETOOTH

made from 80% recycled materials and featuring NFC technology for instant digital connection

Ethos is defined as the characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations. So what defines the collective spirit and values of this year’s consumer? Well, Dearest Gentle Reader, we’ve zeroed in on some of the cultural and societal values that are shaping the zeitgeist of 2025.

The Ethos category focuses on establishing IRL connections, the growing importance of "If You Know, You Know" (#IYKYK) brand culture, the rise of communities built on trust and shared purpose, “funflation” in the name of unforgettable experiences, ethical commitments, and eco-anxiety. This collection also explores innovative approaches to sustainable living such as the #underconsumption trend, non-toxic bio materials, ecotourism like coolcations, and water-wise lifestyles.

How can your brand foster personal and organic connections with authentic storytelling?

How can your brand create a shared experience for your fans?

How can your brand give back—whether through charitable initiatives, sustainability efforts, or community involvement?

Brands that prioritize building trust through insider cultures, meaningful givebacks, and solutions to eco-anxiety will not only remain relevant but thrive with today’s audience. By leaning into these trends and offering innovative ways to support consumers’ evolving values, businesses can build stronger connections and shape a better future for all.

Use this collection as inspiration! Our Brand Consultants can help you create a tailored branded merchandise strategy that addresses consumer expectations around authenticity, sustainability, and community in 2025.

funflation

Quality > quantity: A lifestyle concept that involves using just a small rotation of things for years (rather than chasing the latest trend), "underconsumption core” searches grew by more than 4250% over the past 12 months according to CNN Business.

interior waterresistant zippered pocket for some extra organization 1

#underconsumption

each bag helps provide 5 school meals to kids around the world purchase contributes to the collection of 25 lbs of oceanbound plastic

Photo credit: Members Only®,

recycled polyester lining and trim, algae based foam, water repellant neoprene, and conflict-free metal

YKK zippers made in the USA from 100% USA-sourced cotton

made at a zero-waste facility where all water, clay shavings, and broken ceramics are repurposed 1

ethical choices

with purchase,everytentree® plants 10 trees, and comes with a trackable tree code on each hangtag

tungsten is of non-conflict origins

non-toxic biological materials

1. COFFEE GROUNDS TUMBLER

made out of beeswax, cotton, jojoba oil, and tree resin

Coolcore® technology is chemical-free, mechanically engineered performance that doesn't wash out 1

1% of proceeds is donated to water.org, a nonprofit organization that has transformed millions of lives around the world with access to safe water and sanitation

sustainable & circular lifestyle

donates 1% of their annual sales to environmental non-profits to helping fund research that gives children battling cancer hope 1

1. REUSABLE LUNCH BAG 2. PRISM DESIGN TUMBLER 3. WATER-REPELLENT JACKET

4. PUFFY LAPTOP SLEEVE

water-wise

each box provides 12 years of access to clean water with water.org

bluesign® system partner, ensuring that products meet the highest standards of safety, responsibility, and eco-consciousness

coolcations

back zippered pocket turns into trolley sleeve to fit over luggage

all for sport

According to the Outdoor Industry Association, over 175 million Americans got outside in 2024. The great sports and outdoors boom is upon us, and chances are your brand’s fans are also sports fans. Why not meet them on the pitch, court, field, track, etc.?

Sports and outdoors in 2025 is experiencing rapid transformation, driven by inclusivity, technological innovation, and cultural shifts. Emerging trends reflect a broader appeal to diverse audiences, reimagining participation and fandom in exciting new ways.

For example, there’s been a huge conversation around women and sports. In general, sports fandom has expanded demographically alongside pop culture moments. Perhaps the NFL can thank the Swifties for a 53% spike in teen female viewership in 2024? All in all, women’s sports are finally receiving the recognition and investment they deserve; increased media coverage, sponsorship deals, and grassroots programs are propelling female athletes like Caitlin Clark, Simone Biles, Trinity Rodman, and Coco Gauff into the spotlight. Japanese wrestling league Sukeban is having its glamorous day in the sun. And the Paris Olympics in 2024 was the most gender-equal in history—hooray!

On the participation front, social sports are thriving. Adults seek fun, fitness, and connection through activities like kickball leagues, recreational soccer, and pickleball meetups. According to the Association of Pickleball Professionals, more than 48 million U.S. adults have played pickleball at least once. And the 2025 “racketeering” trend is influencing travelers to pick destinations with nice tennis, pickleball, or padel tennis courts.

Another inclusive sports trend is called “soft adventure” (think hiking, camping, cycling, and birdwatching) —where age agnostic products, on-the-go gear, and entry-level equipment are the keys to participation, not prior experience. For more avid and experienced athletes, there are more high-tech aids than ever. Smart equipment can provide real-time feedback on performance, aid recovery, adapt to a user’s unique body, and engage more users.

In 2025, sports also meets fashion in exciting ways. Vogue World: Paris 2024 drew fashion inspiration from synchronized swimming, equestrian or “horse girl” aesthetics, pilates spandex, “blokecore” futbol stadium style, and gorpcore (read: “good old raisins and peanuts”) borderland influences. From luxury runways to urban trails, the sporty fashion of 2025 is a remix of preppy academia, retro resort, and athletic staples.

Your brand can tap into these influential sport & outdoors communities and build your own loyal fanbase through merchandise and experiences. Let us help! Start by browsing the All for Sport collection here.