Purple Flag - PR Guide by bradfordatnight

PUTTING BRADFORD BACK ON THE MAP

Creatingabetterexperienceduringtheeveningandnight timeforBradford.

A CATALYST FOR CHANGE, INFLUENCING IDEAS AND ENABLING ACTION, BRADFORD AT NIGHT HAS BECOME THE DRIVING FORCE, MAKING NEW THINGS HAPPEN

Asacity,weareproudoftheeffortstocreateasafeand welcomingplacetobeforthosewholive,work,studyand visithere,inthedayaswellasintheeveningandnight-time.

Despiteperceptions,Bradfordhasarichmixofcultureand socialactivities.Thesafety,supportandbreadthofactivities, venuesandbusinessesonofferinthecitywillcontributeto securingBradford’sfirstPurpleFlagaward.Thisisacreditto themanypartnersandbusinesseswhichsupport,contribute to,andbenefitfrom,ourinclusivenight-timeeconomy.

The Purple Flag is an international accreditation programme that recognises cities and towns which achieve this in their destinations after dark Findoutmoreat:www.atcm.org/purple-flag

WORKING TOWARDS...

14,690

£11.6 BILLION

3RD

10TH

193,200

There are people employed (full or part time) within the night-time, social or cultural related industries across the Bradford district. It has a big economy worth and its the largest city economy in England. It’s home St George’s Hall which opened in 1853 and is not only the oldest of its kind in the UK, but oldest in the Europe. people are employed with Bradford based businesses. Attractions such as the National Media Museum, Bradford City Park, Bradford Theatres and Cartwright hall contributed to Bradford becoming the UNESCO City of Film.

1ST

A SNAPSHOT

ThePurpleFlagstandard,launchedin2012,itallowsmembers ofthepublictoquicklyidentifytownandcitycentresthat offeranentertaining,diverse,safeandenjoyablenightout.As thegoverningbody,ATCM(AssociationofTown&City Management)hasset5corestandards,againstwhich accreditedlocationsaremeasured:

THEPOLICYENVELOPE

An after-hours policy that shows a clear strategy based on sound research, integrated public policy and a successful multi-sector partnership.

WELLBEING

Successful destinations are all safe and welcoming with all sectors playing their part in delivering high standards of customer care

MOVEMENT

Getting home safely after an evening out is crucial, as is the ability to move around the centre on foot with ease.

APPEAL

Successful destinations offer a vibrant choice of leisure and entertainment for a diversity of ages, groups, lifestyles and cultures.

PLACE

Successful areas are alive during the day, as well as in the evening. They contain a blend of overlapping activities that encourage people to mingle and enjoy the place. They reinforce the character and identity of the area as well as flair and imagination in urban design for the night.

WORKING TOWARDS...

WORKING WITH KEY PARTNERS ACROSS THE CITY IN ACHIEVING ACCREDITATION IN MANAGEMENT OF THE EVENING AND NIGHTTIME ECONOMY

Spearheading the joining of forces and resources, Bradford at Night is a driving force for collaboration in helping address issues and improve outcomes in the evening and night-time economy.

By setting our sights on securing Purple Flag status for the city, a national accreditation issued by the Association of Town and City Management, it will enable Bradford to celebrate and promote its night-time offering as well as utilising its criteria as a tool in managing arising issues.

A Purple Flag visitor map for the city details key attractions and safety advice while the recent introduction of West Yorkshire Police’s ‘Night Safe’ project contributes to the city’s on-going Purple Flag commitment and brings uniformed and non-uniformed agencies together in ensuring Bradford remains a safe night out.

Playing to its strength in bringing individuals, businesses and sectors together, our role will remain central to the key city partnerships which exist for the good of the city and those who use it.

THE PEOPLE PLEDGE

We know that the behaviour of a small minority of groups can be intimidating and, on occasions, inappropriate.

We know that vast amounts of people in the city are proud Bradfordians, passionate to see investment brought into the city. They choose to champion Bradford and choose to spend their hard-earned cash to help keep our social and cultural economy alive, from attending events, hosting events and bring new ideas to the city landscape.

To support them, most Bradford licensees hold inclusivity at the foundation of their business From customers eating, staying the night to dancing the night away. Venues across the city have pledged commitment to best practice through initiatives and training such as Ask for Angela, Active Bystander, RESPECT to signing up to the Bradford at Night Charter.

Stakeholders - including the Bradford Council, West Yorkshire Police, Safer Bradford alongside supporters such as Street Angels, West Yorkshire’s Deputy Mayor, New Vision Bradford, Bradford BID - offer support in the city centre and encourage anyone acting inappropriately to reconsider their behaviour. We’re proud that so many visitors recognise these efforts and considerate welcome, and return frequently We know this is because of the warm and welcoming environment created in the city.

WEARE BRADFORD

BRAND DELIVERY

Bradford at Night have been commissioned the delivery of Purple Flag for the centre of Bradford. The below outline is for all parties and stakeholders that are involved in the delivery of the project with the lead project delivery being undertaken by Bradford at Night.

All stakeholders are not permitted to publish print or media that has not been designed by the communications team at Bradford at Night, any parties that do so will be in breach of this agreement and will be required to remove non-authorised materials from any platforms.

Ifyourequirebespokematerialsandassets,thesecanbe requestedbyemailing: purpleflagcomms@bradfordatnight.co.uk

Any logo usage that has not been approved by the Purple Flag Partnership may impact the delivery and overall accreditation

OrganisationalLogo’sarealways(unlessstatedotherwisebytheprojectleadfor mitigatingcircumstances)includedonpromotionalmaterials.Logoswillbeplaced alongsidetheprojectdeliverer.·Assetsareprovidedaheadofpublishingfor stakeholderstouseinaccordancewiththecommunicationstimelineindependently.

AllmainstreamannouncementswillbemadeviaBradfordatNight’schannelsfirstand foremost–failuretofollowsuchprotocolwillbebreachofthisagreement.

Anyadhocpublicationsincludingcopyrighttextinarticleswillneedapprovalfromthe communicationsteamatBradfordatNight

Approvalofadhoccontentwillonlybegrantedifallstakeholderlogo’sareincludedboth oncorporateandpublicmaterials.

BradfordatNight’sLogowillalsoremaininplacementasstatedintheirbrandguidelines. Exceptionmayonlybegrantedbyourcommunicationsteam.

AnyagreedslogansandtaglineswillremainasaconsistentimageofthePurpleFlag delivery,before,duringandaftertheproject.

Brandguidelineswillbeprovidedtostakeholdersforreference,thiswillincludecolours, fontandiconography–changeswithoutapprovalwillbeabreachofthisagreement.

AspartofthePurpleFlagproject,allpartiesandstakeholderswillgranttherightto displaytheirlogooridentifyinginformationontheofficialwebpageofPurpleFlag, hostedontheBradfordatNightwebpage.

Noparties/stakeholderswillmisleadbothtothepublicorcorporatepartnersthatthey holdanyleadontheprojectasthiswillbecommissionedthroughBradfordatNight.

BRADFORD PURPLE FLAG ICON

We want the city to know that we’re all working towards achieving Purple Flag status. It takes a whole community of businesses, organisations, and institutions to make a city as historic as Bradford, to be safe, welcoming and considerate

We all play our part to help you show how you too contribute to this safe and welcoming environment, please share, download and display the resources.

Together, let’s support everyone to enjoy Bradford in the evening and night-time. Let’s do it safely, with a welcome and with consideration for everyone.

The ‘Bradford Purple Flag’ icon is designed for everyone to use, its a preset format that can be included where appropriate on assets.

To protect the accreditation process, we ask that any print media is first approved by our communications team by emailing versions to:

purpleflagcomms@bradfordatnight.co.uk

SOCIAL MEDIA

We’ll be providing both templates and ready to go assets for businesses to show their support for Bradford’s Purple Flag submission!

These will all be available to download from: www.bradfordatnight.co,uk

Suggestedtextforsocialmediaposts:

Find first hand information on how to make your trip truly memorable in the unique and inclusive city centre at https://www.visitbradford.com #PurpleFlag

Make amazing and lasting memories in the heart of West Yorkshire, Bradford with our guide at https://www.visitbradford.com #PurpleFlag

Help put Bradford back on the map by checking out the rich mix of culture, entertainment and activities https://www.visitbradford.com #PurpleFlag