Approach
discussed during evaluation. All relevant information identi-
For both the expert and client evaluation a list of questions
fied in each summary was written on post-its. These post-its
(appendix L) and materials for explaining the concept (appen-
have been clustered to discover returning themes and rela-
dix M, N) was prepared beforehand. The evaluation sessions
tions between information (figure 66).
were conducted in a semi-structured way and took around one and a half hour each. The questions were used as guid-
Results
ance for the evaluation but room was left for extra questions
All clusters have been analysed and summarised in an overview
or to go into more detail. The evaluations were recorded and
(fig 67), presenting the findings concluded from the evaluations.
afterwards summaries of the interviews were made (appen-
The different colours used in the overview indicate the different
dix O). These summaries cover the questions relating to the
topics that were discussed during the evaluation. All findings are
design goal as presented above and all other relevant content
shortly explained and some of them are supported by a quote.
OVERALL IMPRESSION
APPLICABILITY
Positive 4
Integration intranet
Integrated proposition
Coffee invites
Two of the interviewees point out that the platform facilitates an integrated proposition, that goes beyond being just a fun research tool.
One client is very positive about the possibility to invite someone for coffee, and feels that this can help to get other colleagues involved.
All interviewees indicate that the tool needs to take into account or needs to be integrated with the intranet of the company, since in some cases intranet already possess functions of the coffee corner. A partnership is recommended.
Transparency
“Many companies have intranet and that is slowly moving toward twitter and facebook-like pages. This is sort of an internal social network, if a company already has that, are you able to connect these? There is a chaince that people will say “this works great, I want to keep it.”
“This is actually something we missed. We were dependent of creating something new every time. This is a platform which you can use continuously. Something we missed in our process, in that sense it contributes to the engagement”
1
One of the clients point out as main strong point, the transparency the tool offers to the organisation.
Visual world The clients and expert appriciate the visual world of the platform.
Engagement
“ I really like it. Also visually, nicely executed.”
One of the clients indicates the engagement of the organisation with the process, as one of the main strong points of the tool.
Fit with own organisation The two clients indicate that the platform meets one of the main needs revealed during the project and that they would have liked to use it for their organisation.
Phases All of the people interviewed, like the names of the phases and how they fit with the process. “Yes those are nice, to the point. Has a natural flow, and doesn’t feel highbrow. It explains what it does, descriptive.”
Did you know’s The did you know elements are appreciated by the clients and expert. One client suggest to incorporate brand related did you know’s. The other client feels that it helps to connect the organisation. “Yes that is fun, that really says something about a person. Revealing of yourself, sharing things that you normally wouldn’t share in a conversation. “Ow I didn’t know that”, that creates a connection.”
Feedback elements The instant feedback elements at the results page are much appreciated by both clients and expert. The feel it is clear and anticipates on curiosity of participants. “I believe that people will find that interesting, they want to know what other people have filled in, “do I find a common denominator or not.””
Combination individual and collective The expert indicates that the platform offers a good combination between individual and collective activities.
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DESIGN: Evaluation
“Yes when the input is up to date and relevant. It fills up a gap. We got a lot of questions “ what is going on?”.
Negative Accessibility All the interviewees indicate that the tool is not accessible enough for everyone to understand. Especially the questions page needs much explanation. “If you have to go through something before you understand what you have to do, then you will loose 20 - 30 percent. It has to be clear at once.”
Promotion The promotion prior and during the process is essential since people have to go to the platform by their selves, it takes effort to reach this. “Has more to do with how you will create the interaction. As a platform this is great. But then it requires another layer, to go full circle. How are we going to do this, why are we going to shake things up”.
Branding of company The expert indicates that she misses the branding of the client. She feels that this is necessary to include the logo and atmosphere of the brand, that it feels familiar. “They like it when they are able to take the credit for it. Chance to sell it will be higher when it enhances the own organisation. That you are able to duo-brand the tool, that the fun-factor radiates on the organisation”.
2
Accessibility The clients indicate that they don’t know whether the tool is accessible for the whole organisation. It is important that the promotion is done well, to avoid that the organisation will perceive it as a toy. This also depends much on the type of organisation.
Effort project team and higher management Everyone indicates that the project asks much from the project team and that it is really dependent on the type of organisation for it to work. However one client indicates that nowadays management is much more involved. “Yes, I notice that we make more and more use of managers, to involve them. We use to do this without engaging management. But I see it as a separate target group to make such a project more successful. It should be made clear what the expectations are of them.”
5