CJ_Kelly_Brand_Guidelines

Brand Guidelines

Using our brand guidelines This document provides some simple rules for the successful application of CJ Kelly Internationals visual identity.

Adhering to these rules will produce a cohesive visual style that reinforces brand recognition for customers, staff and the general public.

Key elements Logo Colours Typefaces

Main Logo The main logo can be used as shown on either white or coloured background.

Stacked Logo Is some instances the main logo may not be suitable. The stacked logo is to be used in these circumstances.

Favicon Also can be used for social media.

Main Logo safety area Use the ‘logo icon’ to define the minimum distance the logo should be placed away from other page elements and edges.

This applies to all media – print, online, video and so on.

Stacked Logo safety area Use the ‘logo icon’ to define the minimum distance the logo should be placed away from other page elements and edges.

This applies to all media – print, online, video and so on.

Corporate colours

100%

80%

60%

40%

20%

60%

40%

20%

60%

40%

20%

PMS: 634c | RGB: 0, 93, 131 | #005D83 | CMYK: 100, 45, 29, 18

PMS 634c and 1255c are dominant CJ Kelly colours Supporting/background colour 420c

100%

80%

PMS: 1255c | RGB: 174, 132, 31 | #AE841F | CMYK: 26, 42, 95, 17

100%

80%

PMS: 420c | RGB: 200, 200, 200 | #C8C8C8 | CMYK: 25, 18, 19, 1

Corporate typeface

Montserrat Montserrat Bold (Header Type)

Montserrat

AaBbCc

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789

Montserrat Medium (Sub-header Type)

AaBbCc

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789

Montserrat Light (Body Type)

AaBbCc

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789