Why do you need UX/UI design for your website? Why is it important? Powerful visual design cannot be underestimated. It plays a major role in capturing people’s attention. The famous German designer, Dieter Rams, of the Braun Company once stated: “Good design is making something intelligible and memorable; great design is making something memorable and meaningful.” With all the technological advancement in the 21st century, all users want to have a good digital experience without exhausting their brains. So, in the case of a website, what makes people want to go back? The answer is simple: fast and well-organized. A rapid response leads to a successful outcome! When it comes to the consumer’s website satisfaction, most tech firms turn towards the applications of the UI and UX design. What is UI? UI or user interface design is where all conversations about screens, pages and visual elements (fonts, colors, buttons, icons and images) come together to create your website’s identity. It allows users to interact with a product or a service. According to Thinkwik, a technology agency, the UI is the process of improving the presentation and the interactivity of the web. For example, a powerful image can increase emotion and create a feeling of connection with your users. How do you know if the UI of a website is actually good? Nielsen Norman Group classifies a good design under five characteristics:
Learnability: are there any difficulties facing the user’s completion of task? Efficiency: does the design save the user’s time in finishing the task? Memorability: will the consumer be able to remember how to use the website next time they visit? Errors: what steps does the interface take to decrease the chance of misuse of a website? Satisfaction: did the design reach the user’s pleasure?
Let’s take a look at Airbnb’s official website: