How Does Your Logo Affect Your Business? A logo is for a company what a face is to a human! It is the first impression which a consumer, a client, a vendor or anybody sees of the company. The logo is what makes the statement about the company on who, what, they are, how and what do they do? Each and every business, be it a Fortune 500 company or a garage start-up, require a logo to depict what their values and ideas are in a very simple, everlasting manner. Hence, it can be summarized that the Logo of a company is the most important branding tool for the company. In the following paragraphs, we will see how a logo does affects its consumers?
Let we first see what some of the most famous logos of the world represent: ● ● ● ●
Mercedes – A Tristar – depicting their monopoly over the three surfaces of transport, Road, Sea & Air. Nike – A Swoosh – A wing in the air of Greek Goddess of Victory, representing a victory of athletes Amazon – written name with an arrow beneath – The arrow represents smile and everything from A to Z Tour De France – texts over a yellow circle – The letters form a cyclist with the sun in the background.
Similarly, a logo should represent the essence of the company or business. The core idea behind a business is generally reflected in a logo. A logo should stir emotions inside the person who sees it. It should be the first and foremost picture which comes to mind when the person thinks of that company or that kind of work. For ex.: When you think of burgers, McDonald’s logo