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How UX/UI Can Make or Break Your Business in Dubai
A good UX/UI is vital because itshapes howcustomers interact and how theyperceive your products or services.So,having a bad UX/UIcanfrustrate users, and they will immediately leave your site for another.For agood UI/UX experience,contact the best UX/UI designing companyin Dubai.
Let's discuss howvital UX/UI is, how it can affectyour marketing strategy, and why you need toget a UX/UI designing company.
What is UX/UI?
1. UXor User Experience Design
It's alsoknown as User Experience. Itmeans allowingusers aneasyand pleasurable experience usingyour services/products.So, your primaryfocus whiledesigning shouldbe allabout your users.
So, consider your user needs if your products or services need a better UX design.Onthe other hand,assuming your users' needs leads them to amore excitingand valuable experience,leading them to comefor more of your products or services.
You need to takeinto consideration that your UX design has thesefactors.
● Your design shouldmeetthe users' needs
● Itshould be easy to use and navigate
● Allowusers to have their freedom and control
2. UI or User Interface Design
User Interface design is a process of creating interfaces with the main focus onthelook and style of a product or service.So, simplyUI is a pointof human-computer interaction on an app, webpage, or device.
UIdesign has thesefour elements
● Inputcontrols thatallow users to put information into the system
● Navigational components thatenableusers tomove around a webor app
● Informationalcomponents canbe notifications,messagingtools etc
● Containers thatholdrelated contents together
Importance of UI and UXDesign
Inthis digitalage, if you wantusers touse your products/services, you shouldpayattention to your User Experienceand User Experience. Imagine,as a user; you wantthe service or productto be seamless,easy to navigate or its application to learn and attractive.If the productor service is not, you would immediatelyswitchto another which provides allthese.
So, havinga good UI/UX increases your brand awareness,whichhelps build trust and loyaltyfrom your users. Considering theusers' needs and behaviour will help createa good user experienceand increasetraffic andengagement.It also evokes emotions such as trust and happiness, building stronger relationships. All these lead to higher revenues and profitability.
UI Can Impact Your Marketing Strategy
You want people to getattracted to your product/services. Itmeans you have to pay attention to thecolour.A good colour combination willhave a better grip on your potential customers.It will create a sense of familiaritywith your brand. Also, usingstandard colours will increase your brand value.
Moreover, keepa keen eye on your fontsize and use videos tomake itmoreengaging for your audiences andcategorise your products andservices. Themisalignmentof allthe features willput off your users,allowing them to look for better navigation features. Also, incorporate backlinks to your site. It willtell the users that your brand is reliableand is trustable.