Steve Ball Resume & Portfolio for Homebound

RESUME:

Steve Ball Resume & Portfolio for Homebound Brand Marketing Designer Position J A N U A R Y

5 ,

2 0 2 1

I p re fe r t o c a l l mys e l f a “ v i s u a l t h e r a p i s t � t h a t m a ke s yo u r c r a z y i d e a s a re a l i t y. I see possibilities where others do not.

My strong visual and aesthetic sense, along with excellent abilities in the development of brand strategies for both digital and print marketing is what truly sets me apart. Throughout my career I have developed skills in communication and marketing to those in the real estate and other industries. I feel my design/marketing/branding skills and flexibility in the collaborative process would be a tremendous asset to Homebound.

Steve Ball Chief Branding Therapist

Steve Ball

Chief Branding Therapist C: 916.600.5556 E: steve@brandedsac.com W: www.brandedsac.com REWARDING YEARS

31

OF CREATIVITY

PROFESSIONAL SUMMARY Experienced Art Director and Brand Developer specializing in translating marketing strategies into compelling visual communications that fulfill and exceed stated briefs. Special emphasis on creating key physical and digital marketing materials including advertisements, banners, brochures, catalogs, sell sheets, packaging, displays, labels, social media visuals, signage, CONTINENTS presentations, andFEATURING more. A good communicator, conceptual writer, and OUR BRANDING WORK team-player with an unmatched history of collaboration and inspiration.

3

RELEVANT WORK HISTORY

June 1995 – Present Owner of BrandedSac, a marketing/branding/creative strategy firm specializing in developing campaigns for clients in the Real Estate, Leisure, Adult Beverage, Technology, Professional Services, and Entertainment/Museum arenas. WellAWARDS & ACCOLADES recognized …AND for developing COUNTING customized marketing materials, online marketing (websites, web marketing and social media strategies), event marketing and signage systems. Solutions-oriented, skilled communicator and adept at current trends and strategies.

57 5

October 1991 – June 1995 Art Director at GAYLORD Design Studio, a top 5 advertising agency in Sacramento, PUBLICATIONS SHOWCA. Worked with Account Executives and clients to develop marketing camCASING OUR TALENT paigns, including art direction of TV commercials, advertising campaigns, special event promotions and print/digital advertising. Specialized in the real estate, professional services and recreation industries. Duties included concept development, creative copywriting input, photo art direction, and print management.

1

February 1989 – October 1991 Graphic Designer for Tackett-Barbaria Design in Sacramento, CA. Developed design TRULY direction for many local and regional clients in a variety of industries IMPORTANT MISSION IN the OUR Sacramento EVERYDAY WORK– including Zoo, Intel Corporation, and a major greeting card YOU! company.

RELEVANT EXPERIENCE & ACCOMPLISHMENTS

Software Knowledge Adobe Creative Suite Google Business Suite

Social media marketing WordPress

Awards & Achievements Print Magazine: Multiple awards for Excellence in Graphic Design International Association of Business Communicators: Multiple Crystal Awards for Excellence in Business Communication ADDY Awards: 12 Gold Awards for a variety of projects, 16 Silver Awards for a variety of projects Clarion Award: Most Improved Magazine Design work has appeared in several design publications, including Noah’s Art: The Best In Zoo Graphics, Communication Arts Print Annual Awards and Print’s Best Logos & Symbols.

EDUCATION

California State University, Chico, BA in Visual Communications, Magna Cum Laude, 1988 Outstanding Graduate Award in the College of Communications, CSU, Chico, 1988

RELATED WORK SAMPLES

SACRAMENTO MUNICIPAL UTILITY DISTRICT TDMMA CONFERENCE I was selec t ed t o develop an inte rnatio nal campaign fo r the S ac r ament o Munic ipal Util ity D is trict (SM UD). The D is trict ho s te d the 41st Annual Transmission & Distribution Maintenance Management A ssoc iat ion Conference , attracting atte nde e s fro m acro s s the United St at es and Canada. I deve l o pe d a mo bil e and de s kto p ve rs io n o f t he conference web sit e, as we l l as a co nfe re nce app and al l re l ate d

Email banner

g r aphic s for at t endees to

plus a 20-pag e prog r am that App icon

promot ed t he event as we l l as t he many at t r ac t ions of the g reat er S ac r ament o regio n.

Landing page for conference website

UNDER MY CARE:

download pertinent information,

15 0% 87% %

INCREASE IN ATTENDANCE AT ANNUAL CONFERENCE

INCREASE IN MARKETING BUDGET

DOWNLOAD RATE OF CONFERENCE APP BY ATTENDEES

Host Utility

2016 TDMMA Conference Sacramento, CA | September 12-16, 2016

Conference Agenda

Out & About in Sacramento

Wednesday, September 14

Your Host Hotel Sheraton Grand Sacramento Hotel 1230 J Street Sacramento, CA 95814 (916) 447-1700 www.sheratonsacramento.com

7:30 a.m. - 4:30 p.m.

Registration Table: Grand Nave Foyer

7:00 a.m. - 8:00 a.m.

Buffet Breakfast: Camellia Room

8:00 a.m. - 8:30 a.m.

8:30 a.m. - 10:00 a.m.

Welcome and Updates: Magnolia Room Panel Discussion: Magnolia Room Major Events - Chair: Bob Blessin, NPPD Manhole Fire - Kevin Woodcock, ENMAX Trans-Bay Cable Failure: Lessons Learned Through Execution Steve Powell, Trans-Bay Cable 2015 Flood - Mark Marsh, Santee Cooper TDMMA Full Group Open Session - Floyd Hardin, Salt River Project, Robby O’Dell, Santee Cooper, Bob Blessin, NPPD

n

Sightseeing The historic State Capital of California features a variety of places to visit during your stay such as the State Capitol Building, the Sacramento Zoo, Old Sacramento, and several museums. Check out www.VisitSacramento.com and Sacramento Magazine at www.sacmag.com for more options on unique and fun things to do in the Sacramento region.

Old Sacramento This national historic landmark overflows with things to see and do. River boats to railroad excursions. Horse drawn carriages and riverside bike treks, Old Sacramento is History on the Move.

Old Sacramento also offers a variety of dining experiences ranging from 5-star to casual and shopping from dozens of locally-owned small shops.

State Capitol Building At the State Capitol, the past, present and future of California interact with equal force. The building serves as both a museum and the state’s working seat of government. Visitors to the Capitol can at once experience California’s rich history and witness the making of history through the modern lawmaking process.

Old Sacramento Visitors Center 1002 2nd St, Sacramento www.oldsacramento.com

n

PROGRAM

n

10:00 a.m. - 10:30 a.m.

10:30 a.m. - Noon

Break: Grand Nave Foyer

Golf Sacramento offers a mix of public and private golf courses throughout the region. Visit Golf Now at www.golfnow. com/destinations/21-sacramento to find a golf course that fits your needs, from putting practice to an 18-hole game.

A few nearby suggestions:

Panel Discussion: Magnolia Room Major Challenges - Chair: Gary Trumbo, SCE Chino Hills 500 UG Progress Report - Jason Foster, SCE n 2015 Winter Peak - Chris Wagner, Santee Cooper n

Noon - 1:00 p.m.

Lunch: Camellia Room

1:00 p.m. - 2:30 p.m.

Workshops: Level 2

Bing Maloney: 6801 Freeport Blvd Sacramento (916) 808-2283 www.bingmaloney.com

Fall Protection Facilitators: Clint White, Tri-State, and Tom Penner, Tri-State Safety/Incident Review Facilitators: Mike Bahr, Tri-State, and Nazir Fazli, LADWP

Haggin Oaks: 3645 Fulton Ave Sacramento (916) 481-GOLF www.hagginoaks.com

Emergency Preparedness Facilitators: Trevor Smith, Manitoba Hydro, and Kevin Woodcock, Enmax Break: Grand Nave Foyer

3:00 p.m. - 4:30 p.m.

Workshops: Level 2

Teal Bend Golf Course: 7200 Garden Highway Sacramento (916) 922-5209 http://www.clubcorp.com/Clubs/ Teal-Bend-Golf-Club/

Transmission Open Forum Facilitators: Clint White, Tri-State, and Tom Penner, Tri-State Distribution Open Forum Facilitators: Dennis Wademan, NPPD, and Joe Carter, APS

SMUD (the Sacramento Municipal Utility District) is pleased to host the 41st Annual Transmission and Distribution Maintenance Management Association Conference from September 12-16, 2016, in Sacramento, California.

Please join us as the TDMMA continues its longstanding tradition of exchanging cutting-edge information and international best practices on Transmission and Distribution facilities between electrical utility peers. We look forward to seeing you for an action-packed week in the California State Capitol!

Conference Info. and FAQs

Spouse Activities

Register Here

Substations Open Forum Facilitators: Jose Lopez, SDG&E, and Robbie McIntosh, Altalink Open Evening

Sacramento Zoo The Sacramento Zoo inspires appreciation, respect and a connection with wildlife and nature through education, recreation and conservation.

3930 W Land Park Dr Sacramento (916) 808-5888 www.saczoo.org Open Daily 9 am to 4 pm Admission Rates: $7.75 - $11.75 Free On-Street Parking

No planned program events.

All guests should make their own arrangements for dinner.

Enjoy the sights and attractions of your host city, Sacramento, CA.

All activities and locations subject to change.

Sports & Events Baseball San Francisco Giants play at home at AT&T Park September 12 – 18. For ticket information visit www.sfgiants.com or call (415) 972-2000.

Oakland Athletics play at home at O.co Coliseum September 10 and 11. For ticket information visit www.athletics.com or call (510) 568-5600.

Football San Francisco 49ers play the Los Angeles Rams on September 12 at 7:20 p.m at Levi’s Stadium in Santa Clara. For ticket information visit www.49ers.com.

SACRAMENTO

2:30 p.m. - 3:00 p.m.

Admission to the Capitol Building is free and tours are available hourly from 9 a.m. to 4 p.m.

10th and L Streets Sacramento, CA 95814 (916) 324-0333 http://assembly.ca.gov/statecapitol Open Weekdays & Weekends: 9 a.m. – 5 p.m.

Events Enjoy the Summit Beer Festival on September 10 from 3 p.m. – 7 p.m. on Capitol Mall. Tickets start at $60 and are available online at www.californiacraftbeer.com.

All activities and locations subject to change.

8

TDMMA 41st Annual Conference

15

TDMMA 41st Annual Conference

Out & About in Sacramento

Sample pages of 6-page conference website.

n Transmission ge&meDintstAsribsoutciaiotion Maintenance Mana

st Annual Co| Sacnframerenteno,ceCA

41

Sept. 12-15, 2016

pal Utility District Hosted by Sacramento Munici

20-page conference guide.

RELATED WORK SAMPLES

BOWLES HALL RESID ENTIAL COLLEGE, UC BERKELEY I was recently selected to develop all marketing materials for a three-year, $50 million fundraising campaign for the renovation of Bowles Hall, the oldest residential college in the western United States, located on the UC Berkeley campus. This campaign included the development and print production of various brochures, booklets and quarterly newsletters highlighting the progress of the effort, a website for donors and residents, and coordination of fund-raising events and a Grand Re-Opening, which took place in 2016. As a result of this successful effort, I was contracted to design all permanent donor and room signage located throughout this iconic seven-story building.

UNDER MY CARE: $

326

r e Next Chapte

Bowles Hall: Th

Join the Journe

y to Restore this

Iconic Academ

TOTAL SIGNS DESIGNED, FABRICATED AND INSTALLED IN THIS HISTORIC STRUCTURE

ic Treasure

50M 8

TOTAL FUNDS RAISED TO RENOVATE THE BUILDING AND ESTABLISH AN ENDOWMENT TO KEEP IT RUNNING

Bowles Hall Through the Years

Early History of Bowles Hall to construct, Bowles Hall was designed by

n

San Francisco.

Sproul and designed by renowned University Architect that was in use at Oxford and Cambridge in Great Britain

The Hall underwent a few other changes over the years – including its temporary dedication to the housing of military students during World War II – and the Hall and its residential and governance structure served the University well until the mid-1970s. It was then that the residential college model was abandoned and replaced with admission by lottery. The result was a loss of self-government, the closure of on-site dining in 2000 and freshmen-only residents starting in 2005. By that time, the Hall – in need of significant repair and maintenance – exhibited little evidence of its rich character or esteemed history.

n

n

Renovated and Upgraded Facilities – Bowles Hall will be renovated and upgraded to restore its rich character while meeting the needs of today’s students, addressing lifesafety and ADA requirements, remediating deferred maintenance, and incorporating state-of-the-art communications and technology, relieving UC Berkeley of the costs of maintenance and operation for 45 years.

3

2005 2009 2012 MARCH

2014 2016

Loyalty and Support – Bowles Hall creates an experience where memories are generated that build the foundation for lifelong campus loyalty and financial support from alumni.

J U LY

11

2

Ownership – The Bowles Hall experience offers a unique, lifetime connection to fellow members and supporters of the Bowles Hall Residential College to preserve and enhance the Bowles Hall experience and historic building.

Bowles Hall Alumni Association secured support from the UC Berkeley Academic Senate to reinstitute Bowles Hall as a Residential College.

Berkeley Foundation endorsed the Bowles Hall Residential College proposal for Bowles Hall.

Bowles Hall Residential College plan was approved by the UC Board of Regents.

Expected completion of restored Bowles Hall Residential College.

Bowles Hall Residential College opened with 102 male student residents.

1938 1988

Bowles Hall was recognized as a City of Berkeley Landmark building (#120) under the jurisdiction of the City’s Landmark Preservation Commission.

2000 2005 2009

On-site commuity dining at Bowles Hall was discontinued.

Bowles Hall Alumni Association was formed with the primary objective to restore the Hall to its original purpose as a residential college.

Bowles Hall Foundation, a California nonprofit 501(c)(3) corporation, was established to solicit and collect funds to support the effort and to provide a nonprofit vehicle to enter into a public/private partnership with UC Berkeley.

2013 2015

Chancellor Dirks endorsed the Bowles Hall Residential College proposal for Bowles Hall.

MAY

AUGUST

2 02 0s

(and planned for Harvard and later for Yale).

n

2 01 0s

Dr. George Kelham to follow the residential college model

In 1938, the prized Julien and Helen Hart Memorial Library was added to Bowles Hall as a gift from Berkeley Professor James D. Hart

HISTORIC STRUCTURE.

Bowles Hall began housing only for freshmen.

20 00 s

was furthered by future UC President Dr. Robert Gordon

EACH DAY TO THIS

1929

As a gift from Berkeley Professor James D. Hart and his sister Mrs. Joseph Bransten, of the Julien and Helen Hart family, the prized Julien and Helen Hart Memorial Library was added to Bowles Hall.

1 99 0s

first student residence hall at UC Berkeley. The project

AND THEIR GUESTS

Bowles Hall was listed on the National Register of Historic places under the jurisdiction of the U.S. Department of the Interior.

1980s

(also of the UC Berkeley class of 1882) to construct the

WELCOMES STUDENTS

Residential college model was abandoned and replaced with admission by lottery.

1970s

her late husband and former UC Regent, Philip E. Bowles

and his sister Mrs. Joseph Bransten, of the Julien and Helen Hart family.

The residential college library was designed as communal space for academic pursuit and housed historic volumes and shared academic resources collected through generations.

Bowles Hall joined the war effort and served as home to military students completing degree work.

1 96 0s

proposed a major gift to the University in memory of

LOCATED IN THE GRAND ENTRY TO BOWLES HALL,

This Oakland Tribune article from January 26, 1929 highlights Mary Bowles’ presentation of Bowles Hall (which initially cost $350,000 to construct) to the University.

Pride – Bowles Hall translates into membership in a broad community that extends locally, regionally and across the United States and abroad; a community united through common bonds of mutual experience, respect and concern for others; appreciation for the life-changing impact and pride in the memories of their experiences at the Bowles Hall Residential College.

Mary McNear Bowles proposed a major gift to the University in memory of her late husband and former UC Regent, Philip E. Bowles to construct the first student residence hall at UC Berkeley.

1927 1943-1945 Mid 1970s 1989

1950s

In 1927, Mary McNear Bowles (UC Berkeley class of 1882)

The motto “Education Through Fellowship” was the guiding principle for more than 6,000 residents who came from all walks of economic, ethnic and religious backgrounds, and variable life experiences. Residents’ lives were enriched through a vibrant academic and social setting that produced men of high ethical standards well-equipped to meet social and economic responsibilities upon graduation, many of whom ultimately took their place as leaders in American and global society and a number of whom became known nationally and internationally.

n

Active Involvement – Bowles Hall provides an opportunity for administrators, faculty and staff to become involved, whether as mentors — offering seminars or short courses — or through invitations to live and dine with residents and share life experiences. n

THIS DEDICATION PLAQUE,

A Community of Partners – Bowles Hall provides opportunities where the community of alumni, faculty and Friends of Bowles Hall participate as partners with Hall residents and campus leaders to serve as advisors and mentors; to lead seminars and short courses on topics of mutual interest; and to participate at special dinners and weekend gatherings.

19 40 s

Bowles Hall opened in 1929 with 102 male student residents, two per three-room suite, with on-site community dining, gracious living, self-governance and four-year residence. The residential college concept in general, and as exhibited at Bowles Hall, stressed academic achievement and collegiality, including educational programs, tutoring and self-government, where upper classmen served as role models and coaches for newer residents. of the 1915 Panama

Pacific Exposition in

n

1930s

Dr. George Kelham, the Principal Architect

For Alumni and Friends

Quality and Excellence – Bowles Hall offers a standard of quality and excellence where timetested and newly developed resident-life programs serve as models for activities that could be extended for the benefit of other residential students on the Berkeley campus and in the UC system.

1 92 0s

For the Campus

Taking nearly two years

20-page keepsake fundraising book.

YEAR SUCCESSFUL EFFORT, WITH STUDENTS MOVING IN ON SCHEDULE FOR THE 2016/17 ACADEMIC YEAR

2016

Groundbreaking scheduled for restoration project of Bowles Hall Residential College.

First UC Berkeley undergraduate students will reside in fully restored and renovated Bowles Hall Residential College with an occupancy of 193 residents.

Invitation template for fundraising events and Grand Re-Opening event.

Bowles Hall Residential College Live the Legacy

Re-Introducing the l College Bowles Hall Residentia UC Berkeley student residence on the refurnishing, Housed in the most iconic million renovation and complete campus following a $40 immersive College provides a robust, the Bowles Hall Residential are enhanced, where academic pursuits undergraduate living experience long-lasting friendships are built. and real-world skills are acquired, university research large a within We are a small, diverse communityfrom every year, major and walk of students Our campus. We are home to nce teaches civility and respect. s with life. Our system of self-governa through meaningful relationship culture engages all people alumni. And rs, and well-accomplished Berkeley faculty, administrato belonging. and deep sense of pride our traditions provide a support, learn to Hall learn to lead and they for those Those who live at Bowles and to gain an ethic of concern to shape and to contribute, complexities of critical skills to address the around them. They gain and seek soluThey embrace challenges the life beyond the campus. the world.

And they go on to change tions. They live. They thrive.

College is privateBowles Hall Residential at no cost to UC ly-owned and -operated by the Berkeley or California taxpayers Hall Foundation, alumni-initiated Bowles a not-for-profit corporation.

Residential College Roles

12-page informational brochure for prospective residents.

ProgrammBowles atic Objective Hall

s

Foundation Academic Developmen t Education Through Academic plan design, Fellowshipimplementation Study skills and time management Test taking n Research n Critical analysis n Problem solving n

n

n

Career Education and Planning Industry exploration, understand ing Personal presentation Resume and cover letter preparation Interviewing skills n Effective use of online tools n Critical thinking and analysis n Self-expression and presentatio n n

n

n

n

Life Skills Respect for every individual Benefitting from diversity Acceptance of responsibili ty and accountability Leadership and followership n Financial literacy n Appreciation for the Arts n Presentation of self n

Bowles Hall Foundation n

n

n

Informed, Participative Citizenship Political literacy n National governance model n Community developme nt n Effective self-government

College Principal

Armed with a deep belief that every student is different in personality, talents and in the way they respond to the demands of college life, our Principal is directly responsible for all aspects of implementing the College’s programming.

The Principal acts as a central pillar of each resident’s school life, providing stability, wisdom, fairness and enthusiasm to help them enjoy their college lives and to make the most of their capabilities and opportunities. The Principal nates the efforts of the student also coordijudicial committee, a group professional judges and advised by alumni to ensure discipline is maintained and College policies are followed.

College Dean

Providing the right academic environment and expectations chief responsibility of our is the College Dean. By focusing on the academic development of each student, the Dean understands and guides to discover areas of strength and aptitude, and also unearth residents on-campus resources that valuable can further engage unique areas of interests.

Director of Program Developme nt Our Director ensures all residential programming is in balance with the ever-changing needs of today’s students. This role identifies and implements the most effective ways residents, program staff, alumni can communicate while simultaneously cultivating and range of relationships among a wide Cal faculty and key administrato rs.

Graduate Residents Bowles Hall also houses multiple members of Cal’s graduate schools.

Closer in age to undergradu ate residents, they literally “walk the halls” to speak informally with students on a regular basis, maintaining an open door policy and/or regular office hours. They also eat with students, and participate in activities and social events of the This casual approach helps them deeply learn the academic College. and needs of each student interests to better inform the senior faculty members.

Education Through Fellowship n

& Responsibilities

The Bowles Hall Residenti al College experience is guided by a faculty and graduate residents team that lives in-residence alongside students. Working closely with the Bowles Hall Foundation Board of Directors as well as an active alumni group, this leadership group guides residents towards achieving success both on and off campus—staying on track academically, promotin g readiness for advanced studies and/or careers, and becoming meaningful contributors to society.

Meet Some of Our Team Daniel Melia, PhD, College Principal Daniel brings firsthand knowledge of the residential college to earning his PhD at Harvard, experience to Bowles Hall.

In route he was an undergraduate and later a resident tutor resident of the school’s Quincy in Lowell House. He came House to Berkeley in 1972 to teach Celtic Studies, and he has Rhetoric and served units, Chair of several Academic as Department Chair, Dean and Director of several academic Senate Committees, and Secretary of the Academic Senate.

Alexei Vranich, PhD, Director of Program Developme Alexei was a four-year Bowles nt Hall resident (1987-91) and returns to campus following living in dorms as a UCLA Faculty-in-Residence. Holding six years of a PhD in Anthropology and from Univ. of Pennsylvania , Alexei Archaeology has been called upon on television is a known expert on pre-Columbian cultures whose knowledge and in print. He also sculpts and performs martial arts.

Joshua McIntosh, PhD, Lead of BHRC Student-Ce ntered Operations Team A member of the Bowles Hall Foundation Board of Directors and overseer of development plan, Joshua our student is the Vice President of Student Affairs and Dean of Students College in Maine. Armed with a PhD at Bates extensive student affairs experience in Higher Education Administration from Syracuse, his deeply engaged in their residential includes work at John Hopkins and Harvard, where he was college renovation.

Daniel Melia

Alexei Vranich

Joshua McIntosh

9-page parallax-style website.

RELATED WORK SAMPLES CALIFORNIA BEER & BEVERAGE DISTRIBUTORS MARKETING MATERIALS

2007 Officers and Management Committee Thursday, November 15, 2007 9:00 am – 12:00 pm CBBD Wholesaler Members Only

Geoffrey M. Howard, Partner, Bingham McCutchen LLP

A partner in the firm’s San Francisco office, Mr. Howard works primarily on complex commercial litigation and is a member of the firm’s Intellectual Property and Technology Litigation and Antitrust and Trade Regulation Groups. He represents a diverse array of communications and other technology companies, distributors, and trade associations in high profile industries. Mr. Howard has also counseled early stage companies and their investors regarding their contract portfolios and litigation management programs. Before joining the firm in 1992, Mr. Howard clerked for the Honorable Samuel Conti, United States District Court Judge for the Northern District of California. He is a 1988 graduate magna cum laude from the University of California, Los Angeles, where he earned his Bachelor of Arts degree. In 1991, Mr. Howard earned his Juris Doctor from Harvard Law School where he graduated cum laude.

Alan Berkowitz, Partner, Bingham McCutchen LLP

A former counsel with the National Labor Relations Board (NLRB), Mr. Berkowitz now represents employers in all aspects of labor and employment law and unfair competition. Mr. Berkowitz has extensive experience in labor/management issues, including union election campaigns, picketing, unfair labor practice proceedings, labor arbitrations and collective bargaining. His civil litigation practice focuses on wrongful termination, discrimination, sexual harassment, unfair competition, and wage and hour matters.

Craig S. Ritchey, Partner, Dorsey and Whitney, LLP

Craig Ritchey is a partner of the firm Dorsey and Whitney, LLP in Palo Alto. He received his A.B. in Political Science from Stanford University in 1966. A defensive back and kick returner during his Stanford days, Mr. Ritchey turned down a draft by the Oakland Raiders to study law. He received his J.D. from Hastings College of Law in 1969, where he was a member of the Board of Editors of the Law Journal.

Mr. Ritchey brings more than 30 years of experience in law, business, and public affairs to a practice that embraces a broad range of business disputes involving technology, real estate, partnership, trade secrets, unfair competition, executive compensation and separation, and manufacturer-distributor relations. He is listed in San Jose Magazine’s ‘Who are the Valley’s Top 300 Legal Minds’.

Thursday, November 15, 2007 2:00 pm – 4:00 pm Mike Mazzoni, Senior Partner, Seema International Ltd.

Mr. Mazzoni specializes in business development and strategic planning for beer distributors including valuations, mergers, and acquisitions. He has held a variety of sales, marketing and general management positions with Anheuser-Busch, Pabst Brewing Co. and Barton Beers, Ltd. which he established in 1983.

Joe Thompson, President, Independent Beverage Group

Joe Thompson is President of IBG, a full service beverageconsulting firm offering independent analysis and assistance to both suppliers and wholesalers for over 20 years. Mr. Thompson’s background, prior to forming IBG, includes 6 years as President of a major Anheuser-Busch distributorship, 3 years with Coca Cola USA and 6 years with Coors Brewing Company.

Panel–Moderator

Harry Schuhmacher, Publisher, Beernet Daily

Harry Schuhmacher’s Beer Business Daily is read on every continent except Antarctica. He has worked in the beer business for over 20 years in a variety of positions. He has been publishing Beer Business Daily for over ten years. Mr. Schuhmacher admits that he is not always right, but never uncertain.

Tom Cardella, Vice President, Sales and Marketing, Miller Brewing Co.

A 25-year veteran of the global beer industry, Mr. Cardella rejoined Miller in 2005 after serving as InBev USA’s Vice President of Sales from 2004 through 2005, following the merger of Beck’s North America and Labatt USA. Prior to that, he was President and CEO of Beck’s North America in 2003 – 2004; Vice President – Strategic Planning for Femsa Cerveza in Mexico from 2001 – 2003; and Vice President – Marketing for Labatt USA.

William Hackett, President, Crown Imports, LLC

Mr. Hackett began his tenure at Crown Imports in January 1984 when he joined the company as National Sales Manager. In 1993, he was named President of Barton Beers, and has continued in this role since Barton became Crown Imports on January 2, 2007.

Mr. Hackett’s career in the beer industry began in field sales management at Pabst Brewing Company in the mid-1970’s.

Keith Levy, Vice President of Brand Management, Anheuser-Busch Inc.

Keith Levy is responsible for marketing of all Anheuser-Busch and alliance beer brands. He was appointed to the post in 2007.

From 2005 until 2007, Mr. Levy has served as Vice President, Sales & Retail Marketing. In that position, he was responsible for all domestic beer sales and revenues. Mr. Levy began his career with Anheuser-Busch in 1987 and has held a variety of positions across a wide area of disciplines including serving as Director of Marketing Operations and as the Sr. Executive Assistant to Mr. August Busch IV, president of Anheuser Busch.

Scott Barnum, CEO, Pyramid Breweries

Mr. Barnum was appointed CEO of Pyramid Breweries in June of 2006 and has been a member of its Board of Directors since February 1999. In July 2002, he was President of Cocoa Pete’s Chocolate Adventures, a premium chocolate company founded by the creator of Pete’s Wicked Ale. Mr. Barnum launched the International Division for eBay Inc., shortly after its IPO in 1998 as Vice President/ General Manager. Prior to eBay, Mr. Barnum was President and Chief Operating Officer of Pete’s Brewing Company. He previously held several senior marketing management positions with Miller Brewing Company and launched Miller’s specialty beer division as its General Manager.

Friday, November 16, 2007 9:00 am – 11:00 am Ed McBrien, Chief Revenue Officer, Coor Brewing Co.

Mr. McBrien is responsible for Coors Brewing Company’s total U.S. sales volume, profit contribution, share growth and causal results. Mr. McBrien joined Coors in October 1994 as the Retail Account Director responsible for chain account business in the Midwest Field Business Area (FBA). He was promoted to Area Vice President of the Midwest FBA in December of 1995, to Region Vice President – Eastern U.S. in March of 2000 and to Vice President – Key Accounts in 2004.

Benj Steinman, President, Beer Marketer’s INSIGHTS

As the publisher of the leading trade publication for the United States brewing industry since 1970, Mr. Steinman joined the family business in 1980 after graduating from Brown University with a Bachelor of Arts degree and a Masters of Business Administration from Columbia University. Mr. Steinman oversees all aspects of Beer Marketer’s INSIGHTS, including its seven other publications covering beer and non-alcoholic beverage products, as well as alcohol policy issues

Tom Shipley, Senior Director of Global Industry Development, Anheuser-Busch Inc.

Since joining Anheuser-Busch in 1989, Mr. Shipley has held a variety of roles in sales training and marketing, including serving as brand manager for Budweiser.

Frank O. Clark

Ron L. Fowler

Ryan Donaghy

Bill Lazzerini, Jr.

Geoffrey A. Couch

Peter Heimark

David “Duke” Reyes Victoria G. Horton

Immediate Past Chair Chairwoman of the Board Central Coast Distributing LLC Markstein Sales Co.

Vice Chair Chief Financial Officer/ Liquid Investments, LLC Secretary Mesa Beverage Co., Inc. Donaghy Sales, Inc. Mesa Distributing Co., Inc.

W hen the C al ifo rnia Be e r & Beve rage D is tributo rs

TJ Louderback

Laura MarksteinGallagher

NBWA CA Director Bay Area Beverage Co.

neede d a de s igne r to appro priate l y market and NBWA CA Director Advance Beverage Co.

Member/PAC Chair Couch Distributing Co., Inc.

b r and the ir annual eve nt mate rial s , they turne d to

Member Member President Heimark Distributing Co. Harbor Distributing LLC Triangle Distributing Co. – Anaheim & Gardena

2007 District Directors

St eve Bal l . Since 2 0 0 3 , I have had the pl e as ure District 4

District 1

District 2

District 3

Eagle Distributing Co.

Golden Brands Beverage Distributors

CENCAL Beverage Co. Mesa Beverage Co. West Sacramento

mark Gleason

District 6

Jeff JorDano

BoB stahl

District 7

Pacific Beverage Co

tom reyes

Harbor Distributing LLC – Anaheim & Gardena

BoB Dinsmore

District 8

Pete leesha

District 9

District 5

of deve l o ping e ach ye ar’s the me fo r the ir Annual

Dan Partelow

Anheuser-Busch Sales Pomona Anheuser-Busch Sales Antelope Valley

District 10

No. CA Director at Large So. CA Director at Large Statewide Director at Large

Ces Butner

Horizon Beverage Co.

mary triChell

W.A. Thompson, Inc.

Confe re nce and Le gis l ative D ay, as we l l as al l

John anDerson, Jr. Ace Beverage Co.

promotio nal mate rial s , inv itatio ns , s ignage and

In his current position, Shipley develops strategy and tactics to enhance the image of beer among key audiences nationally and internationally, and helps generate growth in the beer industry through the company’s “Here’s To Beer” program.

Don’t Forget to Mark Your Dance Cards!

CBBD’s 61st annual Convention novemBer 5 - 7, 2008 hyatt reGenCy emBarCaDero san franCisCo, Ca

adver tis ing s pe cial ty ite ms . Rho nda Steve ns o n, Direc to r o f M arketing & Publ ic Affairs fo r C BBD g ives St eve kudo s eve ry ye ar fo r “deve l o ping mat er ials t hat accurate l y and cre ative l y bl e nd both the professiona l and re cre atio nal nature o f o ur eve nts .”

Cheer s t o m any mo re cre ative ye ars to gethe r!

UNDER MY CARE: # $

1

CALIFORNIA’S RANKING IN THE COUNTRY’S BEER MARKET

Theme development, promotional collateral and signage for CBBD’s 60th Annual Convention.

5.3B

BEER DISTRIBUTORS’ TOTAL ECONOMIC VALUE TO CALIFORNIA

Theme development and design work for each year’s holiday celebration.

A sampling of the print materials and websites BrandedSac created for this statewide association.

How do you attract CA state legislators to be sympathetic to your cause?

By serving them beer and tacos at their front doorstep, and sending the invitation out as a beer bottle...full of peanuts, of course!

RELATED WORK SAMPLES UNDER MY CARE:

15

UNIQUE LABELS CREATED, ALL IN THE SAME PHOTO COLLAGE ILLUSTRATION STYLE

11

STATEWIDE AWARDS EARNED IN THE 4-YEAR HISTORY OF THE BREWERY

OAK PARK BREWING COMPANY BRANDING T he t hree owner s of S acrame nto’s newe s t craft brewe ry and rest aur ant approac hed me afte r hav ing difficul ty deve l o ping a look and style for their dream of a “Victorian Steampunk” experience. I ended up ref reshing t he ir exis ting l o go , and e s tabl is he d a we l l t houg ht-out b r and that incl ude d l abe l ing, adve rtis ing, buil ding sig nag e, t r ade s how exhibit, and eve n co mmunity eve nt mar ket ing in Sacrame nto’s o l de s t ne ighbo rho o d o f Oak Par k . T he ef forts paid o ff, and the brewe ry garne re d much at t ent ion, even w inning two “Be s t o f Sacrame nto” awards the following year, as we l l as be ing fe ature d in s eve ral reg ional lifest yl e magazine s .

The logo refresh included adding ornate scrollwork and aged metallic finishes indicative of the Victorian Steampunk era.

10’ Tent Back W 83”H x 124”W (Full Bleed) 81”H x 121”W (Finished Size)

BRITISH & BELGIAN ALES

Labels were designed in three different sizes: 12 oz. cans, 16 oz. cans, and 22 oz. bottles.

An advertising template was developed for the brewery to easily promote events and new releases to the community in local publications.

Wall

A sampling of some of the beer labels created for the brand, and a trade show booth for exhibiting at beer festivals.

S    WEST COAST EDGE

seam

RELATED WORK SAMPLES CENTER FOR SACRAMENTO HISTORY When ever th e cit y of Sa c r a m e nt o i s

Become a Mem ber

Today

Support the Preservation and SacramentoExplorat ion of History Museum 101 “I” Street Sacramento’s Old Sacramento Historic Legacy !

D e par tin g fr om

loo k in g fo r u n iq u e ways t o p rom ot e the history and heritage of its n a tu ra l a ss et s

Benefits Includ

e: Free Sacramento History museum adm tations to members exhibit 10:30 a.m. 1:00 p.m. openings3:30 andp.m. events Quarterl4:00 11:00 a.m. 1:30np.m. p.m. y new sletter subscrip4:30 11:30 p.m. 2:00 p.m. tion p.m.

Discounts on 12:00 p.m. 2:30n p.m.

Youth museum Store 12:30 p.m. 3:00 mer p.m.chandiseadult , special events and facility rent presented by the als Historic Oldn Sacramento Foundation Free or disc ounted admissio www.HistoricOldSac.org n to 197 history mus eums nationwide n

TIMEInvi ission all year long n

in a n a tte ntio n gr a b b in g ma n n e r, t h ey tu rn to m e.

I have had the pleasure

10:30 a.m.

11:00 a.m.

11:30 p.m.

12:00 p.m.

12:30 p.m.

of co l l a b o ra tin g w i t h th e city o n s ever a l of i t s

Visit www.Historic Old or call 916-808 Sac.org -705 for more informat 9 ion 1:00 p.m. 3:30 p.m.

1:30 p.m. 4:00 p.m.

2:00 p.m. 4:30 p.m.

2:30 p.m.

Youth 3:00 p.m. adult

0

Tickets are not refundable Exchanges bas ed on availability No rain checks Not responsible for or stolen tickets lost

at tra ctio n s …a n d eve n

8

we l l -kn own event s a n d

som e n ew o n e s s u re t o be co m e in sta nt c l a s s i c s !

Established in 2011, BrandedSac developed the name, taglines and all branding for the Old Sacramento Underground Tours. In addition, a souvenir guide book, tickets and advertising campaign were created, with regular thematic updates to keep the interest high for one of Old Sacramento’s premier tourist attractions.

The great storm of January 1862 flooded J street in Sacramento, the heart of business and commercial activities.

14

canvas and wooden structures with ease, trapping new residents in their homes and on their roofs. The tumultuous year was followed by a series of additional floods and a vicious fire that wiped out the city once more, taking with it many new structures and homes.

City Directories from the era describe the financial and human losses wrought by such untimely catastrophes, as well as Sacramentans’ courageous efforts to rebuild. The city’s resolve was tested once more in the winter of 1861-1862. In December 1861 the Sacramento and American Rivers swelled, causing the American River levee to burst and effectively cancelling all Christmas celebrations in the city. A young woman survived and described the wrath of the 200-year storm that washed over the entire state in January 1862 and nearly destroyed her family’s home.

Historic images, local newspapers, reports from San Francisco, and a surveyor’s journal also describe the destruction in the capital city. The clash between residents’ hopes for Sacramento and the realities of its physical location was overwhelming.

Illustrating this point, both local and outside observers managed to provide gruesome

5

OLD SACRAMENTO UNDERGROUND TOURS – AT THE –

SACRAMENTO

Accum ing ex exer sum augiam, volore dolore magnim illamet, sum ipsusci lluptat. duismod digna feu

HISTORY MUSEUM 101 “I” STREET • OLD SACRAMENTO 916-808-7059 • SacHistoryMuseum.org

15

Considered the home of Sacramento’s History, the Sacramento History Museum hired me to develop their new identity. I used architectural and physical elements from the city’s past to create this logo that’s featured prominently on all museum materials. I also create their Annual Report that has been successfully used by all board members when approaching potential corporate and individual sponsors.

A Year of

Partnerships and Progress

Looking to attract the Millennial generation to history, the Center for Sacramento History contacted me to develop the name, identity and all marketing materials for this brandnew online tour. With Anytime Tours you can download the app or visit the website, and discover stories about the people and events that created California’s Capital City, all via short two minute video tours with humorous tour guides. Advertising and posters promoting the tours were also developed. Look for more tours coming soon!

UNDER MY CARE:

RELATED WORK SAMPLES

15 4%

CALIFORNIA STATE RAILROAD MUSEUM S ince 2 0 0 3 , I have deve l o pe d much o f the

YEAR MARKETING RELATIONSHIP WITH THE MUSEUM

2.3%

marketing materials for America’s most popular r ail ro ad mus e um, incl uding exhibit and mus e um

AVERAGE ANNUAL GROWTH IN MEMBERSHIP IN OUR TENURE

signage , s pe cial eve nt pro motio n, me mbe rs hip development and volunteer recognition items.

I have eve n be e n re s po ns ibl e fo r de s igning

AVERAGE ANNUAL GROWTH IN VISITATION IN OUR TENURE

several books that are top sellers in the M us e um s to re ! And be caus e o f my l o ng-s tanding re l atio ns hip w ith the Foundation, I have had the pleasure o f partne ring w ith othe r e ntitie s located throughout the Old Sacramento His to ric D is trict.

A sampling of the many print collateral pieces I have developed for the museum and store, including advertising, membership & fund development brochures, books, DVD packaging, signage and publications.

I managed all identity development, marketing and fundraising efforts for Railtown 1897 in Jamestown, also run by the museum.

When the museum decided it was time to reimagine their exhibits, they turned to me for developing promotional materials as well as all new exhibit and wayfinding signage throughout the facility. I created the theme, and brought it to life both inside and outside the museum.

I love “Working on the Railroad”!

I was responsible for developing the marketing materials for countless events at the museum, including the Polar Express® Train Ride, Thomas The Tank Engine®, Railfair celebrations, Union Pacific’s 150th Anniversary and the Small Wonders: The Magic of Toy Trains Exhibit.

On Track!, the quarterly membership newsletter, was the first project I designed and managed during our long-standing relationship.

RELATED WORK SAMPLES

MURPHY AUSTIN ADAMS SCHOENFELD LLP BRANDING & EVENT MARKETING I have enjoyed working

t he S ac r ament o reg ion s ince it f ir st for med in 1999. I have b een t heir “g o-t o source” fo r al l t hing s mar ket ing . From initial

The theme and visuals developed for the firm’s 2010 Author Series event, “How Trusting Others Can Change the World,” is still one of the firm’s favorites.

identity development to websites, blogs, print collateral and community outreach effo rt s ,

20 % 190 # 10

YEAR MARKETING RELATIONSHIP WITH THE FIRM

UNDER MY CARE:

wit h t his leading law f irm in

GROWTH WITHIN THE FIRM DURING OUR TENURE

RECENT RANK IN THE BUSINESS JOURNAL’S LARGEST LAW FIRMS

I have been proud to partner with this amazing group of talented and community-minded profe s s io nal s .

TOGETHER.

TOGETHER.

We are helping employers navigate the changes.

We are building Sacramento’s future.

Real relationships and deep client trust …

Real relationships and deep client trust …

make all the difference in the world. on meaningful highest value we place the you have with Murphy Austin, level of trust PERSONAL. At ship and the ect tion WITH US, IT’S rela the ice you can exp eve that sonalized serv ships. We beli the highly per are able client relation difference in our clients, we make a radical better serve ys to rne as atto are r in e you nce found erent practic se and experie grating our diff adth of experti from us. By inte tions that depth and bre sonal connec clients with the direct and per to provide our maintain the also we , But law firms. many bigger . a smaller firm clients seek from COMMERCI MEET OUR

M: S TAT E T E A AL REAL E

M U R P H Y

A U S T I N

A D A M S

S C H O E N F E L D

These panel message cards created for each practice group were a quick and easy way for attorneys to promote their services to potential new clients.

Lisa D. Nicolls Oh Catherine M. eil Michael R. O’N zian hba Sha r V. Blai tehead R. Brooks Whi

Keeva G. Coe gs Katy A. Cummin nessy Suzanne E. Hen on Steven A. Lam ley John G. Mon

der J. Scott Alexan Peter A. Austin tin Russell J. Aus Kent N. Calfee Henry W. Chu

AND REAL ESTATE BUSINESS LAW s

Purchases/Sale

Business Transactions Financing Leasing Development Workouts Litigation Subdivisions Land

Conservation

L L P

Environmental ness Corporate & Busi te Construction tracts Tax cial Real Esta ts Public Con .com ation Commer ent Nonprofi | murphyaustin Commercial Litig lthcare Labor & Employm 2300 446.

Hea amento | 916.

Government , Suite 850, Sacr 555 Capitol Mall ENFELD LLP | IN ADAMS SCHO MURPHY AUST n

n

n

n

n

n

n

n

make all the difference in the world.

te Income, Esta and Property Tax Law

M U R P H Y

A U S T I N

A D A M S

S C H O E N F E L D

L L P

Since 2009, I have partnered with the firm to develop their annual client appreciation event marketing.

Shown here is the invitation, signage (both digital and traditional) and appreciation gift for 2017’s event at the Crocker Art Museum.

In addition to developing print and 3-dimensional marketing, I created a new blog page to aid the firm’s community outreach efforts.

They say all good things must come to an end, and the time arrived for the firm to rebrand themselves from their full name used when first established to the new, shortened Murphy Austin identity. I created the initial logo, and implemented the new brand into current communication for the firm.

RELATED WORK SAMPLES UNDER MY CARE: + $

100

EXPECTED ATTENDEES AT THIS INVITATION-ONLY EVENT FOR HIGH NETWORTH INDIVIDUALS

The challenge while creating this identity was to allude to the aviation industry in a sophisticated, abstract way, yet also reflect the forward-thinking content to be presented.

1M

PLANNED DONATION TO THE NATIONAL CENTER FOR MISSING & EXPLOITED CHILDREN

40+

EXHIBITORS DISPLAYING THE LATEST IN TECHNOLOGY AND SERVICES FOR THE NATION’S WEALTHY

CHANGE AGENT SUMMIT - COACHELLA VALLEY B ec ause of my ex t ensive expe rie nce in eve nt marketing, I was hand-selec t ed by t he o rganize rs o f the C hange Agent S ummit , an invit at ion-only event avail abl e excl us ive l y to high net-wo rth individuals. W it h proce e ds be ne fiting Jo hn Wal s h’s National Center for M i s s i n g & Exp loi ted Ch i ldren, the Summit co mbine s info rmatio n o n t he pr ivat e air t r avel indus try and human trafficking. Fe aturing speaker s & ex hib it or s tail o re d to l uxury te chno l o gy and s e rv ice s , breakout sessions held in opulent jet aircraft, and California’s fin e s t food & wine, t his event is s ure to info rm, ins pire and make a po s itive c hang e in our soc iet y.

SUMMIT HIGHLIGHTS

W H AT ’ S O N T H E H O R I Z O N ?

We live in thrilling and rapidly changing times, serving us with more lifestyle choices than humanity has ever experienced. CHANGE AGENT SUMMIT is a one-day edutainment experience designed to make a difference in the world and help you navigate the current pace of innovation and individual empowerment. With so many new and innovative private air travel options available, where does a qualified but undecided jet setter go to find the best solutions? CHANGE AGENT SUMMIT has all the answers for you.

LUXURY SOCIAL EXPERIENCE in 26k sq ft hangar on private jetway to raise funds for a gamechanging cause

EXPERIENCE THE JETS

INNOVATION TALKS

60+ private air travel options 60+ lux product demos

Life hacks and hot topics are hosted on private jets vs. conference rooms. Authors + experts + thought leaders + innovators + founders

EXPERIENTIAL MARKETPLACE

CALIFORNIA’S FINEST FOOD AND WINE

Y O U R M I S S I O N , S H O U L D Y O U A C C E P T I T: MISSION 1:

MISSION 2:

MISSION 3:

HUMAN RIGHTS SUMMIT

PRIVATE AIR TRAVEL SUMMIT

CHANGE AGENT SUMMIT

End human trafficking and sexploitation. Help us raise $1M for the cause.

Experience 60+ private air travel options, and breakout sessions on jets.

NOTEWORTHY LEADING EXPERTS Speak in short high impact format on business + lifestyle trends

Innovation Talks - Hear experts on game-changing topics, life hacks, and demo innovative products.

CHANGE AGENT CATALYST AWARD APRIL 7, 2018

|

DESERT JET CENTER

To honor person or organization who is a catalyst for ending human trafficking + raise $1M to save lives

| C O A C H E L L A V A L L E Y, C A

1

4

video + world class art + robots + virtual reality + life hacks + AI demos meditation pods +

CHANGE AGENT MANUAL Curated Private air travel, business products & services, lifestyle trends, innovative offerings, free trips, vacations, luxury goods & services, special offers worth $1,000s

breakfast + gourmet lunch + all day food & wine court + cocktail party + private VIP “Dinner in the Desert”

DYNAMIC MULTIMEDIA DIGITAL PLATFORM

created to share info + tools + resources beyond the Summit

5

A 200-page keepsake book was designed highlighting the conference, and showcasing each sponsor/ exhibitor, allowing them an opportunity to feature their products and services.

The Summit . . . . . . . . . . . . . . . . . . . . . . . . . 3 Our Commitment

. . . . . . . . . . . . . . . . . . . . . . . . . . .

Sponsors & Exhibitors

. . . . . . . . .

Speakers & Presenters

. . . . . 143

. . . . . . . . . . . . . . . . . . . . . . . . . 191

“Derte atrae nostro imis sulos vice hos come iam tum, scaupiora Rocusita, nerfina, Cuperte intienru tilaenu west, quodit grande . Derteren alt nostrox timis sulos vice hostra comne ia tum, scaupior Cuperte intieni .”

7

NAM EOS DOLUPTA SPELENT, SENI

1963

UT VOLO BERIS

AN ATTRIBUTION TO

THE QUOTE WOULD

GO IN THIS AREA. IT

WOULD CONTAIN

EM VOLOREP ERI-

THE AUTHOR, TITLE

TIORESCI SINTIO

AND SITUATION IT

DOLORPOR ACIDUS SE PERNAM

WAS GIVEN. AN AT-

EOS DOLUPTA SPELENT, SENI UT

TRIBUTION WOULD

VOLO BERIS NON

GO IN THIS AREA.

NOBIT OMNIS EXPELENT NOBIS.

obus bonticaeliam nius sici Ur ad essunt am dolenda nihicie nturem velit fugitae corehent lis perume nonse natem qui beatibus soluptaquae am eum il

MODIT ALIGENDUNT ODIST, IPSAM EOSAMUS, UNT HILIT, NULPA CON PA VOLORPO RUNTIOSTIS EIUR AUT MINTI IUM.

VOLOREP ERITIORESCI SINTIO DOLORPOR ACIDUS SE PERNAM EOS DOLUPTA SPELENT, SENI UT VOLO BERIS NOBIS NON NOBIT OMNIS EXPELENTMODIT ALIGENDUNT ODIST, IPSAM EOSAMUS, UNT HILIT, NULPA CON PA VOLORPO RUNTIOSTIS EIUR AUT MINTI IUM ET QUAS ADITAT SENI UT VOLO BERIS NOBIS NON NOBIT OMNIS EXPELENTMODIT ALIGENDUNT ODIST.

SE PERNAM EOS DOLUPTA SPELENT, SENI UT VOLO BERIS NOBIS NON OMNIS EXPELENTMODIT ALIGENDUNT, IP SAM EOSAMUS, UNT HILIT, NULPA CON PA VOLORPO RUNTIOSTIS EIUR AUT MINTI ODIST.

ERITIORESCI SINTIO DOLORPOR ACIDUS SE PERNAM EOS DOLUPTA SPELENT, SENI UT VOLO BERIS NOBIS NON SPELENT, NOBIT OMNIS EXPELENT.

64M

19 HUCTO HOSTEM MACTAM TUM

atrae es! Scienderors non taliis num nos sere, nos conte condam occhui popotiliquam in sulerri publis, fura? Nos ortelus et

198 124 MANU LUM HALA NIHICII IT

Inatort issilinato publici con se es hicauci erridelictus prore

magnihi tatusa qui simi, quas excest occusapicius exernam,

CAUROR AD

consusquo te verehebemed consuppl. Factus, confita, cotium adhuius; nos o avo, num eris .

TRAVEL

Sperra caperi terisus simaximusat, vivereme nius ia dienat,

18

NOBIS NON NOBIT OMNIS EXPELENT-

41.2M

CUT ORISSA POPORE CUM

AT A GLANCE

NOBIT ACIDUS

ACIDUS SE PER-

2020

Gratitude

21

. . . . . . . 105

Change Agent Challenge

6

11

The Cause . . . . . . . . . . . . . . . . . . . . . . . . . 15

2004

Location

7

1980s

INSIDE:

. . . . . . . . . . . . . . . .

1971

WHAT’S

sint, ium que volorum cus intias illo dolorerferes volenie nditaquam venis enis maximpo rrorum endi dolupta tianda et et occusap edigeni mincto testi quassectur magnam quo dissi corat quis es dipiet verspe verum audaepedior maximus dandusandi volore res non cum la inulpar umquiatur repuda sae sunt ipsantiis maximusto quunt .

The private jet industry iderte atrae nostrox imis sulos vice hos comne iam tum, C . Cupiora Rocus, nerfina, Cuperte intienir tiliae es, quodit grande .

Gias est, omnitassed ma quati cora que landa sam aut inctescim nobitis inusam inus sitatem incient, sunt eserumet volora vellace peliquist, cus dit harumqui conectibus nis dissini enimodit ute ex et ea perae . Ihil moloressus dolupta tioreicto dem rerum doluptur?

Nam quodit dolorporpor remperemodi ulla sequata spere, quae velestia quibeatectur aut dolorem ulla sitia quunto et

4 of 5

FINANCIAL

ad quid expeles audae nestemos eate volore sus doloresciate

MANU LUM HALA NIHICII IT

186

MANU LUM HALA NIHICII IT

$3M MANU LUM HALA NIHICII IT

67.9

94% MANU LUM HALA NIHICII IT

MANU LUM HALA NIHICII IT

17

MANU LUM HALA NIHICII IT

4

MANU LUM HALA NIHICII IT

omnihitat prectium ipitatu mquodip sapidelendit volorerrum repta aut exerro es et, ut et re niam evel moluptatur sequis sinctur, sini tem illitatur, cuptatiur, conserf ernatur?

4

Ratur sit maio esecteceaque que et erum nonseque lauditatiis

18

1

MANU

et omnis a que se iliqui qui occus .

ALANIHIC

HALA NIHICII

Eped ut aci dis sust, alicat ad quate dolorep tatqui conempo ssimaio nseditat volo offictatur, quiatet et eatemporiti coreium fuga . Um haruptiur sed molupturias ide odicaep elictempor sit modiatur repuda nullaceatur sin pore eos velessus que re,

65

12

MANU LUM

NIHICII IT

16

17

An interactive website was developed for the Summit, including online registration capabilities and sponsorship options, along with a secure online portal for sponsors and exhibitors to upload information about their products and services.

TA R G E T D E M O G R A P H I C

C H A N G E A G E N T S U M M I T D I G I TA L P L AT F O R M

$5.3M

36%

OWN 3+ RESIDENCES

OWN 2+ RESIDENCES MEDIAN HHI $2.28M

AVG ANNUAL HHI

95%

INTERCONTINENTAL TRIPS

TRIPS PER YEAR OWN LUXURY AUTO 91%

11

MEDIAN RESIDENCE VALUE

82%

$41.2M

ENTREPRENEUR

AVG. INCOME OF PRIVATE FLYER

MEDIAN INCOME

$4.1M

$2.1M

41

MEAN NET WORTH

$9.2M

AVG. NET WORTH

$89.3M

6 STAR STRATEGIC SPONSOR

Share your stories via our social video series

Millennials to baby boomers + entrepreneurs to c-suite

Our multi-media digital platform will live beyond the event as a sustainable ecosystem with on-going content for our change agent attendees (400+ premium client segment) on sponsors, speakers, and presenters - world renowned thought leaders and innovators.

60% MEDIAN AGE = 41

40% 10

YOU WILL RECEIVE FOR THE UPCOMING YEAR: Dynamic on-going video content and breaking news

Competitive advantage by aligning with our brand

Discover new products and offers

Early adopter status, benefits, and savings

Direct access to leading experts

Network with a passionate circle of influencers

A superior user experience

$250K

P R E S E N T I N G S P O N S O R – N A M E I N T I T L E AT E V E N T • Premier brand recognition • Signage at event: logo and link on invitation, website, digital content, social media, digital display.

• Logo prominently displayed on step & repeat, welcome banners at all entry gates, VIP areas.

• Speaking opportunity at gourmet lunch and VIP Dinner in the Desert • CHANGE AGENT MANUAL Feature: priority placement with special offer, additional space • Premier seating for group of ten at lunch • Premier photo opportunity with speakers, honorees • Premier placed exhibit space 20’ X 20’ focus on experience and engagement

Accept the Change Agent Challenge and rise above your previous expectations in life.

11

• Program listing, press release mention • Presence on CHANGE AGENT SUMMIT digital platform with branded content and video • Executive recognition during the keynote program • Social Media Thank You’s – up to 10 • Premier placement on CHANGE AGENT t-shirt and gift bag • Spotlight in promo video • Access to all attendees’ contact info • Product sampling in event gift bag • VIP Dinner in the Desert, tickets for ten • One hour private session with VIP speaker for 10

9

Editable PowerPoint presentation slide deck templates were created for both sponsorship opportunities and the event itself. This allowed the client to input last-minute updates before sending off to potential sponsors and attendees.

RELATED WORK SAMPLES EVENA MEDICAL BRANDING & MARKETING When the braintrust behind Ve inV iewe r appro ac h e d me , t h ey h ad shared t heir st or y of 3 ye ars o f fail e d e ffo rts to gain tractio n in the VC and Medic al Device indus try. I de cide d a fre s h appro ach to the ir naming , ident it y, mar keting and pre s e ntatio n s tyl e was in o rde r. Afte r reb r anding t he company, and

In addition to all marketing and messaging, I developed the GUI for Evena, and even consulted on product design.

g iving t hem a new web s ite , presentation materials and videos, Evena Medic al now b oas ts nat ionwide invest or s, a s we l l as VC c apit al f rom Europe and As ia.

T heir wor ldwide media atte ntio n allowed t hem t o inc rease the ir produc t line and upg r ade the ir

The current signature product for Evena Medical is their “Eyes-On” glasses, which allow the caregiver to view through the skin to the vasculature beneath.

UNDER MY CARE:

c ur rent wear ab le t ec hno l o gy.

4 693 $ 9M

CONTINENTS EVENA HAS ACQUIRED INVESTORS FROM MEDIA ARTICLES FEATURING EVENA’S TECHNOLOGY...AND COUNTING!

NEW INVESTMENT SINCE REBRANDING

BY BRANDEDSAC

TM

With inspiration from the Latin word “vena� for vein, I developed the new name for this medical device company. The visual element of the check mark alludes to the fact that this wearable technology is continually checking for vein patency.

These tradeshow graphics I developed for the Medica Medical Technology Conference in Dusseldorf, Germany garnered much worldwide attention for the company, and also earned another new German technology client as a result of our efforts!

Several screen shots of the mobilefriendly website developed for Evena Medical, which highlighted the entire product line, as well as media coverage and an online appeal to investors.