Brand Guidelines
Using our brand guidelines
This document provides some simple rules for the successful application of CJ Kelly Internationals visual identity.
Adhering to these rules will produce a cohesive visual style that reinforces brand recognition for customers, staff and the general public.
Key elements
Logo
Colours
Typefaces
Main Logo
The main logo can be used as shown on either white or coloured background.
Stacked Logo
Is some instances the main logo may not be suitable. The stacked logo is to be used in these circumstances.
Favicon
Also can be used for social media.
Main Logo safety area
Use the ‘logo icon’ to define the minimum distance the logo should be placed away from other page elements and edges. This applies to all media – print, online, video and so on.
Stacked Logo safety area
Use the ‘logo icon’ to define the minimum distance the logo should be placed away from other page elements and edges. This applies to all media – print, online, video and so on.
Corporate colours
PMS 634c and 1255c are dominant CJ Kelly colours
Supporting/background colour 420c
1255c | RGB: 174, 132, 31 |
| CMYK: 26, 42, 95, 17
PMS: 634c | RGB: 0, 93, 131 | #005D83 | CMYK: 100, 45, 29, 18
PMS:
#AE841F
PMS: 420c | RGB: 200, 200, 200 | #C8C8C8 | CMYK: 25, 18, 19, 1
Corporate typeface
Montserrat
Montserrat
Montserrat Bold (Header Type)
AaBbCc
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789
Montserrat Medium (Sub-header Type)
AaBbCc
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789
Montserrat Light (Body Type)
AaBbCc
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789