SAGE
Most successful real estate professionals have too much on their plates and not enough support, so we crafted a brokerage environment that provides the guidance, tools and resources to help busy agents grow their business and break through sales ceilings that they previously couldn’t.
SAGE’S MISSION
SAGE’s mission is to empower and support Toronto’s finest real estate professionals so they can deliver the remarkable customer experience and results that home buyers and sellers deserve.
SAGE’S VISION
SAGE’s goal is to become the leading independent Real Estate Brokerage in Toronto and home to the finest Real Estate Professionals in the city.
SAGE’S BELIEF
SAGE Real Estate recognizes that we’re fortunate to get to do business in one of the most diverse cities in the world. We stand against injustice and are committed to leading positive change. Racism, sexism, and discrimination based on religion, sexual orientation and ability are wrong and unacceptable. We are committed to ensuring that equity, diversity and inclusion are central considerations in our own business practices. We also recognize the importance of using our position and our privilege to make Toronto a better place for others.
OUR STORY
From our launch, in 2010, we have been committed to establishing a Brokerage that Clients could trust; so we set a high bar, from day one, for all our Staff and Agents. It means we all give our very best effort every single day, from the services and counsel we provide to the quality of our marketing materials.
Because we’ve been relentless in making sure that every Client has a remarkable customer experience, we have earned a great reputation that in turn, has allowed us to grow into one of the leading independent brokerages in Toronto. We now have a team of more than 165 accomplished, multi-faceted Agents; and this team of hand-picked Agents are on pace to close more than $1,000,000,000 in real estate transactions this year!
As a multi generational, family-run company, with a solid commitment to excellence, we have an unusual combination of deep industry expertise — and a fresh, progressive approach. We are always looking for ways to improve and upgrade our services and systems, so we can provide industry leading support to our Agents so they can deliver remarkable customer experiences to our Clients.
LARRY SAGE PRESIDENT & BROKER OF RECORD
Larry has been in the real estate business for more than 43 years. It still amazes him that it’s been that many years’ helping people buy and sell their homes – and even more amazing that he enjoys doing it today as much as he did his very first year.
Larry doesn’t sell anymore but he does something equally important… He reviews initial requests from prospective clients, either on paper or over the phone; enabling him to match a client with the agent he believes will do the best job for them.
He is also responsible for keeping up with new client services, new real estate developments and new market trends so he can provide the leadership and vision that Sage staff and agents expect from him. Sage sets high standards for the office and the staff meets these standards every day.
The Sage staff fuse together as one unified group under Larry’s expertise and this is the reason Sage can offer great service and excellent results… and the group’s commitment is the reason Sage is a firm that can be relied upon.
EVAN SAGE VICE PRESIDENT OF GROWTH AND DEVELOPMENT & BROKEREVAN has a well-deserved reputation for providing a level of service that is exceptional, which he achieved and continues to develop by taking advantage of opportunities to improve his real estate negotiating, marketing and business development skills - and by staying abreast of the ever-changing technologies that impact the real estate industry. He also has a well-deserved reputation for sharing this knowledge with SAGE Agents to help them improve their service and technology skills, and achieve their goals.
BRAD SAGE VICE PRESIDENT OF OPERATIONSBrad is responsible for developing and implementing the infrastructure and systems that run SAGE and support our Agents and Staff. He also dedicates time to helping SAGE Agents develop their business… he works with them to set up systems that best leverage their time and help them develop marketing strategies that engage their existing Clients - and at the same time, attract new Clients in their target markets.
SAGE AGENTS: INTEGRITY. RESULTS.
When we set out to craft a better real estate experience, we began by hand-selecting the right Agents. Agents who lived and breathed doing what was right for their clients with an obsession for detail, a passion for integrity, and a knack for delivering results.
SAGE believes in being selective in who we hire and at SAGE we believe in quality over quantity. We hire Agents who take an ethical and professional approach to the business. We hire Agents who take pride in their work, and will take pride in being part of our brokerage. SAGE looks for the kind of agents whom existing SAGE agents would be proud to be associated with.
By focusing and being diligent in who we hire we are able to focus on developing the tools and resources that actually help established agents push through sales ceilings they previously couldn’t.
HERE’S WHAT OUR AGENTS SAY ABOUT SAGE.
REBECCA KEYZER
SALES REPRESENTATIVE
“Sage was the only brokerage that made me feel like it was about me, not about them and they really did help me take my business to the next level.”
DIMITRIOS TSOTOS
SALES REPRESENTATIVE
“My business has tripled in the time I’ve been here.”
JEN DUMITRESCU
BROKER“My business has grown dramatically — and I have grown dramatically as an agent too.”
ALEX BROTT BROKER“This is a wild business. It’s moment to moment all the time, and you need all the help you can get. It’s important to have the support, and I’ve never experienced this level of support at any of the other places we were before. And the marketing is the best. We have an amazing team who constantly crushes it, and make us look so, so good.”
SAGE DESIGN STUDIO
Our Design Studio started with one professional Graphic Designer and now consists of four full time Designers and three Studio Coordinators located in their own dedicated studio space; and we continue to add resources as needed. We are committed to investing back into the business.
SAGE’s Studio includes a design-forward, in-house Marketing Team with years of experience who make sure that every seller’s home is presented professionally and impressively – and receives a comprehensive campaign custom-built for each listing ensuring our seller’s homes get maximum exposure locally, nationally, and internationally.
SAGE’s Team also works with our Agents to provide advice and direction on marketing initiatives and will design all aspects of a campaign. They will even tweak an Agent’s existing brand or build a new improved brand, from the ground up!
SAGE’S BRAND PHILOSOPHY
Great design matters. No brokerage understands that better than SAGE.
We know the importance of creating a personal brand that will speak to, and connect with your client base. SAGE Real Estate is happy to be the “brand behind the brand.” And we have the Design Studio to help agents build their brand.
SAGE PRINT SHOP
Great design deserves to be produced with an equal amount of expertise and care. For years, we used outside print shops, often with inconsistent and even poor quality results. So when the space next to our Design Studio became available, we snapped it up and invested in setting up a first-rate, fully equipped, in-house print shop… and hired experienced printers to run it.
Now our Agents can count on their listings and other materials being printed and prepared beautifully, in a reasonable turn-around time. Plus, it’s easy for them to work with our on-site printers, and do a pre-press or off-press proof of their print job.
CASTL
Castl. is an engagement platform that delivers relevant sold information to consumers that allows agents to stay top of mind with their database over the long sales cycle and reinforces their position as an expert. The platform also answers the most pressing questions home owners have, what is selling in my neighbourhood? And how does that impact the value of my most significant asset, my home? This is automated, so it actually gets done consistently. Castl. also uses AI to identify those likely to transact next so agents can focus their time on personally engaging with the right people from their database.
To learn move visit YourCastl.com.
SAGE LISTING PRESENTATION TOOLS
SAGE has crafted a listing presentation framework that consists of two main marketing pieces:
One is a physical perfect-bound BOOK that presents information about the Agent and about how SAGE will market their home to the greatest number of qualified buyers.
The second marketing piece is a personalized WEBSITE that our Design Studio team builds for every listing opportunity. This website goes into detail about the Agent and about SAGE… and all that the Agent will do to prepare, market, and sell the property: including the pricing and offer strategy, recommended repairs and refreshes, staging – and details on exactly how the home will be marketed locally, nationally and internationally.
LISTING MARKETING
SAGE’s in-house team of professional designers and marketers accept the responsibility of developing and executing a comprehensive campaign custom-built for each one of our listings ensuring our seller’s homes are positioned in the most favourable light and receive maximum exposure in the marketplace locally, nationally, and internationally. The campaign consists of professional photography, an individual listing website, a Facebook/Instagram paid campaign, beautiful print materials and much more. There is no marketing team in Toronto with more experience marketing homes than the team at SAGE. And we include it as part of our agent’s split.
INTERNATIONAL EXPOSURE
Posting a listing only on Realtor.ca isn’t enough. That’s why, to reach buyers around the world, SAGE has developed one of the largest international syndication networks of any Toronto brokerage.
And we are not hanging our hat on a one-brand network or spinning numbers from a corporate website ‘claiming’ global reach. We searched until we discovered where international buyers actually go when they are interested in finding a property in Toronto… and then we made sure our listings were placed there.
Currently, SAGE listings get featured on more than 130+ portals around the world and get translated into 15+ languages. This ensures that Client homes and condos get maximum exposure internationally, as well as locally and across Canada.
SAGE SELECT
SAGE has seen the bar and sets its standards higher.
SAGE Select delivers the highest standard of listing presentation materials and marketing assets for homes in the $2.5 million+ category.
The SAGE Select marketing system consists of updated listing presentation tools and an elevated marketing campaign for each listing. SAGE wanted to build on the success of its standard listing marketing campaign by giving SAGE Select properties a new look and feel as well as additional marketing tactics.
The SAGE Select marketing system
is included in a salesperson’s existing commission split if the home being listed is over the $2.5 million threshold. SAGE Agents may also utilize SAGE Select marketing on homes priced beneath that price point for a fee.
LEVERAGE GLOBAL
SAGE has partnered with Leverage Global in order to gain access to the most respected media outlets worldwide. Your properties can be viewed and experienced by an international audience with buying power this ensures that client’s homes get maximum exposure locally, nationally and internationally.
OBP (ONLINE BUYER PRESENTATION)
SAGE’s Online Buyer’s Presentation (OBP) is similar in concept to the Online Listing Presentation. We create a custom template for each Agent and then further personalize it for their new or potential clients. Agents use this during initial meetings with a new buyer, and it addresses all aspects of the home-buying process in great detail.
CLIENT ANNUAL REPORTS
Every year we review the NAR annual survey of residential buyers and sellers, and this stat always blows us away - 90% of clients are happy with their agent at the time of closing… yet only 23% use them for their next transaction.
We have developed a new tool to help you combat this and help to tighten that statistic. The SAGE perfect-bound Annual Report. The report outlines what has happened to the value of your clients’ homes since they purchased them. Also included are the properties that have sold in their neighbourhood over the past year. All of the information is presented in a professional printed report.
SAGE SYSTEMS FOR OUR AGENTS
At SAGE, we know that building and documenting business systems is an essential step in our Agents’ ability to create leverage in their business so their growth is scalable. That’s why we have written 3 system documents complete with checklists, that lets Agents become more efficient and effective in running their business. These systems support our Agents ability to deliver a remarkable customer experience consistently.
The 3 Systems SAGE developed for our Agents are:
1 . SAGE LISTING SYSTEM
2.
3.
SAGE BUYERS’ SYSTEM SAGE OPERATIONS AND MARKETING SYSTEM
TRAINING & BUSINESS DEVELOPMENT
At SAGE we believe that relevant and implementable training is key. That is why we hold twice a month training seminars, ad hoc mastermind sessions, and once a month Sales meetings that have a heavy training component. We focus on topics that resonate with our Agents and help them address pain points.
As well, our Management Team meets regularly with Agents, one-on-one, to understand how they have built their business to date, what opportunities they have, and what their goals are. We brainstorm specifically on how they might take advantage of their unique opportunities in order to attain their goals and outline the tools and resources available at SAGE that could help.
SAGE INFOGRAPHICS
Each month we develop INFOGRAPHICS highlighting current sales activity in the Toronto housing and condo market. These Infographics are designed so that Agents can share them easily on social media. If our agents have their own brand we will customize these to have their look and feel.
SAGE GUIDES
Every agent needs professionally and beautifully designed real estate Guides to give to prospective Clients, whether they are buying, selling, or both. A comprehensive and current Buyer’s or Seller’s Guide educates potential Clients on the process of real estate sales and purchases in Toronto.
At SAGE, we have created these Guides for our Agents, and we encourage them to customize both with their own photography, branding, bio, testimonials, infographics and other useful content.
MIDTOWN TORONTO
2010 YONGE STREET
Our Midtown office on Yonge Street just north of Davisville, is SAGE’s Head Office. So here is where you find most of our Staff and Management, providing everything from marketing and administration services to client reception. This office also houses private agent offices and comfortable private conference rooms for client meetings.
DOWNTOWN WEST TORONTO
134 OSSINGTON AVENUE
Our Ossington Avenue office, in the midst of the vibrant West Queen West Neighbourhood, offers Agents a calm oasis in the west end, where they can collect their thoughts and have confidential chats with Clients.