DANIEL LIPTON Daniel began his career in real estate over a decade ago building homes with his own custom home building and renovation company. The dedication and attention to detail Daniel fostered during his previous career paved the way for a smooth, natural transition to his current success as an agent. Daniel has always had a passion for the people of Toronto and the places they call home: this combination of real estate savvy and construction know-how makes Daniel uniquely qualified to help his clients find and refine the home of their dreams. When he’s not hard at work, Daniel enjoys playing music, cooking, golfing and raising two incredible kids with his wife Andrea, their German Shepherd and a Parrot named Teddy Mercury.
WHY WORK WITH DANIEL? 13+ YEARS IN THE BUSINESS
50+ RESIDENTIAL AND COMMERCIAL CONSTRUCTION PROJECTS MANAGED
100+ RESIDENTIAL AND COMMERCIAL PROPERTIES SOLD OR LEASED
I am honest, loyal and hardworking. My knowledge of both construction and real estate, coupled with my excellent communication skills make me uniquely qualified to engage with clients and agents in a professional and approachable manner. MY COMMITMENT TO YOU: Always be honest, direct and truthful.
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Guide you through the process step by step.
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Listen and make notes.
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Help define the appropriate target market.
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With you, establish the best asking price for your home.
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Employ a broad range of marketing tools.
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Work to obtain an offer and negotiate it on your terms.
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Guide you through all the paperwork and the queries along the way.
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Support you continuously throughout the process and beyond.
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CLIENT LOVE “Right from the start, Daniel was dedicated to finding us a great home in the neighbourhood we wanted within our price range. He was aggressive in his search and proactive in teaching us about the process. Always honest and forthright, we strongly recommend working with Daniel and plan to do so again.” — Robert & Natalie S. “Looking for a place in Toronto can be a tiresome and disheartening experience – sometimes with Dan’s help and assistance – he made the process seamless and easy. In fact, he was patient and provided the necessary information to ensure the move-in was smooth. For anyone looking for a new place to stay, I definitely recommend Dan Lipton! Great agent!” — Michael & Martin A. “Buying a home in Toronto can be a terrifying prospect in this real estate climate, and navigating the system takes time, savvy, confidence and finesse. Daniel made the process stress-free, painless and even fun! Daniel was patient and understanding of my needs, and worked hard to show me homes that were appropriate and tailed for me. Together we were able to find the perfect home and I couldn’t be happier!” — Meera J. “Finding a new home can be a stressful and impersonal process. Daniel’s gift, which sets him apart from many other brokers I’ve worked with in the past, is his ability to humanize this process, and make it not only tolerable, but truly enjoyable. His sense of humour and industry knowledge were extremely comforting in navigating a difficult buyer’s market, as was his confidence in the fact that we would find a place we loved. Would highly recommend!” — Manny P.R.
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WHY WORK WITH SAGE? SAGE’S TRACK RECORD SPEAKS FOR ITSELF.
10+ YEARS IN BUSINESS
10,800+ REAL ESTATE TRANSACTIONS
$5.5+ BILLION IN REAL ESTATE TRANSACTIONS
$1.2+ BILLION IN REAL ESTATE TRANSACTIONS OVER THE LAST 12 MONTHS (AS OF DEC 31 2020)
2,301 REAL ESTATE TRANSACTIONS OVER THE LAST 12 MONTHS (AS OF DEC 31 2020)
160+ REALTORS ®
18 STAFF
2 LOCATIONS
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SELLING YOUR HOME USING STRATEGIC MARKETING LOCAL, NATIONAL AND INTERNATIONAL EXPOSURE I have developed a unique and powerful approach to listing, marketing and selling my clients’ homes. Our listing marketing program has been developed with the knowledge that today’s purchase decisions are not based solely upon a property’s location and physical attributes. Decisions to buy are triggered by the overall benefits of owning and living in a very specific home. A major benefit is the lifestyle that would be fulfilled by living there. Factors such as a home’s neighbourhood, shops, schools, parks, etc. help formulate the benefit model. What type of people would want to call this property home? Who better to know than its current owner? I collaborate with my clients to identify each home’s benefits and establish an appropriate target market. Sage’s in-house marketing team then crafts a message utilizing those benefits to attract those buyers and then executes a multifaceted marketing campaign to reach those individuals.
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A SIMPLE, COMPELLING STRATEGY THAT WORKS The appropriate message must be effectively delivered to and received by the target group. Because more than 92% of buyers now search online, that is where Sage concentrates its efforts, but doesn’t ignore some of the traditional tactics that we know to be time tested and true. Sage’s robust marketing program exposes its clients’ homes locally, nationally and internationally to amass the greatest pool of targeted, potential buyers. Exposure has now become key. No single salesperson can effectively do this alone. Sage’s in-house team of professional Graphic Designers and Marketers accept the responsibility of executing the marketing program for every Sage listing.
GREAT DESIGN, ALWAYS One of the pride and joys at Sage is our design forward, in-house advertising department that markets listings with focused precision, generating the largest pool of qualified buyers for Sage’s listings. There is no marketing team in Toronto with more experience marketing homes than the team at Sage.
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SAGE LISTINGS SOLD FOR $60,000 MORE MONEY IN LESS THAN ONE THIRD OF THE TIME. 5 DAYS ON THE MARKET WITH SAGE
18 DAYS ON THE MARKET WITH TREB
3.6 TIMES QUICKER THAN TREB
SAGE SALES THIRTEEN DAYS LESS THAN TREB
4% MORE MONEY COMPARED TO THE AVERAGE TRREB MEMBER
105% OF ASKING PRICE
Based on the sale of a $1,500,000 selling price in Central Toronto (2020). Statistics provided by IMS.
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THE BUYING PROCESS DECIDE TO PURCHASE
Call Daniel
Complete buyer questionnaire and activate Collaborate account
Setup daily property matches via email
View properties
Offer on a property
Buyer and seller agree on
Buyer and seller agree on
terms with no conditions
terms and conditions
(firm sale)
(conditional sale)
Provide deposit
Provide deposit
(certified cheque or bank draft)
(certified cheque or bank draft)
Conditional period (ie home inspection, mortgage financing, status certificate review)
Conditions fulfilled to
Conditions not fulfilled
buyer’s satisfaction
to buyer’s satisfaction
FIRM TRANSACTION
Deposit returned to buyer
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FIRST STEP TAKEN DURING THE HOME BUYING PROCESS These days a buyer has to fall in love with a home twice. The first time is online. To fall in love with a house buyers must first be able to discover it. Sage listings are easily found through massive local, national and international exposure.
LOOKED ONLINE FOR PROPERTIES FOR SALE 43% CONTACTED A REALTOR ® 18% LOOKED ONLINE FOR INFO ABOUT THE HOME BUYING PROCESS 9% CONTACTED A BANK OR MORTGAGE LENDER 7% DROVE-BY HOMES/ NEIGHBOURHOODS 7%
Source: National Association of REALTORS®. Profile of Home Buyers and Sellers 2020.
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SAGE REAL ESTATE LTD., BROKERAGE
YOUR REAL ESTATE EXPERIENCE SHOULDN’T BE GOOD. IT SHOULD BE GREAT.
DANIEL LIPTON Broker 416.464.3806 mail@DanielLipton.ca DanielLipton.ca
S A G E R E A L E S TAT E LT D. , B R O K E R A G E 2 0 1 0 YO N G E S T R E E T T O R O N T O, O N M 4 S 1 Z 9 DESIGNED AND PRINTED BY THE SAGE DESIGN STUDIO