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Kerala’s Secrets: A
Detailed Overview of Tourism, Economic Growth, and Agriculture
Introduction to Kerala
• Known as "God's Own Country"
• Located in the southwestern region of India
• Famous for its backwaters, beaches, and hill stations
• High literacy rate and quality healthcare
• Strong cultural heritage and festivals
Overview of Kerala's Economy
• Diversified economy with agriculture, tourism, and services.
• The economy of Kerala benefits from major contributions from the IT sector.
• Significant remittances from the expatriate community.
• Emerging hub for start-ups and entrepreneurship.
• Focus on sustainable and inclusive growth.
GDP of Kerala
• GSDP of kerala growth rate of 6.49% in 2019-20
• Per capita GSDP higher than the national average
• Major sectors: services, industry, and agriculture
• Increasing focus on renewable energy and green initiatives
• Strategic investments in infrastructure and education
Tourism in Kerala
• Over 10 million domestic tourists annually
• Popular destinations in Tourism in Kerala include Munnar, Alappuzha, Kochi, and Wayanad.
• Strong eco-tourism initiatives and responsible tourism practices
• Ayurveda and wellness tourism as key attractions
• Host to various cultural and arts festivals
Major Tourist Attractions
• Tourism in Kerala attracts over 10 million domestic tourists annually.
• Popular destinations: Munnar, Alappuzha, Kochi, Wayanad.
• Kerala Tourism promotes strong eco-tourism initiatives and responsible tourism practices.
• Hill stations: Munnar and Wayanad.
• Beaches: Kovalam, Varkala, and Marari.
• Wildlife sanctuaries: Periyar and Wayanad Wildlife Sanctuary.
• Historical sites: Fort Kochi and Bekal Fort.
Kerala's Agriculture Sector
• Major crops in agriculture in Kerala: coconut, rubber, tea, coffee, and spices.
• Innovative farming techniques and organic farming
• Strong cooperative movement (e.g., Kerala's cooperative banks)
• Leading producer of black pepper and natural rubber
• Government initiatives to support farmers in agriculture in Kerala.
Key Agricultural Products
• Coconut: Largest producer in India
• Rubber: Significant contribution to national production
• Tea and Coffee: Renowned for highquality plantations
• Spices: Cardamom, black pepper, turmeric, and ginger
• Paddy Fields: Traditional rice cultivation areas
Industrial Development in Kerala
• Focus on knowledge-based industries in kerala and IT parks
• Major industrial hubs: Kochi, Thiruvananthapuram, and Kozhikode
• Growth in biotechnology, pharmaceuticals, and electronics
• Strategic location with international ports and airports
• Supportive government policies for industrial growth
IT and Services Sector
• Technopark in Thiruvananthapuram: Largest IT park in India
• Info park in Kochi: Major IT and business hub
• High literacy rate and skilled workforce
• Growth in e-governance and digital initiatives
• Rising start-up ecosystem with global recognition
Renewable Energy Initiatives
• Focus on solar, wind, and hydropower projects
• Government incentives for green energy investments
• Community-based renewable energy projects
• Solar energy initiatives in rural and urban areas
• Commitment to achieving carbon neutrality
Education and Healthcare
• High literacy rate: Over 96%
• Strong public and private education institutions
• Advanced healthcare facilities and medical tourism
• Emphasis on higher education and research
• Government programs for skill development and training
Cultural Heritage and Festivals
• Rich tradition of dance forms: Kathakali, Mohiniyattam
• Celebrations of Onam, Vishu, and Thrissur Pooram
• Kerala Kalamandalam: Premier center for classical arts
• Traditional music and theater performances
• Craftsmanship in handloom, coir, and handicraft
Challenges and Opportunities
• Need for infrastructure modernization
• Balancing economic growth with environmental conservation
• Addressing unemployment and underemployment
• Enhancing global competitiveness of local industries
• Leveraging tourism potential for sustainable development
Conclusion and Future Outlook
• Strong foundation for continued economic growth.
• Opportunities in tourism, agriculture, and IT sectors.
• Government commitment to inclusive and sustainable development.
• Vision for a green and digitally empowered Kerala.
• Collaborative efforts to achieve holistic development.
• Emphasis on enhancing the GDP of Kerala through diverse sectors.
• For more information
• Website : https://www.ibef.org/
• E-Mail ID : info.brandindia@ibef.org
• For any query call us @ +91 11 43845501