Bradford at Night Strategy Plan

A STRONG,HONEST& RESPECTFULVOICE FORBradford.

A CATALYST FOR CHANGE, INFLUENCING IDEAS AND ENABLING ACTION, BRADFORD AT NIGHT HAS BECOME THE DRIVING FORCE, MAKING NEW THINGS HAPPEN IN BRADFORD AND IT’S DISTRICTS.

Avibrantandmixednight-time,socialandculturaleconomy canencouragetourism,boostthelocaleconomyand contributetoshapingplaceswherepeoplewanttolive.

Nationally,thissectoroftheeconomymakesasignificant contributiontotheinfrastructureandemploymentofthe area.Whilstthereareclearbenefitsofathriving,wellmanagedsocialandculturaleconomy,licensedpremisescan createchallengesforlocalcommunities.

Thesecanincludecrimeandanti-socialbehaviourand alcohol-relatedhospitaladmissionsallofwhichputadditional pressureonpoliceandemergencyservices.

WebelievethatBradfordatNightcananddoplayavitalrole inaddressingthesechallenges,andwhilstnooneagencycan tackletheseissuesalone,wehaveaproventrackrecordof howwehaveworkedwithawiderangeofpartnersin innovativeandcost-effectivewaystotacklethevarious issuesBradfordhasfaced,fromstreetdrinkingandpoor publicperceptiontoidentifyingformsofabuseand managingvulnerability.

Our achievements so far are just the start and there is so much more we can do in and for the city. Thank you for your continued support as we kickstart the city together. E.Murphy.

Bradford at Night brings together walks of life from all sectors of the city to work towards a common goal and by our own mantra, we have delivered and wish to continue to see ‘commitment

Elizabeth Murphy Managing Director

T.Walling

Tom Walling Deputy Managing Director

S.Pawson

Simon Pawson Deputy Managing Director

OURMISSIONISTOIMPROVE,INSPIRE ANDINVESTTODRIVETHESOCIAL ANDECONOMICDEVELOPMENT, THROUGHOUTSTANDINGSUPPORT, GUIDANCEANDINNOVATION

OUR MISSION

Our mission is to Improve, Inspire and Invest to drive the social and economic development, through outstanding support, guidance and innovation

Bradford at Night holds innovation at the very heart of its operation, it believes innovation unlocks the new mission of the organisation to Improve, Inspire and Invest to drive the social and economic development, through outstanding support, guidance and innovation. It is one of the most exciting initiatives developed by the city’s business community in over a decade and remains unique across the country.

Its establishment in 2021 came at a time of transformative change and regeneration after the pandemic and reflected a shared ambition to kickstart, grow, and drive to put Bradford on the map.

Our mission has been designed to hold innovation at its core and strong partnerships with the community is vital in keeping to that core. The organisation has forged strong and unique relationships with city stakeholders, from open dialogues with West Yorkshire Police, Community Partners such as Licensing, ASB and Neighbourhood policing teams, senior police leaders, charities and council bodies in supporting our work and the protecting the interests of its members. Bradford at Night continues to challenge perceptions of the city being unsafe by promoting and spearheading initiatives such as working in partnership with Safety of Women and Girls fund,

sponsored by our Patron, Alison Lowe, for West Yorkshire – Policing and Crim operation of Safe Space on Friday, Sat evenings alongside all ENTE members Night Charter.

Remaining a not-for-profit, a-political recognised model of place manageme brings a network of businesses and lea collective good, to shape and improve

Quickly occupying a pivotal position, B instigated the flow of new ideas, event continues to grow and help the city – a everywhere from both on the streets in members businesses.

OUR MISSION

Our mission is to Improve, Inspire and Invest to drive the social and economic development, through outstanding support, guidance and innovation

OUR VISION

Our vision informs our trajectory as an organisation and lays out our aspirations for the future. Our mission lays out how we will make our vision a reality. It describes the means by which we set ourselves apart and delivers value.

Our vision is to provide a strong, respectful and honest voice for the night-time, social and cultural economy. Where people thrive in creating the change they want to happen in their community.

We will be known as the organisation that can support those who are reigniting the industry.

EMPOWERING COMMUNITY TRUST EXCELLENCE

OUR VALUES

At the Bradford at Night, we believe in the power of difference. Because it’s not just what unites us, it’s what changes the game.

Harnessing our commitment, from our network to the community we’re representing. Difference belongs here, because difference breaks the mould, innovates and pushes the boundaries of what they said was impossible.

Our organisation are encouraged to be bold in their pursuits – paving the way for ethical leaders and global industry specialists.

At Bradford at Night, we embrace change, in fact - it’s our specialty.

We approach our strategy by first defining our values, they are the guiding principle that flows through everything we do. We use them as an mantra to give purpose and definition to the decisions we make. Not on everything – but in everything.

TheenergyofBradfordatNight,ourunyieldingsupport,andthe opportunitieswesharegiveourpeopletheenvironmentto reachtheirfullpotential.

Thisisaplacewhere,regardlessofyourbackgroundor circumstance,wefosteracollaborativeapproachtomaking yourbusinessworkforyouandyourneighbours.

Weexisttocreateapositiveandcollaborativespirit,inand aroundthecommunity.We’reheretomakeachangethatwill continuetosupporteveryonefordecadesahead.

EMPOWERING COMMUNITY TRUST EXCELLENCE

Everysuccessneedstobenotjustspokenabout,butshouted about.We’rebangingthedrumonsuccessandachievement, providingournetworkwiththeperfectopportunitiestoshine.

BFD AT A GLANCE

14,690

There are people employed (full or part time) within the night-time, social or cultural related industries across the Bradford district. It has a big economy worth and its the largest city economy in England. It’s home St George’s Hall which opened in 1853 and is not only the oldest of its kind in the UK, but oldest in the Europe. people are employed with Bradford based businesses. Attractions such as the National Media Museum, Bradford City Park, Bradford Theatres and Cartwright hall contributed to Bradford becoming the UNESCO City of Film.

£11.6 BILLION

3RD

1ST

10TH

193,200

OUR OPERATIONS

OurStructure

Bradford at Night operates via a board of Directors, all of whom represent businesses from a range of sectors that ultimately can support our mission.

An operations team including a Managing Director will be appointed by the board to hold responsibility for ensuring projects are delivered on time and in budget, commissioned work brings additional revenue into the business and the highest standards possible are adopted as part of the operation.

The board and operations team will maintain professionalism and transparency.

Benefitswebring

Improved relations and dialogue between partners and businesses to build an efficient and strong network of professionals.

The opportunity to promote businesses through our excellent communications team

A strong, honest and respectful voice for Bradford businesses to promote and highlight key issues impacting their trade.

Initiatives both locally and nationally recognised to support the leisure, social and cultural industry. Engaging with the community to support events to increase trade in the city.

Ongoing projects to help kickstart Bradford’s night-time economy.

KPI’s

Bradford at Night often reflects on projects and work undertaken to ensure that key performance indicators are met.

Monitoring of membership uptake each quarter

Gathering valuable feedback from both members and non members in order to maintain relevant and up to date plans.

Maintaining regular communications with our progress and work to members and directors each month.

Keep all social media platforms relating to Bradford at Night up to date and relevant, alongside our PR efforts and other publicity.

Provide a prominent presence in the community.

OBJECTIVE 1

BradfordatNightisanorganisationcommittedtofosteringa progressive,safe,andculturallyvibrantenvironmentforsocialand culturaleconomiesacrosstheCityofBradford.

Community Engagement

Bradford at Night brings together various sectors, including restaurants, hotels, pubs, nightclubs, and professional businesses, to collaborate and ensure Bradford’s social experience is second to none.

Despite negative views of the city, we remain focused on promoting businesses and the positive work we contribute to the city.

OBJECTIVE 2

Strategy and Delivery Planning

Our field of expertise lies in strategic planning for the social and cultural economy. Bradford at Night actively work with organisations, companies, governments, councils, local government agencies, cultural institutions, producers, artists, and communities.

The goal is to transform nightlife, arts, and culture into more dynamic, inclusive, and safe experiences.

BradfordatNightisanorganisationcommittedtofosteringa progressive,safe,andculturallyvibrantenvironmentforsocialand culturaleconomiesacrosstheCityofBradford.

OBJECTIVE 3

Public & Business Safety

Bradford at Night provides clear support and management of vulnerability risks, conducts overnight audits, and tailors safety strategies.

Our focus on safety, efficiency, and compliance helps businesses and authorities achieve their goals. With a deep sense of understanding across different sectors of the community, the team provides valuable insight from sectors including hospitality, retail, crime prevention, place management, higher education and legal and governance.

OBJECTIVE 4

BradfordatNightisanorganisationcommittedtofosteringa progressive,safe,andculturallyvibrantenvironmentforsocialand culturaleconomiesacrosstheCityofBradford.

City & Stakeholder Value

In the current financial climate, Bradford at Night believes strongly in providing a service to its members and stakeholders that supports the ever growing costs of operating in a demanding and competitive industry. By providing value to our membership with exclusive access to benefits, discounts, support and advice, Bradford at Night aims to provide a bespoke service to each member, matching their requirements at any given time.

Ultimately - providing businesses and stakeholders with money saving opportunities, tools and

OUR SUPPORTERS

Collaboration is the cornerstone of what we do, the work we undertake. Our supporters back our decisions and our commitment to the city.

ACHIEVEMENTS

Within 12 months, we have seen licensed premises achieve Best Bar None

Accreditation increasing from 15 the previous year. venues are now trained on

Ask for Angela, Active Bystander and Respect training. We became Bradford’s . organisation to be fully endorsed and partnered with the NTIA. We continued our membership for to be ATCM members. We saw new members join our growing network. We launched Bradford at Night to support the Safe Space van. We’ve brought in expertise in order to launch a brand new . network to Bradford. We developed and secured new partnerships to increase value for money for our members. We supported over university students on freshers week explore their city’s night scene

GUARDIANS

ANTI BUSINESS CRIME

WHAT WE DO

Maintain collaborative efforts with partners and city stakeholders to support trading and the overall economy

Help and create initiatives with the local policing team to help reduce crime and anti-social behaviour on our streets.

Provide a night guardian scheme that operates in the city centre at the busiest period to liaise with our current and prospective members.

Deliver Purple Flag status for the city on behalf of Bradford Council and continuous support with regular night audits

Lobbying councils, government and other stakeholders to progress trading for our members

Keep regular and up to date social media content that supports and helps members in our network reach a wider audience

Support members with compliance and policies set both nationally and locally by government

Organise programmes such as Best Bar None, PubWatch, Hoteliers & Destinations Groups. Championing Bradford outside of a BD postcode as a example of regeneration in progress.

PURPLE FLAG

WORKING WITH KEY PARTNERS ACROSS THE CITY IN ACHIEVING ACCREDITATION IN MANAGEMENT OF THE EVENING AND NIGHTTIME ECONOMY

Spearheading the joining of forces and resources, Bradford at Night is a driving force for collaboration in helping address issues and improve outcomes in the evening and night-time economy.

By setting our sights on securing Purple Flag status for the city, a national accreditation issued by the Association of Town and City Management, it will enable Bradford to celebrate and promote its night-time offering as well as utilising its criteria as a tool in managing arising issues.

A Purple Flag visitor map for the city details key attractions and safety advice while the recent introduction of West Yorkshire Police’s ‘Night Safe’ project contributes to the city’s on-going Purple Flag commitment and brings uniformed and non-uniformed agencies together in ensuring Bradford remains a safe night out.

Playing to its strength in bringing individuals, businesses and sectors together, our role will remain central to the key city partnerships which exist for the good of the city and those who use it.

SAFE SPACE

A STRONG COLLABORATIVE EFFORT TO PROVIDE A VALUABLE RESOURCE IN THE CITY FOR BOTH BUSINESSES AND VISITORS

Safe Space is a partnership initiative that provides a safe space for people enjoying the Bradford nightlife. It provides a range of services including:

Qualified practitioners in relation to drug and alcohol use

First aid provision

Naloxone

Phone charging

Hot drinks and water

Referral to specialist services

A safe place to wait for family/friends and/or a taxi.

This level of support isn’t possible without the hard working and dedicated members of the team working together to ensure everyone stays out of harms way, this is a collaborative effort between Bradford at Night, New Vision Bradford, Safer Bradford, West Yorkshire Combined Authority and West Yorkshire Police.

S AFESPACE BRADFORD

THE CHARTER

BRADFORD HAS BECOME ONE OF THE UK FIRST CITIES TO CREATE A CHARTER

Across Britain, late night venues pump billions into the economy, but many are still bouncing back from Covid and coping with the cost of living.

To counter this, Bradford has become one of the UK first cities to create a Night Charter aimed at making the centre a safer and more welcoming environment for evening visitors.

This initiative is the first of its kind in Yorkshire and has been funded from part of the £1.2 million grant given to West Yorkshire following a successful Home Office bid to the Safer Streets Fund.

The scheme is unique to Bradford and aims to put the city on the map as leading the way in the hospitality sector by making sure staff have the relevant training to support vulnerable customers and security to promote safety.

The charter includes zero tolerance of abusive language and behaviour, respect for everybody, the sharing of intelligence and information, encouraging people to use the Walk Safe app, training and 'Pride Beyond Our Door'.

This includes things like keeping the outside premises clean, tidy, and safe; protecting people both inside and outside the premises; advocating responsible drinking and being vigilant to unsafe situations when people leave the premises.

The Bradford at Night Charter follows the development of other schemes spearheaded by Bradford at Night including the introduction of the Walk Safe App.

It is free for people to download to identify Walk Safeaccredited venues, locate night marshals and street angels, and enable others to track their evenings out.

GROWING UP

Bradford is changing, and we’re changing with it. In preparation for the City of Culture 2025, Bradford presents an opportunity to explore how our services can be utilised to support the city’s aspirations and the best interests of our members.

Bradford at Night regularly receives enquiries from both neighbouring towns and cities to areas further afield, all desiring the services and programmes that are seen to be contributing to the city here in Bradford. As an organisation, this would not be sustainable, however in identifying such an opportunity that supports the current members, the city and the wider goals of the organisation, it’s time for Bradford at Night to enter the next stage of its development.

Inclusion of Bradford at Night services will be available through a newly established parent company, SocialSpark. Designed to deliver services on behalf of Bradford at Nightwithout taking resource from our ultimate goal for Bradford.