DIGITAL ROCKS THE RUNWAY
SEPTEMBER 25, 2015 NEW YORK
HOSTED BY
WHAT MOTIVATES THE WORLD'S CONSUMERS? GET THE FULL BRAND PASSION REPORT: LUXURY BRAND RETAILERS AT NETBASE.COM.
ENTERPRISE-SCALE SOCIAL MEDIA ANALYSIS
Hello and ... Welcome to Brand Innovators Fashion & Beauty! From the catwalk to the shopping cart, digital media and the internet are transforming the fashion, beauty, and luxury goods industries at warp speed.
Brandon Gutman Co-Founder
Digital video, social media, content marketing, mobile apps, Big Data, and sophisticated E-Commerce platforms are all impacting the way leading brands are now building buzz and awareness for their latest collections and products, engaging with their consumers in a more personalized way that ever, and selling billions of dollars worth of goods online. While they may have been late to the party, lifestyle brands are now embracing the visual, collaborative, and viral tools that digital media provides them with, to identify and interact more closely with their consumers, generate positive word of mouth, and launch the next designer label. Brand Innovators Fashion & Beauty will provide brand marketers with firsthand success stories about how leading brand marketers are leveraging digital media and the internet to grow their businesses. We will hear from some of the best and brightest brand marketers in the business, about what’s working in digital and what the major trends in marketing are for the fashion, beauty, and luxury goods industries.
Marc Sternberg Co-Founder
Thank you to all of our speakers, attendees, and partners who contributed to today’s program. And, of course, special thanks to Poppin for hosting us. We invite you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, both during and after today’s event. Enjoy the show and we look forward to seeing you, again, at Brand Innovators Mega-Trends at Deutsch in New York, Wednesday, September 30, during Advertising Week!
Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation.
Brand Innovators Team Brandon Gutman Co-Founder
Ted Rubin
Acting Chief Marketing Officer
David Teicher
Chief Content Officer
Ryo Mochido
Event and Marketing Manager
Maria Sekar
Program Director
Marc Sternberg Co-Founder
Jared Hopfer
Chief Revenue Officer
Alexander Kanish
Business Development Manager
Martina Suess
Program Director
Parker Johnson
Marketing Coordinator
What’s Inside LETTER FROM THE FOUNDERS ........................................ 3 VIP SPEAKERS ................................................................. 6 AGENDA ............................................................................. 16 SPEAKERS ........................................................................ 24 ADVISORY BOARD ........................................................... 30 STRATEGIC ADVISORS .................................................... 34 SPONSORS ...................................................................... 35
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Host
TED RUBIN STRATEGIC ADVISOR, ACTING CMO, BRAND INNOVATORS, AND AUTHOR OF RETURN ON RELATIONSHIP @TedRubin
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, was released in January. Connect with Ted at http://TedRubin.com.
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THE BEST MAKEOVERS REALLY DO HAPPEN IN L.A.
WINNER 2015 Fashion Media Award Best Fashion Issue of a Non Fashion Publication 2015 ASME for General Excellence, Special Interest 2015 ASME Nominee for Magazine of the Year For advertising opportunities, please contact Tyler Moss Del Vento Managing Director - Fashion, Beauty & Luxury 212.493.4332 | tyler.delvento@thr.com
hollywoodreporter
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Event Chairperson
MEREDITH ZENKEL DIRECTOR OF MARKETING AND PUBLIC RELATIONS, POPPIN
Meredith Zenkel is the Director of Marketing and Public Relations at Poppin, where she focuses on designing unique integrated marketing campaigns for the brand’s B2B and B2C businesses with the aim of generating brand awareness and engagement amongst target audiences. Meredith provides the strategy for each campaign and oversees the development of relevant content across channels (e.g. poppin.com, email, social media, digital acquisition, B2B selling tools, etc). Her responsibilities include marketing campaign strategy, content strategy, email marketing, social media marketing and more, for the direct-to-business and directto-consumer businesses at Poppin.
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Keynote
ELAINE CHANG CHIEF MARKETING OFFICER, TIBI Elaine is the Chief Marketing Officer of Tibi, an advanced contemporary womenswear line. She is responsible for global marketing, branding, e-commerce, and overall strategy. Prior to joining Tibi, Elaine held senior operational roles at MTV Networks, Wenner Media and Gilt Groupe. She received an MBA from the Harvard Business School and a BA from the University of Chicago.
Keynote
JULIE FREDRICKSON CEO & CO-FOUNDER, STOWAWAY COSMETICS @ALMOSTMEDIA
Julie Fredrickson is the CEO and Co-Founder of Stowaway Cosmetics. She is an e-commerce and digital marketing expert, having worked with brands like Ann Taylor, Gap, Equinox, and Nike as both an in-house brand marketer and as an agency director. She’s also a well-known entrepreneur— her first company, Coutorture Media, was a pioneer in the fashion blogging and affiliate marketing space, and her other ventures have specialized in everything from helping marketers build branded games to fitness for people on the go.
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Unlock Your Brand Code. Every brand has a unique code—a set of signals hidden in the data of daily life. Dstillery analyzes billions of these signals to reach a bigger, better audience for every brand.
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Keynote
ALIZA LICHT
AUTHOR, LEAVE YOUR MARK Aliza Licht is the SVP of Global Communications at Donna Karan International and former DKNY PR GIRL (@dkny on Twitter), the company’s award-winning social media personality that she created and was the voice of from 2009-2015. Licht grew a Twitter community of over 530k organically. Licht was featured on the cover of The New York Times as one of “America’s Next Top Mentors.” She was listed as #30 in The New York Daily News “Top 50 Most Powerful Women in New York,” she is a an inaugural TEDx Times Square speaker, has been profiled by The New York Times in “PR Girl Revealed as PR Executive,” and E! News “A Day in the Life,” among many others. Licht’s first book, Leave Your Mark, was published in May 2015 by Grand Central Publishing (U.S.) & Little, Brown and Company (U.K.). It was Amazon’s #1 New Release in job hunting/career guides for two months upon it’s debut.
KRISTIN NAIMAN VICE PRESIDENT BRAND CREATIVE, KATE SPADE NEW YORK Kristen Naiman, is the Vice President of Brand Creative at Kate Spade, where she is responsible for creating the voice of the brand through seasonal print and film campaigns, branded content, fashion shows, digital, ecommerce, event and in-store experience. She directs and leads a team of art directors, graphic designers, 3D designers, stylists, writers and producers to execute and ensure consistent brand messaging across all branding platforms. Prior to joining Kate Spade, Kristen spent seven years at Isaac Mizrahi, first as Fashion Director and then as Vice President Creative Director where she was responsible for establishing the brand voice and seasonal point of view for both product design and marketing creative. She led a team of concept, apparel and accessories designers, CAD artists, art directors and stylists for the couture and ready to wear collection. In addition, Kristen was responsible for the creative direction of a licensing portfolio consisting of 30 partners across apparel, accessories, home, men’s and children’s. Kristen began her career as a fashion stylist shooting for Harper’s Bazaar, Teen Vogue, In Style, Paper, Nylon, New York Times Magazine, Domino, Spin, Rolling Stone and Index among others and has consulted for brands such as Gap, Madewell, and Liz Claiborne. Kristen is a founding partner of Apiece Apart, a luxury lifestyle brand of elevated basics that marry the classic and modern. Apiece Apart is sold at better retailers such as Saks Fifth Avenue, La Garconne, Bird and Totokaeo. 12
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Keynote
ROGER WOOD (ART+DATA) CONSULTING In a 20 year career at the intersection of media, fashion and technology, Roger Wood has played a part in the creation of nearly $80B in market value with Motorola, Reebok, Ralph Lauren and Hearst. Roger was the first mobile phone exec to crossover into fashion, then back to mobile, mastering the complex marketing dynamics, product development and supply chains in both industries. Currently advising Li & Fung, he has spent his career designing hit products, then marketing them through entertainment media with analytical precision. His celebrity endorsement and product placement strategies in entertainment and sports have generated more than $1B in measured media exposure.
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MO OSY LVA NI A PR ESE NTS
THE 2015 MILLENNIAL STUDY RANKING REPORT Over the last three years, we've surveyed more than 3,500 Millennial consumers to understand how and why they adopt brands. Bi-annually, we reach out to find out which brands are "favorites" and how these sophisticated self marketers decide who gets the love. The ranking report allows us to compare and contrast brand activities and see what works. We're looking forward to sharing all this and more with you.
FOR MORE INFORMATION, CONTACT:
NORTY COHEN, FOUNDER/CEO MOOSYLVANIA
314-644-7901 • NORTY@MOOSYLVANIA.COM
Agenda 8:30 am
FRIDAY, SEPTEMBER 25, 2015 POPPIN, NYC BREAKFAST
8:45am
WELCOME Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators David Teicher, Chief Content Officer, Brand Innovators Host: Ted Rubin, Strategic Advisor, Acting CMO, Brand Innovators, and author of Return on Relationship Event Chairperson: Meredith Zenkel, Director of Marketing and Public Relations, Poppin
9:00 am
BUILDING A SUSTAINABLE FASHION BRAND Great brands consistently deliver value to their customers and invest in marketing to drive customer loyalty and attract new customers. To thrive and grow rapidly, fashion and luxury brands, in particular, must build strong emotional connections with their consumers. Leading brand marketers in the fashion industry have learned how to leverage digital media and evolving advertising technologies — including digital video advertising, social media, mobile, content marketing, gamification, and personalization — to boost engagement with their consumers and convert this relationship into sales. At the end of the day, the ability to create compelling consumer experiences online will define the success of fashion brands for years to come. Who gets it? Moderator: Eileen Carty, EVP of Brand Partnerships, PopSugar Ryan Bonifacino, Chief Marketing Officer & SVP Digital, Alex and Ani Elaine Chang, Chief Marketing Officer, Tibi Vérane de Marffy, Vice President, Yves Saint Laurent Beauty (L’Oreal) Carly Rosenberg, Chief Marketing Officer, Bluefly
9:40 am
FIRESIDE CHAT Elaine Chang, Chief Marketing Officer, Tibi
10:05 am FIRESIDE CHAT Kristen Naiman, Vice President Brand Creative, Kate Spade New York
10:30 am SEEING IS BELIEVING OR HOW TO CREATE COMPELLING CONTENT FOR ALL SCREENS The goal of every great piece of content marketing is to create an emotional connection with the consumer. Emotional connections drive engagement, and engagement drives word of mouth and brand loyalty. To that end, more brands than ever are embracing television and digital video to connect with their consumers in new and meaningful ways. In addition, digital media is empowering brands with a new form of storytelling. Find out how cutting edge brands are moving product off the racks with compelling content. CONTINUED ON PAGE 18 16
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Agenda Moderator: Mo Loew, SVP of Sales, TripleLift Nina Alexander-Hurst, VP, Customer Experience, BaubleBar Inc. Christi Botello, Marketing Director, Hello Products LLC Cecile Lowrey, Marketing Manager, Saks Fifth Avenue Meredith Zenkel, Director of Marketing and Public Relations, Poppin
11:10 am
NETWORKING BREAK
11:30 am FIRESIDE CHAT Aliza Licht, Author, LEAVE YOUR MARK
11:50 am POV --- TAPPING INTO YOUR HIGH VALUE CUSTOMERS Though all customers are valuable, there is a spectrum of audience types between casual shoppers and brand loyalists. Knowing the nuances in your brand’s subpopulations can translate to smarter, and more efficient marketing campaigns. In this session MelindaHan Williams, Data Scientist at Dstillery, will introduce the concept of high-proof prospecting. High-proof prospecting allows retail brands to go beyond knowing that your customer is going to convert to knowing what value your customer is going to buy. Armed with data on subpopulations, brands can identify their high-value-- or big spending-- customers and tailor a message that’s more applicable for that particular type of customer. This session will use realworld examples to illustrate how retail brands can use high-proof prospecting to effectively enhance their next campaign. Melinda Han Williams, Data Scientist, Dstillery
12:10 pm
TECHNOLOGY ROCKS THE RUNWAY Digital media and the Internet are rapidly transforming how fashion and beauty brands market themselves. From Levis to Hermès, the world’s most famous and well known brands are embracing mobile and tablet devices, digital video, social media and other digital platforms to engage more closely with their consumers. What’s working and what’s not in fashion and beauty? Find out how some of the world’s leading fashion brands are re-inventing how they go to market. Michael Aki, Director, Digital Marketing, Aeropostale Jorge Cosano, Founder and Chief Executive Officer, ÉCOLE AJ Nicholas, Vice President, Brand Marketing & Deputy GM, Rent The Runway
12:45 pm LUNCH 1:45 pm
KEYNOTE — FASHION AND TECH: MORE THAN JUST WEARABLES Roger Wood, (ART+DATA) Consulting
2:05 pm
KEYNOTE Julie Fredrickson, CEO & Co-Founder, Stowaway Cosmetics CONTINUED ON PAGE 20
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Markeeng that Maaers
Pear enables brands to build real relaaonships with communiies at scale.
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Agenda 2:25 pm
FROM INSTAGRAM INFLUENCERS TO PRO ATHLETES: NAVIGATING PARTNERSHIPS WITH TALENT Today more than ever, success in fashion is increasingly tied to marketing and digital metrics. Instagram followers, Facebook likes, YouTube views and overall content sharing can mean the transformation from an under-the-radar brand to a household name. Fashion and luxury brands around the world have found that identifying the right talent for successful partnerships can make all the difference. Whether teaming up with bloggers, influencers or athletes, the right partner becomes an ambassador who works with technology to communicate with consumers in the digital space. Their voices are heard and they can bring a brand to the next level of success in a way that exceeds traditional marketing strategies and builds long-lasting relationships. Moderator: Michael Sadicario, Chief Revenue Officer, Storyful Eneuri Acosta, Communications Manager, Cadillac Saliha Brandenburg, Brand Manager, NA Fragrance, Avon Virginia Carnesale, Vice President of Integrated Marketing, Gilt Erin Cast, Vice President, Marketing Garnier Hair Care, L’Oréal Julie Fredrickson, CEO & Co-Founder, Stowaway Cosmetics
3:00 pm NETWORKING BREAK 3:20 pm HOW TO REACH MILLIONS OF MILLENNIALS OF MESSAGING Vivian Rosenthal, Founder, Snaps
3:30 pm
THE GLOBAL FASHION OMNICHANNEL EXPERIENCE How are the most sought-after international marketers serving different needs for different audiences? Leveraging brick and mortar locations and “high touch service” is just the beginning. International consumers not only want new products, but they also want a certain level of freshness in the entire shopping experience. In order to succeed, international marketers must develop brands that speak to consumers with the same level of relevance, regardless of country, device or store. Client services are becoming integrated into the online retail experience to maintain seamless interactions and the ultimate omni-channel shopping experience. Learn how retailers are connecting the dots between the digital and in-store experiences and realizing that building brand value across the globe requires more than just a presence outside of the U.S. Moderator: Amy Caplan, VP, Strategic Partnerships, NinthDecimal June-Mee Hong, Senior Category Manager, International, Tory Burch Ye Jin, Senior Strategist, Customer Retention and Loyalty, Senior Manager, Michael Kors
4:05 pm
CLOSING KEYNOTE Ted Rubin, Strategic Advisor, Acting CMO, Brand Innovators, and author of Return on Relationship
4:30 pm 20
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Speakers ENEURI ACOSTA COMMUNICATIONS MANAGER, CADILLAC
Eneuri Acosta is a Communications Manager at Cadillac. In this role, Eneuri is responsible for all product communications around SUVs and Crossovers including vehicle launch strategy and press engagement. Eneuri also leads Cadillac’s lifestyle communications work overseeing influencer activities and supporting the brand’s experiential marketing programs and media relations. Eneuri has led the development of Cadillac’s entire strategy in establishing fashion as a marketing pillar, including seeking out partnerships (CFDA, New York Men’s Day, Public School, Nick Wooster, Project) and working with leading influencers in the space.
NINA ALEXANDERHURST
VP, CUSTOMER EXPERIENCE, BAUBLEBAR INC. Nina Alexander-Hurst is the Vice President of Customer Experience and SWAT Stylists (Service With Accessorizing Talent) at BaubleBar, the first fast fashion brand in jewelry. Nina and her team focus on creative ways to take the friction out of the online shopping experience, build long-lasting customer relationships and develop effective systems to share customer feedback with other teams at BaubleBar. Previously, Nina was a successful entrepreneur selling fashionable smartphone cases and replacement BlackBerry parts. Additionally, she worked at New York-based non-profits and spent a year writing for the Jerusalem Post. Nina has a B.A. in Public Relations and Journalism from the University of Florida.
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MICHAEL AKI DIRECTOR, DIGITAL MARKETING, AEROPOSTALE @iMichaelAki
Michael Aki is the Director of Digital Marketing at Aeropostale. His specialties include SEM, SEO, CRM, affiliate and partner marketing, display, retargeting, A/B testing, test/ control, paid and earned media, and loyalty marketing. Prior to joining Aeropostale Michael spent five years at the Gap, rising to Senior Marketing Manager of Digital Marketing for Gap Inc. Direct. Other brands with which Michael has worked include Sephora, Mayc’s and Office Depot.
RYAN BONIFACINO CHIEF MARKETING OFFICER & SVP DIGITAL, ALEX AND ANI Ryan Bonifacino oversees e-commerce, digital marketing, advertising technology and customer experience as the Vice President of Digital Strategy at Rhode Island-based lifestyle brand Alex and Ani, previously having served as Director and Strategic Advisor to the company beginning in 2010. With over 1,200 employees and 2013 revenues of over $230 million, Alex and Ani is currently the fastest growing midsized retailer in North America, operating a multi-channel business model that includes over 40 inline retail stores, thousands of global retail partners and multiple e-commerce and digital properties. Prior to Alex and Ani, Ryan was a Principal at Hedgeforce, a hedge fund marketing firm that represented over $8 billion in assets.
Speakers CHRISTI BOTELLO HEAD OF MARKETING HELLO PRODUCTS LLC
As the friendly head of marketing at hello products, Christi has been tasked with getting everyone who says or hears the word hello to simultaneously think of our naturally friendly(TM) toothpastes, breath spray, or mouthwash. No small task! But with 15 years experience at well-known companies like Procter & Gamble, Avon, and Revlon (not to mention her fair share of “Challenger” brands), she’s always up for the charge. A classically trained marketer with a penchant for entrepreneurial thinking, Christi is always looking for creative ways to share the stories of brands people will love, no matter the business size or budget. A resident of the South Bronx, Christi is also a registered yoga teacher, a wife, and “mother” to an adorable miniature schnauzer, who is currently the Head of Corporate Security at hello.
AMY CAPLAN
SENIOR VICE PRESIDENT , STRATEGIC PARTNERSHIPS, NINTHDECIMAL At NinthDecimal, Amy focuses on strategizing with brands and agencies to develop the most effective mobile ad solutions to meet their marketing goals and deliver the best ROI. Amy has over 25 years of experience in creating similar collaborative relationships with clients. She began her career at CBS, serving in various positions overseeing sales organizations at stations and the CBS Radio Network. In 1998, she joined her first Internet start-up called HomePortfolio, which was an early player in the online aggregation of the home design industry. From there she joined Captivate Network where she was instrumental in introducing their unique product to the industry while also defining the new category of DOOH.
SALIHA BRANDENBURG BRAND MANAGER, NA FRAGRANCE, AVON
Saliha Brandenburg is a Senior Brand Manager of Global Marketing Fragrances at Avon. Saliha is a beauty expert in branding, marketing and product development. Her work in beauty spans across several categories: makeup, fragrance, personal care, skincare and haircare in both commercial market and global roles working at Avon and L’Oreal. Prior to diving into beauty and marketing, Saliha spent a number of years advising clients through her role as an investment banker and management consultant. With her classical training in finance and strategy, Saliha brings a unique perspective to the world of beauty marketing. Saliha holds an MBA from Stern School of Business and undergraduate BS from University of Pennsylvania.
VIRGINIA CARNESALE
VICE PRESIDENT OF INTEGRATED MARKETING, GILT GROUPE Virginia Carnesale is the Vice President of Integrated Marketing and Creative Production at Gilt Groupe where she is responsible for partnership marketing, site wide campaigns and content planning across all Gilt Stores divisions. A tech savvy marketer with passion for product, people and the customer experience, she oversees creative production teams including photographers, retouching, production, project management and copywriting. Elizabeth has had proven success leading teams that have delivered double-digit comps, customer satisfaction and operational improvements for top specialty retailers. www.Brand-Innovators.com
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Speakers EILEEN CARTY
EVP OF BRAND PARTNERSHIPS, POPSUGAR
Eileen Carty is the Executive Vice President of Brand Partnerships at PopSugar, where she is responsible for revenue growth for PopSugar’s media division. She also oversees and develops the PopSugar brand within the ad community, something she has been doing for the company since joining in 2008. Previously, Eileen was head of East Coast sales. Prior to POPSUGAR, she had a long history of building sales territories and introducing new advertising platforms at well-known media start-ups such as Glam Media, MySpace.com and cars.com.
JORGE COSANO
FOUNDER AND CHIEF EXECUTIVE OFFICER, ÉCOLE
Jorge Cosano is the Founder and CEO of ÉCOLE (ecole.me), the first mobile-first fashion ecommerce experience bringing to Millennial men a highly curated selection of the best emerging menswear designers. Launched in March in NY with brands like Public School, Robert Geller or Common Projects, ÉCOLE has received accolades from tech and fashion media (Techcrunch, WWD, Details magazine, Cool Hunting, etc.). Prior to ÉCOLE, Jorge was Chief Innovation Officer of American Media, 4th largest publisher in the US, and executive at L’Oréal USA where he was in charge of the Incubator for New Men’s Businesses since 2010, a unit to identify and develop early stage opportunities in the consumer and grooming market.
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ERIN CAST
VICE PRESIDENT, MARKETING GARNIER HAIR CARE, L’ORÉAL Erin Cast is the Vice President, Garnier Haircare at L’Oreal Paris. Erin has almost 10 years of experience in the beauty industry repositioning, developing advertising creative and driving growth across brands like Garnier Fructis, L’Oreal Paris True Match and Dark and Lovely. Erin’s key responsibilities in her current role include directing brand strategy, integrated communications and advertising for Garnier Fructis Haircare & Styling. Prior to joining L’Oreal, Erin worked at PepsiCo on innovation and activation on the Lay’s brand. Erin started her career in the fashion industry in sales and management on iconic brands like Gucci and Prada.
BRANDON GUTMAN
CO-FOUNDER, BRAND INNOVATORS @BrandonGutman As Co-Founder of the Brand Innovators, Brandon Gutman is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build a name and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose work has appeared on Forbes. com’s CMO Network. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry.
Speakers JUNE-MEE HONG
Senior Category Manager, International, Tory Burch As Senior Category Manager, International Wholesale at Tory Burch, June-Mee Hong is responsible for executing a global brand message for all categories in 12 international countries while catering to country specific market trends and needs. As the head international merchant, she leads buying teams in markets and work closely with them on overall assortment strategy, business development & expansion, and overall brand strategy. Her expertise in the overseas markets was developed through her years working in HK and China covering Travel Retail Asia Pacific for L’Oreal Luxury and launching the China online platform for Neiman Marcus. Prior to joining Tory Burch, June-Mee has held a variety of different merchandising, buying, and business development roles at Ralph Lauren, Theory, L’Oreal Luxury, C.Wonder, and Neiman Marcus.
CECILE LOWREY
Marketing Manager, Saks Fifth Avenue @cecilelowrey Cecile Lowrey spearheads email marketing at Saks Fifth Avenue. During her time at Saks she has developed new triggered email programs to increase customer engagement. Prior to Saks she worked at Epsilon as an Account Manager aiding companies like Disney, Ritz Carlton, and Pepsi with their email strategy to improve engagment metrics. Prior to Epsilon, Cecile managed the multi-channel marketing strategy and execution for Worldwide Business Research events such as eTail and Luxury Interactive.
YE JIN
Customer Retention and Loyalty, Senior Manager, Michael Kors Ye Jin is the Senior Manager for Customer Retention and Loyalty Marketing at Michael Kors, where her accomplishments include spearheading MK’s multimillion global loyalty strategy. Previously Ye held a leadership position in Brand Management at Starwood Hotels and Resorts, in Stamford, Connecticut, and was an Industry Analyst at Google’s EMEA HQ in Dublin, Ireland. Ye has her MBA from the Kellogg School of Management at Northwestern University, received her MSc from King’s College London, and BSc from Lancaster University, United Kingdom.
MO LOEW
SVP of Sales, TripleLift
Moritz Loew is the SVP and Head of Global Sales for TripleLift, where he is responsible for generating both traditional and programmatic revenue. In this role, he is helping the next generation of digital leaders through formal and informal mentoring programs. He is an active member of the advertising community across all major advertising verticals. Prior to joining TripleLift Mr. Loew worked as VP of Sales and Marketing for Time Inc where is accredited with establishing a digital focus and re-launching Time.com. He has also held several sales and product leadership roles with Huffington Post, NBC News Digital, and Microsoft.
www.Brand-Innovators.com
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Speakers VÉRANE DE MARFFY
Vice President, Yves Saint Laurent Beauty (L’Oreal) With a 12 year career at L’Oreal, Vérane de Marffy joined the Yves Saint Laurent Beauty brand in 2014 as the Vice President of Marketing, overseeing the brand’s development in the USA on Makeup, Skincare and Fragrances. Ms. de Marffy has strong global beauty expertise in the areas of strategic brand management, business development and new product development. Verane speaks 3 languages and has worked in Paris and in New York City. Her myriad experience as a product developer includes breakthrough launches such as “Color Sensational Lipcolor” on Maybelline New York, the worldwide mascara success “Grandiose” by Lancôme and most recently Sephora’s exclusive launch “Black Opium” by YSL. Ms. de Marffy’s passion for YSL and luxury is deeply anchored in her family’s heritage.
CARLY ROSENBERG
Chief Marketing Officer, Bluefly Carly Rosenberg is a 14-year veteran of digital commerce and marketing, successfully leading the strategic marketing initiatives at specialty retail firms since 2000. Carly is currently the Chief Marketing Officer at Bluefly where she oversees marketing, creative and site experience. Prior to Bluefly, Carly was the Vice President of Ecommerce Marketing at ANN INC., the parent company of Ann Taylor and LOFT, where she oversaw digital marketing and product photography for AnnTaylor.com and LOFT.com. Carly held similar roles at J.Crew, Saks Fifth Avenue and Sur La Table. Carly graduated from the Tuck School of Business at Dartmouth College and Colorado College and is a mother of three young children. 28
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AJ NICHOLAS
Vice President, Brand Marketing; Deputy General Manager; Rent The Runway As Deputy GM, AJ Nicholas co-leads Rent the Runway’s Unlimited subscription business, managing a team of approximately 25 across all functions, including marketing, merchandising, operations, customer service, product management, engineering and analytics. AJ is also the VP of Brand Marketing for the company, where she oversees brand advertising, business development and public relations.
VIVIAN ROSENTHAL Founder, Snaps @vivianrosenthal
Vivian is the founder and CEO of Snaps, a mobile engagement platform that connects brands and consumers. She’s also the founder-in-residence at 30 Weeks, the collaborative experiment from Google, Pratt, Parsons, and others that serves as an incubator for designer-led products and businesses. A TEDx speaker, she previously cofounded Tronic Studio and was named one of Creativity magazine’s Top 50 Global Creatives of 2010.
Speakers MICHAEL SADICARIO
Chief Revenue Officer, Storyful Michael Sadicario is Chief Revenue Officer for Storyful where he is responsible for leading the company’s global sales and licensing strategy and expanding Storyful’s reach with brand marketers and advertising agencies.. Prior to Storyful, he most recently served as Bloomberg Media’s head of North American advertising sales for all digital platforms.
MARC STERNBERG CO-FOUNDER, BRAND INNOVATORS @MarcSternberg1
Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and nonprofit organizations, including Make-A-Wish Foundation of Los Angeles and the AntiDefamation League/LA.
DAVID TEICHER
Chief Content Officer, Brand Innovators
David Teicher is Chief Content Officer at Brand Innovators, managinging content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to Brand-Innovators. com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge. com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage.
www.Brand-Innovators.com
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Advisory Board MADHUR AGGARWAL
VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
HAMILTON BROWN
DOUGLAS BUSK
SR. BRAND DIRECTOR & MANAGING DIRECTOR, TACO BELL FOUNDATION, TACO BELL
GLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCACOLA COMPANY
LASTON CHARRIEZ SVP MARKETING, WESTERN UNION
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B. BONIN BOUGH
CHRIS CHESEBRO ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
ERICK DICKENS
JORGE FONTANEZ
VICE PRESIDENT, MARKETING, KING’S HAWAIIAN
VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
MARC FONZETTI
NICOLE FRALEY
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
AVP DIGITAL MARKETING, VICTORIA’S SECRET
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Advisory Board IAN GOMAR
MAYUR GUPTA
PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
GLOBAL HEAD, MARKETING TECHNOLOGY AND INNOVATION, KIMBERLYCLARK
KIRK HEINLEIN
SCOTT HUDLER
DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
JASON JOHN
ADAM KMIEC
CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
JOHN KOLLER
BOON LAI
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VP MARKETING, HEALTH AND WELLNESS, PHILLIPS NORTH AMERICA
VICTOR LEE
JAKE LESTAN
VP DIGITAL BRAND MARKETING, HASBRO
HEAD OF BRAND PARTNERSHIPS & NEW PRODUCT COMMUNICATIONS, DISCOVER
www.Brand-Innovators.com
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Advisory Board PJ LEWIS SENIOR DIRECTOR, GLOBAL BRAND MARKETING & DESIGN, MATTEL
SENIOR DIRECTOR & SOCIAL MARKETING, TACO BELL
ELLIOT LUM
MICHAEL MA
VP STRATEGIC MARKETING, COLUMBIA RECORDS
SVP, DIGITAL BANKING, STRATEGIC PLANNING, BANK OF AMERICA
ANDREW MARKOWITZ
DIRECTOR, GLOBAL DIGITAL STRATEGY, GE
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TRESSIE LIEBERMAN
ASHWIN NATHAN MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
MASON NELDER
MARC PATRICK
DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
SENIOR BRAND DIRECTOR, NIKE EAST
DEB RADCLIFF
BETH REILLY
SENIOR VP MARKETING, WEST MARINE
BETH REILLY, HEAD OF GLOBAL CONSUMER ENGAGEMENT, MOTOROLA
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Advisory Board UMANG SHAH GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY
JOHN STARKWEATHER EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T
REID STEWART
CHAD STUBBS
VICE PRESIDENT, MEN’S MARKETING, RALPH LAUREN
SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
CHRIS THORNE
GREGG WEISS
GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS
VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN, HEINEKEN USA
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Strategic Advisors NORTY COHEN CEO AND FOUNDER, MOOSYLVANIA @NortyCohen
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick
SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
BRIAN SOLIS AUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis
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Title Sponsors
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Title Sponsors
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NetBase is the award-winning social analytics platform that global companies use to analyze and engage with consumers in real-time to build your business. NetBase won CGT’s Best in Class: Consumer Goods Technology award this year. Our platform processes billions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation leaders. NetBase is a trusted partner to AMC Networks, American Airlines, Arby’s, Beam, Coca-Cola, Kenneth Cole, McCann Erickson, Ogilvy, Walmart and YUM!. Our customers report 34% cost reduction to capture social media insights, 20% time reduction to manage PR and significant boost in productivity for many business functions. Please contact us to learn more and to schedule a custom demo: www. netbase.com or email info@netbase.com @Netbase
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Title Sponsors
Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal
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ZEFR is the leading technology company that empowers brands to discover and target their most important influencers and topics in video. With more data than any other YouTube partner, ZEFR’s BrandID platform provides a view into culture and the tools to turn insights into more impactful media for brands. As the technology company of choice for nearly every Hollywood movie studio and music label, ZEFR manages over 275 million videos online and tracks over 31 billion video views a month. ZEFR is a top ranked ComScore video property. The company is headquartered in Venice Beach, California with offices in New York, Boston and Chicago. @ZEFRinc
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Premier Sponsors
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The Hollywood Reporter is the entertainment industry’s flagship media brand. With in-depth reporting, analysis, unprecedented access, world-class photography and video, and feature exclusives, and is the definitive source for breaking entertainment and business news . The magazine just won the ASME Award for General Excellence, Special Interest – which “honors magazines serving highly defined reader communities.” The Hollywood Reporter reached an alltime high of 19.78 million individuals worldwide online at thr.com this year , and has over 236,000 readers in its weekly magazine, delivering news to an audience of industry power players including producers, directors, studio & network executives, agents, managers & talent. High income C suite individuals who have the disposable income to live the great life. The Hollywood Reporter Roundtables for Emmy and Awards season will appear on Sundance channel this year.
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