Top Web Design Trends for 2021

Top Web Design Trends for 2021

Staying up-to-date on top web design trends and standards is key to the success of your website. Here are the latest developments in web design and specifications for 2021.

Technology evolves rapidly, and web design patterns are no different. Functionalities and website features that were once new and creative may have become outdated, overdone and clichĂŠd in recent years. The last thing you want when people get to your site is to lose conversion because your website looks out of date or lacks critical web standards.

Luckily, our award-winning web design team keeps up with all the latest web design and development trends to create highly functional, easy-to-use websites that work well and look great. We want to share some of the new developments, trends in emerging technology, standards and predictions for 2021.

There will still be elements of web design that are never going away – user-friendly browsing, data protection, and quick loading times can only be indicated on your website.

However, you can keep your site at the forefront of design and search engines by incorporating some of these creative website tools and features.

1. Site Load Time and Page Speed Are King Studies claim that more than half of the internet browsers expect the website to load quickly, and not more than two seconds after clicking a link. If it takes longer than three seconds to load your site, your visitors are most likely to leave, and they're not likely to be back, ever again!

2. Smart content loading for a more enjoyable user experience Lazy loading and repetitive scrolling are not brand new developments. This has been used by the top social networks for years, particularly when it comes to infinity scrolling. The method is also very common with long (one-page) websites.

All websites should consider how implementing one or two technical approaches could help them surpass or outshine their competition. These features can help to enhance the user experience of all website users, which can improve your conversion rate and rating.

Lazy Load ensures that only the content you see on the computer is downloaded from the web browser without wasting precious server resources and time.

3. Personalized Content Focused on Your Geolocation and Browsing History It's no mystery, most sophisticated websites are monitoring our browsing history and getting to know our locations. But cutting-edge web agencies will advise their customers to view interactive information, content based on previous user actions, or what we know about a user. Not the generic material that is created to please everybody.

Custom content created for users returning to your website for a second or third time can increase conversion.

4. Progressive Lead Diet Forms Incorporated with Your CRM Tool

Online lead generation types are one of the most critical components of the marketing website. We want to learn a lot about our website users, but we can't ask too many questions at any given time. We put progressive/dynamic communication forms on the landing pages and view the field according to the lead's journey.

5. Become a human-like chatbot Chatbots are another feature that has been common for a couple of years and will continue to be important in 2021. As artificial intelligence and machine learning continues to be more advanced, we believe that chatbots will become the standard for simple customer service requests and "personal shopping."

6. Voice-Active Interface The way we access information is changing – instead of entering Google, we now ask a question or make a request. This means that web design is being adapted to keep up with the proliferation of voice chatbots and virtual assistants. Although most websites do not have a voice-activated GUI, this new trend is not going anywhere in the near future.

7. Accessibility and accessibility Inclusiveness and accessibility are more than a trend, but there is a growing need for web design to adapt to the needs of people with disabilities. Having a platform that any user can access and connect with is more than just a part of good customer service and an outstanding experience. It will increase conversion, improve your SEO, and help you reach a wider audience.

Elements which improve accessibility include: -Creating a clear colour contrast between text and background; -Add focus markers, such as a rectangular outline that appears around the links while using the keyboard navigation; -Use labels and type fields instructions

8. Interaction Adding interactive parts to your website is a perfect way to give visitors value, get them to connect with, and learn more about, your website.

Examples of digital marketing are: - Assessments like quizzes - Polls and surveys - Calculators - Contests

9. Micro-Interactions Micro-interactions on the website are tiny animations that provide users with subtle feedback. We're all used to seeing a colour shift connection when a user has a mouse over it. With an emphasis on micro experiences, the same experience may be given more attention to stand out a little more. Like watching a mouse course change to a different picture depending on the link it's going through.

10. Micro-Animation As you may have guessed from your name, micro animations are tiny animations. But in this case, tiny is not insignificant. Micro animations are particularly useful when it comes to directing users through their experiences with your website. They can also add an element of playfulness to your site, just like Smash mallow did with the micro animations in their hero image.

11. Minimalist or Flat Style Minimalism, often referred to as "flat design" is not a recent trend in web design. Even, it's usually associated with a lot of white space (think Apple.) In 2021, we expect people to play with vibrant minimalism. It doesn't have to be all white to be minimalistic.

12. Thumb – Friendly Smartphone Navigation Sensitive design is no longer an option. Your website should perform well and be easy to use on mobile devices. But in 2021, web design will begin to concentrate on developing thumbfriendly websites.

What is "thumb-friendly" We're talking about the way we're using our tablets. If you're reading this on your phone right now, look at how you're keeping it down. Your fingers are probably wrapped around the back of your phone (or around your phone grip), leaving your thumb to do all the work.

You're probably looking like this.

13. Wise Images Although the video is fantastic, you need to think about it. This is what smart video is about: a video with an intent and a meaning. Gone are the days when you're embedding a YouTube video on your web just to have one. One well-considered, high-quality video is better than a dozen haphazardly assembled videos.

14. White Space: Using white space is about allowing material room to breathe, not trying to collect as much information as possible on the computer. The atmosphere is more relaxing for your website users, the content is better and the readability is improved.

15. Gradients: Gradients are a long-standing trend that has developed from subtle colour overlays to eyecatching backgrounds.

Gradients may be used to add dimension, act as a striking backdrop, or subtly add texture to the illustration. We gradually see it used in larger and bolder typography.

This pattern has the power to remain. We are eager to see the continuous progression of its use on websites.