DIGITAL ROCKS THE RUNWAY
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FEBRUARY 12, 2016 NEW YORK
MOBILIZING THE FUTURE Consumers and creators are connecting like never
before through AOL’s mobile-first and video-centric capabilities marketplaces. From go90 to Huffington Post, from Emmy nominations to Pulitzers, our global brands enhance your world. At AOL, the future is happening right now—and it’s magnificently mobile.
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Hello and ... Welcome to Brand Innovators Fashion & Beauty! From the catwalk to the shopping cart, digital media and the internet are transforming the fashion, beauty, and luxury goods industries at warp speed. Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
Digital video, social media, content marketing, mobile apps, Big Data, and sophisticated E-Commerce platforms are all impacting the way leading brands are now building buzz and awareness for their latest collections and products, engaging with their consumers in a more personalized way that ever, and selling billions of dollars worth of goods online. While they may have been late to the party, lifestyle brands are now embracing the visual, collaborative, and viral tools that digital media provides them with, to identify and interact more closely with their consumers, generate positive word of mouth, and launch the next designer label. Brand Innovators Fashion & Beauty will provide brand marketers with firsthand success stories about how leading brand marketers are leveraging digital media and the internet to grow their businesses. We will hear from some of the best and brightest brand marketers in the business, about what’s working in digital and what the major trends in marketing are for the fashion, beauty, and luxury goods industries. Thank you to all of our speakers, attendees, and partners who contributed to today’s program. And, of course, special thanks to our friends at Lafayette 148 for hosting us. We invite you to participate in the discussion, and to share ideas with your fellow brand marketers in the BrandInnovators community, both during and after today’s event. Enjoy the show and we look forward to seeing you, again, at Brand Innovators Social Media at Edelman in New York, Thursday, February 25, during Social Media Week! Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation.
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Brand Innovators Team Brandon Gutman Co-Founder
Ted Rubin
Acting Chief Marketing Officer
David Teicher
Marc Sternberg Co-Founder
Jared Hopfer
Chief Revenue Officer
Pearl Tam
Chief Content Officer
Program Director
Maria Sekar
Lindsey Aliksanyan
Program Director
Marketing Manager, Head of CRM
Lucy Handley
Program Director
What’s Inside LETTER FROM THE FOUNDERS ........................................ 3 VIP SPEAKERS ................................................................. 6 AGENDA ............................................................................. 17 SPEAKERS ........................................................................ 23 ADVISORY BOARD ........................................................... 28 STRATEGIC ADVISORS .................................................... 32 SPONSORS ...................................................................... 33
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Unlock Your Brand Code. Every brand has a unique code—a set of signals hidden in the data of daily life. Dstillery analyzes billions of these signals to reach a bigger, better audience for every brand.
New York • Atlanta • Boston • Chicago • Dallas • Detroit • Los Angeles • San Francisco dstillery.com
Host
TED RUBIN Strategic Advisor, Acting Chief Marketing Officer, Brand Innovators, and author of Return on Relationship @TedRubin Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, is being released January 2015.
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Event Chair & Co-host
REGINA CAMPBELL Director of Social Media & Co-op Advertising, Neiman Marcus Regina Campbell is Director of Social Media & Coop Advertising for Neiman Marcus Group. She received her B.S. from University of Illinois in Media Studies and her M.S. from Boston University in Television Production. Regina led major marketing and digital strategy initiatives at Kohl’s Department Stores, SC Johnson, and Dr Pepper Snapple Group before joining Neiman Marcus in February 2015. In her first year, Regina launched the Pinterest Buy Button and oversaw strategic and creative innovations on the NM Instagram handle, which resulted in a 40% growth in followers to date. Her focus for 2016 remains on driving new customer acquisition, enhancing engagement, and devising new social commerce opportunities. Regina resides in Dallas with her husband Ross, their 2-year-old son Laith, and an English bulldog puppy named Osi.
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MO OSY LVA NI A PR ESE NTS
THE 2015 MILLENNIAL STUDY RANKING REPORT Over the last three years, we've surveyed more than 3,500 Millennial consumers to understand how and why they adopt brands. Bi-annually, we reach out to find out which brands are "favorites" and how these sophisticated self marketers decide who gets the love. The ranking report allows us to compare and contrast brand activities and see what works. We're looking forward to sharing all this and more with you.
FOR MORE INFORMATION, CONTACT:
NORTY COHEN, FOUNDER/CEO MOOSYLVANIA
314-644-7901 • NORTY@MOOSYLVANIA.COM
Keynote Speakers
NANCY ARNOLD SVP, BRAND CREATIVE AT CHLOE + ISABEL INC. Nancy is the SVP, Brand Creative for Chloe + Isabel, a jewelry brand and pioneer in the social retail space. She is responsible for creating and implementing an original presence and brand story for this fast growing start-up company. Prior to joining Chloe + Isabel, Nancy was the VP, Creative at Ann Taylor where she successfully repositioned and redefined the overarching brand vision for this iconic retailer. Additionally, Nancy’s career history includes 10 years at Victoria’s Secret where she helped launch their thriving beauty brand and Condé Nast, where she held positions at Vogue (twice) and Mademoiselle magazines. She received her BFA from Parsons School of Design.
EMILY CULP CHIEF MARKETING OFFICER, KEDS Emily joined the Keds team in 2015 as chief marketing officer of the iconic footwear brand. She is responsible for driving the strategic development and execution of Keds’ global marketing initiatives including retail development, omni-channel marketing, digital, PR and content. Emily was recently recognized on the Adweek 50 List and as a “CMO Rising Star” at the 2015 CMO Awards for her marketing leadership. Prior to joining Keds, Emily led the e-commerce and omni-channel marketing teams at Rebecca Minkoff, with a focus on consumer marketing. She was a leader in the creation of the brand’s innovative NYC flagship “store of the future” and architect of the company’s digital strategies and new online experience. Additionally, Emily’s career history includes over ten years of experience leading global brand teams at worldwide agencies (Ogilvy, Digitas and Arnold) as well as marketing leadership roles with the Estee Lauder Co. and Unilever. Emily frequently lectures at Columbia University (where she holds her MBA) and The Stern School for Business (NYU), and has spoken at numerous industry events such as Shop.org, NRF, Google Retail Summit, and SXSW. She holds a BA from Wake Forest University, and lives in Boston with her husband and two children.
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Keynote Speakers
AMANDA CURTIS CEO, COFOUNDER, NINETEENTH AMENDMENT Part tech, part marketing, ALL fashion. As a designer-turnedentrepreneur, Amanda Curtis knows first hand how difficult it is to break into the fashion industry. After growing up in the fashion industry and graduating from Boston University and Parsons, Amanda went from backstage at New York Fashion week to designing for celebrities and bringing a solo designed collection to judging at London Fashion Week. Despite all that success, she was never profitable. Nineteenth Amendment was developed as the way to help designers break into the fashion industry with the least amount of time, effort, and money (stiletto-strapping), while growing domestic micro-manufacturing. Amanda’s mission is to make the fashion industry better for everyone: from designers and shoppers, to manufacturers and retailers. Amanda was named one of Forbes’ top 30 under 30 in 2016 for retail and e-commerce.
JP KUEHLWEIN EXECUTIVE VICE PRESIDENT, FREDERIC FEKKAI & CO., A DIVISION OF PROCTER & GAMBLE, AND CO-AUTHOR OF RETHINKING PRESTIGE BRANDING: SECRETS OF THE UEBER-BRANDS Jan-Patrick (JP) Kuehlwein is a recognized strategy expert, global brand builder and accomplished marketing leader. In the summer of 2015, Kogan Page published his bestselling book “Rethinking Prestige Branding – Secrets of the UeberBrands” which talks about putting myth back into marketing to seduce beyond price, performance … and reason. JP is regularly involved in consulting and public speaking across industries in English, French or German. His blog, podcast and related events are sought-after by brand builders and marketing leaders around the world. JP has a 20 year-plus success record of translating consumer and branding insights into transformational propositions that win in the market. His broad experience spans from introducing a new-to-the-world food wrap to the US or disposable diapers to developing markets in Asia, to developing a global communication strategy for the world’s leading detergent and portfolio strategies for Beauty- and Lifestyle categories. He currently serves as Executive Vice President of Frédéric Fekkai, a global prestige brand that is a fully owned subsidiary of Procter and Gamble. He is also an External Director of Smith & Norbu, a Hong Kong-based luxury optical frame maker. 12
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YOU ARE WHAT YOU RECOMMEND.
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Keynote Speakers
MARK LIPPMANN MANAGING PARTNER AND CO-FOUNDER, DEBORAH LIPPMANN Mark Lippmann is Managing Partner and Co-Founder of the deborah lippmann luxury nail lacquer and nail treatment brand. Since the company’s inception, as co-founder and managing partner, Mark has been involved in all areas of the brand’s strategic development and growth. Mark is responsible for creating the brand’s logo, product packaging, in store display creative and drives the brand’s digital development, marketing strategy and implementation. Notable achievements include developing deborahlippmann.com, one of the first beauty ecommerce sites in the U.S. along with its subsequent overhaul and addition of a mobile optimized site in 2013. Under Mark’s direction in 2016 deborahlippmann.com has revolutionized mobile commerce. Becoming the first to implement Apple Pay one touch checkout in-browser, on YouTube and social platforms, such as Facebook and Twitter.
RACHEL SILVER DIRECTOR, SOCIAL MARKETING AND CONTENT STRATEGY, BIRCHBOX Rachel Silver is the Director of Social Marketing and Content Strategy at Birchbox, a leading beauty and grooming retailer offering an efficient, personalized way to discover and shop for new products. Rachel joined Birchbox in September 2012, and quickly became known for her debuts in Birchbox tutorials and videos. Rachel’s passion for beauty and lifestyle products is conspicuous. Her creativity, bubbly personality and determination have helped evolve Birchbox’s social media platform. Rachel’s knowledge of the latest trends and enthusiasm for the industry has ultimately helped Birchbox grow to be the best place to shop for beauty online. Rachel is always looking to share her behind the scenes scoop with her fans and does so on Instagram (@RachelJoSilver) showing off her latest beauty tips and raving about her favorite products.
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Keynote Speakers
GEMMA SOLE COFOUNDER, NINETEENTH AMENDMENT Gemma Sole was born to curate and collect. As an anthropologist-turned-strategist, Gemma lives at the intersection of art, technology, and operations with Nineteenth Amendment. Having graduated from the University of Rochester with two degrees and a company under her belt, she went to work as a consultant for one of the largest organizations in the world – the Department of Defense – to working with startups. Back to Boston, she worked in Venture Capital at Redstar Ventures, creating and launching a platform for caregivers. With a background in consulting, venture capital, and product development, she is used to playing many parts. And figuring out how they fit together. Gemma wants to see brands grow by bringing beautiful products to consumers who understand their value.
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Agenda FRIDAY, FEBRUARY 12, 2016 FASHION & BEAUTY - NEW YORK 8:00 am
BREAKFAST
8:45 am
WELCOME Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators David Teicher, Chief Content Officer, Brand Innovators Host: Ted Rubin, Strategic Advisor, Acting Chief Marketing Officer, Brand Innovators, and author of Return on Relationship Event Chair & Co-host: Regina Campbell, Director of Social Media & Co-op Advertising, Neiman Marcus
9:00 am
BUILDING A SUSTAINABLE FASHION BRAND Great brands consistently deliver value to their customers and invest in marketing to drive customer loyalty and attract new customers. To thrive and grow rapidly, fashion and luxury brands, in particular, must build strong emotional connections with their consumers. Leading brand marketers in the fashion industry have learned how to leverage digital media and evolving advertising technologies — including digital video advertising, social media, mobile, content marketing, gamification, and personalization — to boost engagement with their consumers and convert this relationship into sales. At the end of the day, the ability to create compelling consumer experiences online will define the success of fashion brands for years to come. Moderator: Rachel Calomeni, VP, Olapic Brian Berger, CEO/Founder, Mack Weldon Jorge Cosano, Founder & CEO, ÉCOLE Christa Imbriale, Executive Director, Digital Production, Estée Lauder Companies Online Alison Sebens, Executive Vice President, Yumi Kim
9:40 am
KEYNOTE Emily Culp, Chief Marketing Officer, Keds
10:00 am FIRESIDE CHAT 17
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Markeeng that Maaers
Pear enables brands to build real relaaonships with communiies at scale.
Soluuons.Pearup.com
Agenda Emily Culp, Chief Marketing Officer, Keds
10:15 am
UNDERSTANDING THE LUXURY BRANDS CATEGORY — AN EXCLUSIVE REVEAL OF THE NETBASE BRAND PASSION REPORT ON LUXURY By examining social conversations, it’s clear that luxury, as defined by the consumer, is taking on a new look. With a never-ending stream of information revealing how consumers feel about their brands, marketers must navigate emerging trends, reputation challenges, brand reviews and consumer connectivity—all at the speed of social media. An exclusive of NetBase Brand Passion Report on Luxury will reveal who is setting the industry standard, what consumers are passionate about, and how different conversation attributes define brand challenges that brands need to address. Sean Chauhan, Content Marketing Manager, NetBase Candida McCollam, Global Social Insights & Research Strategist, Localspeak
10:35 am SEEING IS BELIEVING OR HOW TO CREATE COMPELLING CONTENT FOR ALL SCREENS The goal of every great piece of content marketing is to create an emotional connection with the consumer. Emotional connections drive engagement, and engagement drives word of mouth and brand loyalty. To that end, more brands than ever are embracing television and digital video to connect with their consumers in new and meaningful ways. In addition, digital media is empowering brands with a new form of storytelling. Find out how cutting edge brands are moving product off the racks with compelling content. Moderator: Ted Smith, VP of Sales, East Coast, Dstillery Nina Alexander-Hurst, VP, Customer Experience and SWAT (Service With Accessorizing Talent), BaubleBar Inc. Angela Gruszka, Director, Marketing + Communications, ABC Carpet & Home Shannon Otto, Manager, Global Social Media, CLINIQUE
11:10 am
NETWORKING BREAK
11:30 am
KEYNOTE Rachel Silver, Director, Social Marketing and Content Strategy, Birchbox
11:50 am
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KEYNOTE – “MISSION, MYTH & ‘TRUTH’ – OR – THE KEY INGREDIENTS OF MODERN PRESTIGE BRAND* SUCCESS”
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Agenda JP Kuehlwein, Executive Vice President, Frederic Fekkai & Co., a division of Procter & Gamble, and co-author of Rethinking Prestige Branding: Secrets of the Ueber-Brands. Technology has created exciting new tools and platforms to tell and diffuse stories. But the magic must start with the ‘why’ and ‘what’ to guide execution and create an authentic brand manifestation that seduces, rather than sells. – At least if you want the brand to be desired beyond size, price, performance… or reason. * We call the champions among these brands ‘Ueber-Brands’ – brands that go beyond – and will reveal some of their secrets.
12:25 pm LUNCH 1:25 pm
TECHNOLOGY ROCKS THE RUNWAY Digital media and the Internet are rapidly transforming how fashion and beauty brands market themselves. From Levis to Hermès, the world’s most famous and well known brands are embracing mobile and tablet devices, digital video, social media and other digital platforms to engage more closely with their consumers. What’s working and what’s not in fashion and beauty? Find out how some of the world’s leading fashion brands are re-inventing how they go to market. Moderator: Diane Rankin, Brand Partnerships, Skyword Jarrad Berman, Director of Digital Marketing, Intermix Regina Campbell, Director of Social Media & Co-op Advertising, Neiman Marcus Kristin Maverick, Senior Director, Content Marketing, Rent The Runway Gemma Sole, Co-founder/COO, Nineteenth Amendment
1:55 pm
KEYNOTE – ONE TOUCH CHECKOUT WITH APPLE PAY: NOW IN-BROWSER, YOUTUBE AND SOCIAL Mark Lippmann, Managing Partner and Co-Founder, Deborah Lippmann It’s mobile versus desktop, and if you want to drive transactions, you have to make it simpler than a desktop. New York Times. Despite spending close to three hours of each day staring at their mobile phones, Americans continue to do the vast majority of their online shopping through desktop and laptop computers, which have larger screens and physical keyboards that are more amenable to browsing and typing in credit card numbers. Mobile phones are projected to account for about half the time Americans spend online this year, but only about one-fifth of retail e-commerce sales, according to eMarketer. Primarily due to the cumbersome nature of mobile checkout process. Deborah www.Brand-Innovators.com
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Agenda Lippmann and EquiPay are the first to launch secure One Touch checkout with Apple Pay (and soon Android Pay) on mobile site browser, Email, YouTube, Social, Print and more allowing mobile checkout in mere seconds. Learn how the Deborah Lippmann team is using one touch checkout to fully integrate with their commerce platform, with this game changing technology.
2:15 pm
KEYNOTE + SHOWCASE: STORIES OVER SEASONS: THE NEXT GENERATION FASHION PLATFORM The fashion and retail landscape is changing but the old business models aren’t keeping up. Amanda and Gemma look at what’s happening in the industry and will present the next generation retail model, Nineteenth Amendment. Given the fashion week setting, they will talk about big changes there specifically and give the audience a sneak peak of why the future of fashion is stories over seasons. Amanda Curtis, CEO, Cofounder, Nineteenth Amendment Gemma Sole, Cofounder, Nineteenth Amendment
2:35 pm
FROM INSTAGRAM INFLUENCERS TO PRO ATHLETES: NAVIGATING PARTNERSHIPS WITH TALENT Today more than ever, success in fashion is increasingly tied to marketing and digital metrics. Instagram followers, Facebook likes, YouTube views and overall content sharing can mean the transformation from an under-the-radar brand to a household name. Fashion and luxury brands around the world have found that identifying the right talent for successful partnerships can make all the difference. Whether teaming up with bloggers, influencers or athletes, the right partner becomes an ambassador who works with technology to communicate with consumers in the digital space. Their voices are heard and they can bring a brand to the next level of success in a way that exceeds traditional marketing strategies and builds long-lasting relationships. Emily Brimmer, Head of Marketing, The Americas, MCM Worldwide Evan Fript, CEO, Paul Evans Jan-Niklas Kokott, Head of Product & Customer Insight, Glossier Samina Virk, U.S. General Manager, Vestiaire Collective
3:10 pm
NETWORKING BREAK
3:25 pm
FIRESIDE CHAT Nancy Arnold, SVP, Brand Creative at Chloe + Isabel Inc.
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Agenda 3:45 pm
THE GLOBAL FASHION OMNICHANNEL EXPERIENCE How are the most sought-after international marketers serving different needs for different audiences? Leveraging brick and mortar locations and “high touch service� is just the beginning. International consumers not only want new products, but they also want a certain level of freshness in the entire shopping experience. In order to succeed, international marketers must develop brands that speak to consumers with the same level of relevance, regardless of country, device or store. Client services are becoming integrated into the online retail experience to maintain seamless interactions and the ultimate omni-channel shopping experience. Learn how retailers are connecting the dots between the digital and in-store experiences and realizing that building brand value across the globe requires more than just a presence outside of the U.S. Mari Corella, Director, Digital Merchandising, Avon
4:15 pm
CLOSING KEYNOTE
www.Brand-Innovators.com
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Speakers BRIAN BERGER
CEO/Founder, Mack Weldon
Brian Berger is the founder and CEO of menswear basics brand, Mack Weldon. With over a decade of success in the digital world, Brian created Mack Weldon in 2012, a men’s specialty line consisting of underwear, socks and t-shirts with a focus on design, performance and functionality. Mack Weldon has grown to become one of the leaders within the industry. Brian served in several leadership positions within consumer internet and media companies including Comcast, WebMD and Excite@Home. Brian graduated with a Bachelor of Arts in Political Science from the University of Colorado and continued his education at Columbia University where he received a Masters in Business Administration.
EMILY BRIMMER Head of Marketing, The Americas, MCM Worldwide
Emily Brimmer oversees US marketing for global luxury accessories brand MCM. Emily joined the MCM team after her work with high profile companies including Michael Kors, C. Wonder and Saks Fifth Avenue. As MCM’s marketing lead in the US, she manages omni-channel marketing activities, including brand marketing, PR, advertising, and events. She works closely with MCM’s global team to ensure all marketing plans resonate strongly within the US market, as the brand strives to speak to the truly global, new-luxury consumer. Emily is a graduate of NYU and received an MFA from l’Ecole Supérieure des Arts et techniques de la Mode in Paris.
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JARRAD BERMAN
Director of Digital Marketing, Intermix
Jarrad Berman is an e-commerce and marketing executive with 14+ years’ experience growing both start-ups and established brands. Currently he is the Director of Digital Marketing at INTERMIX. Established in 1993, INTERMIX is a multibrand women’s specialty retailer that offers a curated mix of emerging and established designers uniquely styled within its intimate boutiques and e-commerce property. Berman oversees digital marketing and acquisition, loyalty, CRM and analytics for intermixonline.com and 40+ stores across the U.S. and Canada. Prior to INTERMIX, Berman was Director, eCustomer Acquisition at Rodale Inc. Berman also held senior positions at leading e-commerce companies, OpenSky.com and ideeli (now ideel and part of Groupon), before moving to publishing.
SEAN CHAUHAN Content Marketing Manager, NetBase
Sean Chauhan joined NetBase in November 2015 as a content marketer. He received his B.A. in Spanish from the University of Florida and his M.A. from the University of Michigan in South Asian Studies. Prior to NetBase, Sean was an analytics manager at an agency where he was responsible for influencer analyses and LATAM analytics. He also worked as a government contractor focusing on Indian social media and cultural translation. Outside of the office, Sean works with South Asian Bay Area queer groups to plan cultural events and advocate for human rights. His passions include language learning, taco consumption, and San Francisco neighborhood exploration.
Speakers MARI CORELLA Director, Digital Merchandising, Avon
Mari Corella is a fashion and beauty ecommerce specialist. Her experience spans over a decade from major retailers such as Gap, Williams-Sonoma, Sears and Saks Fifth Avenue. In her current role as Director of Avon Digital Merchandising & Operations she is responsible for transforming Avon.com into a world-class beauty destination. She has a passion for helping others develop their careers in the retail industry and regularly provides media commentary on topics related to retail and career development. Mari holds a B.A. in Art History from the University of California, Berkeley and an MBA from the Ross School of Business at the University of Michigan.
EVAN FRIPT CEO, Paul Evans
Evan is the Founder & CEO of Paul Evans, a direct-to-consumer luxury footwear brand for men. A former investment banker turned entrepreneur, he launched the brand to help men everywhere step up their shoe game with high-quality footwear handmade in Naples, Italy. A digitally-native brand, Paul Evans recently opened its first guide shop at 35 Christopher Street in the West Village, with plans to open more later this year.
JORGE COSANO Founder & CEO, ÉCOLE
Jorge Cosano is the Founder and CEO of ÉCOLE (ecole.me), the first mobile-first fashion ecommerce experience bringing to Millennial men a highly curated selection of the best emerging menswear designers. Launched in 2015 in NY with brands like Public School, Robert Geller or Common Projects, ÉCOLE has received accolades from tech and fashion media (VICE, Techcrunch, WWD, Details magazine, etc.). Prior to ÉCOLE, Jorge was Chief Innovation Officer of American Media, 4th largest publisher in the US, and executive at L’Oréal USA where he was in charge of the Incubator for New Men’s Businesses since 2010, a unit to identify and develop early stage opportunities in the consumer and grooming market.
ANGELA GRUSZKA Director, Marketing + Communications, ABC Carpet & Home @AngelaGruszka
Angela Gruszka has over a decade of experience developing and implementing integrated marketing and communications strategies for design, fashion, and luxury brands. Currently, she is the Director of Marketing and Communications for ABC Carpet & Home where she leads crosschannel brand marketing and communication efforts. Bringing strategic insight, creativity, and guidance of innovative platforms and technology, Angela has been integral to the evolution and growth of the ABC Carpet & Home brand. During her tenure, she conceptualized and directed compelling, award-winning campaigns, thought-provoking digital experiences, and took a lead role in the design and development of ABC Carpet & Home’s new ecommerce website. www.Brand-Innovators.com
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Speakers BRANDON GUTMAN
Co-Founder, Brand Innovators @BrandonGutman Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build a name and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose work has appeared in Fast Company and on Forbes.com’s CMO Network. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry.
CHRISTA IMBRIALE Executive Director, Digital Production, Estée Lauder Companies Online
Christa Imbriale is Executive Director of Production in the Digital Technology & Innovation Group at Estée Lauder Companies. In her role, she is focused on creating high-touch, innovative digital products that enhance the way consumers engage with the Estée Lauder Brands with an emphasis on mobile and omni-channel. Christa has over 16 years of digital marketing experience and prior to joining Estée Lauder she was at Organic, G2 and R/GA.
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NINA ALEXANDERHURST
VP, Customer Experience & SWAT (Service With Accessorizing Talent), BaubleBar Inc. Nina Alexander-Hurst is the Vice President of Customer Experience and SWAT Stylists (Service With Accessorizing Talent) at BaubleBar, the first fast fashion brand in jewelry. Nina and her team focus on creative ways to take the friction out of the online shopping experience, build long-lasting customer relationships and develop effective systems to share customer feedback with other teams at BaubleBar. Previously, Nina was a successful entrepreneur selling fashionable smartphone cases and replacement BlackBerry parts. Additionally, she worked at New Yorkbased non-profits and spent a year writing for the Jerusalem Post. Nina has a B.A. in Public Relations and Journalism from the University of Florida.
JAN-NIKLAS KOKOTT Head of Product & Customer Insight, Glossier
Jan-Niklas Kokott is the Head of Product & Customer Insight at Glossier. He started his career at the recently acquired e-commerce startup Flaconi and subsequently ran Digital Product at the health and wellness brand Aloha. He is on the Endeavor Global Mentors Board and an avid triathlete and photographer.
Speakers KRISTIN MAVERICK
Senior Director, Content Marketing, Rent The Runway Kristin Maverick is the Senior Director of Content Marketing at Rent the Runway, a fashion company with a technology soul that is disrupting the way women get dressed. In this role, she oversees the strategy and execution of all digital content via key marketing channels, including social media and email communications. Kristin also heads up emerging brand franchises including the recently launched Artist in Residence program. Prior to Rent the Runway, Kristin was the Senior Director of Emerging Media at Bravo TV where she built out new products for the network and developed partnerships with leading advertisers to integrate Bravo’s on-air programs with the digital space.
ALISON SEBENS
Executive Vice President, Yumi Kim
Alison Sebens is the EVP at Yumi Kim, a contemporary women’s brand based in NYC. She is leading the company’s growth with an emphasis on building the digital and wholesale presence of the brand. Alison has over ten years of experience in merchandising, buying, and ecommerce for women’s brands. Prior to Yumi Kim, she worked in the retail divisions at Elie Tahari and Armani Exchange. Alison holds an MBA from The Wharton School and a BA from Wellesley College.
CANDIDA MCCOLLAM Global Social Insights & Research Strategist, Localspeak
Candida McCollam is the founder of Localspeak, a NYC-based global market research services and social media insights consultancy. As a language and cultural insights partner to brand innovators, Localspeak works with leading international market researcher firms and brands. A business partner of NetBase, Localspeak’s social media insights practice covers global brand insights and analytics in 43 languages. Candida is a featured contributor to Social Media Today, specializing in Global Fashion Analysis and Trends. Candida’s most recent fashion foray is a fashion and style consultancy (in development) called BoomerAmped—invoking a style influencer of a certain age (Boomer), revved on life itself (Amped)—Age-defying, Mod, Plucky, Elegant Dame.
TED SMITH VP of Sales, East Coast, Dstillery
Ted Smith oversees the sales team’s initiatives for the East Coast, including the Tri-state and Mid-Atlantic regions. He is responsible, in working with clients and agency holding companies, for developing unique solutions that leverage Dstillery’s pioneering technologies to achieve meaningful marketing objectives. Ted brings over 15 years of experience in omni-channel media, with expertise across financial marketing and retail industries. Prior to his work at Dstillery, Ted has held management and sales positions with leading media brands such as WIRED, The New Yorker, The Wall Street Journal and Hearst Digital. Ted holds a BS in Journalism and BA in Philosophy of Aesthetics from the University of Colorado at Boulder. www.Brand-Innovators.com
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Speakers MARC STERNBERG Co-Founder, Brand Innovators @MarcSternberg1
Sternberg is co-founder of Brand Innovators, the leading producer of conferences and events for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
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Advisory Board MADHUR AGGARWAL
SUSAN ALLEN
RYAN BONIFACINO
BONIN BOUGH
CHIEF OPERATING OFFICER, SAP DIGITAL, SAP
CHIEF MARKETING OFFICER AND SVP DIGITAL, ALEX AND ANI
SENIOR DIRECTOR, BRAND MANAGEMENT, SCHWAN’S CONSUMER BRANDS
CHIEF MEDIA AND ECOMMERCE OFFICER, MONDELĒZ INTERNATIONAL
DOUGLAS BUSK
PATRICK CASSIDY
GLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCA-COLA COMPANY
GLOBAL DIGITAL BRAND MARKETING, NEW BALANCE
ERIN CAST
LASTON CHARRIEZ
VICE PRESIDENT, MARKETING GARNIER HAIR CARE, L’OREAL PARIS
CHIEF PRODUCT OFFICER, DENVER MATTRESS COMPANY
TRACY CHAVEZ
CINDY CHEN
NATIONAL MEDIA DIRECTOR, JCPENNEY
GLOBAL HEAD OF ECOMMERCE, MONDELĒZ INTERNATIONAL
CHRIS CHESEBRO
MATT COLLERAN
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
US MARKETING DIRECTOR – GIRLS TOYS: LITTLEST PET SHOP FRANCHISE BRAND, FURBY, EASY BAKE OVEN, HASBRO www.Brand-Innovators.com
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Advisory Board
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DANIEL R. CLARKE
ERICK DICKENS
DIRECTOR OF INNOVATION, PERNOD RICARD USA
VICE PRESIDENT, MARKETING, KING’S HAWAIIAN
GEOFF COLON
PAM EL
GROUP MARKETING MANAGER, EMERGING MEDIA, MICROSOFT
CHIEF MARKETING OFFICER, NATIONAL BASKETBALL ASSOCIATION
MARC FONZETTI
NICOLE FRALEY
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
AVP DIGITAL MARKETING, VICTORIA’S SECRET
IAN GOMAR
MAYUR GUPTA
PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
SENIOR VICE PRESIDENT, HEAD OF DIGITAL HEALTHGRADES
KIRK HEINLEIN
SCOTT HUDLER
DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
JASON JOHN
ADAM KMIEC
CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
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Advisory Board JOHN KOLLER
ROGER KOMAN
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VICE PRESIDENT OF MEDIA AND MARKETING SERVICES, EGGLAND’S BEST
BOON LAI
VICTOR LEE
CHIEF MARKETING OFFICER, VP MARKETING, NOKIA TECHNOLOGIES
SVP DIGITAL BRAND MARKETING, HASBRO
JAKE LESTAN
PJ LEWIS
HEAD OF BRAND PARTNERSHIPS & NEW PRODUCT COMMUNICATIONS, DISCOVER
SENIOR DIRECTOR, GLOBAL BRAND MARKETING & DESIGN, MATTEL
TRESSIE LIEBERMAN
FERNANDO MACHADO
VP, DIGITAL INNOVATION AND ON DEMAND, TACO BELL
SENIOR VICE PRESIDENT GLOBAL BRAND MANAGEMENT, BURGER KING CORPORATION
KARL MILLER
ASHWIN NATHAN
DIRECTOR, DIGITAL STRATEGY KNA, KELLOGG COMPANY
SENIOR DIRECTOR, DIGITAL, E-COMMERCE AND D3 STUDIOS, PEPSICO
LEE NADLER
MARC PATRICK
MARKETING COMMUNICATIONS MANAGER, MINI USA
SENIOR BRAND DIRECTOR, NIKE EAST
www.Brand-Innovators.com
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Advisory Board DEB RADCLIFF
BETH REILLY
SENIOR VP MARKETING, WEST MARINE
HEAD OF GLOBAL CONSUMER ENGAGEMENT, MOTOROLA
MIKE SCAFIDI
UMANG SHAH
DIRECTOR, MARKETING TECHNOLOGY AND DIGITAL OPERATIONS, PEPSICO
GLOBAL DIRECTOR, DIGITAL MARKETING & INNOVATION, CAMBELL SOUP COMPANY
STEVE SOMMERS
DAVE SPINATO
VICE PRESIDENT OF GLOBAL BRAND MARKETING, UNDER ARMOUR
GLOBAL DIRECTOR, DIGITAL, HARMAN INTERNATIONAL
JOHN STARKWEATHER
REID STEWART
CHAD STUBBS
CHRIS THORNE
EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T
PEPSI TRADEMARK, VICE PRESIDENT OF MARKETING, PEPSICO
GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
ETHELBERT WILLIAMS GLOBAL DIRECTOR, KIMBERLY-CLARK CORPORATION 31
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VICE PRESIDENT, MEN’S MARKETING, RALPH LAUREN
CHIEF MARKETING OFFICER, THE HONEST COMPANY
COLLIN T. WESTCOTT-PITT HEAD OF MARKETING, GLOBAL BRANDS & INNOVATION, AFRICA & MIDDLE EAST, HEINEKEN
Strategic Advisors NORTY COHEN CEO AND FOUNDER, MOOSYLVANIA @NortyCohen
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick
SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
BRIAN SOLIS AUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis
www.Brand-Innovators.com
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Marquee Sponsors
Title Sponsors
AOL Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a worldclass collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
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Title Sponsors
Dstillery is at the forefront of advertising technology, pioneering new ways to create brand value for marketers by extracting signals from the complete customer journey and activating them across all screens. Dstillery is building on five years of leading the data revolution by finding the customers scientifically proven to care about your brand. Dstillery works with over 400 top-tier brands, and have been recognized as one of Forbes’ Top 100 Most PromisingCompanies in America and Crain’s Best Places to Work in New York.
Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. The brand’s advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, consumer packaged goods, and financial services.
Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers. We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability the interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends.
www.Brand-Innovators.com
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Title Sponsors
NetBase is the award-winning social analytics platform that global companies use to run brands, build businesses and connect with consumers every second. Its platform processes millions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation. NetBase is a trusted partner to American Airlines, Arby’s, Coca-Cola, Kenneth Cole, Ogilvy, T-Mobile, Taco Bell, Universal Music Group, Walmart and YUM! Brands. Learn more at www.netbase.com or @Netbase. See your brand’s social movement in real-time with NetBase LIVE Pulse™.
Outbrain helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia.
Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America.
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Premier Sponsors
Where groups and sponsors connect. Pear’s engagement platform, Pearup.com, connects brands and local businesses to target consumers through sponsorships for authentic and meaningful relationships. Since 2009, we make grassroots sponsorship easy, scalable and economical. Pear is a win-win experience between sponsors and affinity groups. Brands leverage sponsorships for digital engagements such as fan acquisition, video and content distribution, user-generated content, and consumer insights initiatives. The sponsored benefits from the sponsorship support, and the sponsor gets exposure while building customer engagement and loyalty. Pear brings this process online, and makes it easier than ever before. Real relationships. Real results.
www.Brand-Innovators.com
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