Speakers CRAIG ANDREWS Sr. Enterprise Account Executive, Salesforce
Craig Andrews is a senior sales professional focused on revenue growth for new and existing enterprise markets for B2B and B2C brands. Craig is currently responsible for sales, client engagement and retention at salesforce.com in New England & New York where they teach, tailor and challenge companies to create richer relationships with their customers to drive acquisition, engagement, revenue, and profits. Prior to salesforce.com, Craig was a Regional Manager at ForeSee, Inc. Craig received his BS in Marketing from Bryant University.
PATRICK CASSIDY
Global Digital Brand Marketing, New Balance @PatrickECassidy Patrick Cassidy leads global digital brand marketing and social media content strategy for New Balance. Since assuming responsibility for the company’s primary social platforms nearly two years ago, the brand has seen significant gains, with increases in the past year of Facebook +117%, Twitter: +260% and Instagram: +6,000%. Patrick deploys New Balance’s image across the U.S. and international markets. He is the core leader for NewBalance.com, ensuring that its U.S. presence and that of 40 international sites aligns with brand feel and content creation capabilities. Patrick collaborates with the brand’s digital and creative agencies and leads the search process for new region-specific agencies in global markets. 32
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SUZANNE BURTON KIRDAHY
Senior Vice President, Enterprise Brand Strategy & Planning, Bank of America At Bank of America, Sue leads strategy for integrating development of the Bank of America brand with their signature corporate social responsibility programs. Sue joined the bank in 2014 as the Head of UHNW Brand Strategy and Delivery supporting U.S. Trust and the Merrill Lynch Private Banking and Investment Group. In this capacity, Sue led teams responsible for brand positioning, advertising, digital marketing, and content partnerships across the Ultra High Net Worth market. Earlier in her career, Sue held product development and marketing leadership roles with J.P. Morgan, Fidelity and financial education non-profit, American Student Assistance. Sue is a graduate of Bentley University and completed the Smith College Women’s Executive Leadership Program.
JEREMY DALNES
Worldwide Director, Digital Strategy & Platforms, Johnson & Johnson Jeremy Dalnes is Worldwide Director of Digital Strategy & Platforms for Johnson & Johnson Medical Devices, where he is responsible for shaping global digital strategy, enhancing digital platforms and delivering digital activation programs to drive customer engagement and loyalty. Prior to joining J&J, Jeremy served as VP of eBusiness & Mobile Commerce for Zeo, Inc., where he was responsible for customer acquisition, revenue driving, and building strategic partnerships to expand Zeo’s product and service offerings. Previously, Jeremy was VP of eBusiness for Panasonic North America, where he was responsible for all online sales and marketing for Consumer Electronics North America.