BPI News Product Focus
HAHNEMÜHLE AIMS TO GIVE PHOTOGRAPHERS A ‘NATURAL’ HIGH
The Digital FineArt inkjet paper specialist will be demonstrating Natural Line Digital FineArt papers on stand G406 at The Photography Show, providing photo shoots from pro Rory Lewis and outputting subsequent prints on Canon and Epson printers. BPI News discovers more…
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igital FineArt brand Hahnemühle’s focus throughout the pandemic has been on the growing popularity of its TIPA Award winning Natural Line Digital FineArt papers. But the proof of the pudding is in the eating. So it’s all the sweeter that this month the photo trade finally has a rare chance to get a hands-on opportunity with the media in question. Hahnemühle will be appearing at The Photography & Video Show from September 18th through 21st, and will be outputting prints using its Natural Line papers via Canon and Epson printers – arguably the two brands most commonly used by pro and enthusiast photographers – giving attendees the opportunity to be wowed up-close-and-personal. As well as the promise of some enticing show-only offers, as an extra ‘carrot’ to draw the crowds, Hahnemühle’s stand G406 will be hosting celebrity portrait photographer Rory Lewis (pictured), who will be conducting halfhour-long shoots starting every day at 12pm, 2pm and 4pm. Attendees can then have a portrait print made on Natural Line paper to either take away as a memento or have posted to them. As if the trade weren’t already convinced of an opportunity from
Hahnemühle Natural Line Digital FineArt papers at a glance: Bamboo – a 290gsm thickness, 90% bamboo fibre, 10% cotton, natural white, smooth matt surface, highly lightfast and vegan Hemp – again 290gsm, 60% hemp fibre, 40% cotton, white, smooth matt surface, highly lightfast and vegan Agave – 290gsm, 70% agave fibre, 30% cotton, white textured matt surface, highly lightfast and vegan All three of the above were jointly awarded ‘Best Inkjet Photo Paper’ in the TIPA World Awards 2020
Get the story from Rory: the celebrity portrait photographer will share the benefits of Natural Line Digital FineArt papers (above and right) on stand G406 at The Photography Show
Hahnemühle not to be missed, the company tells us several of Rory’s images of famous faces have been acquired by London’s National Portrait Gallery. His photography has also won the prestigious ‘Portrait of Britain’ for four years running and he’ll also be appearing under the banner of ‘Behind the Lens’ on the TPS rostrum on Saturday 18th from 1pm. Interested parties are directed to book a place now on Rory’s portrait shoots, as space is limited, by heading to: www.surveymonkey.co.uk /r/RoryLewisPhotoShoots
PIN SHARP DETAIL, ENVIRONMENTALLY SOUND Enthusiast and pro photographers – alongside retailers looking to stock Hahnemühle’s award winning Natural Line Digital FineArt range – will be impressed by the properties of the paper itself. A special coating delivers pin sharp details rich in colour, with deep blacks and excellent aging resistance. Highly renewable raw materials involved in the paper’s construction include bamboo, hemp and agave, as indicated on the packaging (shown). These plants
require minimal maintenance, don’t need any pesticides and grow quickly; meaning that more cellulose can be produced on the same cropland compared with other raw materials. They also require much less water, helping to save valuable resources and protect the environment. So not only is Hahnemühle offering discerning photographers great quality prints, but also utilising materials that are sustainable and plentiful with it. For more, make a date to visit the team and talk to the experts at The Photography Show, while checking out the links below. www.hahnemuehle.co.uk www.rorylewis.studio
Make a date to check out the Hahnemühle Natural Line Digital FineArt paper range in person – and visit www.hahnemuehle.co.uk NEVER MISS AN ISSUE! Read BPI News online at issuu.com/bpinewsonline
BPI News | September / October 2021 17