Boutique Magazine January 2024

JANUARY 2024

BUSINESS SENSE FOR FASHION RETAILERS

ISSUE 158

New energy

First look AW24 Tackling e-commerce fraud New year trade shows Dragonfly Boutique

At Harrogate Show 4th-6th February 2024 and Asia House, London Showroom 14th-22nd February 2024

Asia House. 63 New Cavendish St. London. W1G 7LP. E: diane@dianesykesfashion.com M: 07906 070081

EDITOR’S LETTER EDITOR Gemma Ward gemma@bpmedialtd.co.uk PRINT AND ONLINE SALES Julie Neill – julie@bpmedialtd.co.uk Tel 01795 515288 Tel 07960797383 DESIGN AND PRODUCTION Jack Witcomb – jack@bpmedialtd.co.uk CREDIT CONTROL Jilly Barker - Jilly@bpmedialtd.co.uk PUBLISHERS Julie Neill MANAGING DIRECTOR Julie Neill © 2022 Boutique Professional Media Ltd, Office 2, The Old Stable Block, Crescent Road, Faversham, Kent ME13 7GU. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope.

Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER:

Image courtesy of Foil; Tel: 0800 612 9009 carolccollections.com

Brighter days

A

fter what will probably be remembered as one of the most difficult years in living memory for fashion retailers, 2024 has begun with some renewed optimism among shoppers and business owners alike. Inflation is stabilising, interest rates are declining, and energy prices are expected to fall too. With a general election on the cards for the second half of the year, many of us are feeling more energetic and hopeful.

It goes without saying that the next 12 months will still be challenging.

Small business owners will need to hold their nerve, stay positive and keep a razor-sharp focus on excellence to succeed.

One independent retail owner who is determined to maximise every opportunity possible this year is Dragonfly Boutique’s Joanne Gas. Since opening her store in Hebden Bridge in 2017, the former hairdresser-turned-educator has won over shoppers with great products and a memorable service. However, she isn’t going to rest on her laurels, with plans to ramp up the store’s social media strategy, update its website and build on its calendar of customer events: “The days when you just opened the door and waited for customers to arrive are long gone,” she says in an exclusive interview on pages 99 – 102. “You

have to be on top form at all times, stay positive and really work at it.”

Elsewhere in this issue, we share some expert guidance on current issues facing indie retailers. For those struggling with cashflow, Abbey Watkins from accountancy firm Kreston Reeves weighs up some small business borrowing options on page 94. Meanwhile, as new research highlights a concerning rise in e-commerce fraud being committed by shoppers of all ages, we reveal everything retailers need to know about identifying culprits and minimising risk on pages 96-97.

Finally, with buying season now in full swing, this issue is also packed with new collection launches, trade show updates and essential dates for your 2024 buying calendar. Whether you’re looking for an exciting new brand or want to dip your toe into a new category, this issue is brimming with brilliant buys to help you create a successful new season edit.

Gemma Ward, Editor Follow us on Instagram @boutique.magazine

STOCK STOCK UP UP

STOCK STOCK UP UP

Fuzzy Fuzzyfeeling feeling WELCOME WELCOME IN THE IN THE NEWNEW YEAR YEAR WITH WITH WARM WARM PEACHY PEACHY FURNITURE FURNITURE ANDAND TRANQUIL TRANQUIL AQUA AQUA ACCESSORIES ACCESSORIES

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So, from So, botanical from botanical print print cushions cushions to luxetofurniture, luxe furniture, these these key pieces key pieces will will bring bring a warm a warm feelingfeeling to shoppers to shoppers this new thisyear… new year…

SHOP TALK

SEAGRASS SEAGRASS BASKET, BASKET, JOE BROWNS, JOE BROWNS, £POA £POA

HANGING HANGING BRASS BRASS FRAME, FRAME, REX LONDON, REX LONDON, £POA £POA

PRINT,PRINT, ABSTRACT ABSTRACT HOUSE, HOUSE, £POA £POA ALARM ALARM CLOCK, CLOCK, REX LONDON, REX LONDON, £POA £POA

HERRINGBONE HERRINGBONE THROW, THROW, REX LONDON, REX LONDON, £POA £POA

PRINT,PRINT, INK AND INKDROP, AND DROP, £POA £POA WASHING WASHING UP BRUSH, UP BRUSH, CHALK, CHALK, £POA £POA

Northern charm

LUNCHBAG, LUNCHBAG, KIND KIND BAG, £POA BAG, £POA DAISIES DAISIES CUSHION, CUSHION, CLAIRE CLAIRE LOUISE, LOUISE, £POA £POA

SINCE LAUNCHING IN 2017, HEBDEN BRIDGE’S DRAGONFLY BOUTIQUE HAS BEEN ENCHANTING SHOPPERS WITH ITS PRETTY WOMENSWEAR EDIT AND FRIENDLY CUSTOMER SERVICE. GEMMA WARD MEETS OWNER JOANNE GAS TO FIND OUT MORE

ESPRESSO ESPRESSO CUP, CUP, PANTONE, PANTONE, £POA £POA

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ased in West Yorkshire’s historic Hebden Bridge, seven-yearold womenswear indie Dragonfly Boutique is best known for its friendly service and pretty fashion buys. The vibrant store is the brainchild of former hairdresserturned-educator Joanne Gas who combined her creativity, management skills and love of fashion to set up the business: “I’d been teaching hairdressing, which eventually led to the position of assistant principle at a local college,” she says. “I loved the job and found it very rewarding, but it was a highly stressful environment.

So, after a serious health scare, I began to reassess my lifestyle.”

OXFORD OXFORD TALL CHEST, TALL CHEST, JETCLASS, JETCLASS, £POA £POA

PILLOWCASES, PILLOWCASES, JORO HOME, JORO HOME, £POA £POA ARMCHAIR, ARMCHAIR, LOAF, LOAF, £POA £POA VASA VASA CHAIR, CHAIR, FENABEL, FENABEL, £POA £POA

| JANUARY | JANUARY 88 | boutique.

88 | boutique.

2024 2024

ABSTRACT ABSTRACT HOUSE HOUSE trade.abstracthouse.com, trade.abstracthouse.com, CHALK CHALK wholesale.chalkuk.com, wholesale.chalkuk.com, CLAIRE CLAIRE LOUISE LOUISE claire-louise.co.uk/trade-account/, claire-louise.co.uk/trade-account/, FENABEL FENABEL E: business@fenabel.pt, E: business@fenabel.pt, INK AND INK DROP AND DROP faire.com, faire.com, JETCLASS JETCLASS E: sales@jetclass.pt, E: sales@jetclass.pt, JOE BROWNS JOE BROWNS E: wholesale@joebrowns.co.uk, E: wholesale@joebrowns.co.uk, JOROJORO HOMEHOME E: sahib@jorohome.com, E: sahib@jorohome.com, KIND BAG KINDE:BAG hello@kindbag.co, E: hello@kindbag.co, LOAFLOAF Tel: 0203 Tel:141 0203 8371, 141PANTONE 8371, PANTONE faire.com, faire.com, REX LONDON REX LONDON rexlondontrade.com rexlondontrade.com

| boutique. | boutique. | 89 | 89 JANUARY JANUARY 2024 2024

As a dedicated boutique shopper, Joanne was already harbouring a secret dream to open her own shop.

And with a change of career now on the cards, it seemed like the perfect time to turn that into a reality: “One evening, after a particularly stressful week, I told my partner about my desire to open my own boutique. He was very supportive and told me to go for it. That’s when I really began to start thinking about it seriously as a potential career move.”

Happy customers

Made famous by gritty television drama Happy Valley, Joanne set her sights on West Yorkshire’s Hebden Bridge as the perfect location for

her store. It’s an affluent area and notably more expensive than other northern towns, with a three-bed Grade II listed villa costing in the region of £625,000. So, when the ideal unit became available quite fortuitously in a prime location on a pedestrianised square, she decided to go for: “Sometimes things happen for a reason,” says Joanne. “The opportunity was just too good to miss - so that’s how Dragonfly was born.”

Opening its doors on 1 April 2017, the new indie owner’s aim was to offer an outstanding product range coupled with an equally memorable service. “Any retailer can stock beautiful clothes and have a great looking shop, but if it doesn’t provide a great customer experience, people won’t return,” she says. “I wanted to excel in all areas. Yes, it’s about clothes. But it’s also about building relationships and having a personal connection with every person who walks through the door.”

The “small yet perfectly formed” one-storey store was fitted out with pared back fixtures, neutral flooring and dragonfly-print wallpaper.

100 | boutique. | JANUARY 2024

JANUARY 2024 | boutique. | 3

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JANUARY 2024 | boutique. | 5

Autumn Winter 24 Collection Leeds & London Showrooms Harrogate Fashion Week 0800 6129009 www.carolccollections.com

Autumn Winter 24 Collection Leeds & London Showrooms Harrogate Fashion Week 0800 6129009 | boutique. | 7 JANUARY 2024 www.carolccollections.com

Autumn Winter 24 Collection Harrogate Fashion Week - INDX Leeds & London Showrooms 0800 6129009 www.carolccollections.com

Autumn Winter 24 Collection Harrogate Fashion Week - INDX Leeds & London Showrooms 0800 6129009 www.carolccollections.com

W E C A R E W H AT Y O U W E A R To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

12 | boutique. | JANUARY 2024

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

BRAND PROFILE

Sophisticated styling

A

BRING GLAMOUR TO EVERYDAY DRESSING WITH TAIFUN’S VERSATILE WOMENSWEAR COLLECTION

dding quirky twists to everyday staples, German womenswear brand Taifun is a versatile collection with strong appeal among modern shoppers. The label is best known for its feminine tailoring, seamless coordinates and form-flattering dresses, which are designed to take the wearer effortlessly from every day to glamorous. Each garment is created to stand out whether through playful details, feminine shapes, joie de vivre prints or vibrant colourways.

The brand reinterprets new season trends into wearable fashion while always upholding superb quality and fit.

Shoppers can buy outfits for every occasion and create their own versatile capsule of day to eveningwear.

For AW24, its collection draws inspiration from nature, focusing on contrasting interplay of colour and neutrality with a twist of sophisticated sparkle. Playing to Taifun’s

strengths, printed and embellished tailoring takes centre stage juxtaposed with a dynamic denim capsule. In addition, statement outerwear premiers this season to complement its playful yet feminine knitwear. Each story showcases texture and colour along with dynamic prints inspired by modern geometric shapes and watercolour motifs. Stockists will receive separate product drops in-store in July, August and September to keep their offer fresh.

For retailers looking for in-season top ups, the brand also offers a replenishment programme via its B2B website as well as in-season special offers. Taifun’s collection also includes a core line of never-out-of-stock pieces (NOS), which includes chic tailoring and classic denim styles.

RRP prices range from £70 for tops and blouses, £125 for dresses, £85 for knitwear and £190 for coats while there is no minimum order requirement.

CONTACT: Tel: 0207 436 8383/ o777 592 3353 E: beau.scarlett-pitt@gerryweber.com gerryweber.com/en-eu/brands/taifun 16 | boutique. | JANUARY 2024

AW’24 Collection Launch 24th January - 11th February 2024 To view the AW’24 Collections, please contact: Email: beau.scarlett-pitt@gerryweber.com Telephone:+44 (0) 2074368383 Showroom Address: 4th Floor, 40-44 Newman Street, W1T 1QD

EST 1977, TOKYO.

AUTUMN

+

WINTER

2024

SCOOP INTERNATIONAL February 11th to 13th Olympia West, Blythe Road, Kensington.

Contact: pauline@yaccomaricard.london 07813402941

IG: @yaccomaricard FB: @yaccomaricardLondon www.yaccomaricard.london

Fashion Fix

ESSENTIAL NEWS FOR FASHION INDIES

BOUTIQUE STAR AWARDS 2023

T

The Boutique Star Awards return for 2024 with brand new categories

he Boutique Star Awards will return this November with a host of exciting new categories for independent retailers, agents and brands.

Entries will open online next month and businesses can put themselves forward for as many awards as they’re eligible for until the deadline later this year.

Among the newly added award categories include Independent Employer of the Year to celebrate retailers putting a strong emphasis on supporting their teams; Store Design of the Year for those with outstanding interiors and Shop Window of the Year to highlight indies excelling at creative visual merchandising. For suppliers, there will be three new awards for Footwear Brand of the Year, Jewellery Brand of the Year and EPoS Provider of the Year.

Entries will open online via boutique-magazine.co.uk/ submit-an-entry in February where indies and suppliers will be asked to write a synopsis of their business and provide supporting evidence to be in with a chance of winning. Submissions will be deliberated by a judging panel of impartial industry experts with the winners crowned at a celebratory party in London this November (full details to be announced in spring).

“After such a successful event in 2023 we can’t wait to return this year to celebrate the industry’s achievements,” says Boutique magazine publisher Julie Neill. “We have some great new categories and we urge all businesses to enter. The judges will be looking for passion, dedication and innovation regardless of turnover or team size.”

2024 CATEGORIES RETAILERS Fashion Independent of the Year Independent Group of the Year Social Media Strategy of the Year New Independent of the Year Sustainability Advocate of the Year Community Hero of the Year NEW: Independent Employer of the Year NEW: Store Design of the Year NEW: Shop Window of the Year SUPPLIERS British Brand of the Year International Brand of the Year Fashion Agency of the Year Fashion Distributor of the Year Female-Founded Brand of the Year Sustainable Brand of the Year NEW: Footwear Brand of the Year NEW: Jewellery Brand of the Year NEW: EPoS Provider of the Year SPECIAL AWARDS Newcomer Lifetime Achievement Outstanding Business JANUARY 2024 | boutique. | 19

FASHION FIX

Harrogate Fashion Week gears up for tenth edition The tenth edition of Harrogate Fashion Week will take place next month presenting the latest collections from 180 womenswear, footwear and accessories brands.

Held at the Harrogate Convention Centre from 4-6 February, buyers are expected to travel from across the UK and Ireland to browse four halls of products over three days.

New brands signed up this season include Accessories by Park Lane, Alba Conde, Brax, Mon Cheri Occasions, Bari Jay, Closet London, Eve of Paradise, Grenouille, Holbrook, Lazy Dogz, Lysse, Maloka, Marie Mero, Max and Ellie, Noble Wilde, Pont Neuf, RedGreen, Richard Designs, Scusi, See Saw and Wear Colour.

Meanwhile, lots of the show’s regular exhibitors are set

to return including Carol C Collections, the Godske Group, Dolcezza, Villagallo, Tinta, Carla Ruiz, Pomodoro, Smith and Soul, Rino and Pelle, Lizabella, Alice Collins, Elisa Cavaletti, Deck by Decollage, Dressed up

by Veromia, Envy Jewellery, The Niche Collection and Fee G. “Held in the heart of a beautiful spa town, Harrogate has a reputation as a great place to do business and network after hours,” says co-founder Sarah Moody. “So come and be inspired with a fabulous selection of brands showcasing their latest collections.”

For more information and to register for fast-track entry visit harrogatefashionweek.com

Spring Fair announces “major upgrades” to show experience NEC Birmingham trade show Spring Fair has announced a “major upgrade” to its content programme ahead of its upcoming February edition. As well as its line-up of exhibitors across home, gift and fashion, organisers have also added three new education-led stages to help retail professionals update their skills.

Each will deliver free business and trends insight from industry leaders throughout the event’s four-day duration.

Its new line-up includes the Inspiring Retail Stage, offering a keynote speech from retail entrepreneur Theo Paphitis, industry insight from the British Retail Consortium’s Kris Hamer and sustainability advice from PDS Ltd’s Paul Wright.

Buyers will also be able to learn about the latest retail trends and product innovations on the Trends Talks stage. Meanwhile, there will 20 | boutique. | JANUARY 2024

be a series of TED-style talks on an array of topics from leading agencies and consultants via the Masterclass Studio.

Event director Soraya Gadelrab says: “As we gear up for the biggest retail event of the year, we are proud to introduce three new features that will undoubtedly elevate your show experience.

Get ready to be inspired, informed and empowered at the Inspiring Retail Stage, Trend Talks and Masterclass Studio. Spring Fair 2024 is all about bringing the retail community together. With these three new features, we are confident that our event will elevate the retail industry to great heights.”

The next edition of Spring Fair and Moda takes place from 4-7 February at NEC Birmingham; for more information, visit spring fair.com

Brands sign up for Olympia’s first unified Pure London x JATC The inaugural Pure London x JATC will unveil an exciting lineup of new and returning brands, say organisers.

Taking place as one unified event for the first time this February, buyers can expect “an inspirational line-up” of over 300 collections across womenswear, footwear, jewellery, menswear and sustainable fashion.

This season the show has joined forces with ICEX Spain Export and Investment, FEDECON, the Spanish Federation of Clothing Companies and FICE to present a myriad of Spanish fashion brands.

A range of Australian labels, meanwhile, have also signed up for the show including popular womenswear brand The Brave + True. They will be joined by numerous returning exhibitors such as GWD, Jayley, Onjenu, Louche, Religion Clothing, La Fée Maraboutée, Humility, Leo and Ugo, King Louie, Access Fashion, Goose Island and Chalk.

There will be a showcase of jewellery collections in Olympia’s upstairs Gallery space while the show’s Pop and Sustainable destinations will also be bigger than last season.

Finally, JATC’s enlarged menswear destination will span the full spectrum of subcategories to showcase brands exhibiting formal, smart, sport, denim, skate, surf, swim, lifestyle and heritage.

The first edition of Pure London x JATC takes place at Olympia London from 11-13 February; for more information visit purelondon.com

An established Italian brand ‘quiet luxury and pared back chic’ rialto48

Showing 05 - 22 February 2024 Sally Dawes Agency Royal Society of Medicine,1 Wimpole Street, London W1G 0AE T: 0776 997 03 87

E: sally@sallydawes.com

W:JANUARY sallydawes.com 2024 | boutique. | 21

FASHION FIX

Boutique barometer INDUSTRY SALES FIGURES NOVEMBER 2023 (VERSUS NOVEMBER 2022)

-7.09% Caprice takes over 200-year-old footwear brand Peter Kaiser German footwear specialist Caprice has announced its acquisition of Peter Kaiser, one of Europe’s longest established footwear brands.

Part of the Wortmann Group, which also owns Tamaris, Marco Tozzi and s.Oliver shoes, Caprice says it will remain true to the brand’s unique history and core ethos while updating its collections and pricing its products “more attractively.”

“In the upper mid-range segment, we already offer excellent value for money with Caprice,” explains Jürgen Cölsch, managing director of Caprice Schuhproduktion GmbH and Co KG. “With the Peter Kaiser brand, which is registered in over 70 countries worldwide, we will now also be able to offer this in the upper segment. The lower and the luxury genre are dominated by vertically

integrated suppliers. The business that offers the highest potential for those of our retail partners that are not integrated into the vertical network lies between these, which is precisely where Caprice and Peter Kaiser will be positioned.”

The takeover not only promises stronger market potential for the company but also an extended product portfolio that unites the values of both brands.

With its focus on “modern comfort,” Caprice has been synonymous with innovation and quality for decades.

Meanwhile, as one of Germany’s oldest women’s footwear brands with a history dating back to 1838, Peter Kaiser represents “outstanding craftsmanship and incomparable sophistication.”

Average sales quantity

+ 1.24% Average selling price

+ 1.85% Profit margin These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online.

Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com

Retail returns fraud rampant among UK fashion shoppers, reveals poll New research has revealed that retail returns fraud is increasing in the UK, with 48 per cent of consumers admitting to having bought, used and then returned a product in the last six months.

In the survey of 2,000 shoppers commissioned by returns specialist ReBound, a third said they have deliberately returned an item against a retailer’s returns policy. Clothing and footwear top the list of fraudulently returned items along with handheld tech and gaming goods.

Despite the high number of offenders, many shoppers aren’t aware that their actions are fraudulent. The majority polled (84 per cent) said they “have not and would not ever” commit fraud. Nearly a third of those polled (31 per cent) said using an item then returning it as unused does not count as fraud, although 57 per cent believe doing so is unethical.

22 | boutique. | JANUARY 2024

This level of returns fraud puts a huge strain on the retail sector, with the National Retail Federation estimating that 10 per cent of the value of returned merchandise is lost to dishonest shoppers.

Winner BRITISH BRAND OF THE YEAR

Autumn 24 Showing at:INDX, Solihull | Harrogate Fashion Week www.pomodoroclothing.com

WHY BUY We do not sell direct to the public nor do we sell to exclusively online retailers.

We supply all our customers with free point of sale relating to garments in your order and grant you full access to our stunning library of professional photographs to use on your website and your social media.

We have invested in a social media team to increase Marble awareness and in turn, help you sell Marble. Every single sales enquiry we receive is passed on to the enquirer’s nearest Marble stockist.

We are renowned for colour! Come to us for vibrant colours complemented by subtle neutrals.

GET IN TOUCH WITH US: +44 (0)141 882 6743 INFO@MARBLEFASHIONS.CO.UK WWW.MARBLEFASHIONS.CO.UK

FASHION FIX

Leak-proof lingerie

Eco chic SUSTAINABLE PRODUCTS AND BRANDS

Modibodi’s Renaissance Collection is its most luxurious period-proof underwear yet, allowing shoppers to wear beautiful lingerie no matter where they are in their menstrual cycle. £POA; modibodi.co.uk/pages/ wholesale-enquiry

Waste reduction

Sustainable pioneer Lefrik has been transforming discarded plastic bottles into high-quality backpacks, bags and accessories since 2012. Shipped in fully recycled packaging, its products are GRS certified and available for next day delivery from its UKbased warehouse. £POA; E: jarrod@lefrik.com

Sustainable luxe

Madrid-based underwear brand Luciela creates one-of-a-kind pieces with a focus on sustainability.

Its designers utilise a high percentage of recycled and biodegradable fibres that decompose within five years for its collections, with eco-friendly babydolls, bodysuits, kimonos and robes joining its lineup this spring. From £22 each; E: hello@luciela.eu luciela.eu

Put a cork in it

Reuse & recycle Made with a specialist Italian cashmere created from 100 per cent recycled post-consumer waste fibres, Bee and Sons’ funnel neck Vanda jumper is the perfect piece to stay cosy in until spring. £POA; beeandsons.com 26 | boutique. | JANUARY 2024

Handmade in Portugal using organic cactus leather, Cocorose London’s new Kew low-top trainers also feature 30 per cent recycled soles derived from discarded wine corks.

Every pair comes packaged in the brand’s recyclable Plant-Powered cardboard box. £POA; Tel: 0208 829 8919

l e t’s m e e t

GLASGOW jan 15-18 · LONDON feb 14-16 · SOMERSET feb 18-19 · GLASGOW feb 26-mar 1 book your meeting with jeremy +44 7770 934 363 bybasics.com

FASHION FIX

Wanderlust

Inspired by some of the world’s most exotic holiday destinations, Naia Beach’s SS24 collection features ultraglamorous designs, figure-flattering fits and premium quality fabrics. This season the brand has also introduced more sustainable options in recycled polyamide. Available in UK sizes 6-18; £POA; E: melwood@thebellaagency.co.uk

Stripe up your life

Perfect for wearing to the office or throwing over a bikini, Munthe’s striped shirt dress is the ultimate investment piece for SS24. £POA; E: hlm@munthe.com

Boutique loves…

Shapeshifter

Offering 14 different styling options in just one garment, Polko’s unique premium viscose dress is a great investment piece for fashion fans.

It can be worn in eight different ways as a dress – including maxi with full sleeves, midi with half sleeves or a strapless mini dress – as well as being split into three different skirt lengths and three styles of top. £POA; Tel: 07572 135 527 E: hello@polko.co.uk

STANDOUT FASHION BUYS TO BRING IN THE NEW YEAR

Spring refresh

Get ready for longer days with Summery Copenhagen’s vibrant crossbody bag, made by hand in strong quality cotton using a special knotting technique. £POA; E: tadas@summerycopehagen.com

Go shorty

Guaranteed to brighten up any space, Mustard Made’s Shorty locker is perfect for bedside tables, living rooms and tucking underneath desks. Available in 11 colourways, £POA; uk.mustardmade.com/pages/ stockist-application 28 | boutique. | JANUARY 2024

FASHION FIX

Fashion legacy

Made in Italy using impeccable craftsmanship passed down over generations, Vivien Lauren specialises in premium leather footwear, bags and coats alongside elegant scarves and shawls.

Its exquisitely made pieces are timeless investment buys that shoppers will wear for years to come. £POA; Tel: 07432 138 134 E: info@vivienlauren.co.uk vivienlauren.co.uk Electrify your jewellery line-up with Scream Pretty’s Sparkling Lightning Bolt Necklace. Its eye-catching design features a faceted lightning bolt charm and twinkling cubic zirconia stones while an adjustable slider clasp means the chain’s length is completely customisable. Available in sterling silver with rhodium or 18ct gold plating, £23.50; tradescreampretty.com

Strike it lucky

THIS MONTH’S STANDOUT WOMENSWEAR AND ACCESSORIES

Quality control

With classic French style deeply rooted in its DNA, Saint James reinvents timeless maritimeinspired wardrobe staples every season. For AW24 the label’s design team revisits the classic sailing peacoat, adopting its legendary high quality wool fabrics to create enduring options for men and women. £231.70; book an appointment to view the AW24 collection via Tel: 07539 228 041 E: marc@doublehagency.com

History lesson

Italian jewellery brand Retro Chic creates earrings, necklaces, bracelets and rings inspired by classical designs dating back thousands of years. £POA; E: contact@crescentfashion.co.uk retrochicitaly.com

30 | boutique. | JANUARY 2024

Comforting sole

Combining clean aesthetics with exquisite materials, Caprice’s AW24 collection focuses on innovation and quality with functional features that set new standards in comfort. Soles play a leading role throughout its new footwear line-up, with striking statement versions bringing an edgy feel to its designs. £POA; Tel: 07734 247 669 E: capriceshoes@gmail.com capriceshoes.com/en

We make you fall in love with

AW24

Visit our London Showroom from 22nd of Jan

Book now your appointment for AW24 marc@doublehagency.com 07539228041

www.doublehagency.com

Extravagance Fashion www.extravagancefashion.com

Collections www.sarahpacini.com

www.thanny.it www.katerinavassou.com

SHOWROOM DATES: 29th January 23rd February 2024 The Huddle, 3rd Floor, 3 Shortlands, Hammersmith, London, W6 8DA Thanny collection will be at Harrogate Fashion week 4th/6th February 2024 Contact:

nazmachaudhry@gmail.com 07881622888 Instagram: @extravagancef

Stock Up

WHAT TO BUY NOW

PURE LONDON

In with the new

R

efresh your store’s rails with the latest womenswear and accessories collection launches for AW24…

JANUARY 2024 | boutique. | 33

SHOW PREVIEW

Perfect 10

PLAN THE ULTIMATE VISIT TO THE TENTH EDITION OF HARROGATE FASHION WEEK

L

ocated in one of the UK’s most popular (and prettiest) tourist hotspots, the tenth edition of Harrogate Fashion Week (HFW) opens its doors next month showcasing the latest collections from more than 180 womenswear, footwear and accessories brands.

The three-day show takes place from Sunday 4 to Tuesday 6 February inside the spa town’s Convention Centre, located just a stone’s throw away from its boutique hotels, bustling centre and warm hospitality.

Presenting one of the largest collections of classic and contemporary womenswear brands at any UK trade show, some preshow planning will ensure buying teams have the most inspiring and worthwhile experience possible.

Here’s how to make the most of this season’s show…

harrogatefashionweek.com/visit for a 25 per cent discount on all LNER routes). Alternatively, if you’re driving to the venue, underground car parking is available from £5 for up to three hours. For directions, enter postcode HG1 5LA on Sat Nav or Google Maps.

Getting there

Over 45 new collections will be presented at HFW this season including Accessories by Park Lane, Alba Conde, Brax, Mon Cheri Occasions, Bari Jay, Closet London, Eve of Paradise, Grenouille, Holbrook, Lazy Dogz, Lysse, Maloka, Marie Mero, Max and Ellie, Noble Wilde, Pont Neuf, RedGreen, Richard Designs, Scusi, See Saw, Wear Colour, Danwear, Holebrook, Nomads, Calypso,

Whether travelling by road, rail or air, Harrogate is easily accessible from across the UK. Leeds Bradford airport is only a short 20-minute taxi ride away with regular flights arriving from Heathrow, Dublin and Belfast. Direct trains run from London King’s Cross to Harrogate on LNER throughout the day or there are easy connection options from Leeds or York (visit 34 | boutique. | JANUARY 2024

Where to stay

The perfect buying trip to HFW starts with the perfect place to stay - and there’s no shortage of options for all budgets in this popular Victorian spa town.

Organisers have teamed up with Reservation Highway to offer buyers a complimentary service of finding and confirming hotel rooms. The show has also negotiated special rates at various leading hotels (visit harrogatefashionweek.com/visit for more information.)

Brands to see

Valentino Bags and NeroGiardini.

Meanwhile, many show regulars are set to return including Carol C Collections, the Godske Group, Dolcezza, Villagallo, Tinta, Carla Ruiz, Pomodoro, Smith and Soul, Rino and Pelle, Lizabella, Alice Collins, Elisa Cavaletti, Deck by Decollage, Dressed up by Veromia, Envy Jewellery, The Niche Collection and Fee G. Buyer can view the full list on HFW’s website and click through to register for free fast track entry.

The next edition of Harrogate Fashion Week takes place from 4 - 6 February 2024 at Harrogate Convention Centre; register for free entry via harrogatefashionweek.com

SHOW INFO

OPENING HOURS Sunday 4 February and Monday 5 February 9.30am - 6.30pm Tuesday 6 February 9.30am - 3.30pm VENUE Entrance 4 - Hall M Harrogate Convention Centre, Ripon Road, Harrogate, HG1 5LA harrogateconventioncentre.co.uk

BUYING TIPS

View the full exhibitor list via harrogatefashionweek.com/brands and make advance appointments with brands.

Before arriving at the show, consider your main goals: do you want to expand or add popular categories, discover new labels or uncover the latest trends?

Very importantly, don’t forget your business cards and comfy shoes!

Above all else, enjoy the show, be inspired and build brand relationships… then reward your buying efforts with a glass of bubbly at the after-show drinks party on Sunday 4 February.

SORENA

SUGARHILL BRIGHTON

NEROGIARDINI

SHOOWE

APOIL C ASHMERE

BRAX

DANWEAR

PIA ROSSINI

10TH EDITION 4 - 6 FEBRUARY 2024 MEET THE LATEST BRANDS TO JOIN HFW GIRL IN MIND

EVE IN PARADISE

NOMADS

VALENTINO

REGISTER TODAY www.harrogatefashionweek.com

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

TT H HE E FA FA S SH H II O ON N TT R RO OU US SE ER RS S B BR RA AN ND D

TT H HE E FA FA S SH H II O ON N TT R RO OU US SE ER RS S B BR RA AN ND D

To To view view UK UK showroom showroom dates dates and and show show venues venues near near you you please please visit visit www.godske.com/g-en/trade-shows www.godske.com/g-en/trade-shows GODSKE GODSKE GROUP, GROUP, LONDON LONDON SHOWROOM, SHOWROOM, Ground Ground Floor, Floor, Great Great Titchfield Titchfield House, House, 14-18 14-18 Great Great Titchfield Titchfield Street, Street, London London W1W W1W 8BD 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

London To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

www.Lizabella.co.uk

Tate Fashions Call House, Enfield Street, Leeds, LS7 1RF +44 7712398549 +44 1132459064 SHOW DATES: Harrogate Fashion Week - Stand M1, 4-6th February.

Asia House London Showroom - London, 11-14th February.

Tate Fashions Call House, Enfield Street, Leeds, LS7 1RF +44 7712398549 +44 1132459064

www.ellaboo.ie

AW24 COLLECTION

SHOWING AT HARROGATE FASHION WEEK 4th-6th February 2024 STAND M9

DOLCEZZA EUROPEAN OFFICE Unit 8 Riverside Grove Riverstick Co. Cork Ireland P43 X300 Phone: +353 21 2038019 sales@dolcezzaeurope.ie

AW24 COLLECTION

SHOWING AT HARROGATE FASHION WEEK 4th-6th February 2024 STAND M9

DOLCEZZA EUROPEAN OFFICE Unit 8 Riverside Grove Riverstick Co. Cork Ireland P43 X300 Phone: +353 21 2038019 sales@dolcezzaeurope.ie

SHOW PREVIEW

Standing out

BE INSPIRED AT THIS SEASON’S HARROGATE FASHION WEEK WITH OUR PICK OF OUTSTANDING BRANDS

ORIENTIQUE

POMODORO

STAND: M10 Named British Brand of the Year 2023 at the Boutique Star Awards, Pomodoro has been creating outstanding womenswear for over 30 years. The label’s elegant collection features stunning prints, saturated colours and figure-flattering fits. For AW24 its vibrant line-up provides a muchneeded antidote to dreary winter days. Expect cosy knitwear in clashing hues alongside neutral jacquards in bold stripes and prints. For winter glamour, choose elegant separates embellished with lurex yarns, sequins and crochet details. Last but not least, jewel-toned bloom prints take centre stage with standout floaty floral dresses providing the perfect option for winter events.

Wholesale prices are around £25 per piece on average while the minimum order requirement is £1,000.

CONTACT: Tel: 020 8961 4000 E: info@pomodoroclothing.com pomodoroclothing.com 46 | boutique. | JANUARY 2024

WONDERS

STAND: C64 Made for women who want comfort without sacrificing style, Spanish footwear brand Wonders is renowned for its innovative designs, high quality leathers and impeccable craftsmanship. The brand’s products are crafted at its own factory in the Spanish city of Elche. For AW24/25 its collection includes voluminous biker-inspired flats as well as Aviator-style versions crafted in contrasting leathers. Chunky-soled moccasins are also strong alongside single and double-strap Mary Janes in both heels and flats. Finally, ballet pumps, Penny loafers and mountain-inspired platform boots are key, with colourways including classic black alongside winter browns, plum and wine. Wholesale prices are around £45 per style on average while the minimum order requirement is 24 pairs.

CONTACT: Tel: 07935 648 070 E: gus@crosbyshoeagencies.co.uk wonders.com

STAND: M28 Producing a highly distinctive collection featuring exclusive handdrawn and painted prints, Australian label Orientique offers a striking range of womenswear with a real point of difference. The brand, recently named International Brand of the Year at the Boutique Star Awards, is committed to sustainability and natural fabrics. Its garments feature organic cotton certified by the Global Organic Textile Standard alongside eco-friendly rayon. For AW24, its pop art inspired Musical Art range features timeless designs, hand-painted florals and geometrics.

The collection includes vibrant and unique hand-designed prints representing music from around the world. Choose from a wide range of vibrant abstract dresses and separates that coordinate perfectly with its organic cotton plains. Wholesale prices are around £24 for tops and £29 for dresses on average while the minimum order requirement is £1,500.

CONTACT: Tel: 0800 612 9009 E: info@carolccollections.com carolccollections.com

Visit us at: HARROGATE FASHION WEEK, HARROGATE CONVENTION CENTRE 4-6 FEB STAND C64 LONDON SHOE SHOW, COPTHORNE TARA HOTEL KENSINGTON 11-12 FEB FOOTWEAR TODAY SHOW, NATIONAL CONFERENCE CENTRE BIRMINGHAM 4-5 FEB GUS MARSHALL. TEL: +44 7935 648070

SHOW PREVIEW

DANWEAR OUTDOOR COLLECTIONS

DOLCEZZA

STAND: M9 Founded by husband-and-wife team Ercan and Natalia Indap, contemporary Candadian label Dolcezza specialises in feminine womenswear combining art with fashion. Its range features unique prints, exclusive finishes and high-quality fabrics. Since launching 20 years ago, the brand has grown internationally and now supplies over 2,000 stockists in 30 countries worldwide. Its new AW24 collection features a rich colour palette with shades of burgundy, saffron, citrus, fuchsia and khaki. The range is crafted in natural and breathable fibres such as cable jacquard. New season standouts include a floralprint blazer, patchwork sweater dress, faux-fur coat and a pleated midi skirt. Wholesale prices range from £25 - £50 per piece on average while the minimum order requirement is 30 pieces or £1,000.

CONTACT: Tel: 00353 212 038 019 E: sales@dolcezza.ie eversassy.com 48 | boutique. | JANUARY 2024

EVERSASSY

STAND: M9 The sister brand of Dolcezza Montreal, Canadian womenswear brand EverSassy creates unique contemporary fashion collections for confident women. Its quirky creations are expertly crafted using natural and breathable fibres - ensuring they’re made to last.

For AW24, head designer Kübra Ekmekçioğlu draws influences from urban street style with bold prints, vibrant colourways and edgy silhouettes leading the way.

The fun and daring collection showcases a playful eclectic colour palette combining shades of pink, purple, blue, green and yellow.

Hero pieces include a zippered patterned jacket, textured vest, printed dress and a puffer coat.

Wholesale prices are around £35 per piece on average.

CONTACT: Tel: 00353 212 038 019 E: sales@dolcezza.ie eversassy.com

STAND: M46 Specialising in smart, stylish and functional outdoor clothing, Danwear appeals to active women of all ages. With an expert eye for commercial trends and the best fabrics, its designers create trendled high quality outdoor clothing options at extremely competitive prices. There are four separate brands within the Danwear group – meaning there’s something for every boutique shopper. Danwear Black Label offers a range of heavy down coats and jackets, producing each style in three different options with real, faux or no fur. Its Danwear range is for a younger shopper, offering puffer coats in recycled polyester and 90/10 down. Finally, its Windfield brand offers classic options for all ages while its Swept collection includes waterproof and windproof trekking wear for braving the great outdoors.

CONTACT: Tel: 0161 236 4455/ 07801 979 682 E: sales@knightsfashion.co.uk danwear.dk knightsfashionagency.co.uk

TINTA

DANWEAR

Our showrooms are based 5 miles from the City centre of Manchester on the East Lancashire Road, within easy reach of surrounding motorways or a short taxi ride from Piccadilly Station. We have ample free parking directly outside.

ALLISON

We have a varied selection of international brands to suit all ages and budgets. If you would like to come along and view any of our collections or for more details, please do get in touch.

BARLIOCHE

Warmest wishes from Amanda and the Team

TINTA

EVE IN PARADISE DORIS STREICH

We are showing at Harrogate Fashion Week Tinta and Bariloche - Stand M56 Allison - Stand M54 Danwear Outdoor Collection - Stand M46 Eve in Paradise, Onelife, Pont Neuf - Stand M41

AMANDA KNIGHTS FASHION AGENCIES 338 East Lancashire Road, Swinton, Manchester M27 0LJ 0161 236 4455 | 07801 979682 sales@knightsfashion.co.uk www.knightsfashionagency.co.uk

SHOW PREVIEW

PROPRESS

STAND: C3 Creating fabric steamers for over 40 years, Propress has a reputation for high quality, long-life and exceptional performance. Now the brand has introduced Propress MINI - a handheld version of its professional steamers that’s ideal for boutiques to sell to their customers for home use. With all the punch of its PRO models packed into a lightweight portable steamer, the MINI’s heated iron plate not only directs and disperses the steam for vertical use but can also be used horizontally like an iron. And it’s not just for clothing: Propress MINI can transform curtains, bedding and other home furnishings, too.

Meanwhile, its unique optional Big Belly large capacity tank increases steaming time for the more demanding jobs, offering even more versatility. Available in Arctic Grey, Vintage Pink and Idol Blue with pressing mitt and travel bag; Propress welcomes new stockist enquiries.

CONTACT: Tel: 0208 417 0660 propress.co.uk 50 | boutique. | JANUARY 2024

LILY AND ME FEE G

STAND: M3 Creating modern eventwear for stylish women, Dublin-based brand Fee G’s signature dresses and separates feature vibrant prints and flattering silhouettes. The 20-year-old label is the creation of award-winning designer Fiona Heaney (née Gormley) who spotted a gap in the market for a modern alternative to traditional occasionwear. Together with her husband Don, she has grown her original vision into one of Ireland’s most popular designer brands, securing prestigious stockists across the UK and Ireland. In 2022, Fee G was named Drapers Womenswear Brand of the Year thanks to its strong sell through, low return rates and sustainability credentials, which include the use of organic or recycled cotton and eco-friendly viscose.

CONTACT: Tel: 07906 070 081 E: diane@dianesykesfashion.com

STAND: M12 Dedicated to slow fashion and embracing life’s adventures, family-founded Lily and Me is on a mission to bring creative and considered clothing to everyday wardrobes. The brand’s latest offerings for AW24 include signature prints, timeless designs and sustainable fabrics. Its designers draw colour and print inspiration from the past with pretty autumnal tones of olive and ginger sitting alongside warming mulberry. Meanwhile, its prints take influence from vintage crafts and feature motifs drawn from etchings and paintings.

Hero styles include its Eco-vero Lenzing viscose Ellington Dress, modern v-neck Winnie shift dress and its floaty viscose georgette Suzanne Top with metallic yarn embroidery. Wholesale prices range from £7 - £25 per piece on average while the minimum order requirement is £1,500.

CONTACT: Tel: 01452 207 766 lilyandmelclothing.com

Liz d’Esterre Fashion Agency And introducing

Showing Dates: Wednesday, 7th February to Thursday, 22nd February 2024 Wigmore Room, The Hallam, 44 Hallam Street, London, W1W 6JJ Contact details for more information or to make an appointment: Tel: 07956 216801 | email: lizdesterre@yahoo.co.uk | Web: www.lizdesterrefashionagency.com

BRAND PROFILE

Classic styling

ADD TIMELESS SPANISH FASHION TO YOUR AW24 LINE-UP WITH SISTER LABELS TINTA AND BARILOCHE

B

orn in a small workshop in Madrid in 1985, Spanish sister labels Tinta and Bariloche offer quality womenswear with a distinctive design signature. Tinta’s collection includes beautiful feminine dresses, knitwear and separates while Bariloche specialises in tailored tweed jackets, blazers, vintage shirts, premium blouses, coats, well-fitting trousers, jersey tops and knitwear. Its range also includes a stunning line of affordable occasionwear. Now represented by Partners in Fashion across South England, the brands are already

popular throughout Europe thanks to their timeless garments and attention to detail. Each collection is only produced in limited runs, making it the ideal choice for indies looking for unique products. The brands are also dedicated to slow fashion, each working to minimise its environmental impact however possible. This includes adapting organic cottons and sustainable viscose in all its collections as well as manufacturing most of its garments in Spain. Partners in Fashion will unveil both brands’ AW24 collections at its Central London showroom from the beginning of 2024.

CONTACT: Tel: 0207 636 4207 partnersinfashion.com

Autumn updates

BRING GLAMOUR TO EVERYDAY DRESSING WITH POMODORO’S AW24 COLLECTION

A

ward-winning British womenswear brand Pomodoro has been creating elegant feminine collections for over three decades. Designed in London by brand director Noreen Puri, the label’s signature striking prints, bold colourways and super-flattering silhouettes make it a popular choice for boutique shoppers. Its team is passionate about producing quality garments that will bring value to wardrobes for years to come. For AW24, buyers can expect a vibrant collection of dresses, coordinates, knits and outerwear that will brighten CONTACT: Tel: 020 8961 4000 E: info@pomodoroclothing.com pomodoroclothing.com 52 | boutique. | JANUARY 2024

up rails until longer days return. Hero pieces include sumptuous knitwear styles in daring clashing hues alongside neutral jacquards in bold stripes and striking prints.

Perfect for festive dressing, the collection also includes elegant tops embellished with lurex yarns, sequins and crochet details that can be styled with its metallic coated jeans for easy glamour. Finally, choose from a selection of pieces in flowery jewel-toned prints for instant elegance, such as its floaty floral dresses. Wholesale prices are around £25 per piece on average while the minimum order requirement is £1,000.

THE VERY BEST OF FASHION UNDER ONE ROOF B THREE (NEW) • ERFO • FRANK WALDER • TINTA & BARILOCHE KRIS FASHION • MANISA • MARINA V • RELAXED BY TONI • SURKANA (NEW) • TONI

SHOWING DATES: 15th JANUARY - 29th FEBRUARY 2024 WE ARE NOT SHOWING AT ANY TRADE FAIRS

THE COLLECTIONS WILL ALL BE IN OUR LONDON SHOWROOM AND WE ARE VERY WELL EQUIPPED FOR VIRTUAL APPOINTMENTS IF YOU ARE NOT COMING TO LONDON.

35 Percy Street, London W1T 2DQ T: 020-7636-4207 • E: sales@partnersinfashion.co.uk

www.partnersinfashion.com

At Scoop London 11th-13th February 2024 and London Showroom 7th-22nd February 2024

Asia House. 63 New Cavendish St. London. W1G 7LP. E: diane@dianesykesfashion.com M: 07906 070081

At Scoop London 11th-13th February 2024 and Asia House, London Showroom 7th-22nd February 2024

Asia House. 63 New Cavendish St. London. W1G 7LP. E: diane@dianesykesfashion.com M: 07906 070081

At Harrogate Show 4th-6th February 2024 and Asia House, London Showroom 7th-22nd February 2024

Asia House. 63 New Cavendish St. London. W1G 7LP. E: diane@dianesykesfashion.com M: 07906 070081

At Harrogate Show 4th-6th February 2024 and London Showroom 7th-16th February 2024

Asia House. 63 New Cavendish St. London. W1G 7LP. E: diane@dianesykesfashion.com M: 07906 070081

SHOWING DATES: Showroom from 15th Jan - 18th March LONDON SHOWROOM: 3rd Feb - 18th March Huddle Hammersmith, Floor 3, Room 330, London MANCHESTER DATES: 18th Feb - 22nd Feb Chambers space, Elliot House, 151 Deansgate, Manchester M3 3WD ANTHONY PACKER: 07525059100 anthonypacker@me.com COLLECTIONS: Luukaa | Privatsachen | Ewa I Walla | Grizas | Neirami | Vetono | Yellow Label | Amber & Moon |

For appointments please contact Anthony Packer: anthonypacker@me.com | 07525059100

NEW COLLECTIONS

Best in season

MUST-SEE COLLECTIONS SHOWING AT LEADING FASHION TRADE FAIRS AND SHOWROOMS THIS NEW YEAR

YACCOMARICARD

SHOWING AT: Scoop Perfectly embodying enduring Japanese design, Yaccomaricard’s collections feature premium fabrics, meticulous attention to detail and impeccable craftsmanship. The label specialises in genuine investment pieces featuring its signature hand-worked pintuck. For AW24, its line-up incorporates elements from nature such as illustrated floral motifs and a colour palette inspired by yellow larch, moss, silver, and earthy purples. Buyers can expect trans-seasonal cotton overshirts in innovative cuts alongside comforting cotton jersey pullovers and meticulously crafted quilted cotton coats. Other hero styles of the season include a black pintuck dress with illustrative white embroidered birds, a standout oversized white pintuck overshirt as well as a cropped cotton jersey pintuck jacket. Wholesale prices are around £89 per piece on average while the minimum order requirement is 14 pieces.

CONTACT: Tel: 07813 402 941 E: pauline@yaccomaricard.london yaccomaricard.london

WONDERS

SHOWING AT: London Shoe Show, Harrogate Fashion Week and Micam Successfully merging comfort with style, Spanish footwear brand Wonders is renowned for its innovative designs, high quality leathers and impeccable craftsmanship. Its entire collection is manufactured by highly skilled producers at its own Spanish factory, giving it full control over distribution and standards. Its new collection for AW24/25 includes chunky-soled moccasins alongside single and double-strap Mary Janes. Voluminous biker-inspired flats as well as Aviator-style versions crafted in contrasting shiny and worn leathers are also strong this season.

Finally, ballet pumps, Penny loafers and mountain-inspired platform boots are key, with colourway options including classic black alongside winter browns, plum and wine. Wholesale prices are around £45 per style on average while the minimum order requirement is 24 pairs.

CONTACT: Tel: 07935 648 070 E: gus@crosbyshoeagencies.co.uk wonders.com

SAINT JAMES

SHOWING AT: Fashion House, 137 Essex Road, London, N1 2SN (22 Jan - 22 Feb) French lifestyle brand Saint James has been producing classic maritime-inspired fashion for men and women for over 130 years. Its iconic pieces are celebrated around the world from its classic Breton stripe top and fisherman sweaters to its tailored wool peacoats. Each timeless piece is reworked each season and produced at its own factory in France, creating a collection of more than 150 ageless designs. Its collection is extremely versatile and offers the perfect outfit for everyday dressing. For AW24, its ranges combines the classic sailing aesthetic with preppy influences. Drawing inspiration from California colleges as well as French Riviera elegance, expect bold hues such as green, mustard and blue.

Wholesale prices are around £50 per piece on average while the minimum order requirement is £2,000.

CONTACT: Tel: 07539 228 041 E: marc@doublehagency.com doublehagency.com 60 | boutique. | JANUARY 2024

NEW COLLECTIONS

CHARLIE JANE

SHOWING AT: Harrogate Fashion Week (stand: M28), London (11-14 February), Leeds (January until March) and INDX (P480) Created by the designers behind Australian label Foil, contemporary coastal collection Charlie Jane is making its debut for AW24. The new brand offers a capsule collection of quality pieces featuring beautiful natural fabrics at a competitive price point. Inspired by the sun, sea and sand, its range includes modern designs and essential casualwear for every woman’s wardrobe. Its new collection features a rich combination of navy, white, green and coral alongside stripes and contemporary prints. Sherpa and shirting are also a key feature alongside striped polo neck tees, ponti chino pants and brushed cotton fleece pullovers. Wholesale prices are around £29 per piece on average.

CONTACT: Tel: 0800 612 9009 E: info@carolccollections.com carolccollections.com

LOLA CASADEMUNT BY MAITE

SHOWING AT: Wigmore Room, The Hallam, 44 Hallam Street, London W1W 6JJ (7 - 22 February) Casual womenswear brand Lola Casademunt is one of Spain’s leading fashion houses. Its premium sister label Lola Casademunt

by Maite is arriving in the UK for AW24 offering striking designs based on creative director and president Maite Casademunt’s personal style. The brand values colour, energy and authenticity, creating powerful and modern designs featuring bold hues and daring silhouettes. The label is at the forefront of design, appearing on the main schedule at Madrid and Barcelona Fashion and Week each season. It is also committed to improving its eco credentials and aims to create 100 per cent sustainable collections by 2025.

This will include decreasing its use of plastic, increasing local production and adopting recycled polyester thread.

CONTACT: Tel: 07956 216 801 E: lizdesterre@yahoo.co.uk lizdesterrefashionagency.com

CHALK

SHOWING AT: Top Drawer (stand: C79), Spring Fair (4G30) and Pure London x JATC (C20) Best known for its muted colour palette, beautiful textures and considered fabrics, British short order brand Chalk creates timeless, high-quality womenswear, homeware and accessories.

This season sees the launch of a new range of sunglasses comprising 12 timeless shapes crafted in handmade acetate.

Lightweight and durable, each features polarised lenses and comes with a hard case and microfibre cloth. Elsewhere in the collection, Chalk is introducing some structured womenswear pieces for SS24 with standouts including its cotton linen mix Diana blazer and ribbed jersey bodycon Nancy dress. Wholesale prices range from £20 - £50 per piece on average while the minimum order requirement for new customers is £400.

CONTACT: Tel: 01843 231 300 chalkuk.com wholesale.chalkuk.com JANUARY 2024 | boutique. | 61

DIARY DATES

62 | boutique. | JANUARY 2024

DIARY DATES PHOTO BY JOANNA KOSINSKA ON UNSPLASH

New discoveries KEY DATES AND DESTINATIONS FOR YOUR AW24 BUYING CALENDAR

F

rom London to Manchester, here’s our pick of unmissable showroom dates to add to your buying appointments list…

MDA INTERNATIONAL

BRANDS: Mama b, THING, Mes Soeurs et Moi, Papucei and Blueberry SHOWING AT: Origin, Clifton, Bristol (4 – 6 February); The Fitzrovia Hotel, London, Fitzrovia (10 – 15 February); Whitworth Locke, Manchester, Civic Quarter (18 – 22 February); East Sussex (29 January – 8 March).

CONTACT: Tel: 07813 925 975 E: info@mdainternational.co.uk mdainternational.co.uk/ follow on Instagram @mdainternational

DIANE SYKES FASHION

BRANDS: Gustav, Whyci, APoil Cashmere, Fee G SHOWING AT: Asia House, 63 New Cavendish St, London W1G 7LP (7 - 22 February); Harrogate Fashion Week, Harrogate Convention Centre (4 – 6 February; Fee G and APoil Cashmere only) Scoop, Olympia West (11 – 13 February; Gustav and Whyci only).

CONTACT: Tel: 07906 070081 E: diane@dianesykesfashion.com dianesykesfashion.com

APT COLLECTIONS INTERNATIONAL

BRANDS: Alembika, Alquema, Elsewhere, Igor, Knit Knit, Ozai N ku, Philomena Christ, TKS, Urban SHOWING AT: The Triangle, 5-17 Hammersmith Grove, London (28 Jan – 15 Feb); Elliot House, 151 Deansgate, Manchester (18 – 22 Feb).

CONTACT: E: claudia@aptcollections.ltd.uk/ nigel@aptcollections.ltd.uk Tel: 07734 942 382/ 07771 597 166 aptcollections.co.uk

PARTNERS IN FASHION

BRANDS: B Three, Erfo, Frank Walder, Kris Fashion, Manisa, Marina V, Relaxed by Toni, Tinta and Bariloche, Toni SHOWING AT: 35 Percy Street, London, W1T 2DQ from 22 January – 29 February (Frank Walder from 30 January – 29 February; collection one ends on 14 February).

CONTACT: Tel: 0207 636 4207 E: cathy.vandeputte@ partnersinfashion.co.uk partnersinfashion.com

ARIANE KAISER FASHION AGENCY

BRANDS: Elemente Clemente and Bize SHOWING AT: The Triangle, 4th Floor, 5- 17 Hammersmith Grove, London, W6 0LG (1 - 23 February) CONTACT: Tel: 0049 172 819 7007 E: Ariane-kaiser@outlook.com

SALLY DAWES AGENCY BRANDS: Estheme Cashmere, Sfizio, Rialto48, Maud & Sacha Merinos, Cristina Beautiful Life SHOWING AT: Royal Society of Medicine, 1 Wimpole Street, London, W1G 0AE (5 – 22 February).

CONTACT: Tel: 07769 970 387 E:sally@sallydawes.com sallydawes.com

TOR FASHION

BRANDS: Frank Lyman, Orientique, Cream, Coco Y Club, Ispirato, Condici SHOWING AT: Exeter Court Hotel, Exeter (21 - 22 Jan and 3 - 4 March); Park Farm Hotel, Norwich (22 - 24 Jan and 8 March); Asia House, London (28 Jan - 1 Feb and 11 - 13 Feb); Harrogate Fashion Week (Frank Lyman and Orientique only; 4 - 6 Feb); The Best Western Connaught Hotel, Bournemouth (8 Feb); The Mercure Hotel, Swansea (18 - 19 Feb and 5 March).

CONTACT: Tel: 07855 481 651 E: tor@torfashion.co.uk JANUARY 2024 | boutique. | 63

BRAND PROFILE

Timeless style

AUSTRALIAN WOMENSWEAR BRAND SEE SAW CLOTHING COMBINES SUMPTUOUS FABRICS AND EASY-TO-WEAR SHAPES

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ith the focus on natural fibres, Australian womenswear label See Saw Clothing successfully merges comfort with elegance, producing practical yet modern shapes that flatter every figure.

Its designers strive to create timeless well-fitted pieces at affordable price points that are perfect for everyday living. For AW24, its collection features cosy knitwear crafted in Woolmark accredited 100 per cent Australian Pure Wool, boiled wool, luxury merino and soft mixed blends of

merino, angora and lambswool.

Designed in playful bright colours with clean contemporary lines, its modern easy-to-wear styles will elevate every wardrobe. Key pieces this season include vibrant coloured layering vests, jackets, rib coats and duffels in its signature 100 per cent boiled wool fabric.

Buyers can choose from a range of colourways including rich red, classic navy and warm cream to create a versatile timeless edit.

Wholesale prices are around £32 for jumpers and £37 for jackets on average while the minimum order requirement is £1,500.

CONTACT: Tel: 0800 6129 009 E: info@carolccollections.com carolccollections.com

Bold & beautiful

UPDATE YOUR RAILS FOR AW24 WITH SALLY DAWES’ ELEGANT AND STYLISH WOMENSWEAR COLLECTIONS

S

ally Dawes Agency is presenting two new international womenswear collections to buyers this season offering sophisticated and covetable designs. The first – Athensbased brand Cristina Beautiful Life – offers timeless womenswear for “grown-up Coachella girls.” Its AW24 collection features joyful pieces in stylish shapes and high energy prints. Standouts include cosy coats in deep, rich hues as well as its infamous dresses in elegant designs and geometrical and floral prints. Chic coordinates are also key and promise to bring a stylish modern touch to autumn and winter wardrobes. Expect a sophisticated colour palette featuring navy, forest green and burgundy CONTACT: Tel: 07769 970 387 cristinabeautifullife.com 64 | boutique. | JANUARY 2024

hues that shoppers will want to wear season after season. Meanwhile, new from the Estheme Cashmere stable comes Parisian label Maud and Sacha offering a capsule of ultra-soft 100 per cent merino knitwear pieces in soft and shimmering colours. With a focus on sustainable production, its garments are consciously created and authentic while taking merino styling to the next level. For AW24 its design team merges pastel shades and bright tones harmoniously to create a strong and innovative collection. Showing at Sally Dawes Agency, Royal Society of Medicine, 1 Wimpole Street, London, W1G 0AE (5 – 22 February); wholesale prices are around €85 per piece on average for Cristina Beautiful Life and £48 for Maud and Sacha.

THE TRIANGLE - HAMMERSMITH… 3 Agents showing exclusive and contemporary A/W 24 Collections with a twist ARIANE KAISER FASHION AGENCY: Showing at The Triangle from 1st to 23rd February BRANDS: Elemente Clemente, BIZE ariane-kaiser@outlook.com +49 172 8197007

JANET THURSTON: Showing at The Triangle from 1st to 23rd February BRANDS: Creenstone, Fobya (New to the UK), Elena Miro, Gaffer and Fluf, Reset OFFICE ADDRESS: 13 Acklam Workshops, 10 Acklam Road, London W10 5QZ +44 (0)7768051330 www.jtmsagency.com

Claudia & Nigel Hughes 07734942382 / 07771597166 claudia@aptcollections.ltd.uk nigel@aptcollections.ltd.uk www.aptcollections.co.uk BRANDS: Alembika, Alquema, Elsewhere, Igor, Knit Knit, Kamuflage, Ozai N Ku, TKS, Urban DATES: London: 28th Jan - 15th Feb Manchester: 18th - 22nd Feb

SHOWROOM: The Triangle, 5-17 Hammersmith Grove, London, W6 0LG Just a 5 minute walk from Hammersmith Station and 10 minutes from the huddle!

BRAND PROFILE

Design driven

BOASTING INNOVATIVE COMFORT-LED FEATURES, CAPRICE’S AW24 COLLECTION OFFERS THE PERFECT FOOTWEAR FOR EVERY SHOPPER

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reating high-tech comfortdriven footwear for over 30 years, German brand Caprice is renowned for its stylish designs, innovative features and exceptional fits. Each season its in-house design team creates sophisticated and high-quality styles that incorporate the latest trends.

Winning various awards for its products and service, the brand has garnered a loyal following of retail stockists and consumers in more than 40 countries worldwide. For AW24 its collection represents a creative return to casual chic offering shoppers safe,

reliable choices that don’t compromise on style. Buyers can expect clean lines and exquisite materials alongside functional features that set new standards in terms of comfort. Key pieces include moccasin cut loafers, sportswear-inspired sneakers and statement boots featuring concealed lacing, geometric quilted finishes and detailed braiding. Central to the collection is a wide range of kneehigh boots crafted in high quality leather and elastic stretch materials.

Subtle interpretations of cowboy boots also make a comeback, whether in a crocodile or a nubuck-look finish.

CONTACT: Tel: 07734 247 669 E: capriceshoes@gmail.com capriceshoes.com/en

Spinning a yarn FROM PREMIUM SUSTAINABLE MATERIALS TO INNOVATIVE DESIGNS, ITALIAN LABEL KNIT KNIT OFFERS A REAL POINT OF DIFFERENCE

I

talian-born Knit Knit produces a colourful and energetic collection of knitwear and womenswear using innovative technology and the highest quality Italian yarns. Created by Simona Fenaroli in 2011, it prides itself on creating long-lasting sustainable garments of the highest quality – working closely with the local community. The fabrics used in its collections are individually developed and produced exclusively in Brescia, Italy, under the guidance of the company’s founder. Every collection remains true to her individual style. Expect minimalist elegance, the softest luxurious touch fabrics and refined femininity. For AW24 its lineup includes fluid comfort-driven silhouettes in a colour palette combining shades of forest green, purple and berries mixed with variations of blue and mid-grey as CONTACT: Tel: 07734 942 382 aptcollections.co.uk 66 | boutique. | JANUARY 2024

well as pistachio, marine, ochre and timeless black. Key pieces include its signature knitwear styles alongside tops, dresses, shirts, tunics and co-ordinating trousers.

Showing in Hammersmith, London (28 January – 15 February) and Manchester (18 - 22 February); wholesale prices are around €30 - €90 per piece on average.

London 28th Jan – 15th Feb | Manchester 18th – 22nd Feb Apt Collections Int Ltd | 0777 1597 166 / 0773 4942 382 | www.aptcollections.co.uk

BRAND PROFILE

Event dressing REFRESH YOUR OCCASIONWEAR EDIT WITH THE LATEST COLLECTION BY AUSTRALIAN WOMENSWEAR BRAND ALQUEMA

S

ydney-born occasionwear label Alquema creates timeless event wear for every occasion in fluid silhouettes.

The brand adopts ancient Japanese Shibori pleating techniques, modern fabrics and ombré colourways to create distinctive dresses, coats and separates. With an excellent sales record in the UK and Ireland, it was recently short-listed for International Brand of the Year in the Boutique Star Awards. The label’s elegant and timeless garments are perfect for shoppers looking for something unique to wear to weddings, race days

and special events as well as holidays and cruises. For AW24 Alquema serves up a mouth-watering array of colour, expanding on its bestselling 14 shades with a further 14 new ombré colourways and five fresh prints. Standout designs include its three-quarter sleeve Smash Pocket Dress, which can be dressed up or down, in 25 prints and seven plain colourways. Meanwhile, its long Estrella ombré dress and long Collare ombre coat offers an elegant outfit combination for special occasions.

Wholesale prices are around £76 - £87 per piece on average.

CONTACT: Tel: 07734 942 382 aptcollections.co.uk

Understated elegance GREEK-BORN WOMENSWEAR LABEL OZAI N KU CREATES STRIKING PIECES WITH A FOCUS ON COMFORT

CONTACT: Tel: 07771 597 166 aptcollections.ltd.uk 68 | boutique. | JANUARY 2024

D

esigned and produced in Greece, Ozai n Ku specialises in soft, elegant separates and dresses featuring exclusive prints, clean lines and statement textures. Perfect for shoppers looking for timeless yet striking designs, its focus is on style as well as comfort, prioritising loose cut silhouettes and fabrics that move and stretch. Complementing its collection is a line of sophisticated yet elegant knitwear that perfect coordinates with its womenswear offering. Its AW24 collection combines the softest tactile hand feel fabrics alongside stunning surface details and textures. Combined with exclusive statement prints and lightweight knits, the collection is guaranteed to standout in-store. Key colour groups include red, olive and sand alongside sapphire, peppermint and grey with strong black and white pieces running throughout.

This season a ribbed lightweight knitted coatigan stands out as a future best-seller while soft oversized jersey pieces in numerous versions form the backbone of this highly commercial label. Wholesale prices are around €30 - €90 per piece on average.

London 28th Jan – 15th Feb | Manchester 18th – 22nd Feb Apt Collections Int Ltd | 0777 1597 166 / 0773 4942 382 | www.aptcollections.co.uk

London 28th Jan – 15th Feb | Manchester 18th – 22nd Feb Apt Collections Int Ltd | 0777 1597 166 / 0773 4942 382 | www.aptcollections.co.uk

London 28th Jan – 15th Feb | Manchester 18th – 22nd Feb Apt Collections Int Ltd | 0777 1597 166 / 0773 4942 382 | www.aptcollections.co.uk

London 28th Jan – 15th Feb | Manchester 18th – 22nd Feb Apt Collections Int Ltd | 0777 1597 166 / 0773 4942 382 | www.aptcollections.co.uk

London 28th Jan – 15th Feb | Manchester 18th – 22nd Feb Apt Collections Int Ltd | 0777 1597 166 / 0773 4942 382 | www.aptcollections.co.uk

To view the collection, contact your local agent or get in touch with us at the Lily & Me Head Office.

Lily & Me is on a mission to bring creative and considered clothing to your everyday. Designed in-house at our Gloucestershire studio, we celebrate creativity and the original. Hand-drawn prints, unique colour palettes and carefully chosen fabrics.

This Autumn Winter we’re embracing cosy warm knits, canvas and outerwear alongside considered and sustainable fabrics to showcase our print designs. As with previous collections our mission to create clothes that consider the environment and the people who make it continues, with carefully chosen fabrics and timeless shapes.

orders@lilyandmeclothing.com

|

lilyandme.com

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+44(0) 1452 207 766

KAREN B COLLECTIONS NEW LONDON SHOWROOM Bentinck House 3-8 Bolsover Street London W1W 6AB LONDON SHOWING DATES 7th – 23rd February HARROGATE FASHION WEEK 4th -6th February BRANDS GARDEUR: London and Harrogate Fashion Fair Stand M40 ZOE: London showroom only BEAUMONT COATS: London Showroom only ESCORPION KNITWEAR: London showroom only CLAIRE DESJARDINS: London showroom and The Majestic Hotel Harrogate 4th- 6th Feb CARRE NOIR: London showroom and The Majestic hotel Harrogate 4th-6th Feb ALDEN ADAIR DRESSES: London showroom and The Majestic hotel Harrogate 4th-6th Feb 07984 824222 www.karenbcollections.com karenbcollections@outlook.com

Planning your New Season collections and showing dates?

We are now booking all print and digital campaigns for SS24 collections Please contact the team on 01795 515288 julie@bpmedialtd.co.uk Boutique-magazine.co.uk

76 | boutique. | JANUARY 2024

BRAND PROFILE

A fresh start

WITH A NEW STYLING DIRECTION FOR AW24, BRITISH WOMENSWEAR BRAND MARBLE RETURNS THIS SEASON WITH AN EDGIER TIMELESS AESTHETIC

B

ritish family-run womenswear brand Marble has unveiled a new identity for AW24 merging classic high-end designs with edgier cool-girl styling. Buyers can expect an elegant season of super cosy yarns, tempting textures and luxe jacquards perfectly paired with a selection of beautiful bespoke prints. Each piece has been designed to be worn from day to evening, offering versatile wardrobe staples that shoppers will turn to year on year.

The collection’s sophisticated autumn colour palette features soft and warm tones alongside pops of vibrant colour. Meanwhile its design team has also added a touch of powerful red for the festive season. Each colour group perfectly complements the full range so buyers can select the perfect pieces to create individual stories for their unique customer base.

With a choice of around 120 garments each available in four different colourways, stockists can receive their entire seasonal order in full or choose when specific products are delivered (minimum 40 pieces).

This enables those with small stock rooms to stagger drops to suit their business needs. And because everything is sent directly from Scotland, there are no transportation delays or extra fees for stockists.

As part of its new direction the label has worked hard to demonstrate how its AW24 pieces can be worn in a variety of ways to bring added value to the collection. Fresh ideas can be seen throughout its look book, such as tonal outfitting, exciting colour combinations and soft layering.

Its Christmas capsule also features sophisticated sparkle, bold colour and warm neutrals, with embellished long-sleeved tops sitting alongside subtly bejewelled knitwear.

CONTACT: Tel 0141 882 6743 marblefashions.co.uk 78 | boutique. | JANUARY 2024

“We’ve really changed things up this season,” says head designer and co-founder Lynne Williams, who launched the label with her husband Nick in 2008. “The collection feels really different to our previous offerings: it’s edgier, cooler and we’ve changed our models and style of photography.”

Designer Sarah Jones adds: “We have taken a new styling direction for AW24, focusing on premium contemporary and versatile classics while retaining Marble’s signature style. Each piece in the collection can be styled in several different ways, providing more outfitting options for shoppers who are increasingly seeking out value.”

As well as its wearable womenswear collection, Glasgowbased Marble offers stockists a range of benefits. Its team is dedicated to producing the highest quality garments and prides itself on strong sell-throughs and an extremely low returns rate. The brand doesn’t sell directly to consumers, so it’s never in competition with its retail partners.

Moreover, it only supplies bricksand-mortar retailers to minimise the risk of early online discounting.

Lastly, because it only makes its collections to order, there’s no chance of finding unsold pieces on the rails of clearance stores.

While Marble is an international brand with 400+ stockists in the UK and hundreds more overseas, it remains a small business with only 16 employees. “There are lots of brands out there for boutiques to choose from, so we make it our mission to really stand out from the crowd and offer our stockists something different,” says Lynne.

“We used to be independent retailers ourselves, so we’re fully aware of all the challenges they face.

We want to help our retailers be as successful as they can possibly be. For us it’s about constantly improving both our products and our service to ensure we’re the best in the business.”

time to AUTUMN WINTER

SPARKLE

in fact Want an additional delivery for the festive season?

No problem, infact we proactively encourage you to plan for the party season

CREATIVE DIRECTOR

GET IN TOUCH WITH US: +44 (0)141 882 6743 INFO@MARBLEFASHIONS.CO.UK WWW.MARBLEFASHIONS.CO.UK

JANUARY 2024 | boutique. | 79

PARTYWEAR ACCESSORIES

Fashion Extras GEMMA WARD PICKS OUT JANUARY’S BEST FOOTWEAR, JEWELLERY AND ACCESSORIES

Crowning glory

Offering a huge collection of bejewelled headbands, Pretty Magpie’s bead and crystal encrusted crowns are the perfect accessory for any special occasion. £POA; E: info@pretty-magpie.com

It’s only natural

Beautypro’s non-synthetic Hyaluronic Acid is derived from soybean, offering powerful moisturising benefits with all natural ingredients. £POA; faire.com.direct/beautypro 80 | boutique. | JANUARY 2024

Comfort factor

Combining clean aesthetics, exquisite materials and functional features, Caprice’s AW24 collection sets entirely new standards when it comes to comfortable and stylish footwear. £POA; Tel: 07734 247 669 E: capriceshoes@gmail.com

Fine robe

Award-winning sustainable underwear brand Nudea has expanded its sleepwear collection with this unisex Classic Belted Robe crafted in 100 per cent organic cotton. £POA; E: info@nudea.com

In full bloom

Inspired by founder Jessica Kayll’s love of travel, Kayll offers luxurious silk kimonos, swimwear and scarves featuring intricate hand-painted prints. £POA; E: dody@blackpr.co.uk

Way to glow

Independent Kent-based brand Blooming Marvellous hand produces sustainable soy candles in small batches in a choice of eight fragrances. £8.65; Tel: 0330 120 0726 E: info@whereiglow.com whereiglow.com

Size matters

Crafted in Italy using premium materials, the SS24 collection by Daniela Uribe includes sparkly sandals and statement boots.

Available in up to UK size 10.5; E: dody@blackpr.co.uk

Good timing

With a silicone strap and stylish black and gold watch face, Adidas Originals’ classic timepiece is a great way to perfect sporty chic. £POA; Tel: 01604 678 940

ACCESSORIES

Go with the flow

Modibodi’s First Period Kit includes two pairs of its absorbent pants, a waterproof bag, exclusive comic and sticker kit designed by illustrator Justyna Green as well as a handheld mirror. £POA; modibodi.co.uk/pages/ wholesale-enquiry

Grecian goddess

Inspired by the Greek goddess of love, Atelier VM’s Beauty of Aphrodite collection features intricately crafted pieces of jewellery featuring pearls and 18-carat gold. £POA; ateliervm.com

Sleep easy

Designed and manufactured in London, Après-midi is redefining bedtime with its sustainably made Italian silk pyjamas, rompers, boxers and bralettes. £POA; E: contact@shopapresmidi.com

Valentine be mine

Independent paper-making brand Cambridge Imprint produces recyclable and biodegradable greetings cards and wrapping paper featuring its own original, joyful illustrations. £POA; cambridgeimprint.co.uk/trade

Spring scent

Part of the French skincare house’s Unforgettable Fragrance collection, L’Occitane’s May-blossom-inspired Noble Épine features bergamot, almond, pear, peony and magnolia. £POA; E: contact@loccitane.co.uk

Peach fuzz

Now available in Pantone’s colour of the year, Original Duckhead’s ecofriendly umbrellas are crafted in recycled rPET fabric and sustainable birch wood. £POA; originalduckhead.com/pages/wholesale

Stay in check

Featuring ultra-fine merino wool sourced from regenerative New Zealand farms, Sheep Inc’s Checkmate scarf is the perfect choice for conscious shoppers. £POA; E: theflock@sheepinc.com sheepinc.com

Pillow talk

Blended with relaxing chamomile, yarrow and lavender oils, Lily and Lionel x Bramley’s Pillow Mist from its Sleepover collection promises to aid a peaceful night’s rest. £POA; faire.com

In the night garden

Add a pop of colour to outfits with Fable England’s Autumnal Apple scarf featuring the British brand’s beautiful Nocturnal Garden print. £POA; Tel: 0203 397 5885 E: trade@fableengland.com JANUARY 2024 | boutique. | 81

PAUL HARRISON SHOWING 29TH JANUARY- 20TH FEBRUARY ROYAL SOCIETY OF MEDICINE MEZZANINE ROOM 1M 1A, HENRIETTA PLACE LONDON W1G 0LZ

T: 07768 760235 E: paulleeharrison@coranit.co.uk www.faberwoman.de www.georgede.com www.biggi-m.de

Vivien Lauren.

Luxury. Craftsmanship. Proudly italian.

Italian Handcraftsmanship passed down over generations.

More than Leather, more than Fashion, it’s a Legacy.

Designed for Timeless Elegance.

Luxury Leather Collections, Handbags, Shoes, Luxury Scarfs, Shawls. Coming soon Leather Coats.

View our catalog on: https://online.fliphtml5.com/pasyw/vhfm/#p=1 Contact for Catalog, MoQ, and Prices. www.vivienlauren.co.uk info@vivienlauren.co.uk +44 7432138134 Vivien Lauren. Proud To Style.

82 | boutique. | JANUARY 2024

BRAND PROFILE

Pretty in print

INSPIRED BY VINTAGE STYLES AND COLOURS, LILY AND ME’S AW24 RANGE WILL ELEVATE EVERYDAY WARDROBES

F

amily-founded brand Lily and Me is on a mission to bring creative and considered clothing to shoppers’ everyday wardrobes.

Designed in-house at its Gloucestershire studio, the brand’s collections feature joyful hand-drawn prints, pretty colour palettes and carefully chosen fabrics - with an increasing focus on sustainability.

Dedicated to slow fashion and embracing life’s adventures, its pieces are crafted at the label’s own factory in Nepal where it has full control over quality and responsible production.

Eco fabrics

For AW24, Lily and Me’s design team has embraced warm knits, canvas fabric and stylish outerwear.

Meanwhile, its collection also features considered fabrics that showcase its signature prints. Buyers can expect timeless designs throughout the range that help make every day feel brighter, with creative options that will instantly update every wardrobe.

With caring for the planet and people in mind, the label is dedicated to ethical production and using sustainable fabrics wherever possible. Its woven and jersey viscose fabrics are made using Eco-vero Lenzing while its slub jersey and woven cotton pieces are made from organically sourced cotton from India. Its denim ranges, meanwhile, are crafted in Tencel Lyocell and cosy brushed polyesters from recycled yarn.

Vintage influences

This season Lily and Me’s design team has drawn colour and print inspiration from the past. Pretty autumnal tones of olive and ginger sit alongside warming mulberry hues while its prints take influence from vintage crafts, with motifs drawn from etchings and paintings.

Its new season shapes are designed to be flattering.

Comfort is a key consideration too and pockets are added to garments whenever possible. The label’s signature feminine feel continues throughout the range with a utilitarian twist in its increased outerwear offering.

Hero styles include its Ellington Dress made from a sustainable Eco-vero Lenzing viscose and cotton brushed check. Its modern v-neck Winnie shift dress in a bespoke geometric Cobblestones print looks great layered with a turtleneck and the brand’s Joyce Peacoat Jacket in canvas. This season the brand has also updated its party range with key pieces including its floaty viscose georgette Suzanne Top with metallic yarn embroidery.

Wholesale prices range from £7 - £25 per piece on average while the minimum order requirement is £1,500.

CONTACT: Tel: 01452 207 766 lilyandmelclothing.com JANUARY 2024 | boutique. | 83

SHOWING AT SPRING FAIR: 5-8th of February 2024 NEC Birmingham | Stand 2G21, Hall 3.

PURE: 11-13th of February 2024 Olympia London | Stand C24.

020 8560 2323

AUTUMN / WINTER 2024

www.adinilondon.co.uk

TRADE SHOW PREVIEW

In-season buys ENHANCE YOUR SS24 EDIT WITH THESE MUST-SEE SHORT ORDER BRANDS

CHALK

SHOWING AT: Top Drawer (stand: C79), Spring Fair (4G30) and Pure London x JATC (C20) British short order brand Chalk creates timeless, high-quality womenswear, homeware and accessories in sophisticated muted colourways and considered fabrics. This season sees the launch of its new sunglasses range comprising 12 timeless frames crafted in handmade acetate in classic black, tortoiseshell and navy. Each features a lightweight and durable design with polarised lenses paired with a hard case and microfibre cloth. Elsewhere in the collection, the label is adding new designs to its jewellery selection as well as introducing some structured womenswear pieces such as its standout cotton linen mix Diana blazer and ribbed jersey bodycon Nancy dress. Wholesale prices range from £20 - £50 per piece on average while the minimum order requirement for new customers is £400.

CONTACT: Tel: 01843 231 300 chalkuk.com

PRUE BY ZSISKA

SHOWING AT: Top Drawer (stand: 466), Scotland Trade Fair (L91) and Spring Fair (2J54) Known for her penchant for brightly coloured accessories, Dame Prue Leith has teamed up with Zsiska to create a new handmade resin jewellery collection. The exclusive range encompasses 224 pieces across five different collections named after Greek Goddesses. Each offers vibrant coloured necklaces, rings, earrings and bracelets with retail prices ranging from £36 to £209. Created by Dutch designer Siska Schippers in Thailand, 30-year-old brand Zsiska specialises in handmade resin jewellery inspired by art and nature. Its beads are poured, painted, polished, connected and packed by hand using a rare painting and coating process - making every piece a unique work of art. Wholesale prices are around £20 per piece on average while the minimum order requirement is £300.

CONTACT: Tel: 01784 482888 E: sigaldistribution@gmail.com zsiska.com

SCREAM PRETTY

SHOWING AT: Top Drawer (stand: 422), Spring Fair (2J50) Independent British jewellery brand Scream Pretty offers luxe, affordable pieces designed in the UK. Its short order range is packed with stylish, high-quality styles from wear-all-day huggie hoops, ear cuffs and threader earrings to sets of mismatched studs, stunning pendants, layering chains and bold stacking rings. Its signature style is the curated ear – combining piercings and ear cuffs in eclectic and co-ordinated combinations. All its earrings and ear cuffs are cast from recycled sterling silver to help maintain our planet’s natural resources. For SS24 its Scream Pretty x Hannah Martin’s foundation collection boasts a range of timeless classics that are destined to be permanent style staples. The brand will also be showcasing its new evil eye charm hoops and studs, which fuse an iconic symbol of good luck and turquoise colouring into everyday style. Wholesale prices start from £9.95 with a recommended 300 per cent mark-up while the minimum order requirement is £200 (free delivery on orders over £250).

CONTACT: E: trade@screampretty.com tradescreampretty.com 86 | boutique. | JANUARY 2024

See us at Moda /Spring Fair Hall 2 stand J54 01784-482888

Sigal Distribution sigaldistribution@gmail.com

www.sigaldistribution.com

STOCK UP

Fuzzy feeling WELCOME IN THE NEW YEAR WITH WARM PEACHY FURNITURE AND TRANQUIL AQUA ACCESSORIES

N

amed Pantone’s Colour of the Year 2024, Peach Fuzz is expected to be a big hit in fashion and homeware as we move into spring. So, from botanical print cushions to luxe furniture, these key pieces will bring a warm feeling to shoppers this new year…

HANGING BRASS FRAME, REX LONDON, £POA

HERRINGBONE THROW, REX LONDON, £POA

LUNCHBAG, KIND BAG, £POA DAISIES CUSHION, CLAIRE LOUISE, £POA

ESPRESSO CUP, PANTONE, £POA

PILLOWCASES, JORO HOME, £POA

VASA CHAIR, FENABEL, £POA

88 | boutique. | JANUARY 2024

STOCK UP

SEAGRASS BASKET, JOE BROWNS, £POA

PRINT, ABSTRACT HOUSE, £POA ALARM CLOCK, REX LONDON, £POA PRINT, INK AND DROP, £POA WASHING UP BRUSH, CHALK, £POA

OXFORD TALL CHEST, JETCLASS, £POA

ARMCHAIR, LOAF, £POA

ABSTRACT HOUSE trade.abstracthouse.com, CHALK wholesale.chalkuk.com, CLAIRE LOUISE claire-louise.co.uk/trade-account/, FENABEL E: business@fenabel.pt, INK AND DROP faire.com, JETCLASS E: sales@jetclass.pt, JOE BROWNS E: wholesale@joebrowns.co.uk, JORO HOME E: sahib@jorohome.com, KIND BAG E: hello@kindbag.co, LOAF Tel: 0203 141 8371, PANTONE faire.com, REX LONDON rexlondontrade.com

JANUARY 2024 | boutique. | 89

PROMOTION

Two become one GET READY FOR COVETABLE COLLECTIONS, INSPIRING TRENDS AND INVALUABLE BUSINESS KNOWLEDGE AT THE FIRST EVER COMBINED PURE LONDON X JATC

U

niting for the first time from 11-13 February, Pure London x JATC organisers are preparing to showcase an unmissable line-up of brands, trends insight and captivating speaker content.

The inaugural event marks the first time two former competitor trade shows have joined forces in the UK. “Our mission is to become Europe’s most inspiring and diverse celebration of fashion,” says event director Gloria Sandrucci. “We aim to provide the best edit of brands, the most trusted trends insights and transformative business opportunities while speaking up for sustainability.”

Buyers can expect an increase in exhibitors compared to recent standalone editions of Pure London, with over 300 brands confirmed for the event.

Plenty of products

The show’s largest destination – Woman – will present both established and emerging womenswear brands in Olympia’s Grand Hall. Its comprehensive selection will span everything from wardrobe basics, 90 | boutique. | JANUARY 2024

athleisure and streetwear to luxury, heritage, occasionwear and resort.

Buyers will also be able to discover a diverse selection of alternative collections from streetwear and gender-fluid collections to vintage labels and festival outfits within the show’s Pop section.

For those looking for greener alternatives, its Sustainable destination will return with a curated selection of conscious brands.

Organisers have enlisted the United Nations Sustainable Development Goals (SDGs) to assess the impact of the section’s exhibitors, which must demonstrate how they are tackling key issues to present their collections.

Pure London x JATC champions sustainability across the entire event, informing and supporting exhibitors as well as taking practical steps to become a more sustainable show.

The Independent Retailers Sustainability Tool Kit is also available to all visitors along with bespoke advice and live panel discussions from expert speakers.

In JATC Footwear and Accessories, buyers will be able to discover musthave products for every occasion. Its

all-encompassing Jewellery sector is the show’s largest growth destination and will showcase everything from fashion and statement pieces to premium designs. Meanwhile, the show’s Lifestyle and Beauty destination will present innovative brands across a range of categories including beauty, candles, fragrance, grooming, homeware and wellness.

Finally, buyers will be able to uncover a more extensive selection of Menswear at this season’s show spanning formal, smart, sport, denim, skate, surf, swim, lifestyle and heritage. Complementing the Menswear sector is Together, which showcases menswear brands also offering womenswear.

Key exhibitors include GWD, Godske, b.young, ICHI, Noella, Saint Tropez, Fransa, Kaffe, Numph, Humility, La fee Maraboutee, Lily and Me, Access, AX Paris, Nova of London, Thomas Sabo, Rebel at Heart, Komodo, Bibico, Pink Lemons, Nudea, Soek, Outerknown and Humanity Centred Designs.

Educational content

As well as its selection of inspirational brands, Pure London x JATC delivers an insightful content programme featuring trend forecasts and business advice. Its daily Catwalk show will bring the trends of the new season to life with key pieces from exhibitors edited and styled for the runway.

Visitors can also look forward to the season’s captivating speaker schedule with highlights including exclusive trend seminars headed by forecasting expert and Vesuvius founder Malaika Ewande. Eric Musgrave and JATC director Juls Dawson will also pair up to discuss the exciting fusion of Just Around The Corner (JATC) and Pure London while buyers will be able to learn the latest green industry insight during a sustainable fashion panel discussion.

The first edition of Pure London x JATC takes place from 11-13 February at Olympia London; register for free entry via purelondon.com.

London Festival of Fashion A trade collective of global designers, brands, buyers, creative minds and inspiring trends.

Register at purexjatc.com

31 JANUARY 1 FEBRUARY 2024 Curated by buyers, for buyers

The UK’s first womenswear show of 2024

INDX WOMAN Learn more at indxshows.co.uk Cranmore Park, Solihull, West Midlands

Down to Business

INSIGHT FOR FASHION INDIES

Business refresh TOA HEFTIBA ON UNSPLASH

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rom small business borrowing to tackling e-commerce fraud, we discuss some of the biggest challenges affecting fashion indies this new year…

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DOWN TO BUSINESS

Need cash (flow), fast?

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KRESTON REEVES’ ABBEY WATKINS WEIGHS UP THE PROS AND CONS OF MERCHANT CASH ADVANCES

t’s a challenging time for independent fashion retailers. And with a new season on the horizon, many business owners will be thinking about how they can free up some cash flow to cover invoices and pay for new stock. Merchant Cash Advances promise a fast solution, but at what cost to the business?

If you aren’t already aware, a merchant cash advance (MCA) is a financial product that provides short term funding for retailers that accept credit or debit card payments in-store on online. Typically, the credit or debit card merchant services provider advances an agreed amount of cash to the business, applies a factor rate (effectively an interest rate based on the cost of the service) and, in return, the business agrees to repay a percentage of their daily card sales or bank deposits to the MCA provider.

This daily remittance continues until the agreed amount, including the uplift from the factor rate, is repaid in full.

Pros

One of the main advantages of MCAs is the speed at which businesses can access funds. The application and approval process is typically faster and more straightforward when compared to traditional loans, making it a viable solution for businesses in need of immediate financing.

Plus, since MCAs are based on daily sales and business performance, approval rates tend to be higher than for traditional loans. Even businesses with suboptimal credit may be eligible for an MCA. These types of loans are also unsecured, meaning business owners do not have to provide a business asset or their home as security.

Arguably the biggest advantage of MCA is their flexible repayment structure, as repayments are directly tied to the business's daily sales. This can provide a real benefit for seasonal businesses, with MCA repayments lower during quiet trading periods. This flexibility can help businesses manage their cash flow more effectively.

However, like many other forms of alternative lending, MCAs are unregulated and do not fall under the scope of the Financial Conduct Authority. This means the terms and conditions of borrowing need to be carefully considered.

Cons

MCAs have come under criticism for both the cost of borrowing and the often-opaque factor rates and repayment schedules.

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Repayment rates, according to The British MCA Association, typically range from 10-18 per cent, but have reportedly been as high as 25 per cent. This represents a considerable percentage of a retailer’s daily sales.

More worrying is the lack of clarity on factor rates. Not to be confused with interest rates, they can vary from a factor rate of 1.1 to as high as 1.5 with the factor rate multiplied by the amount borrowed. So, if a retailer were to take an MCA of £10,000 with a factor rate of 1.5, they would repay £15,000 – the equivalent of an 14.5 per cent interest rate if repaid over a three year period.

And then there is the question of cash payments.

MCAs work only on card payments and encouraging customers to pay by cash, perhaps through special offers, could see retailers in breach of the conditions set by lenders.

Borrowing alternatives

Firstly, businesses need to understand the scale of the problem they might be facing and how that might impact the business in the short and medium term. Forecasting and scenario planning, asking and answering the ‘what if ’ questions, will be helpful, and your accountant can guide you through this exercise.

Only then should funding options be considered.

In some instances, reviewing and perhaps extending overdraft facilities might be the simplest and easiest answer. Where borrowing is already in place, perhaps through the covid support programmes, restructuring that lending or taking a repayment holiday might also help.

Where additional borrowing is needed, retailers might want to consider a more conventional bank loan. Interest rates are likely to be lower and with greater clarity of the terms of the loan. Banks, however, are unlikely to loan to cover a shortfall in cashflow and will require greater scrutiny of the business and may ask for security.

Banks and specialist invoice financing companies too may be able to offer some form of invoice financing where a percentage of revenue is released against sales. Working in a similar way to MCA, invoice financing companies are regulated by the Financial Conduct Authority.

But whatever route you decide to take as a small business owner, it’s always best to seek independent and expert advice.

Abbey Watkins is accountants assistant manager and member of the Business Funding Team at accountancy firm Kreston Reeves E: abbey.watkins@krestonreeves.com krestonreeves.com.

DOWN TO BUSINESS

MIRZA BABIC ON UNSPLASH JANUARY 2024 | boutique. | 95

DOWN TO BUSINESS

Dishonesty policies WHILE SOME SHOPPERS MAY BELIEVE THE ODD FALSE RETURN CLAIM IS HARMLESS, THE RAMIFICATIONS ON INDIE RETAILERS ARE HUGE. HERE’S WHAT YOU NEED TO KNOW ABOUT TACKLING E-COMMERCE FRAUD

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-commerce fraud is a rapidly escalating concern for online retailers.

While some shoppers might think nothing of wearing clothes before returning them or falsely claiming for a lost delivery, such practices are costing retailers millions. In fact, since 2020, projected losses have more than doubled globally to $48 billion.

And the issue isn’t as isolated as you might think. According to research by fraud prevention provider Ravelin, over a third of all internet shoppers (40 per cent) have committed fraud within the last 12 months. From a poll of 6,000 consumers evenly split between Germany, France and the UK, it found vast numbers of shoppers across the generations are scamming online retailers.

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Perhaps most surprising is that those aged 45 and over are the worst offenders. Forty-one per cent of respondents from this age group admitted to committing some kind of retail fraud in the past year compared to 17 per cent of 18–24-year-olds, 23 per cent of 25–34-year-olds and 20 per cent aged 35 to 44.

Taking advantage

There are many ways that shoppers are committing e-commerce fraud, which is anything but harmless to small businesses. Many are taking advantage of promotions, returns or refunds while others are setting up multiple accounts to gain repeated new customer offers. Some shoppers are purposely buying more products than they require to obtain free shipping and others are claiming refunds for false lost or damaged

orders. A small number are also pushing into second-party payment fraud, making online purchases using someone else’s card details without permission.

So, why the rapid rise in dishonesty among shoppers?

According to the research, the motivations are numerous - from socio-economic to life events. The cost of living crisis has been the biggest trigger, with 51 per cent of respondents overall citing it as the main reason behind their fraudulent activity. This number rises to 65 per cent in the UK where consumers have been hit hardest, and 55 per cent in France. By contrast, only 37 per cent of respondents in Germany say rising inflation has played a part.

Other triggers for cash-strapped shoppers include the pandemic (29 per cent), unemployment (18 per

DOWN TO BUSINESS HOW TO MINIMISE FRAUD

SET RETURN THRESHOLDS Select a number based on your industry standards and then flag accounts that go over this threshold for further investigation or a returns ban.

BUILD A CASE FOR DISPUTES When it comes to ‘friendly fraud’ where shoppers falsely claim for legitimate transactions, remember retailers can dispute chargebacks. Customer data allows you to track repeat behaviour and demonstrate customer involvement in the purchase and delivery process.

TRACK CONNECTIONS WITH GRAPH NETWORKS Link analysis will allow you to monitor accounts and visualise connections between them. For example, if multiple new accounts appear with the same email address, device, or phone number, you could be looking at a serial promo abuser.

MATTHEW HENRY ON UNSPLASH

cent), having children (15 per cent), and starting school or university (15 per cent). Men and women are equally likely to commit fraud, but marginally more men (38 per cent) than women (33 per cent) say they would consider committing fraud in the future.

Retail loopholes

Those polled said once they began committing customer fraud, they found it hard to stop. More than a third (39 per cent) also said they are dishonest with online retailers as often, if not more, than in previous years.

A majority of those surveyed claim it is easy to get away with fraud, which suggests merchants are not doing enough to protect themselves or deter consumers.

“Merchants are aware they have a problem with their own customers committing fraud, but the scale to which this is happening has not been clear until now,” says Ravelin CEO Martin Sweeney.

“We live in difficult times, so it is perhaps not surprising that some consumers find themselves tempted into fraudulent behaviour, but the fact so many otherwise respectable middle-aged people are involved seems quite significant.

“Merchants must be more vigilant and alert to all sources of fraud. And the best way to achieve this is to have a deeper data-led understanding of your business powered by automation. Retailers and e-commerce merchants need to balance the need to clamp down on fraud with offering customers an easy and safe shopping experience. The right automation can help merchants strike the right balance for their business.”

MAKE COMMITTING FRAUD MORE DIFFICULT Small barriers may be enough to stop opportunistic criminal customers. Of course, this needs to be done without damaging genuine customer experiences and losing conversions. But simply outlining a clear refund policy, providing an easy-to-contact customer service team and sending order updates should help reduce fraud risk.

FRAUDULENT TRICKS

1. ORDER GONE AWOL Some shoppers will falsely claim their ordered goods haven’t arrived. The customer might then request a refund or a new item to be shipped before reselling the extra goods or keeping them.

2. DAMAGE CONTROL A customer can put through a chargeback request with their bank or ask for a refund via the merchant, misrepresenting the condition of the items they receive. They may then request a new item and keep or sell the old one, which wasn’t faulty in the first place.

3. WARDROBING It’s nothing new, but some shoppers buy clothing online with the intention of wearing it once or twice before returning it for a refund.

4. FAKING IT In some instances fraudsters attempt to return a different item – usually inferior or fake – to their original purchase. Some merchants will approve their refund before verifying the parcel's contents.

JANUARY 2024 | boutique. | 97

Shop Talk

INDUSTRY OPINION

The dream team

F DRAGONFLY BOUTIQUE

ounded by former hairdresser Joanne Gas, West Yorkshire indie Dragonfly Boutique is renowned among locals for its sustainable fashion buys and standout service. Here the owner reveals her new year plans, buying strategy and why the store’s team is its biggest asset…

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SHOP TALK

Northern charm SINCE LAUNCHING IN 2017, HEBDEN BRIDGE’S DRAGONFLY BOUTIQUE HAS BEEN ENCHANTING SHOPPERS WITH ITS PRETTY WOMENSWEAR EDIT AND FRIENDLY CUSTOMER SERVICE. GEMMA WARD MEETS OWNER JOANNE GAS TO FIND OUT MORE

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ased in West Yorkshire’s historic Hebden Bridge, seven-yearold womenswear indie Dragonfly Boutique is best known for its friendly service and pretty fashion buys. The vibrant store is the brainchild of former hairdresserturned-educator Joanne Gas who combined her creativity, management skills and love of fashion to set up the business: “I’d been teaching hairdressing, which eventually led to the position of assistant principle at a local college,” she says. “I loved the job and found it very rewarding, but it was a highly stressful environment.

So, after a serious health scare, I began to reassess my lifestyle.”

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As a dedicated boutique shopper, Joanne was already harbouring a secret dream to open her own shop.

And with a change of career now on the cards, it seemed like the perfect time to turn that into a reality: “One evening, after a particularly stressful week, I told my partner about my desire to open my own boutique. He was very supportive and told me to go for it. That’s when I really began to start thinking about it seriously as a potential career move.”

Happy customers

Made famous by gritty television drama Happy Valley, Joanne set her sights on West Yorkshire’s Hebden Bridge as the perfect location for

her store. It’s an affluent area and notably more expensive than other northern towns, with a three-bed Grade II listed villa costing in the region of £625,000. So, when the ideal unit became available quite fortuitously in a prime location on a pedestrianised square, she decided to go for: “Sometimes things happen for a reason,” says Joanne. “The opportunity was just too good to miss - so that’s how Dragonfly was born.”

Opening its doors on 1 April 2017, the new indie owner’s aim was to offer an outstanding product range coupled with an equally memorable service. “Any retailer can stock beautiful clothes and have a great looking shop, but if it doesn’t provide a great customer experience, people won’t return,” she says. “I wanted to excel in all areas. Yes, it’s about clothes. But it’s also about building relationships and having a personal connection with every person who walks through the door.”

The “small yet perfectly formed” one-storey store was fitted out with pared back fixtures, neutral flooring and dragonfly-print wallpaper.

SHOP TALK Changing habits

Finally, the exterior was painted pale blue, ensuring it stands out against the town’s historic stone buildings.

To source products, Joanne headed to showrooms in nearby Manchester as well as visiting London trade shows.

Conscious shoppers

According to The Guardian, Hebden Bridge is a “rain-soaked paradise” inhabited by “artists, hippies and conservationists.” So, it seems fitting that Dragonfly was an early adopter of sustainable products and brands: “There’s a real eclectic mix of people living here,” says Joanne. “But there’s definitely a high percentage of conscious shoppers and people living a vegan lifestyle. We are very aware of this when buying and choose pieces that have been sourced sustainably. We’ve noticed lots more people asking questions about how certain products are made and where fabrics are sourced, so this is important to us.”

Dragonfly’s core brands include Mos Mosh, Suncoo, Traffic People, Nu Denmark and Saint Tropez. Joanne also supports local

designers such as Copper Cloud Enamel, which hand produces pretty jewellery pieces nearby in Hebden Bridge. The owner says she’s also received a positive reaction from customers since introducing Australian slow fashion brands Eb and Ive and Haven: “Many of the pieces are one-size but they’re still brilliant quality,” says Joanne. “They’re also priced really reasonably, so they appeal to a wide customer base.”

When buying, Joanne says she looks for “really beautiful pieces that can be worn from day to night.” Dragonfly’s line-up includes colourful printed dresses and separates, cosy knitwear, outerwear, smart tailoring, trainers, accessories and resortwear. “I look for really wearable pieces that have a strong point of difference to what’s available elsewhere on the high street,” she says. “We don’t specialise in occasionwear specifically, but we stock dressier styles that can be worn to events and then incorporated into our customers’ everyday wardrobes.”

This versatility has become increasingly important for Dragonfly shoppers, who are seeking pieces with more longevity. Over the Christmas period, Joanne notes that its most popular party pieces were more classic and wearable: “Customers are more conscious of what they’re spending so they want to buy pieces that they aren’t just going to wear once. I don’t think people are going out as much at the moment either, so they want styles that can be dressed up and down for every occasion.”

As well as visiting Manchester-based agents, Joanne also heads to Scoop and Pure each season: “As I’m based in the north it makes much more sense cost-wise to get as much done as possible when I’m in London,” she says. “Having those events running close by is really positive for me as a small business owner.”

Building relationships with agents is also very important for Joanne, who says she’s lucky to work with such supportive suppliers: “Just like our customers have to trust us, we rely on our agents and their support to help run successful businesses. It’s really important to work with people you can trust.”

When it comes to introducing new brands to Dragonfly’s roster, Joanne says she has to be selective due to the small size of the store. “I don’t actively look for new brands every season otherwise I’d be constantly switching and changing,” she says. “But if a brand isn’t working for whatever reason, I might selectively introduce something new. Sometimes something will just jump out at me on a buying trip, and I’ll known instantly that it’s right for our customers.”

Teamwork

Joanne says innovation is needed from brands to help stockists keep their offer fresh. This also helps introduce new customers to the business: “We don’t ever want to become stale, so I am cautious when buying. Brands need to keep evolving so we can keep our offer exciting without constantly adding new brands.”

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Like all buyers, Joanne keeps her customers in mind when making selections. However, she admits she values the opinion of one person in particular: “I have one main rule when I’m buying: if I don’t personally like it, I won’t stock it. That doesn’t necessarily mean it has to be something I would wear personally, but I do have to like it.”

In addition to Dragonfly’s product range, the indie owner says her team is the store’s biggest asset.

Working behind the scenes are four part-time staff members including Bryony Rose who is customer facing and also helps manage its e-commerce website; Lindsey Johanson who uses her background in merchandising to update the store and also helps with social media; fashion student Holly Hudson and trainee dental nurse Lily Thomas Martin. “I’m only successful because I have a brilliant team working with me,” says Joanne. “They’re all fantastic and bring their own individual skills to the table. I encourage and support them as much as possible; it’s really important that they’re happy and feel valued.”

New year plans

While Dragonfly already operates a lucrative website and sells via boutique marketplace Trouva, the owner says a big focus in 2024 will be selling more online.

To push sales, the team plan to ramp up their social media content and also improve the website with detailed product descriptions and measurements.

“Social media is so important now and you have to be consistent to make it worthwhile,” says Joanne. “I wake up most mornings thinking about what we’re going to post – it’s a daily challenge.”

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To maximise opportunities, Joanne is now dedicating a full day every fortnight to filming for Instagram and Facebook. Working with Lindsay, the pair create fresh content for reels including styling videos as well as broadcasting live videos to the store’s followers. “We try to be real and relatable,” says the owner. “People want to see the real us.” Meanwhile, with Bryony recently completing a styling course with the London College of Fashion, the team also plans to introduce more adviceled reels covering topics such as wardrobe editing and dressing for different body types. “It will be all about helping customers embrace their shape and finding clothes they feel amazing in,” says Joanne.

The Dragonfly owner also plans to build on the store’s calendar of successful customer events it hosted in 2023.

These include seasonal fashion shows to raise money for charity, with its most recent held at the local town hall to support Macmillian. “We’ve been really successful with our community events and that’s something I want to build on this year,” she says. “Our customers want that experience, and everyone always enjoys our shows.

It’s a great way to promote the business while giving something back to the community.”

Like most indie retailers, Joanne’s main aim for the next 12 months will be getting through the latest economic challenges. For her, this will be about continuing to offer shoppers the best possible service alongside exciting products they can’t buy elsewhere: “I’m confident that if people like what you’re doing, they will return,” she says. “Not everyone wants to shop online, but the days when you just opened the door and waited for customers to arrive are long gone. You have to be on top form, remain positive and really work at it.”

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SHOP TALK

“There are so many incredible boutiques that are often overlooked by online shoppers” NIFT CO-FOUNDERS ROXANNE AND SIMONE OLOMAN ON GETTING BOUTIQUE FASHION TO ONLINE SHOPPERS IN LESS THAN 90 MINUTES

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romising to deliver fashion to Londoners in under 90 minutes, on-demand marketplace app NIFT (Need It For Tonight) is shaking up the e-commerce market. The company partners with independent retailers and small brands, helping shoppers discover fresh fashion finds from local stores. Its software links with each retailer’s website to show real-time stock. Once an order has been placed, NIFT sends a rider to collect the package, which will then be delivered by hand in under an hour and a half.

Its service is commission-based for retailers, with multi-brand boutiques including the Ediit Store and Wild Swans already signed up. With plans to roll out the concept to the rest of the UK, we speak to founding sisters Roxanne and Simone Oloman about their plans for 2024…

How successful was NIFT’s soft launch and what growth do you hope for in 2024?

We’ve been over the moon with the response following our soft launch last summer, not only from our boutique and brand partners but also customers using the app. The excitement expressed by shoppers receiving clothes they love in under 90 minutes has been so rewarding. Equally wonderful is the positive feedback from our boutique partners, who have experienced increased exposure to a broader customer base.

Building on the success of our soft launch, we have recently unveiled an upgraded interface and refreshed branding, now featuring an expanded array of brands. Looking ahead to 2024, our aspirations are ambitious.

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boutique and brand partners, fostering mutually beneficial collaborations. We are also excited to announce our plans to launch a website version of our app - stay tuned!

How does NIFT work for retail partners?

We have partnered with an incredible third-party courier to facilitate our deliveries. They have been amazing at helping us prioritise sustainable transport practices. We are currently working on making the returns process much more seamless for customers, but for now, we direct the customers to refer to the returns policy of each individual boutique or brand partner.

What is the cost involved for retailers?

There is no subscription fee for retailers to join our platform. Instead, we operate on a model that involves a modest commission based on the value of each product order.

This approach ensures a mutually beneficial arrangement.

What are the benefits for retailers joining NIFT?

The obvious answer is to provide their customers with 90-minute real-time tracked delivery. But the offering goes beyond speedy and efficient delivery services; we have established strategic partnerships with various entities such as hotels, stylists, and other exciting businesses. These collaborations contribute to driving new customers for the brand partners, presenting additional avenues for growth and exposure. We also pride ourselves on the strong relationships we have with our brand partners; we love

to participate in co-hosting events together and finding fun ways to boost the partnership even further!

Why did you want to create a platform for small retailers in particular?

There are so many incredible boutiques and independent stores in London that often get overlooked by people - particularly when it comes to online shopping. Our passion lies in showcasing these hidden gems and promoting the stores, encouraging customers to explore the offerings available locally to them instead of opting for mainstream brands.

By aiding boutiques and brands in achieving deliveries in under 90 minutes, it means they can keep up with the bigger retailers too. Given the unfortunate closure of so many shops, our aim is to attract new customers to boutiques and stores, serving as a digital extension of their physical presence.

Do you hope the roll the concept out across the UK?

Once we’ve established a strong presence in London, we would love to extend our services to other cities and towns across the UK. The interest and positive feedback we've received from individuals outside of London who appreciate our concept and the brands have fuelled our enthusiasm to explore expansion beyond London!

SHOP TALK

“Shoppers should have more disposable income in 2024 - and that’s always an opportunity for retail” BIRA CEO ANDREW GOODACRE ON FRESH OPPORTUNITIES THIS NEW YEAR

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t the start of a new year, I always find myself feeling more optimistic about the months ahead. In 2023 fashion retailers faced one of their toughest years ever. Not only has the cost-of-living crisis created an impact but the weather last year was anything but seasonal.

We had a mild winter followed by a late spring then a wet summer and a hot Autumn. We all know the environment is changing - last year revealed the impact this has on fashion and clothing sales.

Yet I believe 2024 can be better for retailers. Firstly, it looks like we will have some financial stability (if not political stability as we await a general election).

Inflation continues to decline; it looks like interest rates won’t increase, and energy prices are falling. The missing ingredient is positive economic growth - and that is the where the government should focus its economic policy.

In summary, shoppers should have more disposable income in 2024 and that’s always an opportunity for retail.

Retailers will still need to work hard, however, to make the most of the opportunity presented by more favourable economic conditions. This begins with a good understanding of the needs of the all-important consumer.

I’ve been reading numerous consumer trend forecasts over the past few weeks and listening to

Bira members to understand how they’re pushing their businesses forwards. There are some common themes around authenticity, trust, healthy ageing, building loyalty and offering value (which is notably not always based on price).

This year consumers will still be nervous, and that is why trust is so important. Shoppers want products, brands and retailers they believe in. As the saying goes, it is easier to lose trust than to gain it. So, building a customer relationship based on trust is vital.

Healthy ageing is a topic I’ve mentioned before. The population is ageing, and it is the older people who have the greater spending power and are less impacted by the cost of living crisis. I urge all retailers to get to know this market, ensure that your shops are accessible, user friendly and offer a personal service. These customers are also very loyal to retailers that reach out to them in the right way.

No matter what the individual customer circumstances are, shoppers all like a sense of value. Last year saw more price discounting than usual in the retail sector. And, for a small retailer especially, that may not be sustainable. Instead, focus on nonprice value or added value. This could be in the form of bundled offers, loyalty cards, or preferably both. Customers are bombarded by loyalty cards from the large

BEHNAM NOROUZI ON UNSPLASH

retail and service chains, but even the indie coffee shops offer loyalty cards. It should be possible to adopt this principle in the fashion retail sector as well. Some are already doing this very well.

Finally, if you are implementing new business strategies and initiatives for 2024, let’s not forget to tell your target markets about them. There does seem to be a greater focus on mindful communications, however. When it comes to social media posts,it’ll be a case of quality over quantity this year.

JANUARY 2024 | boutique. | 105

19 - 21 MARCH 2024

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