TWE’s Bold ‘Low and No’ Investment

AHA|SA Corporate Partner, Treasury Wine Estates (TWE), has unveiled an innovative new approach to perfect the art of creating ‘low and no’ wine.

In mid-June it opened an innovative new $15 million in-house facility in the Barossa Valley.

More than two years in the making, the new facility features state-ofthe-art dealcoholisation technology, complemented by world-first patent pending processes for treating the aromatic component of wine that locks in flavour.

It houses customised, exclusive equipment alongside proprietary processes that delicately process the wine’s extracted essence as part of the dealcoholisation process. This allows winemakers to protect the components responsible for the wine’s flavour and fragrance.

The system has been designed to overcome challenges with existing processes for removing alcohol from wine that change its chemistry and impact richness, body and ‘mouthfeel’.

“This world-leading facility cements our position as a global pioneer in winemaking,” said TWE Chief Supply and Sustainability Officer Kerrin Petty.

Brands

The facility is producing the next generation of low and no alcohol wines for iconic brands in TWE’s global portfolio including Squealing Pig and Pepperjack, which will complement other low and no alcohol offerings in the Matua, 19 Crimes, Lindeman’s, and Wolf Blass brands.

Joining these established global brands is the new-to-market Sorbet, which blends traditional varietals like Prosecco, Rosé, Sauvignon Blanc, and Shiraz with fruit and berry flavours such as passionfruit, mango and lemon, and a lower ABV of 8%.

Sorbet will be available from October 2025 in partnership with Endeavour Group.

Research from the global authority on beverage alcohol data and intelligence, IWSR, forecasts a 5% compound annual growth rate for the no and low alcohol wine market between 2024 and 2028. Data shows that 50% of wine drinkers are reducing their alcohol intake, but taste continues to be the biggest barrier to purchasing wine that’s lower in alcohol.

TWE was an early pioneer in the no and low alcohol category, introducing a range of Seppelt low alcohol wines in 1993.

Sarah Parkes, General Manager of Sales and Marketing for TWE’s global premium division, said the expansion of its no and low alcohol range reflected the growing popularity of the category.

“Flavour has historically been a barrier for wine drinkers exploring a no or low alcohol alternative – this technology has helped us solve the flavour puzzle, and it’s had outstanding feedback from consumers so far,” she said. “With award-winning low and no alcohol wines already under our belt, we’re looking forward to sharing this next generation of great-tasting wines with consumers from next month.”