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Case Study An Ecommerce Platform

www.brainvire.com | Š 2013 Brainvire Infotech Pvt. Ltd

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Client

Requirement

Reltus is a web application which will provide an ecommerce platform to sell Reltus device which is an easy to use hand held device that soothes and silences the ringing and noises caused by tinnitus with a commitment to providing you with instant and comfortable relief from tinnitus. With the help of the application, user can get best device selection with several variant, options for shipping, all the features of ecommerce as well as CMS features with blogging integrated. Client would like to integrate a payment gateway too. The system collects all the credit card information and other payment details which are then passed onto the payment gateway for processing. Client would like to implement the following list of functionalities: Customer testimonials Save user’s feedback, all forms info with admin feature to handle as well export all info Featured products Image zooming options Shipping price setup per product CMS pages development Inventory management Catalog management Import product/Export product Product price calculation Order management Order tracking Show SKU and stock availability for each product Affiliate program integration The application provides various competitive summaries to motivate users to purchase product from this platform.

Project

Challenges

The team faced the following challenges: -

Incorporating web usability principles while developing numerous features designed for enhancing the users’ experience.

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Security of user’s transactional data is the key challenge of the Reltus platform.

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Different rules were set for discounts and offers.

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Payment integration and resolving payment gateway issues on live.

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Client also updates daily stocks and price of all the products. While updating stocks and price, the system needs to take care that the updates don’t affect the site’s performance.

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Third party affiliate program integration with functionality support and design with the base website. www.brainvire.com | © 2013 Brainvire Infotech Pvt. Ltd

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Technologies Operating System & Server Management

Development Tools & Environments Database

Used Red Hat Linux OS, Multi-Server Architecture with Staging & Production Environment through Version Controlling releases, Server Optimization, Security & SSL Implementation, Scheduler for Back-ups, Alert Monitoring System Integration, Server Performance Tuning at regular intervals, Software Firewall Configuration & Maintenance PHP5+, Microsoft Visio, Zend Studio, SVN, WordPress CMS, AJAX, Java Script, HTML5, CSS3 etc. MYSQL Database Server, DB Clustering, DB Optimization, Master Slave Replication, Query Optimization, Scheduler for Backups

Manpower Project Leader

1

Developers

1

Designers

1

Quality Assurance Testers

1

Planning The following four-tier development approach was adopted to equip the site with numerous features and functionality mentioned below: 

Import products from excel as well as added manually from the admin panel, implemented the theme, setup basic required plug-ins and implemented Authorize.net payment gateway.

Implemented shipping price per product and new formula for setup price calculation.

Implemented Testimonial plug-in and integrated third party affiliate program.

This project is T & M base so further requirement would keep coming from the client’s end.

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Arch

Architecture Reltus is built around PHP and the modules were developed in such a fashion that they can be executed directly from the UI layer. The PHP files consisted of all the business logics used for respective modules like Save (Add/Update), Delete, Get Single Object, Get Multiple Objects for Listing etc. and were designed to be capable of handling many more logics which were not related to the database. In order to most effectively access the database in an object-oriented context, an interface translating the object logic to the relational logic was used to communicate with the relational databases in an object-oriented manner. An intermediary abstraction layer was created for accessing data from the database. Stored procedures were used only for complex retrieval of data from multiple tables and were entirely avoided with conditional syntax to ensure smooth performance of the website. The UI layer was kept free of any business logic with images, applications and data being called from their respective servers.

Development

Highlights

The project is developed using WordPress open source due to the online selling store nature of the website. We have implemented the following listed extensions/plug-ins with store/blog.        

Homepage Image Slider Product per Shipping Price, Quantity wise Price Payment Integration Image Zoom Testimonial Rules base Offers Featured Products Affiliate Program

In order to keep WordPress lightweight and fast we have enhanced the core functionality to higher level. Build separate widgets and plug-ins to save excess coding and to enhance performance.

www.brainvire.com | © 2013 Brainvire Infotech Pvt. Ltd

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An e-Commerce Platform for Selling Single Product Reltus for Tinnitus