The relationship consumers have with food is rapidly evolving.
Consumers are increasingly seeking products with health and wellness bene ts. This creates exciting opportunities for both established and emerging players to innovate in the medical nutrition space
How can R&D teams unlock untapped potential of current brands and future-proof portfolios?
We work with clients to explore opportunities in the medical nutrition market. Our approach helps teams understand the science, market size, segmentation, key players, consumer needs, and entry rules.
Whether repositioning brands or creating new product lines, we provide R&D and innovation teams with the tools to succeed in this changing landscape.
Based on our experience working in this space, we have the following recommendations...
Identify and seize opportunities for growth.
Sticking to the status quo no longer works & industry leaders are quickly adopting innovative solutions.
Explore emerging adjacencies with confidence, backed by the scientific expertise and customer discovery methodologies of RTI Innovation Advisors.
Do more with your ingredients.
Do more with existing ingredients and discover novel ingredients that align with consumer needs.
The RTI Innovation Advisors’ expertise in ingredient innovation helps R&D teams identify the right ingredient alternatives across target consumer’s demographics and needs.
Stand out in a saturated market.
Consumers demand scientifically proven benefits & misleading claims no longer cut it.
RTI Innovation Advisors helps R&D teams lead with science and innovation. Our work is grounded in scientific rigor and evidence-based research, allowing us to guide teams through identification of white space opportunities, validating new ideas, and de-risking innovation strategy.
Where are you seeing opportunities and challenges in the health, wellness and nutrition space?
We’d love to hear your perspectives.
Connect with our experts using the link below!