Soft Drinks
BUSINESS
Operating across the UK and Internationally in over 50 countries, we offer a diverse and differentiated portfolio of great tasting brands. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, our market-leading RUBICON & KA fruit and juice drinks or our unique range of BARR flavours, our brands offer people a choice of great tasting products and a category leading INNOVATION portfolio.
Enhancing our portfolio, we also operate long-term successful partnerships, complementing our own range of products, with brands SNAPPLE and BUNDABERG Brewed Drinks.
Employing almost 900 people across 9 UK locations, we are proud to be a responsible business that listens to our consumers, takes care of our employees, gives something back to our communities and works to minimise our environmental impact.
Here at A.G. Barr we hate waste, in fact we’ve no time for it. So much so it has become our mantra, No Time To Waste. We are committed to becoming carbon neutral by 2040.
TH EN NO
UR HERITAGE
Established in 1875 as an aerated waters business by the Barr family in Falkirk, Scotland, the company quickly became a successful soft drinks manufacturer providing a wide range of soft drinks to the people of Scotland.
Our iconic IRN-BRU brand is central to our rich history. Launched in 1901 as IRON BREW, it soon became a national favourite. Its flavour essence is still made today, to the same secret recipe, by members of the Barr family.
New food labelling regulations in 1947 stipulated that brand names should be ‘literally true’ and while IRON-BREW did contain iron, it was not brewed. And so IRN-BRU was born and is still going strong today.
The business has grown during its 145 years in both size and scale, adding new brands to the portfolio and extending its operational footprint beyond Scotland. What has never changed is our pride in what we do and the importance we place on providing our consumers with great tasting soft drinks that they love.
In 1965 the business was floated on the London Stock Exchange and is now a publicly owned FTSE business.
Barr
has been CENTRAL TO THE A.G. BARR
FOR OVER 145 YEARS
UR BUSINESS
We’re very proud of OUR HISTORY it’s made us who we are today
Unique
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International
high profile
sponsorships -
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• Unmissable TV
*1 Scottish Grocer Dec 2022 *2 IRi value sales 52 wks to /12/2022 THE U K’ S N O. 1 O THE R A truly alternative everyday refreshment FL AV OU R ED
RB
ATE IR N- BR
• A national icon in Scotland since 1901, also known as the ‘other national drink’ • Made to an original secret recipe based on 32 flavours and still mixed by Robin Barr •
and indescribable taste • No. 1 Scottish Grocery brand*1
Worth £200m in the UK*2 • IRN-BRU has been on sale overseas for over 30 years and is continuously expanding its
presence • IRN-BRU has had many
partnerships and
2014 Commonwealth Games
2017/18 English Football League
IRN-BRU Challenge Cup
& Social Campaigns
CA
ON
• An energy drink which combines the iconic flavour of IRN-BRU’s top secret essence with added taurine, caffeine & B vitamins. • Available in Regular and Sugar Free variants. • Available in 330ml sleek can and 500ml big can • Is the fastest stimulant energy brand*1 • No.1 brand & top 2 SKUs (Regular & Sugar Free) in Scotland for stimulant energy*2 • Scotland’s No. 1 Premium Soft Drink*3 • Made using the original 1901 recipe • “Old & Unimproved” • Available in 750ml glass bottles and 330ml sleek can *1 IRi all outlets value sales 12 wks to w/e 3/12/2022 *2 IRI Scotland all outlets value sales, 330ml-355ml, 52 w/e 03/12/22 *3 IRi all outlets Scotland, 52 w/e 03/12/2022 IRN-BRU ENERGY IRN-BRU 1901 IRN-BRU ENERGY & IRN-BRU 1901 POWER UP YOUR DAY
UK’S FASTEST GROWING SOFT DRINKS BRAND
Rubicon Deluxe - 1 Litre Premium Exotic Juice Drinks
Rubicon Deluxe is our premium range offering the best of the best ingredients. Available in Lychee, Passionfruit, Mango and Guava.
- Full Sugar product, no artificial sweeteners or
- Original & authentic ‘true to fruit’ taste
- Strong, full-bodied, with a satisfying mouth-feel
- Suitable for Vegans - Not from concentrate
Rubicon Core - 1Litre Exotic Juice Drinks
Rubicon consumers don’t want to compromise on the authentic taste that Rubicon delivers, and we’ve worked hard to reduce the sugar, but maintain that great Rubicon taste.
Not only has this allowed existing Rubicon consumers to reduce their sugar intake but also bring new shoppers into the ambient fruit drink category.
- Wide range of Rubicon’s delicious exotic flavours - Sugar reduced recipes up to 50% of Deluxe
- Suitable for everyday family use - No compromise on taste - 4.5g sugar/100ml
available in 288ml
in
- Also
cartons Note Rubicon Brand only available
Europe
DISCOVER DIFFERENT
The same great exotic taste but with added fizz
330ml cans
- Made with real exotic fruit juice
- Available in a wide range of exotic flavours
- Sugar reduced recipes
- A unique alternative to traditional carbonate flavours
500ml PET
- Available in exotic Mango, Guava, Passion and Rose Lemonade
- Perfect for front of store chilled display units
- 500ml is perfect for on the go lifestyles
2 litre PET
- Available in exotic Mango, Lychee & Passion
- Perfect ‘take home’ pack size
- Sugar reduced recipe perfect for the family
- To be enjoyed as an everyday treat or with the family meal
RUBICON SPRING *Refers to maximum calorie content of any flavour per 500ml. ** IRi all outlets Value sales 52 w/e 03/12/22 Some flavour contain fewer than 15 calories per 500ml. NEW BUYERS TO THE CATEGORY ATTRACTING RECYCLABLE, BOTTLES MADE FROM 100% RPET 100% SHOPPERS WANT TASTY, GUILT FREE DRINKS LOW CAL RUBICON SPRING AVAILABLE IN FOUR FRUITY FLAVOURS ME STRAWBERRY & KIWI BLACK CHERRY & RASPBERRY ORANGE & MANGO PINEAPPLE PASSION
RUBICON RAW A Force of Nature • Energy from one of the UK’s fastest growing brands • 20% real fruit juice and caffeine from green coffee beans • No artificial colours & flavours • RAW brings in NEW Consumers with • No taurine • 60% new shoppers JOIN THE RAWSOME REVOLUTION TODAY! RUBICON RAW
Barr family offers great value for shoppers willing to switch from mainstream brands. Barr Family is also a great quality alternative to buying own label
Taste remains the No.1 decision for shoppers when choosing a soft drink*2
• The Sweet Shop of Soft Drinks • Available in 14 flavours • Heritage of 140 years • All about Good times, Family, Fun and Inventive flavours • Barr brand is worth over
• Available in 330ml cans, 2L PET bottles, 6x330ml and 24x330ml multipacks *1 *1 Source: Estimated Retail Sales Value based on AG Barr Sales Data
is a high juice fruit drink available in both still and lightly sparkling varieties. The brand and the flavours were co-created with young adults, delivering exceptional taste. • 45% fruit, One of your five a day. • No added sugar • Available in 330ml Can and 288ml Tetra BA RR FA MILY / O MJ ! MJ ! FA MILY
£50m
OMJ!
€
K A / S UN E XO TI C UK’s No . 1 CARI BB EAN D R IN K *1 Note: Sun Exotic only available in Europe SUN E XO TI C J UI CE SUN E XO TI C CA RB ON A TE S • A quality range of blended exotic juice drinks • Still variants available in 288ml and 1 litre • Sparkling variants • Made with real exotic fruit juice • Available in 330ml and 2 litre • First launched in 1960’s by Kenneth Abbott, a young adventurer who returned to Britain with a collection of soft drinks capturing the authentic taste of the Caribbean Also available in Jamican style Ginger Beer
SNAPPL E SNAPPL E • A still juice drink, born in Brooklyn, New York, in 1972 • No.1 Premium soft drink in the US • Exciting range of 6 fruit flavours and 1 ice tea • Named after one of their first product 'Snappy Apple', its original flavours, iconic packaging, fun personality, great taste and Real Facts have made it a mainstay of USA popular culture SI MPLY F R UIT Y • Made with real fruit juice • No added sugar • No artificial colours or flavours • Convenient pack size, perfect for kids and lunch boxes • Simply Delivers Taste, Quality and Value • Bottles made from recycled plastic
PRODUCT RANGE
PRODUCT RANGE
We’ve been behaving responsibly for over 145 years and it’s more important than ever that we play our part in addressing the key issues facing society today. We work across four key responsibility commitments to ensure that how we act reflects who and what we are. +44 (0) 330 390 3900 or Enquiries: export@agbarr.co.uk Orders: exportorders@agbarr.co.uk www.agbarr.co.uk CONTACT US UR RESPONSIBILITY We act with INTEGRITY We support HEALTHY LIVING We IRESPECT THE ENVIRONMENT We GIVE BACK FOUR KEY COMMITMENTS 20% LESS PLASTIC IN OUR BOTTLES 100% RECYCLABLE SOFT DRINKS PACKAGING 70% RECYCLED ALUMINIUM IN OUR CANS MORE THAN 40% FEMALE LEADERS 100% RENEWABLE ELECTRICITY £100K DONATED TO GOOD CAUSES LAST YEAR UP TO 80% RECYCLED GLASS IN OUR BOTTLES 77% EMPLOYEE ENGAGEMENT SCORE
M EET THE TEA M
Kate Goodwin OPERATIONS & SALES SUPPORT EXECUTIVE
Rhys Roberts BDM EUROPE & USA
BUSINESS UNIT DIRECTOR
Patricia Brisard BDM NORDICS & DACH
Dave Harkins NAT. ACCOUNT MANAGER IRELAND
Esther Barrie SALES COORDINATOR
Jenna Cannon SALES COORDINATOR
Diego Centurion BDM S.EUROPE & ROW