BRADELIS Concept Book

BRADELIS NEW YORK believes

Women are beautiful at every moment, at any place.

Whether you are...

Discovering your true self, Chasing dreams, Or facing challenges in life.

You shine everyday,

And the glow you radiate is the prove of you living life fully for yourself.

Supporting all women at every moment, is the core value of Bradelis.

We will always be by your side.

BRADELIS New York

－ BRADELIS「Shaping Step System」－ 「 Before/After

Our unique step system rectifies your incorrect underwear habits and helps achieve your own ideal body silhouette.

Before

Poorly fitted sizes and styles that do not suit your body can misshape and ruin your natural bust shape, causing issues like bulges and sagging.

After

Choosing the correct sizes and styles to reshape and reposition your breast by scoop shaping and wearing your bra at the correct position.

Before

Constantly wearing panties that are too small and tight ruins your natural hip shape and causes sagging.

Af ter

Good coverage can create a round and natural hip shape, improve overflowing tissues to the thighs and lower tummy area.

ーShaping Bras 「STEP SYSTEM」

To achieve a better fit

Golden Triangle

The perfect natural breast position is called the Golden Triangle. Underbust line is the foundation of your bust Underbust Line

Step 0 Wire-Free & Hold

Wire-free design with patented functions offer ultimate comfort and support

Step １ Scoop & Shape

Collects and secures your bust by scooping your excess tissues, enhancing your natural silhouette

Step 2 Push-Up & Plunge

Added push-up effect creates a fuller and more feminine cleavage

Step 3 Lift & Contour

Offers a maximum lift to create a rounded shape with the next level of decolletage

※ Illustrations for reference only.

ーShaping Panties 「STEP SYSTEM」

To achieve a better fit

Step １ Scoop

High-Waist Shaping Panties

With full coverage, specially designed to lift and define the bottom, creating the foundation for a smooth and shapely silhouette. Also sculpting the waistline.

Step 2 Center

Soft Girdles

Step 3 Lift

Hard Girdles

Innovative 3D-cut design to maximize the curves of your hip with ultimate lifting and further defines your waistline.

Targeted support and comfort to add shape, volume and definition to the bottoms. Special fabric construction creates a natural and round hip shape. ※

ー The Correct Way of Wearingー

Practice makes perfect.

Shaping Bra

Lean forward 90degrees and hold the wire to fit your underbust line. Stable the back hooks.

Keep leaning 90degrees. While holding the tip of the wire with right hand, use left hand to scoop tissues from the back and underarm to the cups. Then use right hand to pull the shoulder strap attachment upwards to stand up.

Stable the wire with left hand. Use 2 fingers of the right hand to scoop excess tissues from upper stomach and smoothen back to the cups.

Scoop underarm bulges into the cups. Then repeat Step 2 to 4 for the other side.

Check Point

Check1

Straps should be able to be lifted up 2 to 3cm without using force.

Check2

Make sure band is parallel.The ideal position of the top bust should be in between shoulder and elbow.

〈 Shaping Panties 〉

Pull the panties up to your waist then take a small step back with your right leg.

Use your left hand and lift up all excess tissues from the thigh.

Lift the tissues along the thigh and buttocks up towards the hip. Stable the leg hem with your right hand.

(Repeat the same for the other side)

Pull the hem all the way up to your waist.

〈 Shaping Girdles 〉

Put on the girdle with ease by rolling down the waistband in two folds.

Use your left side hand to lift the tissues along the thigh and buttocks up towards the hip. Stable the scooping with your right hand.

(Repeat the same for the other side)

Pull the hem all the way up to your waist.

When Should You Replace Old Bras?

If you wear your shaping bra everyday, it is recommended that you replace old bras every 3 months (around 90 wears) to ensure best shaping functions.

〈 4 Signs You Need A New Bra 〉

Distorted Underwires

Misshaped Cups

Loose Band

Loose Straps