BRAND KERALA SEPTEMBER 2011

onam-megaBrand brandlegacy-sfs KSIDC Awards Sheela James - Brand Princess

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BrandKerala

July 2011

Tanu Balak Brand Builder

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BrandKerala

July 2011

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BrandKerala

September 2011

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BrandKerala

September 2011

Vol 1

No.8

September 2011

Pages 60+2

Editor’s Note

Vision for Kerala’s Development

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he Kerala Government headed by Mr. Oommen Chandy launched the striving 100 day programme seeking to meet multiple targets, a mix of social welfare measures and infrastructure development projects. The development programmes targeted to be completed within the first 100 days after assuming power is built on the lath of transparency. Stamping out corruption, the programmes aim to advance development, at a fast pace. The programmes in the list were dealing strictly with corruption, fast development, protection and care of women, children and economically weaker sections. During this period the government has to compete with a series of political crisis that shook the coalition to varying degrees.

The transparency drive included the declaration of details of wealth and assets of ministers and senior officers on the government website. For easy access to government orders for the public, all government orders were uploaded on the website on the same day of their issue. A policy aimed at giving foolproof protection to those giving information about corruption on the lines of whistleblower protection policy of Chief Vigilance Commission, was also provided.

The State government has completed the targeted 100-day programme. The Chief Minister himself expressed dissatisfaction at the manner and pace. Out of the 107 programmes listed 102programmes have been executed. While many of them achieved the goal, the others are at different stages of completion.

The movement of files has not reached the desired level of expectations while the file disposal had been listed as one of the major initiatives under the 100day programme. Out of 1, 32,868 pending files in the Secretariat, only 70,080 had been cleared. In the case of State departments only 5, 75,816out of 10, 01,600 files could be cleared as of the targeted time. In districts 1, 37,978 out of 3, 74,935 were cleared.

Decisions were taken on 42,152 petitions received during the “Mass Contact Programme” covering all the 14 districts in the State. During the 100 days, the Kerala State Electricity Board (KSEB) gave new connections to 1, 81,169 households against the target of 1.5 lakh connections. The board also gave 30,812 free connections to those below poverty line against 15,000 connections envisaged under the plan.

The Agriculture Department initiated re-plantation of pepper on 2,028 hectares as part of the plan.

Also, 48 floriculture clubs were formed to benefit 1,200 persons. The Government had targeted to give title deeds to 25,000 families; against this, it was able to distribute title deeds to 17,691 families and possession certificates to another 8,408 families, taking the total achievement to 26,099 families.

Inspired by the response, the Government decided to draft a one year action plan for the State and also fine tune a Vision 2030 Idea bank for the development. A mass contact campaign would launch in all 14 districts.

The success behind any development plan depends upon unity of leaders devoid of political barriers.

Ravisankar K.V. Editor

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BrandKerala

September 2011

Content Cover Story

Onam the Brand festival of Kerala

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26 Tanu Balak

The Brain Behind The Brands

Leisure travel Where Heaven Meets the Earth!

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Mrs. Sheila James To Explore the Princess with you Banking “No-Limits� Credit Cards

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Technology

future Washing Machines- The Wonder Device 6

BrandKerala

September 2011

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Paper Phones Bend it and make a call

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News Emerging Kerala from 19 April 2012

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25 Years of successful big business

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Jalanidhi Strict Regulations over the Constructions Give Respect and Take Respect ‘Sampoorna’ A reprint of human brain

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A Reliable Financial partner

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To Promote Women Entrepreneurship

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Dell for the first place in PC Market

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New Felicitation for Customers

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Vyapaar 2011, new products, destinations awaits you...

46 KSIDC Honurs for the Brand Leaders of Kerala 50 Learning from the Legends

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Column M.C. Vasisht - Onam in Chera inscriptions

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Niyathi - Call for Modern Technology

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Managing Editor: Ravisankar K.V. Executive Editor: Rajani A. Associate Editor: Gopalakrishnan Pallath Assistant Editor: Shilo K.Dev Photo Editor: Hari P.S. Sub Editors: Ambili Nair, Geethu Rajagopal Chief Layout Artist: Viajayagopalan G. Visualiser: Jessy George Marketing Coordinator: Rasika Varma Production Executive: Vishnu C.P.

Business & Editorial Contacts: New Delhi: Anilkumar.D Mob: +91-9868123311 Kolkata: Jayasree Singh Mob: +91-9433060333 Mumbai: Satyanath.K.V Mob: +91- 9833677962 Chennai: Ravikumar.K. Mob: +91- 9847560531 Bangaluru: Damodaran.K. Nayar Mob: +91 – 9035616040 Hyderabad: Premraj.A Mob: +91- 9446514732 Pondicherry: Ramasubramanian Mob: +91- 98949 77161 Coimbathore: Biju Thomas : Mob: +91- 9944194037 Trivandrum: Sreejesh.S Mob: +91- 99471 60531 Cochin: Ravi Varma.R Mob: +91-99472 60531 Karthika Raj Mob: +91- 9947260539

Editorial Contact: editor@brandkerala.biz Advertisment Enquiries: advt@brandkerala.biz Circulation & Subscription Details: info@brandkerala.biz

Automobile An Eye for Swift Marketing

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Pioneer Bajaj pioneers in full vroom….

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Editorial & Corporate Office: Brand Kerala Anandam, P-99, Pattanikkunnu Lane, Sasthamangalam (P.O.), Trivandrum - 695 010. Kerala, India Tel: +91 471 2315256 Fax: +91 471 2315197 E-mail: info@brandkerala.biz editor@brandkerala.biz

Internet edition: www.brandkerala.biz RNI Reg. No. KERENG 2010/36920 ISSN 2249244-5

Real Estate Building Brand with Legacy

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No part of this magazine may be reproduced without the written permission of The Publisher of Brand Kerala All rights reserved. Copyright © 2011 Owned, Edited, Printed and Published by K.V. Ravisankar at Sujilee Colour Printers, Chathannur, Kollam for Arsha Offset Graphix, Thiruvananthapuram - 695 010.

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September 2011

News

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merging Kerala, the most awaited investment meet of the Mr. Oommen Chandy government proposed to commence on April 19, 2012 in Kochi.

Le Meridien International Convention Centre will serve as the venue for the meet which will be extended till 21st of April 2012. With the presence of representatives of huge foreign companies, the State is aiming at a sum of more than 25,000 crore investment through “Emerging Kerala�.

The State Government has already started with the preparations for the Emerging Kerala Investment meet.

There are projects on Business, IT, Tourism, Health,

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Aviation and culture as well, said Mr. T. Balakrishnan, Additional Chief Secretary, Department of Industries.

Emerging Kerala aims to attract investments to the State rather than just introducing the investment opportunities. Emerging Kerala will not have any kind of synonimity with the Global Investors Meet which was held before, added Mr. T. Balakrishnan.

Mr. Oommen Chandy Chief Minister

“The projects that can be selected and executed according to that what emerging Kerala aims” also added Mr. Balakrishnan. One day of the meet will dedicate exclusively for the NRI’s. And there are projects from their side as well which has caught the attention. Local entrepreneurs will also be given an opportuMr. P.K. Kunhalikutty Minister for Industries & IT nity to take part in the meet.

The investment offers is mainly expected from Gulf, South East Asia, East Asia, Europe and America. And the initial responses from these countries are very high. Projects on many sectors including IT have been obtained from Europe. The State Government also has projects on development of Airports and other infrastructure areas. The authority said that the projects that have not seen completion so far will be considered and there by completed with the coming of Emerging Kerala. As the initial stage of the meet, the KSIDC along with GALE signed a contract of a project

worth 2000 crore which is for building up a natural gas plant.

The State Government has already allocated Rs.5 crores for the smooth conduct of Emerging Kerala.

Mr.Oommen Chandy, Chief Minister, Kerala will be the Chairman of the organising committee and the Kerala Mr. T. Balakrishnan IAS State Industrial DevelopAddl. Chief Secretary, Industries & IT ment Corporation is the nodal agency for this dream programme of the UDF government. Mr.P.K.Kunhalikutty, Minister for Industry & IT, Government of Kerala will supervise the preparation and implementation of the Emerging Kerala event along with Mr. T. Balakrishnan IAS, Addl. Chief Secretary- Industries & IT and Mr. Alkesh Kumar Sharma IAS, MD, KSIDC. Emerging Kerala will have all the support and assistance from all the departments of the State Government. Emerging Kerala will also have the associations which work for Business sector, as their supporters.

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Corporate News

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ideocon, one of India’s leading conglomerates in consumer electronics, home appliances and Direct-To-Home services celebrated its 25 years of successful operations on 22nd August 2011 by extending its support to the land of God’s own Country. To grace the occasion, prominent dignitaries such as Mr. P. K. Kunhalikutty, Minister Industries, IT and Urban Development; Mr. V. K. Ebrahim Kunju, Minister for Public Works and Mr. Nandakumaran, Managing Director, State Bank of Travancore were also present. The celebrations began on Monday, Aug 22nd 2011 evening with an Iftar dinner followed by felicitation of dignitaries and the presentation of the grants to the local hospitals and schools.

The Company also proposed to invest over Rs. 200 crores in setting up a State-of-the-art Electronic Manufacturing Industry in Kerala, thereby generating employ-

ment opportunities for the youth and making them self independent. Mr. P. K. Kunhalikkutty congratulated the company for their remarkable achievement over the last 25 years for servicing the state unconditionally by providing the basic infrastructure to hospitals and amenities to different schools which has been an excellent gesture of a Corporate Social Responsibility.

In addition to Kerala, the company has demonstrated their contribution by providing medical care and education in the state of Maharashtra as well in Aurangabad and Ahmednagar. Videocon also runs a world class charitable hospital with the latest equipments, MRI, CT scan machines run by dedicated doctors specializing in cancer and heart surgery. The hospital caters to the people who cannot even support their families let alone afford medicines. Mr. V. K. Ebrahim Kunju said that companies such as Videocon have stood by their philosophy of serving people through their various gestures in the past and to-

Mr. Adoor Prakash, Minister for Health, Kerala lighting the traditional lamp during the official ceremony of Silver Jubilee celebrations of Vidoecon in Kerala. Mr. Ibrahim Kunju, Minsiter for Public Works, Kerala, Mr. Nandakumaran, MD of SBT, Mr. Rajkumar Doot, MD of Videocon Industries and Mr. P.K. Kunhalikkuty, Minister for Industries & IT, Kerala are also seen 10

BrandKerala

September 2011

Do you know? Videocon Industries own six major brands in Electronics and Appliances

Mr. Ibrahim Kunju, Mr. P.K. Kunhalikkuty and Mr. Adoor Prakash, Ministers 0f Kerala flagging off the Ambulances. Mr. Rajkumar Doot, MD of Videocon Industries is also seen

day they have once again demonstrated that they are truly an Indian Multinational, ensuring community’s harmony, in all their endeavours and now with their contribution to the society. Mr. Nandakumaran and Mr. Adoor Prakash, Minister for Health and coir also extended their

words of appreciation during their speech.

Speaking on the occasion, Mr. Rajkumar Dhoot, Managing Director, Videocon Industries thanked the State Government of Kerala, their associates, trade partners and the people of Kerala who have stood by them.

Videocon targets Rs. 200 crores during Onam July, Aug & September are the main period for shopping in Kerala. During these three months, 40% of the total business in a year happens. Balance 60 % will consume in Oct to Mr. Yash Chandra, Sales HeadJune period. South India Videon & Kenstar- South contributes 28 % of the total electronic and appliances business in India. Out of this Kerala contributes 5 to 6 %. Videocon planning to achieve a target of Rs. 200 crores from Kerala during this years Onam festival season. Last year we recorded a turnover of Rs. 120 crores business and we are sure this year we will achieve our realistic target, said smart

and confident Mr. Yash Chandra, Sales Head- Videon & Kenstar- South of Videocon Industries to Brand Kerala .

LCDs and Air Conditioners are hot selling cakes in this season and we are introducing many new products like D2 H LCDs, high capacity Refrigerators (300, 400 and 600 litres etc), LCDs and ACs with universal remotes, Imported Acs and Microwaves. Currently we have three branches in Kerala, Cochin, Calicut and Trivandrm.

Trivandrum is the new branch. I am confident that our branches in Kerala will perform well during this onam period. In the D2H category Videocon is the market leader in Kerala. Historically itself, in the Washing Machines and Refrigerator market Videocon is very famous and we are trying to maintain our lead in this sector said Mr. Yash Chandra.

market in India, Videocon, Kenstar, Kelvinator, Sansui, Electrolux and Philips.

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Ne B aw n ks i n g

Mr. P. Nanda Kumaran New MD of State Bank of Travancore

Mr P. Nanda Kumaran has taken over charge as Managing Director of State Bank of Travancore (SBT).

He has been serving as the Chief General Manager, SBI, Ahmedabad circle, prior to his deputation to SBT

“No-Limits” Credit Cards

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DFC Bank, the largest credit card issuer in the country, has launched a pack of three premium credit cards of Regalia, Superia and Platinum Edge will offer a complete solution to all the travel needs. The Infinia (launched on July 12), virtually “no-limits” credit card, has redefined the concept of luxury, these travel cards will ensure a smooth flight for the well-heeled. The cards come loaded with unique privileges with the USP being reward point redemption system which gives one the freedom to choose from a wide array of airlines to cash in on the air miles accumulated on the card.

HDFC Bank is proud to launch these cards in the IT and travel hub of Bengaluru which boasts of one of the finest airports in India. Mr. Pralay Mondal, Country Head, Retail Assets and Credit Cards, HDFC Bank, said, “HDFC Bank already enjoys the highest mind- and

wallet-share in credit cards in India. With this range of products, we have addressed all possible needs that a Global Indian traveler may have. We want to see these travel cards in the wallet of every jet-setter in India.”

The range of cards will be available on both VISA and MasterCard platforms. The Bank has a credit card base of 50.5 lakh as of March 31, 2011.

Pralay Mondal -HDFC Bank & K.P. Ponnappa- IndeComm Global Services

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September 2011

News

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he Kerala government has decided to implement the second phase of Jalanidhi, the rural drinking water and sanitation project implemented

by KRWSA in the State.

The second phase of the project costs Rs.1,000 crore would reach out to 200 Grama Panchayats. As many as 30 gramapanchayats would be taken up in the initial round and the work of which would begin this financial year itself. The first phase of the project launched in 1999 with World Bank assistance, had already been implemented in 112 grama panchayats.

Subsequently, the State government prepared a plan and submitted it to the World Bank after Cabinet approval. The World Bank had approved the plan in principle and a detailed project report was being prepared. Unlike in the first phase, beneficiary con-

tribution had been reduced from 15 to 10 percent in the second phase for weaker sections. Discussions were on for further reducing the contribution for SC/ST, fishermen and destitute.

Contribution of Grama Panchayats was 15 per cent and the World Bank would Mr M. Prasanth IAS, Director, Jalanidhi contribute 75 per cent.

The project was expected to be completed in five years. The government had earmarked Rs.60 crore for the preliminary works.

The project cost had been pegged at Rs.4 crore to a panchayat. It was expected to improve the quality as well safe supply of drinking water.

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Cover Story

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nam the most significant Festival in Kerala as it is having countless numbers of festivals is considered as the Brand Festival of Kerala. As the brand festival is always a festival of different brands.

Malayali have the best consumer mind, Onam looks like a marketing hungama where everybody is prepared to use this season as the biggest opportunity to pull in the maximum revenue possible. Everything we attach to Onam is commercialized and Onam has a huge market today.

As the saying goes, Onam is to be celebrated even by selling one’s wealth; the common man also spends enough for a big party. Be it buying new clothes or getting one’s favourite electronics gadget, anything under the sun sells during this time as employees spend their festival bonus for purchasing lavish gifts. MNCs and business houses have targeted the Malayali consumers with an array of discount schemes and they book huge profits in just four days of the festivities. This year also, all have made irresistible offers and tantalizing plans for the Kerala consumers.

much-loved and sought-after oleander (Arali) will also cost the customers dearly. If the price of the oleander was Rs 60 before Chingam, it now costs Rs 140. Jasmine, which is always on high demand, has crossed Rs 400 with the start of Chingam. The shooting up of the prices is appalling, considering the fact that before Chingam, the price of jasmine had ranged only between Rs 80 and Rs 100. In spite of the high prices, the customers are not ready to abandon the flower market. There cannot be Onam without ‘pookkalam’. The floral carpets of this Onam are most likely to be less colourful.

OnaSadhya The various dishes are meticulously arranged on green plantain leaves and the nine-course feast with its fixed menu is prepared days beforehand. Onasadya is the culinary

The great Onam market bonanza

Flower market Pookalam the flowercarpet is an inevitable part of Onam. From Atham to ten days there is tradition to make Pooklam. The urbanization created the need to buy flowers from the market. With Onam at the doorstep, the prices of the flowers to deck up the festivities are already scorching. The flower prices in the market have been spiraling up at a swift rate even before the advent of Onam.

Within a week, the market has already seen the prices shoot up by about Rs 100. The price of marigold, which was Rs 90 a week ago, has risen to Rs 150 per kg.The price of crossandra (Kanakambaram) has also increased to Rs 175 from what was just Rs 70 until a few days ago. The 14

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Many Hotels at Trivandrum are planning to deliver the traditional Onasadya right to your doorstep this year. Hotel Indrapuri at Vanross Junction, Chola Samrat at Thampanoor. Park Rajadhani at Ulloor, Pallava at Eanchakkal, Panchali at East-fort will be providing free home delivery of Onasadya from 1-10th

Hotel Woods Manor, MG Road, Kochi offers onasadya with 30 varieties of tasty vegetarian dishes with two payasams served on plantain leaf.

The sadya is prices Rs. 195 per head and will be served from 12.30 t0 3pm. Take away Sadya parcels priced Rs.240 culmination of Kerala’s biggest party. Traditionally eaten at home, it is now common for families to enjoy the meal together in a hotel. This would have sounded scandalous a few years back, but hotel-made, container-packed Onasadhyas (Onam feast) have become a reality in many househols in the city today.

In nuclear families it is very difficult for one person alone to make such an elaborate meal for four or five people in a small kitchen. When life is hectic and holidays are rare luxuries, women are not prepared to spend the whole day in the kitchen preparing an elaborate sadhya .That’s when the quick-fix solution of ready made take-home Onasadhya comes in handy. With around 20 dishes, including two or more payasams and various koottukari’s, the sumptuous spread of Onasadhya offered by caterers and hoteliers

is indeed an easy temptation. All you have to do is pay the money and take home the sadhya neatly packed in plastic containers. No wonder then that the catering units and hotels offering Onasadhya on Thiruvonam are flooded with bookings.

Hotels in the cities are also not far behind in serving Onasadhya to customers. Almost all leading hotels and family restaurants in the cities had started serving special Onasadhyas a week before Thiruvonam. Some hotels are also delivering take-home sadhya kits like the caterers. Now competition results a wide range of packages.

Vegetables& Groceries The vegetables and groceries are inevitable for onasadyas.

Thoshiba has come out with an Onam offer for customers in the Kerala State. Buy Thoshiba 40 PS10,32 PS1O,32 PB1, 32 PB10 and get Thoshiba Music System and USB (Preloaded with 2 Blockbuster movie) free.Buy Thoshiba 32 AV800,32 HV10,24 PB1,24 PS10 and get Induction Cooker Free.Buy Thoshiba Power Compact Series and get Steam Iron Free 15

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This Onam, buy the Lenovo idea Pad Z570 notebook and stand a chance to win a Stunning Yamaha R15,an LG LCD TV or alenova tablet along with assured The vegetable market as well as grocery market has also seen the price shoot up during Onam days. the common man spends enough to celebrate Onam.

Electronic market

Buy any Sharp Products and get Onam offer.

Free assured gifts with every purchase.

Free gifts areTango swivek Touch wih keypad Rs. 17.999/Alice Touch phone Rs. 8,499/Blink Dual sim Rs. 6,499/Rice cooker Rs. 2200/Vacum Cleaner Rs. 8890/Rebock watch Item to be purchased free gift Ac/LED TV Sharp mobile phone tango Invertor Ac/ LCD TV Sharp mobile alice Washing machine /Fidge Sharp mobile blink Washing machine /Fidge Sharp rice cooker Refregirators Sharp vacum cleaner LED TV/ CRT TV Reebok watch.

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This year also, all electronics majors have made irresistible offers and tantalizing plans for the Kerala consumers.

Godrej Appliances has set a sales target of Rs 87 crore for the Kerala market during July-September, with the company introducing a slew of promotional offers to cash in on this traditional Onam festival season. Last year, the company had done Rs 43 crore worth of sales during the period, with around 40 per cent of sales driven by liquid crystal display television sets. The customer could win gold coins of up to 50 gm or assured gifts such as LCD TVs, watches, cookware etc on every purchase of a Godrej product during the festive season.

Most of the electronic Companies’ target is to market LCD TVs. The sale of LCD TV will boost by 120% than last year. Sony targeted to sell 35,000 sets. Samsung and LG targeted to sell 28,000 pieces and Panasonic to 15000.

The whirlpool is aiming a 25% growth this year. The sale of Refrigerator and Washing machine also increased by 25%.

The house hold items also by 25% Samsung outlets with a scratch card designed in the shape of a footprint, christened as the ‘Baghya Chuvadu’

Chevrolet spark onam offer 3.40(onroad) lakh only (ac,power steering,power offer, it will help customers get the most value from their festive shopping, as each ‘Chuvadu’ (footprint) will contain scratch cards for assured gifts. The third footprint will entitle them to a bumper prize coupon which could be an LCD TV, refrigerator, home theatre, or air-conditioner.

Audio Video Business Company is looking at notching up a sale of Rs 250 crore during the festival period from the Kerala market, a 25 per cent growth over the corresponding period. With the introduction of the new 2011 range of Smart televisions and smarter home appliance products, as well as enhanced market penetration, the company is hopeful of achieving the target. The company is aiming to sell 30,000 smart televisions in the state during the festive season.

Automobile Malayali prefer Onam season for every big purchase, especially car. According to the business experts the sale should cross 600-650 Crores, approximately 17000 cars.

The government gets 100-120crores as motor vehicle tax in the mid-August to September 9 period alone compared to the R30-40-crore tax revenue from IMFL during Onam season.Most of the car dealers have enrolled extra staff in August to process the seasonal demand spurt.

Textiles The Khadi and Village Industries Board is engaged in promoting Khadi and village industries has announced the Onam 2010 rebate for khadi products. Cotton and spun silk products will get 30% discount while silk and woollen products will get 20% discount.Kerala Khadi and Village Industries Board (KKVIB) has set a target of generating Rs. 144 million in revenue from the Onam fairs that it would

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be organizing during the current festival season. Kerala handlooms also targeted the Onam market with new products and discounts. The products include designer chudithar and party wears. The main attraction of the onam market is the balaramapuram handlooms. They will market Ayur cloths through kairali exports.These are cloths made by the thread which dried in Ayurveda medicinal juices.The jacad saries and buta saries are the special designer sarees of Kannur.

Hantex and Hanveev, the apex bodies of the handloom also in the market with 20%discounts. Hantex is offering rebate on its various merchandise on behalf of Onam festival from August 17 to September 7, 2011. The rebate will be available across its 130 Hantex showrooms, depots and exhibition stalls organized in the district centers across the State.

The Advertising field The advertising field plays the major role in Branding during Onam season. It is said that the money that advertisers shell out for a period of 10 days is equal to the amount they normally spend during a three-month period. Approximately the total advertising market for the Onam season is approximately valued at Rs. 150 million.

The Print Medium The print medium, especially dailies and magazines comprises of advertisements than news in the onam festive season. They generate a high income during this time.

Most of the companies have given ads with their offers and

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discounts.

The Channel feast During Onam season the Malayalam television channels are gearing to have a crack at advertisement quiche. With Kerala’s harvest festival giving them the biggest opportunity to pull in the maximum advertisement revenue possible, the marketing arena of Malayalam television has been witnessing frantic activity. While leading channels have already reached their billing limit, second-line channels are putting their best efforts to meet the set targets.

According to the regional television industry sources, the total ad market for the Onam season is valued at Rs 150 million (approx). Television owns more than half of it - approximately Rs 80 million, up 20 per cent from the TV ad

spends during the previous season.

Onam is valued as the best occasion for television advertising in Malayalam not only because of the emotional value attached to it. Channels capitalize on the ‘luxury’ of having more than one day to celebrate by getting the festive days branded by advertisers.Programming-wise, channels’ biggest bet during Onam is movies. There’s going to be television premiere galore of blockbuster movies on Malayalam television this time too.

Film Industry Coming to movie releases, traditionally we expect the arrival of some of the best films from all top stars during this season, as Onam is considered one of the best seasons to release a Malayalam film. Some of the Onam releases are Pranayam; Mohanlal-Blessy film, Teja bhai and family; Prithviraj movie, Doctor Love starring Kunchaco Boban, My Dear Kuttichathan 2011, Ulagam Chuttum Valiban, Jayaram movie.

Onam Melas /Onam Fairs Onam is the season Kerala witness many onam melas or trade fairs. Nuclear family establishment and deletion of joint family systems force Malayali to celebrate outside.This time also so many trade fairs and onam melas are organizing by the government as well as private companies.

Kudumbasree to plan for the Onam fairs with regard to the products, units, assessment of quality, decision on decentralization of market, quantity of products available for the fairs.

Liquor Spirits run high during this festival and liquor sales touch a record peak at the height of celebration during the Thiruvonam Day. The liquor sale shows the Malayali’s pres-

ent celebration concept. The misconception is not a good trend.

Money market Besides the R30, 000-crore worth NRI remittances, there have been reports of spurt in unaccounted money flow.

Onam offers from the Govt. side From August 9th to 16th Onam Kit worth Rs.80 will be distributed free of cost to below poverty level people by Kerala government. About 20lakh BPL families will benefit from this.BPL Ration card holders can get this free Onam kit from nearby Maveli store super market, people bazaar and hyper markets.

This year Cooperative societies will conduct Onam, fairs for 75 days from August 11 to October 2nd .About 5000 number of fairs will be conducted in various places of Kerala. When compared to Open market, cost of commodities selling through cooperative onam fairs will be 25% less.

In supplyco stores during Onam season for every purchase worth Rs.900 or above,1Kg of Sugar or 1/2 ltr. of Coconut oil or 250gm of Tea powder will be given free of cost.

Onam kit worth Rs.625 in open market will be supplied for Rs.450 through Supplyco stores during Onam season.

Civil supplies Onam sales counters will start on August 5th.This year in the State ,about 1300 selling points will be opened during onam season . Onam Metro people bazars will function at five corporations Trivandrum,Kollam,coc hin,Thrissur and calicut .Onam people bazars will function at district centers of Pathanamthitta,Thodupuzha,Alapuzh a,Palakkad,malappuram,Thalassery,Kannur,Kasargod,Kal petta,Thrippunithura and Karunagappalli. In Thaluk areas onam markets will function.All Maveli stores in Kerala will 19

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function as Mini Onam fares .Every legislative assembly constituencies will have at least one Onam markets.

Kerala state handloom department will give 20% rebate for handloom products buying from Hantex/handloom textile showrooms. This offer is Valid from August 2nd to 22nd.

The Khadi and Village Industries Board is engaged in promoting Khadi and village industries has announced the Onam rebate for khadi products. Cotton and spun silk products will get 30% discount while silk and woolen products will get 20% discount.

As an Onam offer, Kerala government has announced 500gm of Sugar for just Rs.13.50 for all Ration card holders. 5.5kg of rice for Antyodaya Anna Yojna Scheme card holders and 25 kg of rice for BPL card holders will be given for just Rs.2.00 per kg per 20

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family.

Above poverty level card holders of Scheduled caste, dependent families and employees of Fisheries sector,Agriculture dependent,Coir,Cashew nut,kaithari,Th azhappaya,Beedi,Panambu,Eatta,Khadi,estate,clay pot will get 15 kg of rice and 2 Kg of wheat grain for just Rs.2.00 per kg. Those worked under National Rural Employment Guarantee scheme for at least 50days will also get 15kg rice and 2kg wheat grain for Rs.2.00 per Kg.BPL Ration card holders can get this free Onam kit from nearby Maveli store super market, people bazaar and hyper markets.

Onam extravaganza loots consumers and Malayalis are forced to live with a shoestring budget post-Onam season. The concept of onam has changed. Now Onam celebrates as the brand festival of different brands.

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Column

Vasisht M.C.

O

nam is truly the national festival of Kerala.

Malayalees irrespective of their caste, creed, religion and sex celebrate this secular harvest festival. Onam days are the biggest festive and shopping time in Kerala. It is also a festival of fun, entertainment and colour. Thus during the ten days of Onam(Atham asterick to Thiruvonam asterick in the Malayalam month of Chingam] We find flower carpet in each and every corner of Kerala, Pulikkali(Tiger dance] in Thrissur and boat race in Alappuzha. It is also the season of a tradition. During the Onam days, both men and women will switch to their traditional dress style. For the women it

is the time to decorate their hair with fragrant jasmine flower and to wear traditional Kerala ornaments.

This harvest festival have a long history. The earliest literary reference to Onam is found in Maduraikanchi, one of the Sangam works (Sangam works are the earliest specimen of literature from South India. They were compiled during the period between 300 BC – 300 AD.] But the earliest epigraphic reference to Onam is found in Thiruvaruvay copper plates related to Thiruvaruvay Vishnu Temple in Vazhappalli near Changanassery in Kottayam district. This inscription was issued during the 17th regnal year of Chera Perumal Sthanu Ravi Kulasekhara(861 AD). According to this inscription an individual Chennan Sankram granted lands and it is stated that the paddy from this land should be used to conduct feast during the Onam season.

The next epigraphic reference to Onam is found in one of the Trikkakara inscriptions of Chera Perumal Bhaskara Ravi(962AD – 1021AD) This inscription give us details about the things to be done on the days preceding the Onam. It is stated that during the time of Onam free meal feast was given at the Trikkakara temple for the Brahmins and Vaishnava Bhakti saints.

Tiruvalla inscription

Tiruvalla inscription is the largest inscription discovered from Kerala. The inscription consisted of 630 lines and was compiled in the 12th century AD. The lines from 405 to 438 of Tiruvalla inscription provides the list of beneficiaries who received special grants during the Onam festival. The line 621 of Tiruvalla inscription mentions a term Thiruvonam Kannam.

The term Thiruvonam kannam refers to the Brahmin uralar/landlord who is in charge of the land set apart for the celebration of Onam at Tiruvalla Sri Vallabha Vishnu temple [The inscription is related Tiruvalla Sree Vallabha Vishnu Temple]

Talakkad inscription

Talakkad inscription is related Chera King Rajasimhan and was compiled in 1024 AD.( Talakkad is a place situated near Irinjalakkuda in Trissur district.)

In the 22nd of Talakkad inscription we find a term

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Onam Nellu(Onam Paddy). The term Onam Nellu is found along with a festival called Padayani.

According to above mentioned four inscriptions Onam was a harvest festival and closely related to the temples. By the time of the Chera Perumal’s Onam got transformed into an agrarian festival and is attached to the temples, the biggest land owners of ancient and medieval Kerala. In the temples Onam was celebrated as the birthday of Vamanan. But in course of time it came to be celebrated as the festival of Mahabali. We haven’t got authentic information to formulate conclusions on this transformation. In short Onam was an agrarian festival and the early references to Onam in the Chera inscriptions clearly indicate the expansion of agriculture that took place during the period between 9th to 12th century A.D.

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Real Estate

F

lying to greater heights by delivering high end projects with a great legacy that spans over 25 years of Building Lifestyles is SFS Homes.The dream of Home of every person comes true by this build lifestyle that confirms the best quality standards in design and construction. S F S homes are now in and around Kerala’s important cities.

SFS homes is a big Brand In kerala’s real estate scene. The firm Skyline Foundations & Structures Pvt.Ltd has founded by Late Mr.P.Krishnan, Mr.K.Srikant, and Mr.K.Lava, They have a mission to provide well designed homes of international quality to their clients. The ultimate aim is that to achieve customer satisfaction through delivering the best residential and commercial structures ever made. With the noble vision to keep high business ethics from conception to completion stages of a project SFS Homes can achieve more.

The firm strives to create a more comfortable lifestyle for their clients in the future. Visual appeal , Easy Finance, Dedicated Customer Care, Timely Delivery, Prime Location are some of the qualities which make them stand apart among the other builders in the sector. The speciality build homes having lasting value to the owners and the community.

Around the globe Pyramids are related to construction. Trying to portray the facets of the company even from the logo itself Skyline SFS make the difference. The three pyramids in the logo of SFS homes symbolize their great legacy, the amazing levels of trust enjoyed by the company with their existing customers and trade partners, and the contemporary, youthful self, which the company tries to imbibe and practice.

MR. Srikant,Chairman SFS Homes was the former State Chairman of B A I (Builders’ Association of India) an all India body of Builders and Constructors. Now As a captain Mr. Srikant believes that strong customer orientation and 24

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continuous learning are the key elements to his business success. He did his Senior Cambridge from Loyola, Trivandrum and MBA from Cochin University of Science and Technology (CUSAT) in 1978.Mr.Srikant has personally been heading the international marketing operations of Skyline for the past 25 years and have undertaken numerous trips to all prominent NRI markets. He is a world wide traveler and a very keen Golfer too.

One of the flagship of SFS Cyber Palms located on the National Highway near Technopark has been awarded 7 star rating by Creditrating and Information Services of India Ltd.[CRISIL].CyberPalms.

Comprises with five residential Towers Olive, Peach, Cherry,Ivory,and the latest addition is Silver.The Company offers Appartments of 1,2,3,and4 BKH configuration. To provide quality products on time conforming to the best industry standard, with excellent after sales support with focus on continual improvement make SFS Homes the Brand with Legacy.

Mr. K. Srikant, Chairman and Mr. K. Lava, MD of SFS

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Personality

S

heila James, the brand lady behind the famous city brand for ladies wear boutiques Czarina, Body Tunes and Cotton Studio in Thiruvananthapuram. In 1988 her debut boutique Body tunes started in the City. Czarina Boutique which started In 2000 tries to pull out the hidden

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princess within every woman. She believes that the dress plays a lead role to improve everyones personality.

As a beginner, she designed for herself and for friends with one tailor in Chennai . “Wasting time is a sin or crime for me.� Says Ms.Sheila James. She prefers busy life than idle that she learned from her parents. While she

was in Chennai, she stared Body tunes, the first boutique in the City in 1988 inaugurated by the Superstar Mammootty. After 25 long years in the world of designs and colours, she looks with the same enthusiasm as she started her first boutique. Now Czarina is a brand name within the capital city’s fashion scene.

For Sheila James, designing is always a passion. Most of her thoughts now encircles with designs. Her inherent skill for mixing and matching adds a new dimension to her designs with a new level. She is very particular that each of her designs should be unique and this makes her a big hit among customers. She travels a lot to purchase the materials, which helps her to understand trends and patterns and Finally comes with fantastic designs which

make every women more confident. Her colour combinations reflects the influence of Nature. She prefers traditional and geometrical designs. Even though she tries to avoid repetitions sometimes favorite combinations may happen. Sheila is also a good painter and the skill helps her in designing.

The hand embroideries like Aari, Zardosi, Mirror, Sequence, Kantha, Zeroski are the uniqueness of her designer saris and now concentrate more on block printing. Block printed Maheswari and Chanderi sarees comes in new trend. Cotton saris are the strong side of Czarina.

Brocade are still going as a trend. New trend prefers weaved tussar for elegant look and new designer Banaras saris available in both styles traditional and trendy.

Youngsters prefer Kurtas, leggings and jeans as casual wears whereas salwars and saris for formal functions.

Czarina provides the choice to select from the readymade designer wedding sarees and designs according to the customer’s order for weddings and functions. Czarina has a stitching unit exclusively for their customers which also provides with Saris, Salwars, salwar materials, kurthas, duppattas, leggings, etc .

Seasonal designing is the specialty of Sheila’s boutique. During Onam Ms. Sheila James comes with onam special designer Kerala saris in off-white and silver colours with block prints, embroidery and applic work.

Likewise,Christmas with festive mood colourful wears and in summer (February- March), they conduct “CottaUtsav”, which gives importance to cotton wears. May, the wedding season prefers heavy designer saris and June, the rainy season prefers saris, which dry faster. In July NRI favourites designs are the speciality ,especially machine washable clothing. Ms. Sheila James said she promotes Indian designer wears. Traditional wears are more suitable than western. Her vision is how to become more stylish in traditional outfit.

Sheila believes that she attained the quality of a business woman from her parents. Having the business tint in her blood through her father, who was into seafood business earlier. According to Sheila, parents are the role models, especially father. “I learned a lot from him, like honesty and hard work which helped me to reach this level. Moreover, mother gives me full support throughout life and business. Husband, Children and Brothers always give me moral support. Husband suggested the name body tunes for my first venture in the city. I consider the 27

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regular customers as the backbone of my business. “ Sheila James, born in Neendakara, Kollam, is the eldest daughter of former minister Mr. Baby John and Mrs. Annamma Baby John, a teacher by profession. Having two brothers, Shaji Baby John, a business man and Shibu Baby John, the present labour minister of Kerala now Sheila James lives with her husband Mr. James K Joseph and three children, Shalini, Tharun and Resmi. She completed her schooling in Mount Carmel, Thankassery, graduated in Chemistry from All Saints College, Thiruvananthapuram, and completed her Masters degree in English Literature from University College. She got married with Mr. James K Joseph, former Account General Kerala while she was doing her graduation. After 12 years of her marriage, she entered her entrepreneurship in 1986 at Chennai. Surviving with her children and four grandchildren Sheila add colours to her life also. Shalini, the eldest one is a trained fashion designer from NIFT Chennai, runs her own boutique, Manthra at Ernakulam.

Sheila seeks technical support from Shalini very often.

Tharun is a mechanical engineer concentrates in mechanical design in Dubai and Resmi, a software engineer

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in USA. Sheila is a good painter and that skill helps her in designing.

“Maintaining good relationships and years of experience is the secret of success.”She accepts competition in a positive way. “Competition is really good which allows her to come with new ideas and stand always on a toe.

Unique designs are born from my creative ideas so I have no fear of marketing. low range materials are rarely seen with the same pattern.”

According to Sheila James,”Boutique is an ideal venture for women, and she advises not to start with a big loan. She suggests to start the business at home in small scale, and also adds slow and steady growth is the best.

Focusing on the quality first and considering the financial aspect as second should be the slogan. Credibility, quality maintenance and hard work are the key factors of success.

We inform the customers about the new arrivals through SMS. She deals the customers as a friend and helps them to choose the right attire”. Sheila James is a role model for women entrepreneurs.

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Column

Niyathi

K

erala, a small State in India, contains 3 percent of India’s population and one percent of total area. On an average, 819 people live per Sq. Km. against the national average of 324 and the high density of population put pressure on land for food cultivation, road, energy, environment, employment, housing, health, education and water supply. Average annual population growth slowed down to below one percent (0.91%) in Kerala during 1991-2001 against 1.93 percent at whole India. But population growth in Kerala stood above national average until 1971 and since then growth has been below national average.

High population density put heavy pressure on land for various needs. Total geographical area of Kerala is 38.86 lakh hectares and out of it, net area sown is 56 percent (21.8 lakh hectares). Food crops are cultivated only in 12 percent area and hence the States food deficit always create food security problem and price rise. State internally could produce only around 20 percent of our rice requirement and deficit is covered through import from other States. In the case of other food crops like wheat, pulses, oil seeds, millets and vegetables as well, State has to depend heavily on import from other States.

Traditionally geography of Kerala was suited to cultivation of non food crops like coconut, rubber, coffee, tea, cashew, pepper and cardamom. Non food crops were export oriented and during 2010 Kerala exported crops valued Rs.4, 100 Crores (tea, coffee, pepper and spices).

Rubber, being an industrial raw material has internal demand and high price and stable farm income. Population pressure on land has increased the number of holdings and reduction in its average size. Kerala had 66.56 lakh operational holdings and its average size is only 0.24 hectares. Fragmentations of holdings reduce its average

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Kerala and Ecconomy

size making them non viable holdings and low farm income. Therefore in the distribution of main workers, cultivators are coming down and in 2001 cultivators are only

7.20 percent against 12.24 percent on 1991. Similarly the ratio of agricultural labourers is also coming down.

For instance, in 1991, ratio of agricultural labourers to total main workers was 25.6 percent and it came down to 16 percent in 2001 showing that agricultural labourers are leaving the farm sector. Above all the overall annual agricultural growth rate in Kerala has been very low at 0.25 percent during 2009-10 as against 2.75 percent during 2008-09 after a negative growth of 2.24 percent during 2007-08. Even though GDP annual growth rate in agriculture is very low, the overall state GDP growth rate has been 9.73 percent in 2009-10 as against 7.2 percent during 2008-09.

Livestock rearing is an occupation closely allied to

agriculture traditionally to create additional employment and income. However, in Kerala, livestock rearing have not grown on a sustainable basis because of several reasons. But increases in State GDP generate increased demand for livestock products like milk, meat and egg.

But Kerala is not in a position to increase the livestock products to meet the increasing demand. Total livestock in Kerala was 55.77 lakhs in 1996 but it decreased to 35.87 lakhs in 2007. Kerala produced 25.37 lakhs tonnes milk in 2009-10 as against 20.63 lakh tonnes during 2005-06. But the per capita availability of milk (197 gm. /day) in Kerala is one of the lowest among southern states. Contribution of Kerala to national milk production which was 2.4 percent in 2003 also decreased to 2.3 percent in 2010. As a result gap between demand and availability of milk has been increasing and according to estimates state could produce only 80 percent of milk requirement in Kerala. With regard to egg production also Kerala faces shortage and the gap is filled through import from neighbouring state.

In Kerala efforts to improve livestock rearing have not attained the result as envisaged. Major growth target and development strategy has been to increase production to meet the growing demand of livestock products and hence employment and income generation were given only secondary importance. Cost effective and production technology available in the livestock sector are unavailable to small and marginal livestock farmers which adversely affect production and productivity and income.

State started several agencies department for livestock development but its activities are neither co-ordinate nor integrated. Livestock products could be processed and converted into several value added food and consumer products creating more employment and income on a commercial basis in the manufacturing sector.

State’s agriculture and livestock sectors have to be developed with modern technology to generate more employment and income. Agricultural technology have to be constantly upgraded in soaring maintenance, harvesting, post harvesting and made available to farmers to ease the physical labour and thereby to attract more farmers to livestock farming. Increase in income and employment and meeting the increasing demand for food and live stock products must form the development strategy of the agriculture and allied livestock sector development during the 12th plan beginning from 2012-13.

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Automobile

G

rowing competition, gathering clouds of a slowdown and slump in sales are compelling makeovers of well established models in the Indian Auto Industry, and India’s largest car manufacturer, Maruti Suzuki, is no exception. Maruti Suzuki India Ltd. unveiled its much awaited sportier and stylish car, the all new “Swift”, more fuel efficient, improved acceleration, and plush interiors at a price range of Rs. 5.17-6.38 lakhs for the diesel version and Rs. 4.22-5.53 lakhs for the petrol version.

The iconic swift which entered the Indian car market in 2005 has over the last six years became a segment reference point, selling over 600,000 units in this period and establishing itself as the highest selling car in the premium compact segment. The new Swift offers more kilometers to every drop of fuel-6% more in diesel and 4% more in petrol version. The highly acclaimed DDiS

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engine powers the diesel variants of the new Swift.

The premium and plush interiors come with high quality rich and sporty upholstery, silver accents on trim and on the new 3-spoke steering wheel, larger body hugging front seats, and sporty multi layered dash board with a waterfall console, enhanced chrome usage on knobs and door handles for premium feel, integrated storage spaces in dash board with retractable cup holder, multi- information LCD display.

With over 140 new features, many for the first time ever in an entry level variant, the new Swift is set to add muscle to the company strategy to make inroads into India’s hinterland.

Automobile Inaugurated by Transport Minister Sri.V.S Sivakumar In presence of Worshipful Mayor of Trivardum Adv. K. Chandrika, Mr. Shaji K.S (MD Pioneer Bajaj), Mr. Vivek Raj Anand, Zonal Manager-Bajaj Auto Ltd., Councilor Mr. Suresh Kumar, Mr. R.P Jacob, DGM - Bajaj Auto Ltd., Mr. Palayam Rajan, Councilor, Canara Bank G.M Mr. T. Sreekanthan etc

P

ioneer Bajaj, the new dealer of Bajaj Bikes in Trivandrum, has established a strong clientele since it opened showroom at Ganapathy Kovil Road, Vazhuthacaud. Pioneer Bajaj the authorized dealer for Bajaj range of bikes is leaving no step unturned to keep the group distinctly ahead. Discover 100 cc the most fuel efficient bike and Pulsar the number one sports bike in India, are the Legend models.

Pioneer BAJAJ has in fact turned out to be a boon for all who wish to buy the latest state-of-the-art around.

Coming to the product range it deals with as many as 10 variants of Bajaj two-wheelers. There are Platina 100 cc and 125 cc, the three variants of Discover-100 cc, 125 cc,and 150 cc, four variants of Pulsar-135 cc, 150 cc, 180 cc, 220 cc and the 220 cc Avenger. Discover variants, as the makers say, give exciting performance, comfort and style, the new Discover 125 cc has an optimum combination of mileage and power.

With the Pulsar range of sports bikes, the rider can feel the raw power and ease of riding a bike in town. The Pulsar 135 sports a lean and mean look that is sure to set your pulse racing even before you ride it. The Pulsar 220 has the most powerful engine of its class giving highest output. The mean and aggressive looks make Pulsar 180 cc more sporty and stylish. These bikes are known for their unique metallic paint finish that makes them distinctly stylish, Pioneer Bajaj has its state of the art service centre at DPI junction, Jagathy and branches at Nalanchira and Kazhakuttam in Thiruvananthapuram.

Pioneer motors is focusing on total customer satisfac-

tion to be achieved through dedicated and well trained sales and service team. It has a tie up with Bajaj Finance Ltd, HDFC Bank and other financing companies to provide vehicle finance in easy repayment terms. Even otherwise, the dealer will let you test drive of any model and is open for exchange of any two wheeler model.

For more information contact: 2338222/2339111/9995855000

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Feature

E

ver wondered a life without electronic gadgets?? Of course there was a time when life was’nt very civilized and we didn’t have to depend upon electronic devices for our daily lives. But then as the pace of life is getting faster day by day there comes the need for depending on electronic devices for our help. And there you get the above raised question answered. Why not narrow down the broad range of electronic devices into one important gadget that plays a huge role in everyone’s life. Washing Machine! Now again arises the same question. Wondered a life where you have to use your hands for washing your clothes in the busy scheduled life? And this is the right time to use the term “washing machine”, where a sigh of relief will be given out of everyone especially the very busy house wives as well as the working women.

The washing machine is among the fastest moving consumer durable product today. Even though it took some time to gain a foothold in the market during the initial stage, the product started finding its way into more and more homes with the change in lifestyle. Over the last few years there has been a tremendous growth in the sales of washing machines in India.

Of the Rs. 35,000 crore consumer durable market in India washing machines are said to be the fastest Samsung 34

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growing. The Indian market is flooded with some of the best brands both national and international. These brands are designed keeping in mind the requirements of Indian consumers.

Equipped Godrej with the latest user friendly technology and smart features the washing machines manufactured by the top brands in India are among the most popular consumer durable products today.

Godrej, Samsung, Haier, LG, Onida and Videocon are a few brands on the hot list receiving good reviews and ratings. Taken the case of Godrej, Godrej machine uses latest technology for washing clothes. These washing machines are considered highly effective and are thus in a way keeping in mind the overall requirements of various sections of consumers. These machines have got the fabulous wash capacity of 8.5 KG and are designed with impressive hexascrub and pulse4 technology. With low penetration of 16%, even in urban India, there is tremendous scope of growth of all segments. As 65% of washing machines sold are semi-automatic, it is observed that there is a market shift from lower capacities to higher capacities which indicates that customers are ready to spend more to get better value.

It is also noted that aesthetics and design also play a huge role in influencing the customers to go-get the product. The consumers not only look into the function-

ally efficient but the looks as well. The popular models under Godrej are categorised into two as automatic and semi-automatic and under automatic comes the top loading and front loading machines.

Haier Value-wise semi-automatic washing machines are 45% whereas fully automatic segment is 55%. In the semi-automatic segment the higher capacities are growing much faster. In terms of opportunities, market penetration is still very low in urban households, hence the category has tremendous growth potential.

Next in the row is Haier. Haier washing machines are the preferred washing machines among customers worldwide. Not only do they exuberate a great sense of style, but are also the best in performance and functionality. Haier washing machines are available in a choice of sizes, functionality, styles and other options. It comes with a spin drying facility. The higher the motor spins, the faster your clothes will dry. High motor speed indicates the higher efficiency of the washing machine. Other features of Haier washing machines include normal/strong washing, anti-wrinkle systems, short wash cycles, delayed washing cycle and automatic programs for its functioning. One another interesting feature is that Haier washing machines offer a quiet operation, so no unnecessary noise is created to disrupt your schedule.

The washing machine from Haier is also energy efficient due to its double drive technology which means not oly does it provide the user with a good washing but saves water as well. Haier new technology is a combination of both contemporary as well as future technology such as 8 to 10 wash and dry combo, Tiana, direct drive, double drive, muscular drum, near

zero pressure, just in time, air wash, night wash, hybrid balance system, foam self detection, water reserve, special direct drives and supersonic wash.

The product ranges from semi automatic to automatic under which comes the top loading and front loading machines. The semi automatic range of washing machines offer 3 wash capacities from 6.2 kg to 7.2 kg with a total of 10 variants, also the single layer rust free range with Bubble wash and 5 year warranty makes the product excellent and gives unique benefits to the customers. The top loading machines have 5 wash capacities from 5.8 kg to 8 kg with a total of 8 variants, also with a number of rust free models in top load with features like double drive, direct drive in top load, NZP Technology, jet stream waterfall, double level spin tub clean with 5 years warranty.

In front loading it has 5 wash capacities from 5.5 to 10 kg with a total of 10 variants with features like washer dryer combo of 10 kg wash and 8 kg dry capacity, hybrid balance technology, direct drive, advanced core inverter motor, NZP technology, supersonic wash, muscular drum, sports wash function, baby care, anti mildew gasket with up to 11 years warranty. 62-613, Double drive and Tiana falls under the most popular models of the Haier washing machine series.

LG, another big brand is one of the leading home appliance manufacturers in the world. From mobile phones to microwave, there are varieties of products manufactured by LG. There is also a great demand of LG washing machines in the market. There is also a great demand of

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LG

LG washing machines in the market. LG offering a wide range of washing machines with different facilities and qualities, there are different models available in LG washing machine range. From semi automatic to fully automatic, the LG washing machine meets all the demand and requirements of their customer. Varieties of models from LG like front loading, top loading, steam washer dryer etc makes LG one of the leading brands.

LG has also introduced i- washing technology and punches +3 technologies, which has improved the result of wash. They increase micro eddies and reduces tangling for better results. The fully automatic LG washing machine decides the amount of washing powder, water and number of clothes automatically. It does not need direction for its work and processing; they work either with voice directions or touch screen method. With washing there is also facility available for drying in these LG washing machines.

LG has upcoming models in hands with refreshed designs in its new line-up this year. LG washing machines boast of the best designs in class along with unique features based on consumer insights. They are focussing more on the consumer insights of the Indian customers this year.

Speaking about Onida, the brand now offers a quick and innovative solution for its Indian consumers, by introducing the in-built brush technology in the fully 36

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automatic sparkle range of washing machines. This ecofriendly product is said to reduce water consumption, effort and time. The Onida washing machine also includes the active soak option which allows the clothes to be immersed in detergent for a long time. The machine also has an eject mechanism for opening and closing the machine door along with the fuzzy logic control feature that automatically adjusts the time and wash cycle depending on the load of clothes. The magic filter of the sparkle helps remove any excess lint off the clothes while the detergent dissolve cycle ensures better dissolution of the detergent before the soak cycle or the wash cycle begins.

In urban cities trend is moving towards fully automatic segment especially in South and west zone, while in north the trend is moving towards high capacity in semi automatic segment. The product ranges from semi automatic which has 12 models in it and automatic under which falls the top loading with 7 models and front loading machines with 2 models. Onida to has upcoming models which will see new series in fully automatic segment to enhance the range.

Samsung is one of the leading washing machine brands known for using contemporary technology for

Onida

washing clothes.

One can pick from a wide range of Samsung washing machines available in the market. The latest washers introduced by the brand are manufactured with diamond drum which have smaller holes as compared to others which can retain more water Videocon for better and cleaner wash. The unique silver nano technology serves as antibacterial agents for getting rid of the germs in the clothes. Samsung machine offer different water level options that help in saving water bills and energy.

Both semi automatic and fully automatic machines offered by Samsung comes with innovative technology that adds to the delight of users. Based on the budget and requirements one can choose either semi or fully automatic machines. Samsung also offers machines which are semi automatic under which comes the models ranging from 6.5 kg to 8 kg and automatic with top loadingmodels ranging from 5.8 kg to 8.5 kg and front loading machines- models0 ranging from 5 kg to 8 kg.

Upcoming attraction from Samsung is a top load plus drum machine. The most popular models from samsung are WT8501, WT9001 and WT1007 from semi automatic; WA82ASL, WA85ASN, WA90AWM from top loading and WF0602 and WD8754CJZ from front loading.

Videocon is the Indian Multinational that is also known as the desi brand which is favourite among Indians in terms of electronic appliances. Its popularity among Indians made it the major shareholders of the electronic industry. Videocon have a strong dealer network of around 3000 plus counters across 83 locations in India. The user can find mainly two types of washing

machines offered in the market, the semi automatic and the fully automatic one.

The contribution of fully automatic segment grow more rapidly as compared to the semi automatic segment.

Fully automatic washers have a 35% share of the market. The overall consumer electronics industry will have growth of around 20% also with the increase in rural penetration of semi automatic and fully automatic segments which is also catching up demand.

The product ranges from semi automatic under which falls the models ranging from 6 kg to 7.6 kg to automatic with front loading and top loading machines falling under it. The top loading models ranges from 5.5 kg to 7.8 kg and the front loading ranges from 5.5 kg to 6.5 kg.

Blue Dlx, Spring Eco, Digi Ocean and Floss Prime are the most popular models of the brand Videocon.

The big brands of washing machines are now all set for launching their entirely refurbished, space friendly and stylish machines for the new season. So now its your turn to choose your wonder machine and bring it home. So why wait ?

Data Courtesy: Ceama

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News

I T

he draft of Kerala regulation of Flat and Building Construction Bill has formed to control the flat and building constructions which will be presented at next Kerala Cabinet Meeting. Based on this bill State Government will take necessary action against the builders who violates the rule. If they delay to handover the flat to customers in time, authority will impose a huge fine to Builders, and the builders should repay the advance money to the customers. The fine intended to realize the seriousness of the issue. Special authority will form to check these irregularities. The authority will examine the following aspects of flat construction – suitability of the flat construction site, accommodation facility; availability of the necessary amenities such as drinking water, drainage facilities, charging the amount for the flat, source of income of the builders, experience of the builders in this field and the ownership of the site. There should be time limit for the construction. The permission will be granted only if the builders meet the conditions required.

Even if the common facilities provided are not utilized, the dwellers have to pay their share of the overheads. In case, the builders fail to follow or break the rules, the authorities have the power to move according to the law and thereby imposing punishments and huge fines to the builders.

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ndian workers declare that showing respect towards all members of staff is the most important ingredient to creating a happy business culture.

In the latest survey by workplace provider Regus over 17,000 respondents from more than 80 countries were asked what factors were most likely to help create a happy work atmosphere and 66% of Indian workers said that respect for colleagues is the key ingredient. Encouraging skills and knowledge sharing (51%) and vocally acknowledging the work of others (44%) were voted second and third most important factors. Actively celebrating colleagues’ success was also nominated by 36% of respondents.

Mr. Madhusudan Thakur, Regional Vice-President, South Asia, Regus, and comments: “After the April to June appraisal season, workers typically weigh up what

News

lies ahead of them and consider their work situation. The results of this survey should serve as a wake-up call to managers who may be overlooking simple, practical and cost-free measures they can take to make sure that staff doesn’t resign.

As work pressures and hours expand further into people’s personal lives, Indian workers are ever more aware of the importance that the character of the people they work and spend so many hours of their day with has on job satisfaction. Aside from salary increases and material bonuses, simple steps like showing respect for all staff, making a point of congratulating staff on good work and helping colleagues develop by encouraging skills and knowledge sharing contribute to creating a more human and wholesome environment that staff are not easily tempted to abandon.”

S ‘

ampoorna’, with all the details of the students as well as the staff of every school in Thiruvananthapuram has finally come into effect. With every minute detail jotted down, “Sampoorna”, the online school management software was developed by IT @ school project. Transfer certificate, copies of admission register, various reports regarding the students, parents, teaching and non-teaching staffs of the school, lists regarding various scholarships, progress report, and promotion list can be easily developed through “Sampoorna”.

Apart from this, the departmental details required for A.E.O, D.E.O, D.D, and D.P.I offices will also obtained through online via Sampoorna. This software holds the details of almost 60 lakh students of 15,000 schools. The details need to be filled in with utmost care. “The details of all the students coming under the High school section should be collected before 31st of August”, said Mr. Shahjahan, Education Director. Circular will be available in www.education.kerala.gov.in and www.itschool.gov.in

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Te c h n o l o g y

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nternational Business Machines Corp (IBM) to be 10 times as large. has developed a computer chip, the technology Predicting tsunamis or called cognitive computing, is programmed to creating financial opportunities, the systems built chip recognize patterns, make predictions and learn constantly recording and reporting temperature, pressure, from mistakes has human like capabilities. The wave height and ocean tides, such a system could issue chip may predict tsunamis and highlight risks in financial a warning for giant waves based on its decision making. markets. Systems built the new chip can synthesize events The technology also might be used in a doctor’s glove, currently occurring and make decisions in real time. providing real-time patient data during surgery based on IBM said that it’s a sharp departure from traditional the body’s texture, smell and temperature. In a financial chip design concepts. Dharmendra Modha, the Project sense, it would be looking not for micro opportunities, but a leader said it’s a new generation of computers, bypassing macro pattern that spots anomalies, risks and creates new posthe hurdles faced by today’s computers. The machines sibilities. equipped with the new chips would Cartoon Scape

By Madhu Omalloor ‘rewire themselves on the fly’. Without set any programming, the devices reach decisions through integrated memory, computation and communication cores that resemble synapses, neurons and axons, respectively, in the brain’s nervous system. The sensor network is three times larger than any ever created. Cognitive computers may react to taste, touch, smells and sound. While consuming less power and volume than today’s technology, he continued.

Richard Doherty, research director at Seaford, New York said that, the core of the device has 3.8 million transistors in a 4.2 millimeter square of silicon, a tiny scale for what the chip accomplishes. This marks the beginning of commerce, industry and profits for cognitive computing. They are going to be more like humans and primates than ever before. Current chips using two billion transistors couldn’t perform similar tasks, and they’d have

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NEW MILLENNIUM KURIES LTD - Thrissur

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ew Millennium Kuries,Thrissur is a synonym of reliability in the Adv. Robson Paul Chairman private financial sector. 11 years of its existence saw 57 kuries spreading over 1000s of divisions and claims the support of more than 63,000 subscribers. The amount given by the customers are in no way distributed against interest or deposits borrowed for interest. The amount of prized kuries is deposited at the customer’s interest at the banks of his choice. New millennium is controlled by a director board of 11 members elected from a total of 31 shareholders.

Are the functions of the company are governed by the registrar of companies, Reserve Bank of India, Income tax department etc. Apart from this, internal audits and the statutory chartered accountant’s audits another chartered accountant’s concurrent audit at their behest are conducted to ensure microscopic finance control.

Their latest chitty was started on August 12 with 20 lakh as prize money running to 182 months.The subscribers of this chitty ( named Safalyam gold- 4) would have to replay one Rs 14, 84,866 (non- prized) whereas auctioned 42

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subscribers would have to repay only Rs 16, 72000 in as many months.

So the company claims that these chitties are profitable than housing Mr. N.C Chummar MD loans and education loans. For that the company presents supporting evidence to prove their argument.

The auctioned subscribers may get a minimum of 9 lakh on the first month. When you borrow 9 lakh from banks (at 10.75% for housing loan) you have to pay an E.M.I of Rs 13008 (4945 + interest 8063). Your repayment would increase to 15070 in the case of an educational loan (4945 + interest 10125). In chitties prized customers would have to remit an approximate maximum of Rs 7464 only (Rs 7222 for non- prized subscribers).

The punctual customers might win 5 cars (1st Installment), a car each (2-4 instalments) then again 5 cars (5th instalments) and a car (for the next 20 instalments)in lucky.draw.

The company whose main office is at the Mannadiar lane at the heart of Thrissur plans to build the corporate office cum shopping complex at the bypass near Sakthan Thampuran Market, Thrissur. {www.nmkuries.com}

News

Dr. B. Ravi Pillai acquires The Leela Kovalam Beach Resort for Rs. 550 crores

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otel Leelaventure Limited (“Leela”) signed a memorandum of understanding with Travancore Enterprises Private Limited (“TEPL”), a company owned by Dr. B. Ravi Pillai, pursuant to which the parties have agreed that subject to the negotiation and execution of definitive agreements, finalization of a scheme of arrangement and receipt of necessary corporate and other approvals, including approval of stakeholders, stock exchanges and the High Court, pursuant to a court sanctioned scheme of arrangement under Sections 391-394 of the Companies Act, 1956, Leela will transfer its Kovalam hotel undertaking to a subsidiary (SPV) in lieu of issuance of such SPV’s shares to Leela and pursuant to such transfer of undertak-

Dr. B. Ravi Pillai

ing to the SPV, TEPL shall acquire 100% of the shares of such SPV from Leela for a total cash consideration of Rs. 500,00,00,000/- (Rupees Five Hundred Crores).

However, The Leela will continue to manage the said hotel under “The Leela” brand name through a long term Management Contract to be finalized with the SPV. This is pursuant to the decision of the Board of Directors to pursue an “Asset Light Strategy” to reduce its debt.

The company is also actively reviewing proposals for other Management Contracts in other parts of the country. Dr. B. Ravi Pillai is an Indian industrialist from Kerala, based in Saudi Arabia and is in the petrochemical business. He was awarded the Padma Shree in the year 2009. Kadavu Resort, Calicut and The Raviz, Kollam are the other properties owned by RP Group of Hotels in Kerala.

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ABARD and Muthoot Pappachan foundation join hands with Rope, a global supplier of home dĂŠcor and life style products and Accion India, the Indian chapter of a leading international NGO for the first corporate social responsibility initiative in private sector in Kerala.

They launched a skill development initiative for women entrepreneurs in Kerala.

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ell took the number one slot for the first time in the Indian PC market from Hewlett-Packard in the second quarter, on account of strong marketing and a solid base of channel partners. HP has held the number one position in the Indian PC market every quarter since 2005, according to IDC India data. Dell did well across all market segments in the second quarter, including consumer, commercial, and small & medium businesses.

Dell had a 15.2 percent share of the PC market followed by HP at 14.3 percent and Acer at 11.5 percent.

Dell’s top position came primarily from increased sales of its notebook PCs, including consumer notebook sales.

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They would organize a three month training course in batches for 200 women entrepreneurs selected from Thiruvananthapuram, Ernakulam, Thrissur, Alappuzha and Palakkad districts. They would be trained in business skills and vocational skills.

Rope enables the marketing of the products made by the women entrepreneurs under the new partnership in international markets.

It had a 29 percent share of overall notebook PC sales in the quarter.

In the April-June quarter last year, HP held the top spot in the Indian PC market with a market share of 17.8 percent, followed by HCL and Dell.

PC market sales in the country touched 2.4 million during the AprilJune 2010 quarter, up by 34 percent from the same quarter last year. Desktop shipments were still the largest by form factor at 1.6 million, posting a growth of 24 percent in the second quarter. Notebook shipments grew 61 percent to 805,000 units.

News

Mr. K.G Madhu, Managing Director M/S Ammini Energy Systems PvtLtd,Trivandrum receiving the National Award-2010 for Quality Products in Micro& Small Enterprises LED/LedLighting Products from Ms.Prathibha Patil .The Recognition is for the manufacturing of outstanding Quality Products.

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he new Customer Facilitation Centre of Cochin Port Trust was inaugurated by Mr. Vijay Kalsi, IRSA, Commissioner of Customs, Cochin in the presence of Mr. Paul Antony, Chairman, Cochin Port Trust. The Centre is located in the ground floor of the Main Administrative Block of the Port Trust.

The Facilitation Centre will serve as a single point contact to provide customers with authentic guidance on different services from various Divisions of the Port Trust.

The Facilitation Centre has conference kiosk which enables officials from different divisions to discuss with customers and attend to their queries on varied aspects of Port services like berthing, warehousing and leasing.

The Cochin Port Trust is promoting some key port based projects in Wellington Island and Vallarpadam like Free Trade Warehousing Zone (FTWZ), Multi User Liquid Terminal, Ship Repair Yard, Cement Cluster, multi user liquid terminal, bulk cargo terminal at Ernakulam Wharf etc. The Centre will provide first hand information on various projects to prospective investors. The Centre will also serve as a place to receive suggestions and the complaints from the customers.

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Mr. Oommen Chandy, Chief Minister of Kerala launching the Website of Vyapaar 2011

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yapaar 2011 will be held on 21st to 25th December at Mascot Hotel, Thiruvananthapuram. Vyapar 2011 will concentrate in various fields such as Technology, Electronics, Tourism, Textiles and Kids. As many as 200 manufacturers and wholesalers from inside and outside India will exhibit their products. One of the main advantages of this festival is the customer

Mr P.K. Kunhalikkutty, Minister For Industries, Kerala releasing the logo of Vyapaar 2011 46

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can directly interact with manufacturer and can select product through a comparative study.

Around 50 new products to Kerala market will launch during the Mela. Proper guidance will be given to new entrepreneurs at free of cost. The main aim of this festival is to introduce new products and new technologies, prepare new tourism master plan, work development, dealer net, and Franchising. As many as five hundred products of various companies and 50 new products will exhibit this festival. Tourism related stalls from inside and outside Kerala will introduce many tour packages.

Conduct Seminar and exhibition for acquainting the important tourist destinations and encouraging domestic tourism.

Another program of this festival is to facilitate the talented students from science and technology and introduce their findings. Oneroof India is conducting Vyapaar 2011.

Contact 0471-3271011, 994733339 www.vyapaar2011.com

Te c h n o l o g y

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he technology is turning out to be more fascinating and interesting. While the i-phones ruling the world of technology, a more hi tech phone which is called the “paper phone” is rumoured to be hitting the stores in the future. Sounds interesting, Isn’t it?? Well, the features and characteristics of the phone are even more interesting. It uses an e-ink display, and works by bending the phone into different positions to make calls, use apps and listen to music. Extremely light weight, obviously the reason why it is known as the paper phone, this device can do everything that a

smart phone does.

Created by research teams at Queen’s University in Canada and Arizona State University, the paper phone is said to feel similar to a bendable piece of plastic. The user actually chooses the shape for each function. For example, you can choose to bend the upper-right corner to make a call, or bend the lower left to listen to music. These shapes are then recorded into the software, and when repeated, they send the appropriate action to the device. The only facility missing in a paper phone is the camera which is popular among the smart phones, which is sure to be added in the future.

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Brand Builders

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Rewinding a little backwards we see a Tanu Balak who worked for Surya TV for a span of five years, as a camera person, during the time of his graduation in the University College, Trivandrum . Being a student of History it has to be highlighted that Tanu is not formally trained in what he is doing now. And it was during that time Tanu Balak bagged the State Award for his tele film “Olangalude Kaavalkaran” which made him a recognized artist among the crowd. Later in 2005 was his entry to advertising which he says he enjoy doing.

May be the song “Unthunthu” from the movie “Of the People” would strike you to recognize this very talented young man. The song which had created a whole new trend in the music industry was rendered

by Mr. Tanu Balak.

And now you know why he is called a multi-talent.

Handling camera for the movies “The Train” and “Of the People” again added colored feathers in crown.

Photo: Vivek R. Nair

obody would have forgotten the famous Endosulphan ad by Mathrubhoomi which created a massive impact among every single individual who watched the advertisement. The young talent behind the camera and a budding director, Mr. Tanu Balak deserve all the appreciation for spreading the message of ill effects of endosulphan through his ad film. But squeezing this talent into the term of just a director would be an understatement because he is a lot more than just a director or a camera person.

He is more of a small package of multi talents who aspires on becoming a successful ad person in his future.

Film promos paved way for a good kick start to his career.

“Akale, Classmates and Chandupottu are few good picks among my promos”, recollects Tanu. And with a handful of ad films Tanu fell into the right track of his career.

Mohanlal’s taste buds being the first ad, he later on committed to many noted advertisements like Mathrubhumi, Kalyan sarees, Elmecs wedding castle, Trinity builders, National builders, Shanti homes, Malayala Manorama, V Guard, Sylcon and for jewelers like Chungath, Josco and Manappuram gold.

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Tanu Balak has so far done a number of 100 advertisements out of which Endosulphan ad for Mathrubhumi gave him a good satisfaction and which was a highlight in his career. “I am proud that the public interest ad which conveyed a very useful message brought out positive changes in the society regarding abolishing endosulphan”, says Balak. Tanu carried out the direction and handled camera for the particular advertisement.

The recent projects that he completed include the Kalyan Sarees ad and the Sylcon ad casting Mamta Mohandas.

Tanu, who now works as a cinematographer has also done few corporate films which includes ones for V Guard and LG, the big brands. Born to Mr. Balakrishnan and Mrs. Sushama, Tanu has a big time aspiration and dream on becoming a film director and a National level ad film maker.

The list in the multi talent package is not over yet. Tanu was also a National level chess player during his college days which reveals that there is a brilliant brain on top of all this talent of his.

While speaking about the ads in general Tanu says the story board is usually self made and the ads are made attractive depending on the standard and budget of the product. Ads for the big brands are usually done by the agencies and the advertisers have the space to improvise it further.

“The planning about the backdrops etc is decided upon the color and other features of the product”. And the budget is another big factor which decides the outcome of the advertisement, adds Tanu Balak.

When asked about the location which he prefers for the shoot, he explained, the Gods own country definitely has the best of the locations which is why the big guys in the industry still prefer the eye captivating scenic of Kerala for their

works. But then he also adds that technical wise Chennai is a lot more advanced than Kerala and therefore he prefers Chennai over Kerala for the making of his films.

Tanu who has worked with Mohanlal, Jayaram and Dileep for various ads feels there is a huge difference in the ads in the tamil industry and the Malayalam industry. “Tamil industry concentrates more on jingle based ads whereas the Malayalam ads are centralized on the theme of the story that the client wishes to be told out in a short period of time”, adds Tanu. And while doing an ad the ultimate goal is to satisfy the client and the agency, if one is involved in the making.

Tanu who has got a good response so far for his works says “there is always a positive competition in the industry among the agencies which helps in giving uplift in the work and thereby improving themselves in the field. The crews for each work are selected depending on the budget of the project”.

And there he comes up with another talent or interest or whatever you may call it. Drawing! “I do most of the drawings for the story board”, says a very modest and humble Tanu Balak who is all set to see heights in his career in the very near future. He didn’t forget to mention few people who also helped Tanu to come out in flying colors, Mr. Raju Menon, MD of Maithri advertising agency who groomed him well by giving him handful of works and Mr. Gopalakrishnan from the Elmecs topping the list.

Contact: Mob:9846324753 E-mail: balaktanu@yahoo.com

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sented the award to the winners in the presence of Mr.P.K. Kunhalikkutty, Minister for IT& Industry, Govt of Kerala, Mr. T.K. A. Nair, Advisor to Prime Minister of India, Mr. K.M. Chandrasekhar, Vice Chairman of Mr. Ommen Chandy, Chief Minister of Kerala, unveiling the new logo of KSIDC. Kerala State PlanSIDC presented Excellence Award to 51 ning Board, Dr. P. Prabhakaran, Chief Secretary-Kerala, prominent Entrepreneurs of Kerala as Mr. T. Balakrishnan IAS, Addl. Chief Secretary- IT& Inpart of the Golden Jubilee celebrations dustries, Kerala, Mr. Jose Dominic, President, CII- Kerala at Le Meridien Kochi. Mr. Oommen and Mr. Alkesh Kumar Sharma IAS, Managing Director, Chandy, Chief Minister of Kerala preKSIDC.

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Mr. T.K. A. Nair, Advisor to Prime Minister of India cutting the cake as part of the Golden Jubilee celebration of KSIDC. Mr. K.M. Chandrasekhar, Vice Chairman of Kerala State Planning Board, Mr. Ramachandran, Former Chief Secretary-Kerala, Mr. T. Balakrishnan IAS, Addl. Chief Secretary- IT& Industries, Kerala, and Mr. Alkesh Kumar Sharma IAS, Managing Director, KSIDC are also seen

Mr. Oommen Chandy, Chief Minister of Kerala, Mr.P.K. Kunhalikkutty, Minister for IT& Industry, Govt of Kerala, Mr. K.M. Chandrasekhar, Vice Chairman of Kerala State Planning Board with 50 girl students, those presented Merit scholarship as part of the Golden Jubilee celebration of KSIDC 50

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Mr. M.E. Meeran, Chairman, Eastern Condiments (Eastern Group)

Mr. T.K. Abdul Karim, Prince TMT Steel Pvt. Ltd.

Mr. Humayun Kalliyath, Gasha Steels Pvt. Ltd.

Mr. P.K. Ahammed Peekay Steel Pvt. Ltd.

Mr. T.K. Ameer Ali, Diamond Roller Flour Mills Pvt. Ltd.

Mr. A.M. Ashraf, Greenland Paper Mills Ltd.

Mr. M.A. Ashraf, Feroke Boards Pvt. Ltd.

Mr. Asharaf Prayil, Steel Max Rolling Mills Pvt. Ltd.

Mr. C J George, MD, Geojith BNP Paribas Financial Services Ltd

Mr. Gopinath, MD, BGR Hotels Pvt. Ltd.

Mr. M. Jeyan, Watts Electronics Pvt. Ltd. 51

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Mr. Jenson Paul, MD & Shri Babu Jospeh, Mr. .Jose Dominic, MD, Casino Hotels Exe- Director, Euro Tech Maritime Academy

Mr. E.S. Jose, A2Z Sanitaryware

Mr. Mithun Chittilappilly, Veega Holidays & Parks Pvt. Ltd.

Mr. P.J. Kunjachan, Arjuna Extracts Ltd.

Dr. A. Marthanda Pillai, Ananthapuri Hospitals and Research Institute

Dr. P. Mohamed Ali, M-Far Hotels & Resorts Ltd.

Mr. N.K. Mohammed Ali, Parison Infrastructure Pvt. Ltd.

Mr. N.A. Mohammed Kutty, Falcon Infrastructures Ltd.

Mr. P.K. Moideen Koya, Bee Path Castings Pvt. Ltd.

Mr. M.R. Narayanan, Floatels India Pvt. Ltd.

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Dr. K. Noor Mohammad Noorisha, MD, Kalliyath Developers Pvt. Ltd.

Ms. Pamela Anna Mathew, O/E/N India Ltd.

Mr. M. Paramasivam, MD, M.P.S. Steel Castings Pvt. Ltd.

Mr. M.C.Paul, CMD, Kerala Solvent Extractions Ltd.

Mr. T.C.Paul, MD, Joy’s The Beach Resort (P) Ltd.

Dr. Philip Augustine, MD & CEO, Lakeshore Hospital & Research Centre

Mr. Prasant Gopalakrishnan, Kalki Communication Technologies Ltd.

Mr.Riaz Ahmed, MD, Abad Plaza

Mr. Thomas Cherian, Kitex Childrens Wear Ltd.

Mr. K.C. Sanjeev, Intimate Machines Pvt. Ltd.

Mr. S.N. Sasidharan Kartha, MD, Cochin Minerals & Rutiles Ltd.

Mr. M. A. Shahabudheen, Srabhi Steel Casting Pvt. Ltd. 53

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Mr. B. Shahul Ameed PPS Steels (Kerala) Pvt. Ltd.

Mr. G. Suseelan, MD, Nitta Gelatin India Ltd.

Mr. Umang Patodia, Patspin India Ltd.

Mr. S. N. Varadarajan, Indsil Hydropower & Mr. Ameer Ahamed, MD, Bridgeway Teejan Manganese Ltd. Contg. Co. LLC

Dr. K. Anil Kumar, Kerala Ayurveda Pharmacy Ltd.

Mr. A.P. Azad, Chairman, A.P. Steel Rerolling Mill Pvt. Ltd.

Mr. C.Balagopal, MD, Terumo Penpol Ltd.

Mr. V .G .Devadas Namboothiripad, Nagarjuna Herbal Concentrates Ltd.

Mr. P.Ganesh, Elasto Tapes Ltd.

Mr. JamesJose, M/s Chemmanur Gold Refinery Pvt. Ltd.

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Mr. A.J. Tharakan, Chairman, Amalgam Foods Ltd.

Mr. Jenson Paul, MD, Euro Tech Maritime Academy Pvt. Ltd.

Mr. P.K. Mohammed, MD, The Western India Plywood Ltd.

Mr. N.K.Mohammed, MD, Yenkay Complex Pvt. Ltd.

A Musical tribute to KSIDC by Symphony Television headed by Mr. Krishnakumar

The following prominent industrialists are the proud winners of KSIDC Excellence award.

1. Mr. James Jose, M/s Chemmanur Gold Refinery (P) Ltd, Thrissur - 680 001 2. Mr. Prasanth Gopalakrishnan, Kalki Communication Technologies Ltd.

Bangalore - 560 102 3. Mr. S.N. Sasidharan Kartha, Managing Director, Cochin Minerals & Rutiles

Ltd. Alwaye - 683101 4. Mr. C J George, Managing Director, Geojith BNP Paribas Financial Services

Ltd., Kochi -17.

5. Mr.P.J.Kunjachan, Arjuna Natural Extracts Ltd. Aluva-683 101 6. Mr. C.Balagopal, Managing Director, Trivandrum - 695 003 7. Mr. Riaz Ahmed, Managing Director, Abad Plaza, Cochin – 35 8. Dr. A. Marthanda Pillai, Ananthapuri Hospitals and Research Institute,

Chacka, Trivandrum - 695 024 9. Mr. P.Ganesh, MD, Elasto Tapes Ltd., Trivandrum-21 10. Mr. N.A.Mohammed Kutty, Falcon Infrastructures Ltd., Ernakulam - 683 501 11. Mr. Jenson Paul , Managing Director, & Shri Babu Jospeh , Executive Director

Euro Tech Maritime Academy (P) Ltd, Kochi – 17.

12. Mr. M. A. Ashraf, Feroke Boards (P) Ltd. Kozhikode - 673 632 13. Mr. V.G. Devadas Namboothiripad, Nagarjuna Herbal Concentrates Ltd.,

Thodupuzha – 685 588 14. Mr. M.R. Narayanan, Floatels India Pvt. Ltd., Trivandrum -14 15. Dr. K. Noor Mohammad Noorisha, Managing Director, Kochi-682025 16. Mr. Sabu M.Jacob, Managing Director, Kitex Childrens Wear Ltd., Aluva-683 562 17. Mr. M.Paramasivam, Managing Director, M.P.S. Steel Castings (P) Ltd.,

Palakkad – 678 621 18. Dr. P. Mohamed Ali, MD, M-Far Hotels & Resorts Ltd., Kochi-682 304.

19. Mr.B.Shahul Ameed, PPS Steels (Kerala) Pvt. Ltd., Palakkad 20. Mr. N.K.Mohammed Ali, Parison Infrastructure Pvt. Ltd., Calicut – 673 032 21. Mr. T.K. Abdul Karim, Prince TMT Steels (P) Ltd. , Palakkad – 678707 22. Mr.Asharaf Parayil, Steel Max Rolling Mills (P) Ltd., Palakkad 23. Mr. P.K Mohammed, Managing Director, The Western India Plywood Ltd.

Kannur-670010 24. Mr. Mathew C. Moolayil, Canara paper Mills Pvt. Ltd, Changanassery-686 104

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Mr. M C Paul, Chairman & Managing Director, Kerala Solvent Extractions Ltd. Irinjalakuda - 680 121 Dr. Philip Augustine, Managing Director & CEO, Lakeshore Hospital & Research Centre, Cochin - 25.

Ms. Pamela Anna Mathew, MD, O/E/N India Ltd., Kochi-682019 Mr. Jose Dominic, Managing Director, Cochin -3 Dr.K.Anil Kumar , Kerala Ayurveda Pharmacy Ltd. Aluva-683505 Dr. Kumar Bahuleyan , Bahuleyan Charitable Foundation, Kochi - 682 031.

Mr. Gopinath, Managing Director, BGR Hotels Pvt. Ltd., Ernakulam-682304 Mr. N.K.Mohammed, Yenkay Complex Pvt. Ltd. Malappuram-32 Dr. Abdul Gafoor Kalliyath, Gasha Steels (P) Ltd. Kozhikode – 673 003 Mr. A.P.Azad, Chairman, A.P.Steel Re-rolling Mill (P) Ltd. Palakkad - 678 623 Mr. Kochouseph Chittilappilly, Veega Holidays & Parks Ltd., Cochin–683 565.

Mr. Ameer Ali T.K., Diamond Roller Flour Mills Pvt. Ltd. Kottayam-686 007 Mr.M.A.Shahabudheen, Surabhi Steel Castings Pvt. Ltd., Palakkad-678 013 Mr. K.C.Sanjeev, Intimate Machines (P) Ltd, Chengannur – 689 123 Mr. T.C.Paul, Managing Director, Joy’s The Beach Resort (P) Ltd, Trivandrum Mr. P.K.Ahammed, Peekay Steel Castings (P) Ltd. Kozhikode Shri P.K.Moideen Koya, Bee Path Castings (P) Ltd. Palakkad-678621 Mr. Ameer Ahamed, Managing Director, Bridgeway Teejan Contg. Co. LLC, Dubai - U.A.E Mr. S.N.Varadarajan, Indsil Hydropower & Manganese Ltd., Coimbatore- 641002 Mr.Umang Patodia, Patspin India Ltd. Kochi-682016 Shri.A J Tharakan, Chairman, Amalgam Foods Ltd. Cochin – 3 Mr.A.M.Ashraf, Managing Director, Greenland Paper Mills Ltd. Attingal - 695102 Mr. S.Rajkumar, Managing Director, Sree Sakthi Paper Mills Ltd, Ernakulam - 682 016 Mr. Navas Meeran, Vice Chairman, Eastern Condiments (Eastern Group) Kochi - 682 024 Mr. E.S. Jose, CMD., Ernakulam -682 011 Mr. M.Jeyan, MD, Watts Electronics Pvt. Ltd. Kochi-682 011 Mr. G.Suseelan, Managing Director, Nitta Gelatin India Ltd, Kochi -682 036 55

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Leisure Travel

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ythiri Village, a new venture of Greeshmam Resorts Pvt Ltd and the sister concern of Kadavu Resort, Calicut, spread across 16 acres of land is nestled at Wayanad popularly known as the ‘green paradise’. Sited in a picturesque corner of the Wayanad, where the nature exhibits all its beauty, Vythiri Village is poised to be a five Star Resort with 200 guest rooms and a spacious high tech conference hall which can accommodate 2000 delegates.

With deluxe rooms and luxury villas Vythiri Village offers a real sensation of exclusivity and a unique emotion, an experience where spicy aromas blend with mystic bird songs, and great vistas of the beautiful Chembra peak and Karanchi stream. The luxury offered by Vythiri Village and the feel of living in a scenic surrounding makes the guest feel ecstatic and is sure to have a very pleasant holiday.

The word mind blown would also fit in perfectly because that is exactly what you will feel when you are pampered by the beautiful blend of the “village” and the nature which is tucked at an altitude of 2600 feet above sea level.

A wide array of facilities are offered by Vythiri Village which includes 36 A/c Deluxe Rooms, 12 Fully Air conditioned Villas, Coffee Shop, Restaurant, Health Club, Recreation Hall, Nawa the Wellness Spa, Ozonized Swimming Pool with Jacuzzi, 24 Deluxe Suites and Kids Club. The stay at Vythiri Village becomes a complete package with the activities hosted for the guests. Hiking through picturesque plantations and grasslands to reach a river and a waterfall hidden deep in the rainforest, adds to the flavour of the trip. Boating across to remote plantations and hiking to civilizations across forests and grassland where wildlife roams is sure to offer a hell of an experience that will make the visit memorable.

And of course trekking, cycling and sight seeing are three things which can never be missed.

So get set to climb up the hills and explore Wayanad with Vythiri Village making your holiday very special and making you think “there seriously is a heaven on earth”!!

Tel: 4936 256716/ 717/718/719 E mail: info@vythirivillage.com sales@vythirivillage.com www.vythirivillage.com

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II Kerala organized the Thrissur Leadership Conclave – a conference that focused on fostering leadership and entrepreneurship among the people in Kerala at the Lulu International Convention Center, Thrissur. With an emphasis on the conference theme “Learning from Legends”, the inaugural session was presided over by prominent businessmen from Thrissur who spanned their business both nationally and internationally.

In his inaugural address, Mr M A Yousuf Ali, Governing Council Member, CII Overseas Indian Facilitation Centre (OIFC) & Managing Director, EMKE Group credited successful leadership and management style to two critical factors – personal value system, which the new generation inherited from their ancestors should follow and never to consider oneself as above others. He believed that it is only with keen observation of the business environment accompanied with constant upgradation in one’s business that one will be able to stay ahead and take on competition at both domestic and international levels.

Special address by Mr V P Nandakumar, President, Trichur Management Association and Chairman & Managing Director, Manappuram Group focused on the session theme of leadership and management. He opined that Kerala had immense business opportunities and Keralites had the potential to think differently of business as not only as a means of income but also as to how to compete at a global level. Mr T S Pattabhiraman, Chairman & Managing Director, Kalyan Silks shared his view that great importance is to be placed on gaining consumer trust by delivering performance that exceeds what is promised by a business through its communication efforts. Leaders are those who dared to dream different and strive towards achieving it, thus stated Mr M P Ramachandran, Chairman & Managing Director, Jyothy Laboratories Ltd. Concluding remarks by Mr Christo George, CII Thrissur Zonal Council and Chairman & Managing Director, Hykon Group urged the need for emulating success factors of those entrepreneurs who have made a big name for themselves in the industry. The day long conference also focused on leadership in business and industry as well as arts, sports and culture with eminent personalities from Thrissur including Mr Vinod Manjila, Managing Director, Manjila Group; Mr T S Anantharaman, Past President, Trichur Management Association; Mr Kochouseph Chittilappilly, Managing Director, V-Guard Industries Ltd; Mr C A Shahul Hameed, Vice Chairman, CII Thrissur Zonal Council; Dr P V Krishnan Nair, Former Secretary, Kerala Sahitya Akademy, Guinness Kalamandalam Hemalatha, Dancer, Mr V K Sreeraman, Actor and Mr Sukumar Azhikode, Writer, Orator & Critic addressed the gathering.

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58 BrandKerala September 2011 Owned, Edited, Printed and Published by Ravisankar K.V.

P r i n t e d a t A r s h a O f f s e t G r a p h i x , Shreehari, T.C.9/2519-1, Janvilla

Thiruvananthapuram-695 010 and Published from TC 9/1785, P-99, Anandam, Pullekonam Lane, Sasthamangalam P.O., Thiruvananthapuram-695010, Kerala, India

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Editor: Ravisankar K.V.

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