2 minute read
WSET Wine Training
by Boylen
In today’s competitive hospitality industry, delivering a top-notch customer experience can set your venue apart. One of the most effective ways to enhance service and boost sales is through wine education.
Samuel Smith & Son (inc. Negociants Australia) offers the internationally recognised WSET (Wine & Spirit Education Trust) wine education program, a powerful tool for hospitality professionals aiming to increase their expertise, confidence, and customer engagement. By enrolling your staff in one of these WSET courses, you are investing in their skills and, ultimately, the success of your business. Knowledgeable staff are equipped to provide a more engaging and informative customer experience, which not only boosts customer satisfaction but also encourages upselling and increased wine sales. An educated team can therefore enhance both the customer experience and your bottom line.
But the benefits of wine education go beyond sales. Staff retention is a common challenge in hospitality, yet investing in professional development through programs like WSET shows your employees that you value their growth. This commitment to their education
helps build loyalty and reduces turnover, saving you the time and cost of constantly hiring and training new staff.
The WSET qualifications is globally recognised and highly respected within the industry, making it an invaluable asset for your team. By upskilling with this qualification, your staff will gain a strong foundation of knowledge, boosting their credibility and enabling them to grow alongside your business, contributing to its continued success.
Led by Cynthia Gemus, a passionate wine educator with a background in hospitality and the recipient of Wine Communicators of Australia’s "Best Wine Educator Award", the program offers both expert knowledge and a personal, relatable approach. Cynthia’s engaging teaching style ensures that classes are not only informative but also fun and interactive.
As a bonus, students will have the opportunity to taste a wide range of wines from Samuel Smith & Son and Negociants' expansive portfolio, giving them hands-on experience with some of the finest wines available. Whether you’re based in the bustling city or away from the big smoke, we can tailor our programs to meet your needs. We have the ability to travel to regional areas, ensuring that every venue can benefit from this exceptional educational opportunity.
Empower your staff, improve customer experiences, and increase sales by enrolling them in the WSET wine education program today.
