Marketing management - Lecture Notes, Study Materials and Important questions answers

Marketing Management Lecture Notes, Study Materials and Important questions answers

Subject : Marketing Management INTRODUCTION 1.

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Marketing - Answer (click here) The Marketing Environment - Answer (click here) Marketing Interfaces with other functional areas - Answer (click here) Marketing In Global Environment - Prospects And Challenges - Answer (click here)

MARKETING STRATEGY 1.

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Marketing strategy - Answer (click here) Strategies For Industrial Marketing - Answer (click here) Consumers Marketing - Answer (click here) Service Marketing - Answer (click here) Competitor Analysis - Answer (click here) Strategic Marketing Mix Components - Answer (click here)

MARKETING MIX DECISIONS 1.

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Marketing Decisions - Answer (click here) New Product Planning - Answer (click here) The Product Life Cycle - Answer (click here) Market Segmentation - Answer (click here) Target Marketing and Positioning - Answer (click here) Channel Management - Answer (click here) Advertisement and Sales Promotion - Answer (click here) Pricing Strategy - Answer (click here)

BUYER BEHAVIOUR 1.

Understanding Industrial & Individual Buyer Behaviour - Answer (click here)

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Individual or Consumer Buying Behavior - Answer (click here) Online Buyer Behavior - Answer (click here) Customer Relationship Management - Answer (click here) Customer Acquisition - Answer (click here) Customer Retention - Answer (click here) Strategies For Retaining Customers - Answer (click here) Functions of Customer Retention - Answer (click here) Customer Defection - Answer (click here)

MARKETING RESEARCH AND TRENDS IN MARKETING 1.

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Marketing Information System - Answer (click here) Marketing Research - Answer (click here) Advertising and Types of advertising - Answer (click here) Consumer Behaviour - Answer (click here) Retail Research Introduction - Answer (click here) Cause-Related Marketing - Answer (click here) Ethics in Marketing - Answer (click here) Online Marketing Trends - Answer (click here)