Hotel SA April 2021

Page 35

Think Creatively to Benefit from ‘Vouchers 3.0’ The hotel sector is being urged to ‘think outside the square’ to benefit from a third round of travel vouchers. Worth up to $200, they will target hosted tours and experiences across South Australia – helping create jobs and boost a sector hit hard by the downturn in international and interstate visitation. Previously, vouchers were available for hotel stays but this is not included in this round. Hotels are being urged to work in with tour and experience operators in their area to reap the rewards. As an example, while the tour or experience company would benefit from the voucher, a nearby hotel could become involved to provide accommodation via the tour operator. Rounds one and two of the Great State Voucher program created over 62,000 room night bookings and a flow-on spending of more than $32 million into the state’s visitor economy.

“Expanding the scheme to direct cash-flow into South Australian tour and experience businesses following the busy Easter period and after the JobKeeper subsidy ends is the right support at the right time. “We’ve listened to industry and business owners across SA, and this latest round of vouchers will see locals spending up on tours and experiences which they ordinarily might have overlooked while holidaying at home. Like round two of the vouchers, a limited number of the Great State Experiences Vouchers will be available for some interstate tourists.

TIMING

The ‘Great State Experiences Voucher’ scheme will provide $50, $100 and $200 vouchers for use on participating hosted tours and experiences across our Great State

The Great State Experiences Voucher will launch after the peak tourism Easter and April school holiday period, for travel over the cooler months, bookable seven days a week including Saturdays and the July school holidays to boost the traditionally quieter winter months.

Around 500 operators are expected to register their experiences, from shark-cage diving and swimming with sealions, to helicopter and mountain bike tours, guided food and wine trails, and hosted wildlife experiences.

A new process for obtaining a voucher will ensure a fair and equitable distribution. More details will be released for consumers following the completion of an Expressions of Interest for operators to participate.

Premier Steven Marshall announced the stimulus for tour and experience operators, which he said will give them a kick-start once JobKeeper ends.

“We know tour and experience operators have seen a downturn in business that is not restricted to mid-week like accommodation providers, so this round of vouchers can be used for the entire travel period and includes the July school holidays, which means South Australian families can make the very most of experiencing their great state,” Premier Marshall said.

“We know the first two voucher rounds injected more than $32 million into the state’s visitor economy, getting people out and spending on hospitality across SA and resurrecting tourism in our state,” Premier Marshall said. Back to Contents

For more information, https://southaustralia.com/voucher  W W W . A H A S A . A S N . A U

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